Kieran MacRae
@KieranMacRae
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Podcast marketing coach. Helping podcasters get more listeners and more customers. Advice and encouragement for getting more listeners daily. DMs open
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Last Seen Profiles
Pinned Tweet
The best kept secret in podcast marketing.
Make a better a podcast.
Here are 52 ways to improve your podcast:
1. Tighten up your intro.
2. Shorten your outro.
3. Write a catchier episode title
4. Figure out how close to your microphone you should be.
5. Don’t record facing a
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Dear Podcaster,
Having 10 listeners doesn’t make you a failure. It means you’ve found the front row of your audience. Now you figure out how to to fill the next row.
Keep getting it wrong.
Until you get it right.
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Calling all indie podcasters.
I know it's hard. I know it's lonely. I know it's taking longer than you hoped.
Don't give up. Your podcast matters.
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Every podcaster EVER was excited to cross 100 downloads.
Just because other people have bigger goals doesn’t diminish your achievements.
Celebrate every milestone.
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If you have one single listener, it means your podcast matters.
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Podcasters!
Are you wearing headphones while you record?
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Do you ever message podcast hosts telling them you liked their show?
For Indie podcasters, that sort of feedback is massive.
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Podcasters!
What have you released this week?
Let's share some weekend listening for each other :)
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4
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Podcasters!
Share your latest episode in the comment below.
Then like someone else's podcast that you're going to listen to.
Let's share some love for the weekend ❤️
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Every single podcast started with no listeners.
They all sat in your seat, wondering if it was going to work.
Keep going
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Who else wears their own podcast merch? Asking for a friend, he wants to know if it's cool or not...
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Podcasters!
What have you published this week?
Let's start off the listening train by sharing your show below, then liking and listening to someone else's on the list!
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Bad podcasting
- Inside jokes that exclude the listener
- Excessive talking over each other
- too quiet to hear in the car
Good podcasting
- Clear value stated at the beginning "We do X for Y people"
- References to listener interactions
- Balanced audio across the hosts
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Shoutout to all the podcasters out there putting in the work!
Podcasting is a labor of love, and listeners around the glove appreciate you.
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Podcasters: how did you come up with your podcast name?
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For podcasters promoting episodes here on X.
Try putting the link in the comment or your bio instead.
X doesn't like people leaving the platform so it suppresses posts with links in it.
Try next episode and see how it affects impressions on X and your downloads
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Podcasters!
Tell me about your podcast using only 5 words and an emoji 👻
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The journey of a new listener:
1. Finds show
2. Reads ep. titles
3. Reads ep. descriptions
4. Listens to podcast intro
5. Gets hooked and becomes a fan
6. Tells friends and sends new listener back to step 1
That's how a podcast grows.
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Podcasters! Where did you go to get your podcast cover art designed?
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Best microphones for podcasting
- You can use any microphone
- You can use any microphone
- You can use any microphone
- You can use any microphone
You don't need to spend $$$$ on a microphone. Just pick one and get recording. You can always upgrade it later
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Podcasters:
For those who record at home. What prep do you do to the room you record in before you start?
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Podcasters. Even with no marketing budget, you can still:
- Tell your friends
- Host trailer swaps
- Be a podcast guest
- Optimise your profile
- Support other indie podcasters
The barrier to entry has never been lower.
And tiny steps compound over time
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Your podcast isn't about you.
It's about your audience.
Talk to them directly by saying "you" more than you say "I"
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Podcasting is a marathon, not a sprint. Take the time to celebrate every milestone.
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Creating a podcast is hard.
It's time-intensive, demanding, and a grind.
But it just might be the most rewarding project you ever do.
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It's okay to make a podcast for fun. Not everything has to be monetized or turned into a business.
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Podcasters: If you're not fully happy with an episode... Should you post it anyway?
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Podcasters!
Let's start the listening train. Share your latest episode below, then find another show in the list to listen to this weekend :D
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I don't know who needs to hear this, but you're doing great.
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Podcasters - what keeps you motivated to keep on publishing your podcast?
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3 things that don't matter as an indie podcaster:
- Industry news
- Podcast charts
- Podcast awards
You can build a great podcast without ever thinking about these
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Podcasters!
How many times have you changed your podcast show art?
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If you're a podcaster, stop avoiding marketing
Do these 5 things:
• DM other podcasters
• DM a local Facebook group
• List 5 improvements for your show
• List 5 Twitter accounts to interact with
• 3x your promotion tweets
Podcasting requires MARKETING, not just publishing
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Apple and Spotify are the two biggest podcast listening apps.
But you need to be available everywhere.
Check your podcast can be found on these 5 apps:
1. Castbox
2. Podcast Addict
3. Overcast
4. Pocket Casts
5. Amazon Music
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The best comedians record their set so they can watch and critique it.
Do you ever listen back to your own podcast?
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The biggest mistake I made as an Indie Podcaster
Treating my podcast like a secret.
I was too nervous and embarrassed to ever bring it up
Instead, tell:
•Friends
•Baristas
•Co-workers
•Uber drivers
•People at events
Tell everyone.
Act like your podcasts biggest fan
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Podcast Myth Busting:
"People only make video podcasts these days"
According to
@Backlinko
, only 17% of podcasts are produced in audio and video.
If you want to do a video, great. But you certainly don't have to.
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I've found your twitter account.
I'm reading your bio.
Can I tell what your podcast is about?
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Podcasters, do you record your episode in one sitting, or do you often find yourself coming back for multiple rounds?
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In 2034 people will be wishing they started their podcast in 2024
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Someone wishes they had the podcast following you do. No matter the size
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Calling all Indie Podcasters!
The road ahead is long and lonely. But it's important. Keep up the great work.
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Podcasting isn't overcrowded. Not even close.
According to
@thepodcasthost
there are currently 455,938 active podcasts.
Meanwhile, there are currently 600 million blogs and 112 million active YouTube channels.
There's a long way to go yet.
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Podcasters!
It's Friday, time to share the love.
Link your latest episode below and click another link to listen to someone's show ⬇️
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Biggest mistakes I made when I started podcasting
•Not engaging
•Not helping others
•Not creating relationships
•Not listening to other indie pods
•Not connecting with early listeners
What you give is what you get.
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Podcasting is 10% creativity 20% production and 70% connections
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The podcasting community is amazing. The Indie podcast community is even better 🙌
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The 5 Ps of podcasting:
• Promotion
• Preparation
• Presentation
• Production
• And… Promotion
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Podcasters:
How strictly do you edit your show? Are we talking about removing every pause, um and ah, or are you a once-through to tighten it up?
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Having 100 people willing to come and listen to you every week is a big deal. Be proud.
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Don’t look at other podcasters as competition.
According to Buzzsprout, listeners tune in to 8 different podcasts every week on average.
That means the more people who listen to podcasts like yours, the more listeners there are who might love your show.
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Bad podcasting 101 - If I can't listen in the car. I won't listen.
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Every podcaster starts at zero:
• Zero listeners
• Zero episodes
• Zero audience
• Zero followers
• Zero downloads
You have to start by connecting with one listener.
Then compound effect always comes after the connection effect.
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You know you're an indie podcaster when...
- You have to edit out traffic sounds
- You clear the kitchen table to record
- You start speaking without hitting go
- Your friends are sick of you telling them about your podcast
- You are a passionate, creative, and awesome human
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Indie podcasters!
What’s the last milestone you celebrated? I’ll shout out the best ones in my next newsletter :D
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The two dangers of podcasting
- someone will listen
- no one will listen
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Podcasters? Are you using AI to help produce/market your show? If so, how?
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Dear podcasters.
You don't need to have a niche. But you need to have one person in mind who would be excited to listen to every one of your episodes.
Make everything you do for that one person.
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Podcasters:
How much time are you spending editing episodes?
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Your ideal listeners have no idea you exist. But they probably listen to podcasts. That's why collaboration is so important.
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5 things podcasting will teach you:
- The confidence to say “I built this, check it out”
- How to have better conversations
- How to ask great questions
- How to present your ideas
- How to market
What did I miss?
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Podcasters:
Have you ever gone back to rewrite your podcast description?
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Podcasting starts as a curiosity
Fast becomes a hobby
Graduates to a side hustle
And might one day lead to a career
Keep going.
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Went to a wedding at the weekend and managed to tell one new person about my podcast. Result 💪
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Nothing like that feeling of a new episode being well received
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If I had never started podcasting, I wouldn’t have:
- Traveled across Scotland
- Met some of the most creative and inspiring people I know
- Created my most passionate project to date
- Started a new business that keeps me excited to work
Start today—you won’t regret it.
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Podcasters!
Who’s the last stranger you told about your podcast?
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Feel like your show isn’t getting enough reviews?
Make sure you ask for reviews in every episode.
You don’t ask, you don’t get.
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7 biggest benefits of podcasting:
- Connecting with incredible people
- Brightening someone's day
- Become more interesting
- Articulate your thinking
- Mastering conversation
- Sharing your ideas
- Attracting clients
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I built a podcast without:
1) Releasing every week
2) Spending money on ads
3) Already having an audience
4) Choosing a “popular niche”
5) Becoming a sound engineer
You just gotta go deep on quality.
Then, find the people who will love it.
Many times.
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Podcaster should:
• Collaborate not compete
• Practise in public not private
• Laugh with, not at, their audience
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99% of podcast profiles I see don't clearly show me:
- What you do
- What makes you stand out
- Why I should listen
Too much for existing listeners.
Not enough for new listeners.
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Indie podcasters.
What’s coming up that you’re excited about?
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How to Turn Your Podcast Into a Growth Machine:
1. Decide who it's for
2. Identity your unique value
3. Write clear titles, and and description
4. Hook new listeners with a clear introduction
5. Ask for specific actions that will grow your show
Focus on quality and repeat.
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Podcasters:
Let's share the love with all the amazing co-hosts out there. Tag them below 👇
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Social media is a marketing funnel
This means not every follower will listen to your podcast
That’s normal
Keep sharing, and be grateful to those that do listen
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Podcasts have two functions.
Entertainment and/or entertainment.
Agree?
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The more you practice, the more succinct your podcasting gets.
- You drop clutch words,
- You stick to the matter at hand
- You realise that not every word you say has to be in the final episode
Keep practicing. You can only get better.
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My podcast Generally Spooky History crossed 100,000 downloads in 28 months after releasing 71 episodes.
Here are the 5 biggest lessons I learned:
[Thread]
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Make podcasting a habit. It'll become so ingrained in your life that it'll be harder to stop than keep going.
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The podcast community is amazing. Seriously, you guys rock ❤️
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Most people think successful podcasting is about reaching 100,000 people
It’s not.
It’s about pleasing 1000 people and letting the other 99,000 feel left out.
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Podcasters! What’s the weirdest fan interaction you’ve had?
I had a listener turn up at my house once…
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The goal of your podcast title is to convince someone to hit play.
Don't overcomplicate it.
Clear beats clever.
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Podcasters:
Which is harder, finding new listeners or keeping old ones?
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3
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What was the last episode you recorded? Leave me a link below!
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Word of mouth is the ultimate way to have your podcast market itself
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Happy Friday, Indie Podcasters!
Did you release an episode this week?
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