Kendra Barnett
@KendraEBarnett
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Senior tech reporter @Adweek covering adtech & platforms. Poet & Pushcart-nominated essayist. Armchair philosopher. Signal: kendra.16
Manhattan, NY
Joined March 2018
RT @elizalian: 4 months after moving from sf to nyc and i can absolutely confirm that people in sf are constantly talking about why nyc suc…
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4 advertisers who spoke on the condition of anonymity told me they paid IAS or DoubleVerify for pre- and post-bid brand safety—only to find that their ads ran on a CSAM-flagged site. They also decry poor access to URL-level reporting from DSPs. For @Adweek:
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To find out how this happened, I spoke to a variety of brand- and agency-side media buyers who point fingers at insufficiently granular data from Google and Amazon DSPs as well as ineffective brand safety checks from IAS and DoubleVerify. Story for @Adweek:
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I mean it when I say I cannot get enough of these mashups
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Aren't you the guy who, like, said you were going to accelerate the world's renewable energy transition?
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NEW from me: Alphabet projects $75B in capital expenditures this year as the company deepens its “full-stack” AI approach. See other highlights from the company's Q4 earnings in my latest for @Adweek:
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My first story for @Adweek: Despite concerns over Meta’s content moderation practices, media buyers see the appeal of Threads ads, currently in testing with a "handful of brands." The offering could promise attractive CPMs & lure more spend from X.
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Omfggg
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RT @SimonJHarris: Google just published their latest Privacy Sandbox quarterly report. Still no comment on their new approach from the CMA…
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RT @eric_seufert: Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape $META's next leg up will be captured in a deeper integra…
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