Kurtis Hanni
@KurtisHanni
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Christian, Husband, Father, Golfer || Fractional CFO to SMBs || I write about SMB finances to 40k business owners & leaders weekly:
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Joined February 2009
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Pinned Tweet
I’ve spent the last 11 years as a CFO reading Financial Statements.
Let me teach you how to read them in 3 simple steps:
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Your morning sets the tone for your day.
12 things you should do daily before 8 am:
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Financial statements are scary, but not hard.
Let me break them down for you:
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19 money rules everyone should learn by 25:
1. Pay yourself first. As soon as you get paid, put money into savings. Automating this is even better.
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An introvert's guide to elite networking.
9 tips to build a network:
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Microsoft Excel is used by the majority of businesses but only 6% of people consider themselves an expert.
8 reasons you should become an expert at Excel:
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When looking at a Balance Sheet, these 12 questions are all that you need:
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14 books recommended by the world’s most famous Billionaires:
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This year I read 55 books.
13 of them are reread-worthy.
Here they are:
(I bet you haven’t heard of half of them)
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When looking at an income statement, these 7 questions are all that you need:
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Poor cash management is the number one reason businesses fail.
Simply, businesses don’t understand their cash flow.
Let me help you:
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Every piece of business finance I could come up with after 10 years as a CFO:
1. Bringing in more revenue always trumps cutting expenses
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When looking at your Statement of Cash Flows, ask these 7 questions:
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Cash flow is the ultimate measure in business.
But no one looks at the Statement of Cash Flows because it’s confusing.
Let me simplify it for you:
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1. Plan the night before
To create a better morning, you need to start the evening before:
• Look at your schedule
• Set out your clothes
• Pack your bag
This little preparation can take the morning from rushed to relaxed.
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As a business owner or executive, understanding financial statements will lead to you making more money.
You could spend $100,000 to get an accounting degree,
but this week I decided to give you the answers for free:
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13 ways to impress at work:
(these apply to remote workers too)
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Think Again by Adam Grant
Lessons:
• We are most confident when we lack competence (Dunning-Kruger effect)
• Admitting that you don’t know something is a superpower
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ChatGPT is an amazing resource for Entrepreneurs & Accountants.
But most people stink at writing prompts.
So I built a 130 prompt swipe file just for you.
To get it, just:
1. Follow me (
@KurtisHanni
)
2. RT this tweet
3. Reply "SWIPE"
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Cash flow is the heartbeat of your business.
As a CFO, I’ve tried all the different methods.
Here are my top 11 ways to improve your cash flow:
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I’ve built my career analyzing & simplifying Financial Statements for business owners.
Let me break them down for you:
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At work, I:
• Have a messy desk
• Cancel my team meetings
• Forget to respond to email
• Procrastinate on the regular
• Act annoyed when interrupted
But none of this matters.
Here's how to outperform 99% of your peers:
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The Balance Sheet answers one question:
Are you healthy?
Let’s dive in:
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65% of business failures are because of money mismanagement.
Here are 10 money mistakes that will kill your small business:
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"The purpose of knowledge is action, not knowledge."
- Aristotle
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15 ways you're self-sabotaging:
1. No plan
Without a plan, you might be moving but you’re going nowhere.
A plan creates a compass to guide you. When you get off track, a plan allows you to assess and then readjust or change the plan.
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The Income Statement answers one question:
Are you profitable?
Let’s dive in:
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Over the last 10 years, I’ve read more than 500 books.
But until I got serious about notetaking, most of that time was wasted.
Here are 9 ways to retain what you read:
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Your phone is your number one distraction from getting things done.
12 ways to spend less time on your phone and reclaim your day:
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"A man who fears suffering is already suffering from what he fears."
- Montaigne
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Once a business starts making money, the next question is:
What do I do with my profits?
Let’s dive in:
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3. Budget using the 50/30/20 rule.
• 50% for needs
• 30% for wants
• 20% towards saving/investing
This is the bare minimum!
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1984 by George Orwell
Lessons:
• We are shaped by our circumstances
• Our past is controlled by our present
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You don't need more time.
You need to stop wasting it.
Here's how to get 10 hours back every week:
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Each company has 3 financial statements that answer 3 different questions:
1. Income Statement (Are you profitable?)
2. Balance Sheet (Are you healthy?)
3. Statement of Cash Flows (Where is cash going?)
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The Statement of Cash Flows answers one simple question:
Where is cash going?
Let's dive in:
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Doing things manually is killing your productivity.
Use these 'hacks' to automate your life:
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2. Don’t touch your phone
You should not touch your phone for two hours after waking up.
This starts with leaving it in the other room the night before. Bringing your phone to bed disrupts your wind-down and keeps you up later.
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Never Split the Difference by Chris Voss
Lessons:
• Build trust through mirroring and tone of voice
• Take things slowly
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Tomorrow I turn 36.
Here are 36 truths I wish I’d learned in my 20s:
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Cash is king and cash flow queen.
Managing both well will result in better decisions and increased profitability.
Here are the 5 best metrics to manage cash:
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Your phone is your number one distraction from getting things done.
12 ways to spend less time on your phone and reclaim your day:
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Budgeting is scary, but not hard.
Let me break it down for you:
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9 skills you should have been taught in high school & college (but weren't):
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In Accounting, you can record the same transaction multiple ways, depending on which accounting method you use.
Weird, right?
Let me simplify Cash vs Accrual Accounting for you:
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9 steps to get more done on Sunday than most do all week:
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When looking at Financial Statements, a common question is:
How healthy is the business?
Let's talk about the Balance Sheet:
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As an introvert, I used to hate networking events.
But I learned how to overcome my anxiety and maximize their value.
10 tips to help you crush your next networking event:
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I’ve seen many businesses fail over 10+ years as a CFO.
They had one thing in common: they all sucked at cash management.
Use these 5 KPIs to become a cash flow master and save your business:
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I’ve built my career understanding and simplifying Financial Statements:
• Accounting degree
• Masters in Accounting
• 10+ years as an SMB CFO
• Reviewed 100s of Financials
It's allowed me to share everything you need to know in this simple framework:
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Profits don’t fuel your business, cash does.
Use this tool to better understand your cash:
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The Psychology of Money by Morgan Housel
Lessons:
• We make decisions based on our context
• Use money to control your time
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82% of business failures are due to poor cash flow management.
Uses these KPIs to never mismanage your cash flow again:
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Most people make Financial Statements hard.
I want to make them easy.
If I only had 5 minutes to review a business’s numbers, here is what I’d do:
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Knowing your numbers is an art, not a science.
I’ve been a CFO for 10+ years, so let me break down the essentials tools you need to master your numbers:
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Everyone wants to get promoted
But, how?
17 skills that will get you paid:
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3. Get rid of the snooze
Move your alarm away from your bed so you have to get up to turn it off.
This will help you stop hitting the snooze, which destroys your mood and morning routine.
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Atomic Habits by James Clear
Lessons:
• How small habits compound
• Form new habits by making them obvious, attractive, easy, and satisfying
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Struggle with networking?
Use this system to become elite:
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Essentialism by Greg McKeown
Lessons:
• Rate everything from 0 to 100 based on importance. If not greater than 90, don’t do it
• Add a 50% buffer to any time estimate
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"Knowing yourself is the beginning of all wisdom."
- Aristotle
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@RobertMSterling
My wife taught at a homeschool co-op last school year and the shift in the students from a few years prior was noticeable.
Today I went on a hike and more than half the people I passed didn’t acknowledge my greeting.
It’s no longer a community.
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5 things successful people do:
1. They find mentors
2. They set goals
3. They plan
4. They’re relentless
5. They don’t compare themselves to others
What would you add?
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You only need 3 metrics to master your financials.
Here they are:
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9. Write down what you’re grateful for
Living with gratitude is a choice.
Repeating what you’re grateful for each morning gets your day started on the right foot.
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Breath by James Nestor
Lessons:
• Breath out of your nose, not your mouth
• Slowing down your breathing improves your health
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"Day by day, what you choose, what you think, and what you do is who you become."
- Heraclitus
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One booklist is never enough.
Here are the 12 best booklists that cover:
• money
• business
• branding
• marketing
• leadership
• personal development
and more:
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10. Read
I choose to read the Bible every morning as a way to recharge.
Maybe it's not the Bible for you, but everyone should start their day with 15 minutes of reading.
Doing this first thing assures that you're making small progress daily.
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Assets you should have by 30:
- a career
- a paid-off car
- a growth mindset
- money in the stock market
- a second income stream
- a library of read books
What else?
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Everyone should understand how to read Financial Statements.
Let me help you with that:
RT & comment below in the next 24 hours and I'll DM you a link to my new eBook which breaks down all the basics.
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5. Make your bed
You start with success and set the tone for the day.
It is proven to lower stress and improve your mood.
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6. Drink a glass of water
The benefits of this are endless:
• Improves your hydration
• Removes toxins from your body
• Helps wake you up and feel refreshed
• Reduces calorie consumption throughout the day
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"A clever person solves a problem. A wise person avoids it."
- Albert Einstein
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Deep Work by Cal Newport
Lessons:
• Our attention span is 8-seconds
• Stop working at the same time each day and shut everything off
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Warren Buffett once said Accounting was the "language of business."
So I made it my mission to help.
I created a FREE guide that breaks down:
• Financial Statements basics
• managing cash flow
• how to pick KPIs
• and more!
Like + comment "PNL" & I'll DM it to you.
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Netflix's first CEO was Marc Randolph, who co-founded it with Reed Hastings.
To this day, Marc credits his success to 8 rules his father gave him.
Here are the 8 rules and how they helped build Netflix into the streaming giant it is today:
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Outliers by Malcolm Gladwell
Lessons:
• It takes 10,000 hours of intentional practice to become world-class
• The month you’re born in can be an advantage or disadvantage
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Man’s Search for Meaning Viktor Frankl
Lessons:
• We can always choose our attitude
• You can find meaning through suffering
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12. Do the toughest tasks first
If you start the day with your hardest task, you could quit at noon and have accomplished more than most do all day.
It also sets a tone that motivates you to keep going.
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Bad KPIs can cause a business to fail.
Use this step-by-step process to identify the best KPIs for your business:
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Fahrenheit 451 by Ray Bradbury
Lessons:
• We need to think for ourselves
• Facts are useless without context
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8. Go on a walk or work out
A morning walk is a great way to get light and increase your heart rate.
A walk and/or a work out will:
• increase your mood, energy, alertness, and focus
• improve your food decisions throughout the day
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5 minutes a week is all you need to master your company’s finances.
Here is what you need to do:
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Jeff Bezos turned a $250,000 loan from his parents into:
• $144.3 billion in personal net worth
• the largest company in American history ($1.56 trillion market cap)
Here are 5 business hacks Jeff used to sculpt Amazon into the empire it is today:
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4. Let there be light
Light signals it’s daytime and helps you naturally wake up.
Get a sunrise alarm and get outside immediately (see number 8).
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