JustAnotherPM | Sid
@JustAnotherPM
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I will show you exactly what you need to do to be a 10x Product Manager | Yelp, Zomato, Snapedeal | ISB
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I am going to say this (again): Product Owner is a set of responsibilities whereas Product Manager is a role
Still, most companies treat these as two different roles.
The main reason? They don't understand the difference.
With just two images, I show you the meaning and the
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Gmail can be a really powerful tool, if used effectively.
Here are 13 Gmail hacks to help you manage emails like a boss 😎
A thread🧵
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It frustrates me to see how product managers have complicated the simple process of creating a roadmap
Believe it or not, a product roadmap is nothing more than a 𝘵𝘰-𝘥𝘰 𝘭𝘪𝘴𝘵, where the items are sequenced based on some logic.
For me, creating a roadmap is a simple
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Product managers, what do you do when this happens:
Engineers say it will take 4 weeks, but it takes 12 weeks.
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𝗦𝗵𝗼𝗰𝗸𝗶𝗻𝗴: 80% of product features are rarely or never used.
A 2019 study (by Pendo) found that 80 percent of features in the average software product are rarely or never used.
As a product manager, this statistic hit me hard. Creating solutions that add value to the
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Product Management is overhyped.
That is what I told myself after doing (and failing at) it for the first 2 years.
Turns out, I had no idea what a PM really did.
After 10 years of experience and working closely with world-class PMs, I have a much better definition of the
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Simple definition of who does what
- PM defines: why
- PM + Engineer + Designer define: what
- PM + Eng define: when
- Eng defines: how
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Tell me you're a product manager without telling me you're a product manager
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7 Threads on Product Management That Will Teach You More Than Any Course
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"I wish I was more technical"
said every product manager ever.
But why only "wish" when you can start acting on it today.
I compiled a list of 30+ most commonly used technical terms that you should know.
Knowing them will make your technical conversations more meaningful.
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Even experienced product managers do not really understand the real meaning of product strategy.
Here are 9 tweets that will help every PM understand *product strategy* much better.
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MBA added a lot of value to my career, but came with a INR 35,00,000 price tag ($40,000)
But, if I had to do it all over again:
→ I would only read these books
→ Save 99%+ of the cost
→ Still be a Great Product Manager.
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13 Books You Must Read to Become A Great Product Manager
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Someone please explain simply what is the difference between OKRs, KPIs, and goals?
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7 things you should know if you write user stories as a product manager
PS: This is the system that I have used for years, and it always works.
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Give me 4 minutes I will make you understand:
Goals, Metrics, KPIs, and OKRs
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Product Managers, give me 6 minutes to make you understand:
The true meaning of Product Sense
In product management,
- problems are ambiguous
- information is limited
- 2+2 is not always 4.
Hence, there is no way to know the “right” answer
Yet some PMs know the "right" thing
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Product managers:
Ideate
↓
Align
↓
Execute
Great product managers:
Understand users
↓
Brainstorm
↓
Ideate
↓
Align
↓
Test
↓
Execute
↓
Measure
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Don't create a Product Strategy Document until you read this!
After my last post on Product Vision, Strategy, Roadmap and goals, many people wanted to know what the perfect Product Strategy Doc should look like.
Here is my answer:
1. Keep it simple
2. There is no "perfect"
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I've been researching -- How was product management invented
This is the best answer I've found so far.
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Here is a list of the most commonly used metrics that every Product Manager should know.
For each metric, I included:
• The definition
• Real-world example (Instagram)
• How they are calculated
• Why are they important for the business
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Become a Great Product Manager in 30 mins per day
This is how👇
Spend 30 mins every day only on these 4 resources, and you will know more about product management than 90% of your peers.
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Simple definitions(3/100): Who does what in product management:
1/ PM defines: WHY
2/ PM + Engineer + Designer define: WHAT
3/ PM + Engineer define: WHEN
4/ Engineer defines: HOW
5/ PM + PMM define: HOW TO LAUNCH
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Product managers:master these things to succeed at every career level
APM ➜ ship, ship, ship
PM ➜ plan, ship
SPM ➜ discover, align, plan, ship
PPM ➜ discover, align, plan, ship, create long term impact
Product leaders ➜ create long term strategy, hire the right PMs, empower
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If you want to do an MBA in Product Management (in 6 months), read these books
Thread
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Product managers:
1. What do you hate about this
2. What am I missing
3. What do you like about this
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Most product managers suck at sharing progress updates.
They waste everyone's time with too much (or too little) information.
Here’s how to create the perfect Progress Update Email:
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Product Management is easy!
All we need to do:
Is create good products for users.
And launch it on time
And make it sustainable for the business
And make engineers understand the solution
And then verify if they've built the right solution
And convince 100 people to help
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What do Great Product Managers Have That Other Product Managers Sometimes Lack?
I read 100+ articles and threads to understand
1. The role of a product manager
2. What it means to be a GREAT product manager
And then I summarised my learnings in this thread 🧵
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I used to believe that the Best Product Managers had a unique set of skills that were out of reach for average PMs.
But after observing the top 1% for years, I realized their secret is surprisingly simple:
Just 10 habits they do consistently.
And anyone can copy them.
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I asked product managers for their number one learning resource of 2022.
I received 500+ recommended resources.
I categorised and organised them for convenience.
Here are the top resources 👇
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100+ PMs have asked me how to learn more
My answer: The only blogs you need👇
Free:
‣ by
@reforge
‣ by
@cagan
‣ by
@johncutlefish
Paid:
‣ by
@lennysan
‣ Super Follow
@shreyas
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Product managers, can you explain very simply the difference between product vision, strategy, and roadmap?
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In interviews, many product managers struggle with defining success metrics
They focus on generic metrics like acquisition, engagement, retention
These are insufficient.
My recommendation is to ask concrete questions when thinking of metrics
Here's a list of questions I ask:
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I've interviewed more than 200 people for product management roles.
Less than 15% of them are prepared
The ones that are prepared, always do well
Do this to be in the top 15%
- be well prepared
- understand the role, company, process
- practice
- be confident
A thread 🧵
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Product managers, how is product vision different than product strategy?
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Product managers, what is your advice for non technical PMs on being more confident and having meaningful conversations with their eng. counterparts?
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As a product manager, I:
• Write many PRDs
• Create JIRA tickets
• Waste time doing this manually
For a long time, writing requirements and creating tickets has been super-manual-time-consuming task.
But not anymore.
I recently started using Product Monkey AI:
An AI based
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It's been over a decade since I started working as a product manager.
I've worked with, reported to, and mentored some of the most amazing PMs in the world.
And you know what I've noticed?
Most of them think of success metrics as a complicated rocket-sciency subject. When
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Product management is tricky to define in a sentence or a paragraph.
Primarily because every practitioner defines it differently.
That said, few core aspects of product management are always the same irrespective of the company, industry, team size, product type, and team.
At
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2,650,000,000 users use
@googlechrome
as their primary browser
Most of them think they know how to use it effectively
They don't
But you should
11 Chrome hacks that will change the way you use the internet
• shortcuts
• multi-device
• manage tabs
• many more
A thread 🧵
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Product Vision ≠ Product Strategy
Product Strategy ≠ Product Roadmap
Product vision is the starting point for product strategy.
Product Strategy is a collection of answers to the most important questions.
Finally, a good product strategy leads to the creation of an
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Most product managers think of MVP (Minimum Viable Product) as:
"The V1 of the product they want users to use."
That is 100% WRONG.
In Product Management, few concepts (like MVP) are frequently used, yet gorssly misunderstood.
MVP as a concept has revolutionized the way
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Product managers, how do you stay up-to-date on best practices in product management?
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The reason product managers have a job is because engineers don't understand users or business.
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Simple definitions for PMs:
1/ Vision - what would we do if we had all the resources
2/ Strategy - what people, processes, product, do we need to progress towards the vision
3/ Roadmap - what do we do today, tomorrow, next year
4/ Goals - how do we know we're making progress
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I manage a team of Data product managers.
Data PMs are not the same as other PMs.
For Data PMs -- DATA is THE PRODUCT
And it has a very different lifecycle:
1. Logging / tracking / creating
2. Storing
3. Transforming
4. Consuming via visualising, querying, etc.
Interested
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The harsh truth about Agile methodology:
You don't need 1000s of hours getting a certification or reading the Agile Manifesto
Instead, you need to understand the essence of the methodology. And the essence is pretty straightforward to understand and apply in real life.
So what
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Simplest and the most comprehensive way of thinking about product management:
A PM needs to do ALL the things required to deliver all the deliverables in this visual.
What did I get wrong or miss?
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Product leaders, would you hire PMs with no PM experience? If yes, what do you look for in such cases?
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Must-follow-list for all product managers
‣ Product leadership
@shreyas
@kennethn
@bbalfour
@nrmehta
‣ Everything PM
@johncutlefish
@cagan
@sachinrekhi
‣ Growth
@lennysan
@gibsonbiddle
@destraynor
‣ Break into PM
@jackiebo
‣ Design and PM
@joulee
Who would you add?
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I've interviewed hundreds of candidates for product manager positions.
Here are the 5 questions I always ask and why I ask them:
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Harsh truth: Everyone wants to create a North Star Metric. But most don't know how to.
Let's understand:
1️⃣ What is a north star metric (NSM)
2️⃣ Why is it useful
3️⃣ How to create the perfect NSM
4️⃣ Examples
1️⃣ What is a north star metric (NSM)
Theoretically:
NSM is a single
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"Execution" for product managers means doing these 5 things:
1. Problem discovery
Identify and target the most important user problem
2. Solution discovery
Find the most appropriate solutions to the identified problem
3. Prioritisation
Rank the solutions in order of impact
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Product managers, what is the difference between product management and project management?
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Every product manager has a unique way of thinking, approaching situations, and solving complex problems.
These unique ways are usually referred to as mental models.
A mental model: is a (mental) process that empowers us to break complex things into simpler understandable
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Product managers, what is your process of getting better at product management? How do you learn the art? What do you do outside of work to learn?
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You're the product head for a startup that's looking to disrupt the way people take showers.
What is your MVP?
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Gamification is an interesting concept, and there are a few products that are using it really well.
I watched 50+ articles and read 20+ case studies on gamification.
Here are my favorites (6 videos and 5 case studies) :
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Product managers, please help.
What should a new PM do when this happens:
Engineers estimated it to take 4 weeks, but it actually took 12 weeks.
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It's frustrating to see so many product managers incorrectly defining Vision, Strategy, Roadmap, Goals.
Here is the simplest (theoretical) definition you need to know.
Vision:
A representation of where we want the product to be if we had all the resources in the world.
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Frontend product managers, you NEED to understand the basics of design.
Start here
A 45 min Youtube playlist on basics of design
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Product managers, how do you explain to a non technical person what a product manager does?
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Spend too much time writing/reading emails?
Be 5x more efficiency with keyboard shortcuts
My favourites:
1. ⌘/Ctrl + Enter = send
2. ⌘/Ctrl + Shift + 7 = numbered list
3. ⌘/Ctrl+Shift +8 = bulleted list
4. Cmd + [ = indent
Full list here:
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Product managers, what are the top 3 tricks you use to manage up?
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"How to create and show impact as a product manager."
All of this week, I will be answering this question (here on Twitter.)
I know from experience that
1. Creating impact is not easy
2. Showing impact is even tougher
3. Getting credit for it is essential for growth
All 3
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Product managers, is there a perfect answer to:
What should a product manager (APM/PM/SPM) do in the first 30/60/90 days when they join a new role?
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For product managers:
Stakeholder management 101
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Many PMs struggle with creating the right success metrics for their products.
As with most other things, they over complicate the process in their heads.
I follow a simple 5 step process.
But the main message here is that metrics are always an answer to a question. So asking
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Your product management career starts when you have at least once begged an engineer to do "it otherwise I will get in trouble"
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Products that do not have PMF (product market fit) do NOT succeed.
And Product Managers who do not understand PMF can NOT create products that succeed.
Here are my favourite resources to better understand PMF
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Critical information to know, understand, and internalise for product managers:
• PM owns the: WHY
• PM + Engineer + Designer own the WHAT
• PM + Eng + PjM own the WHEN
• Eng own the HOW
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8 Things that product management is NOT.
Product management
• is not a Venn diagram
• is not being the CEO
• is not Product Marketing
• is not Project Management
• is not Software Engineering
• is not Product Design
• is not Data Science
• is not Science
Not a Venn
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As a product manager, leader, and mentor, I am very frustrated with the generic nature of most advice available online and the overpriced courses:
This is the only (honest) advice you need.
Users/customers don't know what they want:
Ask users what they want, and you will
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As a product manager, I was shocked to learn this.
I've always considered myself as aware and well informed -- but this is something that I did not know for a LOOOOOONG time.
80% of product features are RARELY or NEVER used.
Yes. 80% of what we build as PMs is NOT used.
A
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WARNING: Product Management is not for everyone.
If you're not good at ALL of these things, you should not be a PM
Communication
Going broad & deep
Working with ambiguity
Putting on multiple hats
Keeping others motivated
Making technical tradeoffs
Simplifying complex things
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Communicating well is NOT about becoming a Great Product Manager.
It is about getting to the baseline.
I've been thinking about the skills essential to succeed and grow as a product manager.
And this got me thinking:
Some skills unlock growth.
Some others are a baseline
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The difference between a Great Product Manager and a Product Manager is much LARGER than you'd think.
It is easier to become a product manager, but very tough to become a great one.
So the question -- is what makes a product manager GREAT?
Here are the only 3 answers you need:
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Becoming a product manager is tough.
Becoming a GREAT product manger is even tougher.
But, not impossible.
All you need is a structured way to learn and apply techniques that really work.
Interested to know more?
Reply with a 👋
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Creating a toolkit for product managers
Available on 20th Feb 2023 for $60
Pre order today for $25
Link:
Details👇
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Experienced product managers should stop being data-influenced and start relying more on their instincts to make decisions.
Agree?
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10 Tweets by
@elonmusk
that will teach you more about product roadmaps than any resource on the planet.
👇
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Product managers, these are all the things you need to DO or LEARN or KNOW to be a great product manager.
Everything I share on Twitter will map to a box on this
Every fortnight, I will share a detailed guide to help you master one of these critical aspects
More details 👇
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Product Managers:
Effective communication is the top skill to succeed
It is not easy to learn and become better at it.
I have a solution.
Start here
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I don’t care if product managers on my team are watching Netflix, playing video games, and only working 20 hours a week.
As a product leader, I don’t measure their performance by the number of hours it takes them to complete tasks.
As long as they have enough work allocated for
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Let's settle this:
Please help me understand the difference between:
1. Product Managers
2. Project Managers
3. Program Managers
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Product managers, do you have templates that you use for your day-to-day?
Some examples I can think of — 1:1 meeting notes, product one pagers, critical launch updates, etc.
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Product managers in India!
A few of us are creating an anonymous salary database for Indian Product Managers. Hoping to create transparency in the industry.
Reply 'interested' to get access to the private beta.
#productmanagement
#salaries
#India
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80% product managers solve problems that don't exist
This is an expensive mistake
By doing this, they invest resources in a solution no one wants
How to fix: spend 80% time on discovery / problem validation and 20% on creating /shipping solutions
Reply with 👋 to know more
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To be a great (frontend) product manager, you NEED to understand the basics of design.
Start here: a 45 min Youtube playlist on basics of design
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Simplifying product management
Everything you need to know
A thread.
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What does a product manager do?
What are a PM's roles and responsibilities?
Here are my answers:
What does a PM do?
A PM creates value for the customer, while creating business impact.
Let's break this down.
The most important thing we need to do is: solve user's real
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Product Managers during the month.
And then on pay-day.
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@zomato
Wait, the social media team has access to names and their orders, and you're sharing it on twitter?
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Every week, I consume 50+ resources on product management.
I select the top 5-7
I share with 1300+ product managers on the JAPM WhatsApp channel.
Drop a ✋if you want to join
Latest edition👇
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I recently moved into the Group Product Manager role.
What is your top advice for me?
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Most of the product managers (and founders) i've spoken to don't know:
The difference between building products and completing projects?
The answer is not straight forward, so I don't blame them entirely.
But here is a short guide that will help you conclusively and easily
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Product managers, what has been your number one learning resource in 2022?
(YT channel, newsletter, blog, others?)
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10 most important documents that every product manager should master.
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