Karina Shtogryn
@KarinaShtogryn
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aesthetic and high converting sites for ecom brands
Joined November 2021
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ChatGPT crafted web design😮
- Told me the wireframe (with CRO in mind)
- Wrote the copy
- Chose the colors/fonts
- Wrote a Midjourney prompt for the hero image.
Put the pieces together in Figma and this was the result✨
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Just withdrew from classes this semester. All energy and focus on scaling my web design agency.
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I increased conversions for clients by simply stating product benefits not features
Here's an example for a pillow:
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10 beautiful ecommerce websites you’ve likely never seen 🙀
1. Aura Bora
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This brand doesn't exist.
But I bet if you saw this site, you might think this was in Sephora or Nordstrom.
That's the power of an aesthetic website.
You get instant credibility and perceived value.
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Why Shopify Hydrogen matters for your ecom business.
I made this 30s comparison video to show you.
Nomad (Shopify Hydrogen) vs Casetify (Regular Shopify)
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Redesign for Petjet 🐎
- added a video to show how the product works
- added social proof
- changed heading to also clarify what the product
- larger, bolder CTA
- added the USPs to fit into the first fold
- updated green for prettier branding
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Design trend: mixing 2 fonts in headlines
Some examples 👇
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CRO tip: add some social proof badges on your product photos
Example from Jolie 👇
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Test this to improve conversion rate:
If you get lots of traffic from TikTok, add "as seen on TikTok" on the landing page
Example:
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Product page I designed for Purity Well 🌱
More focus on educating the customer
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Saw this section on a site and thought it was a great idea
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Product Page Mockup for Peach Perfect 🩷🌸
- Improved multi-buy layout, making the 4-pack most desirable
- Added benefits to subscribe and save
- Bigger add to cart
- Money Back Guarantee Messaging
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Away from Twitter for almost 3 months to focus on project fulfillment.
Now I’m back with an agency rebrand 🥳
New site is live ⬇️
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CRO Tip: link your testimonials to a specific product
Examples 👇
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Homepage Mockup for
@getcocofloss
🦷
-Added Allure's Best of Beauty award tag
-Header that explains what the product is
-Images of dentists using the product for social proof
-Bolder CTA
-Bullet points instead of paragraph text
-Updated Hero Image that shows the products
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CRO trend: bigger CTAs with more words
Example from Solawave landing page👇
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Easy A/B test idea💡: Embed a video of yourself on your ecom site.
Customers are more likely to buy from brands they feel they know and trust.
Some examples attached ⬇️
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Some PDP changes made for
@Energy_Bytes
⚡️
- faster load speed
- new flavor integration
- discount and shipping messaging to entice larger orders
- dynamic # of gummies
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CRO Tip: add text to your product photos explaining benefits, reviews, ingredients, etc.
Example:
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Menu redesign 🙌
AB testing the design this week, stay tuned for results 🔜
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Immediate site popups only convert 1.9% while exit-intent popups convert 8%
Examples of exit-intent popups that can increase email sign ups and reduce abandoned carts👇
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64% of buyers are likely to buy after watching a product video
3 examples of ecom stores that have great product videos:
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😳 Social Proof that is rarely mentioned…
Statistics 📊
Survey your customers, add results to your site, and watch your CVR skyrocket
Examples from huge brands like Curology and Saatva 👇
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Super grateful. Getting a lot more selective with clients now. Only working with brands I know I can get amazing results for.
February will hopefully be my biggest month yet 🙏
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CRO Tip: have an upgrade to subscription button in your cart.
Some examples⬇️
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71% of customers would purchase from a mission-driven company over the alternative
Find a cause you're passionate about and support it through your brand. It'll also give you more purpose as a founder.
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‼️ECOM PPL
Increase conversion rate by adding a sticky add to cart (I do it for all my clients)
Here’s an example by Gymshark:
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✨CRO TIP: Display $/serving on your consumable product pages (like food or supplements).
This can make customers perceive your products as more affordable.
See examples below👇
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What do brands like Rolex, Ferrari, and Loro Piana have in common?
They all use vids on their homepage
This is true for most luxury brands
Something to consider if you want to elevate your branding
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Fortunate I was able to gift my mom a vacation for Christmas. Working harder in 2023 for her.
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3 types of high-converting landing pages (with examples)
1. Advertorial
Credibility from an article format boosts trust
Educating potential customers guides readers more naturally towards a purchase.
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Optimize the testimonials on your site by including UGC and CTA
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Homepage redesign mockup for
@MidDaySquares
and
@nicksalto
Redesigned hero section (new flavor) to be above the fold, and improved CTA.
Adding social proof under the CTA.
Choose your flavaaa for customers to get what they want, fast.
Redesigned header with unique cart icon.
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CRO tip: Bring attention to your product when making comparison charts
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As a designer, I shouldn’t be saying this…
But copy is actually more important than design
Here’s an example of where I focused on both:
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If your product has multiple benefits, categorize your testimonials.
Customers can click to the results they care most about
Example from Solawave⬇️
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Test this to improve CVR: Use color swatches over text
Example👇
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Add a sticky call to action to your landing pages
Example by Ka’Chava👇
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Moved out of Miami to be in different cities each month. Excited for this next chapter.
First stop: Chicago 🏙️
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