sai karthik
@Karthesque
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Love Madras, live in BLR,Strategy Planner, Dawarah-Tumbler,Thinker, Seeker, Solver, #csk above all
Bangalore
Joined March 2012
Hello! HINDU, welcome to Talented šš
Breaking: Fearless, independent journalism, meets fearless, independent creative agency. @the_hindu, now in its Talented era.
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RT @e4mtweets: This #NationalVotersDay, The Hindu, in partnership with Talented. Agency, launches a thought-provoking campaign that highligā¦
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As I look back on Effies 2024, one phrase keeps ringing in my ears: āWalk the talk.ā In an industry that loves to shout out loud, thereās little or no real battle cry for actionāa refusal to stop at words when the world demands meaningful deeds. For @TalentedAgency , the defining moment wasnāt just winning Silver and Bronze but how we won. When it became clear that our campaign for @urbancompany_UC Company, championing the dignity of labour, was earning recognition, we scrambled to prepare the client team for their moment. But life had other plans, and no one could make it. Thatās when Tilak Dugar (our most loved client at UC) flipped the narrative, asking, āWhy not invite a top-rated Urban Company professional to accept the award instead?ā Her reasoning hit like a lightning bolt: āThis is an effectiveness award, and theyāre the ones who make it effective.ā Instantly, we saw what it means to truly walk the talkāto celebrate an idea and the people who make it real. This wasnāt just an award momentāit was a byte-sized revolution on stage, a brand that didnāt just preach about dignity but practised it unapologetically. This year, I vowed to embrace the mystery in my work, and Effies 2024 proved that the unexpected can be extraordinary. We didnāt just walk the talkāwe took strides. We didnāt just speakāwe were heard. This is more than a story; itās a testament to what happens when you let action lead more than clamour! mad proud! @Binaifer_dulani @probableena @VarunKhiatani @borah2x @VPachisia Karishma Changroth Aakash Desai take a bow! @KartikAhuja7 Tarun Menon Forever cheerleaders in-charge @gautxm @PGAditiya
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RT @gautxm: A few months back, the gang at @TalentedAgency had a weirdly counterintuitive ask of our clients at Britannia in response toā¦
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RT @afaqs: #Digies: We are excited to welcome Sai Karthik, Strategy at @TalentedAgency, as a jury member for the Digies Awards 2025. Thankā¦
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The price we pay for not pricing right! Here is an amazing pic from @gautxm š„š¤Æ
Man, folks outside of advertising would be dumbfounded at how absurd some of the pricing practices in the agency business still are. š¤Æ The tl;dr version of most legacy agency-client contracts essentially narrows down to āhere you go, take a whole bunch of our employee hours to execute a truckload of your workā. Itās v tempting to villainize one side and assign blame unilaterally in these scenarios, but the reality is so much more complex. The repercussions are mostly borne by the staff. But there is also the side effect of misaligned incentives for the agency itself. Ultimately, everything thatās wrong in the agency business can in some way be traced back to the way we price. Wrote more on this via @afaqs > @TalentedAgency
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RT @ETNOWlive: Get ready for a paradigm shift in advertising! Join the discussion as we unveil the secrets behind crafting unforgettable brā¦
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RT @PGAditiya: Script to Screen: MakeMyTrip's Asli Star campaign pitch narration at s HQ two-ish months ago ft. @peā¦
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RT @afaqs: Celebrities @Shankar_Live, @PDdancing, and @bindasbhidu endorse @makemytrip in its summer ad campaign, highlighting discounts, eā¦
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RT @PGAditiya: "Is Britannia Good Day now a fashion brand? A Cashanova?" The Bank of Small Wins | Now on @BrandStoryboard šøš«° https://t.coā¦
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RT @gautxm: Blessed to have had @Binaifer_dulani in our lives for years. Even more blessed to have her as part of @TalentedAgency's foundinā¦
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RT @Robertc1970: Gaining 100,000 followers on insta is not a demonstration of your strategic effectiveness. Sorry.
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RT @Campaign_India: Urban Company confronts stigma against female masseuses, champions dignity of labor https://t.cā¦
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