Jibran
@Jibran_05
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building apps.❤️ social consumer
New York, USA
Joined August 2017
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Not enough people talk about how impactful CapCut is. It literally condensed a $700 program that took months to learn into a free app that every 13 year old edits with.
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The king has arrived.
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11 am, Saturday, East Village Brunch
$36 for eggs
What are you working on?
No yeah that’s sick,
That’s sick, that’s so cool, no no that’s actually so cool, have you seen […]? No yeah for sure, for sure, that’s so cool, no yeah I totally get it, totally, yeah definitely no,
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I hate it here
.
@nikitabier
hung a giant painting of Tim Cook near his desk at Facebook—right near Zuck's desk.
Zuck was not amused.
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2010 - 2022 : Cracked engineering team with industry experience, grind out 20 apps, have one person running marketing
Now : Cracked marketing team of young 20 year olds, pump out apps, focus on distribution from day one
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WAYS TO LAUNCH ON TIKTOK
1) Showcase app
Mubr. Easy ~100k installs. If your app is special (Locket, NGL), enough to get momentum
2) Reproducible format
Kayyo / RizzGPT. Interviews / screenshots, mention the app
3) Start a trend
Lensa. Usually requires influencer coordination
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The best social founders I know rarely give concrete advice on ideas.
“Maybe.”
“It’s worth exploring.”
“I have no clue.”
Be cautious of people who give consumer advice in absolutes.
Human nature is too fickle to encapsulate in a set of rules.
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The only thing standing between you and a million dollars is a couple of TikToks.
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Everyone should build in social consumer for a few years. It’s like lobotomizing yourself, obsessing over inconsequential psychological ticks for hundreds of hours until you eventually give up or “succeed” (raise a billion dollar Series B / tear apart the company you spent years
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How we scaled to 2000 videos A DAY across 200 creator accounts 😏😎
First, we bought 30 iPhone 6’s phones and distributed them to TikTokers from the Philippines, India, Bangladesh, and Pakistan 😉
We managed to pay $0.04 per video and ran each video through STABLE DIFFUSION and
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early social founders try combining random social dynamics to achieve success
houseparty / locket / ngl all succeeded because they achieved some utility (group FaceTimes, widget photos, etc), not arbitrary set of dynamics
if you’re going to pivot in social, pivot with purpose
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Apps like Retro, Lapse, BeReal, and even Poparazzi show that consumers feel *something* is missing in the current social app landscape.
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Social consumer is probably the only startup space where you *shouldn’t* have a long term vision.
It unnecessarily constrains your thinking as you build.
Instead, build fun side projects and respond when users do (or don’t).
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Yeah bro we just need one viral tiktok that’s it bro one viral tiktok and we’re set. no man the 5,000 users from our beta were outliers just one viral tiktok and we’re set bro
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tweets to become a social app twitter influencer
Monday - come for the tool, stay for the network
Tuesday - why “meetup apps” will never work
Wednesday - rest
Thursday - your MVP should only do ONE thing
Friday - rest
Saturday / Sunday - post random TestFlight screenshots
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TestFlights are so funny.
Tweet a link and no one cares
Tweet a screenshot + invite only = infinite hype
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top : social app screenshots from 2017
bottom: social app screenshots from 2023
almost 7 years later, and the apps with the most success are almost the same.
don’t try to over innovate in social
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TikTok marketing isn’t just uploading a few videos and calling it a day.
It’s crafting a compelling hook, creating multiple accounts, A/B testing story lines, working with different influencers, managing their drafts, repurposing your content, keeping up with current trends…
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PRODUCT DEATH ANNOUNCEMENT (DAY 1)
Instead of sharing videos of apps I'm about to launch, I'll show apps I've killed that you'll never be able to use.
Introducing, Give Me Juice.
There were like 30 versions of this app, but it was always about connecting your friend groups.
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Imagine if your friends got a text whenever you skipped too many workouts… this next update is going to be crazy.
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95% of B2B startups just help other B2B startups sell to other B2B startups
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Mistake : convincing yourself that you’re building “grand” apps
There are no distinctions for a user when they download an app. You’re not above building loops just bc you’re building “the next big thing”
You don’t build the next FB by saying you’re building the next FB
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Dropping out of college is wayyyy too glamorized by people with college degrees
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I’ve learned a lot of UI / UX tips from Twitter, especially from people like
@jsngr
and
@laurentdelrey
. Super abstract, wild, fun ideas and mock-ups are prolly the best way to learn ngl
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it seems like social founders today only work on
highbrow products (very theoretical)
or
degen products (casinos for teens)
we’re missing the in between apps, like Houseparty, which introduced novel concepts while also pulling all the right levers.
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You can’t factor momentum into your calculations.
For example, say an app gets 3 million views on TikTok and gets 100,000 downloads. You might take that ratio and assume you’ll get 300 downloads for every 10,000 views you get.
That’s usually not the case though. Those 3 million
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When I tested the first prototype of my app, it cost $3,400 in FB ads per day—with a userbase of only 800 people.
This was mainly due to our $7 million Series A, a necessary piece to create The Next Big Thing™. We knew with certainty we could bring the costs down (we couldn’t)
When I tested the first prototype of the Gas app at a single school, it cost $600 in server costs per day—with a userbase of only 800 people.
This was mainly due to the friends-of-friends feature, a necessary piece to create social graph density. We knew with certainty that we
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In 2024, a replicable seeding process is just as important as a replicable development process.
Find ways to reliably get those first 10,000 users (having an army of Discord TikTokers, Instagram pages, some reproducible TikTok strategy, etc) so you can kill ideas faster.
A reproducible testing process is more valuable than any one idea. Innovate here first.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
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When your mom gives you positive feedback on a feature you know it was a success.
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A few months ago, I experimented with an idea similar to
@amoamoamo
. Excited to see what new levels they can take this to 🙏
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Prediction:
@amoamoamo
is a location based app that notifies your friends when you go somewhere new and prompts you to share a photo, like a passport for your life.
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skillset combos:
good : coding
great : coding + design
unstoppable : coding + distribution
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I love using new social apps when it’s just me, the founder, and their parents
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The next big social product won’t be analogous to something that already exists, i.e. it’s not productive to think “Instagram, but more intimate” or “Twitter for xyz.”
The next big thing should feel slightly uncomfortable.
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when you start building apps
you’ll have beautiful animations or gradients that don’t make sense
at first, you’ll try to incorporate them in anyway possible
but to build something beautiful, you have to leave beautiful things behind
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@PartyRound
Building
@MyWorkoutGroup
, using social accountability to have a positive impact on people’s fitness goals. Almost 500k TikTok views, need money for servers + scalability for launch. Still in college + no funding so any money helps!!
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We’re entering the Locket era of design.
San Francisco Rounded font ✅
Dark blurs over colors ✅
Rounded everything ✅
Glossy, large search bars ✅
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If you’re marketing a social app, you should almost *never* market it in relativity or passively.
❌ Back to the golden days
❌ Like Instagram + Twitter
❌ Allows you to share authentically
✅ Send photos through widgets
✅ Get anonymous messages
✅ Share once a day
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in 2024, I want to start making more cinematic videos
this is video number one
“the sweetness of sadness”
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The next generation of Nikita Biers are currently making Taylor Swift edits and AI thirstraps to promote their apps
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yay thanks for interviewing me
When
@UTAustin
student Jibran Khalil lost motivation to complete his fitness journey, he created a fitness app dedicated to group encouragement and goal setting.
The app hit No. 1 in the health and fitness category of the Apple app store on Sept. 13.
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sometimes, it’s better to kill an app and start over rather than trying to fix it
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30 days of social apps challenge except each app becomes more and more degenerate until you eventually pivot to building Shopify plugins
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Social consumer is probably the only startup space where repeat (successful) founders are at a disadvantage.
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Love getting screenshots from users like this. It’s one thing to build a viral app but building something that changes the way people live their lives is just as rewarding.
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We’re at the point now where the next big social app doesn’t need to raise a seed round.
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📛hot take📛
most founders don’t care about improving society as much as they believe
volunteering or donating probably benefits society more than a disappearing photo app ever will
there’s nothing insidious about building something that’s just fun
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less tabs ≠ a simple app
more notifications ≠ good retention
tons of invite buttons ≠ virality
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If your app pitch has “authentic” in it you should delete your database, burn your laptop, and start from scratch.
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My twitter feed is just 22 year olds saying they make a million dollars a month now
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pivot pivot pivot go viral raise more viral more viral less viral less viral pivot pivot pivot pivot new product at Snapchat
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After months of developing, the beta of my app is soon going to start! Let me know if you want to try it out early (anonymous social networking w/ friends. If your post gets enough reveals, everyone can see its you. Otherwise, it disappears forever) Content > person posting
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I don’t get why so many designers are interested in making marginally prettier crypto wallets.
Entire UX shifts are possible in AI / healthcare / etc, but so many designers are stuck on wallets that look the same.
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If you think about it, BeReal now has a picture of every restaurant at every time of the day, every venue, park, airport, etc… BeReal could be the new Yelp 👀
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Lapse feels like the "perfect" social app, as if the founders added .0001 of K factor every month until it eventually went viral.
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Ironically, BeReal has gone from sharing a photo once a day with your close friends to sharing multiple times a day with your extended network.
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Throwback to when I thought recreating the Clubhouse UI was the best idea ever…
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woah did anyone know Sam Altman made a location based social network
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It’s humbling remembering there’s millions of lines of code for onboarding, contact importation, friend finding, cameras, audio, etc for thousands of failed social consumer app just lost in the void…
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I've spent the last 5 years of my life developing social networks. I've compiled some of the most impactful lessons I've learned about building them in this article :
Would love to hear what y'all think!
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If you’re building a new social network, one metric to see if it’s working early on is if it feels like a game to new users.
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The more serious you take building social apps, the less likely they’ll succeed.
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Super excited to launch GoalGroup on
@ProductHunt
!
Thanks to
@pollock
for all his help!
Excited to see what the future holds for GoalGroup in 2021 👀
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TikTok is a double edged sword.
On one hand, you can acquire 100,000+ users almost overnight.
On the other, you can kill your app’s public perception just as quickly.
Be careful going viral.
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