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Jenny Knighting
@JennyKnighting
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Founder of Nutcracker Agency @nutcrackersm. Passionate about helping businesses thrive, and being a mum to two amazing girls.
London
Joined October 2011
This week has been packed full of challenges, great people, networking and opportunity. 38 days into my 100 days of my new 3-year plan and I am loving it. #personalgrowth #cando #mindset
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If you don’t know exactly who your best customers are, how they think, and what drives them, you don’t have a marketing problem you have a fundamental business problem. Really know your customer don't make assumptions. #IdealCustomer #TargetMarket #MarketingIntelligence
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Running a business is a lonely game. Having a network of people who have been there, made the mistakes, and come out stronger is invaluable. Vistage and Cranfield University have reinforced that. #Entrepreneurship #LeadershipCommunity #ScalingBusiness
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Who’s challenging your thinking? If you are always the smartest person in the room, it's true what they say, you are in the wrong room. Surround yourself with people who push you forward and aren't afraid to challenge you. #GrowthMindset #BusinessLeadership #Vistage
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RT @NutcrackerSM: We are thrilled to announce that we have been shortlisted for the #BreakthroughCultureAwards 2024 🏆 This recognition ce…
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You can be the best in your industry, but if no one knows about you, it doesn’t matter. Positioning and strategy win over scatter gun effort every time. #BrandStrategy #MarketingLeadership #CompetitiveAdvantage
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If marketing feels like a money pit, you don’t need more leads you need better strategy and positioning. Getting found is easy. Converting the right people is where most fail. #B2BMarketing #BrandPositioning #CustomerAcquisition
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If your business relies on word of mouth but has no structured strategy to scale, you don’t have a growth plan. You have a waiting game. #LeadGeneration #GoToMarket #BusinessDevelopment
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Teenagers are brutal. You can run a business, build a strategy, and close deals, but 'no' to a 14-year-old. Different level of negotiation. #Parenting #NegotiationSkills #LifeLessons
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Your competitors aren’t your biggest problem. Indifference is. If your audience doesn’t care enough about your brand to remember it, you’ve already lost. #BrandStrategy #CustomerExperience #CompetitiveAdvantage
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Fact: Companies with a documented strategy are 313% more likely to report success than those without one. Yet, most businesses don’t bother. Crazy. #MarketingLeadership #BusinessOwner #StrategicGrowth
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Business owners will spend thousands on marketing, tech, and consultants but hesitate to invest in themselves. Coaching has been one of the best decisions I’ve made. #Entrepreneurship #LeadershipDevelopment #Mindset
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There’s a reason the best ideas come when you least expect them. Your brain needs space to connect the dots. Some of my best thinking happens when I am doing something unrelated to work. #Strategy #Outdoors #BusinessSuccess
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Strategy is just as much about what NOT to do as it is about what to focus on. Too many businesses try to be everything to everyone, then wonder why they’re struggling. #Focus #BusinessLeadership #GrowthStrategy
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RT @NutcrackerSM: When the #birthday celebrations are underway, and the birthday boy is… not here? 🤨 We couldn't continue the celebrations…
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82% of businesses fail due to poor cash flow management but most of that starts with bad forecasting and an unclear commercial plan. No strategy, way less chance of survival. #CashFlow #BusinessStrategy #ScaleYourBusiness
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