Kerry Bennett
@KerryKB
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Brand builder. Book lover. Proud introvert. I'm rooting for you @upfrontvc. she/her
Los Angeles, CA
Joined September 2009
Seems like every other startup conversation I have surfaces these two questions: 1. Why is PR so #$^ hard lately? 2. And what do I do about it? Here are my tips on the PR landscape (yes, it's harder than it was) & how you can set yourself up for success:
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@alexrkonrad I genuinely hate how funny you are on X formerly known as Twitter because it makes me less likely to leave X formerly known as Twitter
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Kudos to @howaboutafresca for the USWNT talk - exactly what I want from sports radio. Critique and speculation on an elite team’s performance and future, just like they’re an NFL or NBA team, without words like “polarizing” or “arrogant.”
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AMAZING creative advice (h/t @ebekiel) and honestly, probably great advice for most feedback!
Bill Hader on receiving feedback: "when people tell you something is wrong, they're usually right. when they tell you how to fix it, they're usually wrong."
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@allisonbraley Also actually no one has ever been talking to someone insightful and thought “you should have the freedom to speak your mind” because that is literally what that person is doing, right then.
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@N_Sportelli @nmasc_ @sweetgreen but you're mostly right about things so perhaps I am wrong about raisins. i doubt it. but perhaps.
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@N_Sportelli @nmasc_ @sweetgreen You're both perfect and brilliant but ... raisins in salad are so STICKY, and CHEWY. Like, what are you SOLVING for with raisins that another option couldn't do better, is what i'm saying.
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If you don't believe me, believe @alexisohanian : startups must be able to explain what you do, for whom, and why it matters, in a few sentences, that virtually anyone can understand. Not *just* people in your space. Not *just* your future customers. Virtually anyone.
🌶️ Hot Take 🥵 If you can’t explain your idea to a complete stranger in 30 seconds FLAT – you’re not ready for funding. A good elevator pitch requires extreme clarity and vision to craft. You have to know exactly what you’re doing, why, and for who. How can you get there? ↓
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But if you’d rather hear from others you can read this week’s newsletter
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If you want to talk workflow automation, and I'm told people do, you MUST be in touch with @gimmedadeetz 👇👇👇
1/ Let’s talk workflow automation! Why am I excited about this space at @upfrontvc? Let’s dive in 🧵:
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