JennaHannon
@JennaHannon
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Building. Talks about startups & marketing. 1st marketer @UberEats . Angel: @ChemistryAngels @collectivefin @workstream_us @sleeperHQ 12+
Los Angeles, CA
Joined October 2009
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As a Canadian that lives in California, waking up to 300 days of sunshine, not too hot and not too cold, is my definition of paradise.
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US investors seem to be closed for business. I am syndicating a seed deal with $8.8M revenue, generated from $1.1M raised, doubling every year, and no one wants to hear about it. What happened to be greedy when others are fearful?
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Looking for an excellent Webflow designer for SaaS product website.
Anyone have recommendations?
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Airbnb for pools () raised $11M and are paying $100k/mo for a mansion in Beverly Hills to host TikTok'ers to talk about it. 🤯
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@kevinleeme
I’ve seen this over and over with my highest achieving friends. The advice I give from my past experience and seeing others, is don’t date your checklist. Love is a feeling that can’t be found from a checklist of traits. It can only be found by how you feel. This is a hard thing
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@michellebao00
did you just apply for your own job through LinkedIn? If so, that's brilliant.
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Honest question:
If you know you are going to pass down money why would you wait until you die? Wouldn't it make more sense to have the next-gen put that money to work building businesses when they are young?
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Economics should be a required course for journalism majors.
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The time for music NFTs is NOW.
I'm excited to share
@_Supermassiv
. The first digital collectibles marketplace for limited-edition MUSIC collections featuring exclusive, unreleased music & collector's edition merch. FROM ARTISTS DIRECTLY TO MUSIC FANS.
Why now?
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@ZeroBasis
You must have an outdated view of video games. Games today are similar to sports. You play with people and teams. There is complex strategy as well as skills required to play. Skills can include building, coding, etc. The only difference is that they aren’t physical.
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You're on a rock floating around the sun for a moment in time. Try to have fun.
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@TheEthanDing
Being “social media” famous might be the only way to get through being less rich.
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I am going to get absolutely roasted by tech Twitter for this, but here we go.
The Bay area remains the undisputed leader in tech value creation.
After 10 years in the Bay, here is my theory.
It is NOT because of the talent or the access to capital.
IT'S THE CULTURE.
Here
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Social media has broken the Hollywood thesis that production quality = great content.
No, great content = great content. Production quality and graphics can't save you.
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I just invested in my first venture fund — to a lead that I have followed for ten years. This feels very exciting.
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The 2 skills I want to master in 2024.
1. Storytelling
2. Sales
Great storytellers rule the world
&
everyone has to sell whether you like it or not!
Anyone have book or course recommendations for mastering these skills?
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The best startup advice we have received in our early journey thus far was not from VCs, advisors, or fellow founders.
It was from a User Researcher at a big tech co.
- How to do user research
- How to find users to research
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70,000 people stuck in the desert for the final few days of Burning Man after 16 hours of rain.
Wish us luck getting out. 🤞
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@emilmichael
@DoorDash
Focused execution likely played a part. In my last year at Uber Eats, we were in a constant battle with the rides teams to try to get initiatives through. Ex. They wouldn't let Eats launch a subscription unless it included Uber rides.
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The last cycle trained entrepreneurs to lie, steal, and cheat.
Honest founders weren't getting funded in the same way as the founders willing to lie to investors, fake metrics, and buy growth.
We need to rebuild investor/founder relationships.
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From $0 → $1B
My story at Uber Eats.
In 2016, I was hired at Uber to grow Uber Eats.
Eats was an experiment that started with a simple (and kind of funny) thesis.
Uber has all these cars on the road with excess capacity (aka trunks). When things are slow, could we help
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The days of tech startups not believing in Marketing are long gone. The marketing-focused recruiting firms have 6-month long waitlists for new clients.
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Boy things have changed from 2021.
I’m at a VC talk about fundraising and they are now looking for “positive contribution margins” and “path to profitability”…
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1 post on 2 networks.
80x impressions and 100x engagements on LinkedIn vs. X.
Watch out X, there is a new (old) sheriff in town.
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Hollywood is sexy, but is it a good business? I sat down with the producer of several of today's hottest shows. A quick thread on the business of film and TV. 🧵
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I think we are about to see a lot more fraud in startups and venture. It used to be a game played by insiders built on trust. Now that it’s expanding so quickly, there are very little checks and balances in place.
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@micsolana
SV is filled with people who come there to solve hard problems.
I joined Uber in 2016 bc it was a hard business to scale & I heard the culture was filled with tough ppl. 🤷♀️
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I’ve reached the age where ideally my Twitter feed is just pictures of beautiful modern kitchens.
On the next house I’m building, I’m thinking about designing something like this. I’ve done white concrete before, I just haven’t seen it done in a kitchen. Whatcha think? Risky?
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My successful friends are all optimistic doers. They believe they can have an impact & they spring into action.
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I’ll be live tweeting my fundraise from the Burning Man disaster.
I’m stuck here with the top VCs and they have nothing to do but hear my pitch.
We found a lead in an RV on 9:30&A and are already 2/3rds through the round on our way back to camp in the rain.
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I just went through a fundraising round and pitched VCs in SF and LA. My anecdotal observation:
SF funds heavily weighted the team. LA funds mainly evaluated the idea.
I’m biased, but I tend to agree with the SF investor strategy.
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When you work at a big company you will spend a lot of your time doing things that appear to matter.
When you start a company, you can ONLY do things that matter and it's up to you to figure out exactly what those things are.
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Ironically left the cold and grey of LA to catch some rays in London 🇬🇧
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The games industry is 5X the size of the music industry! Everyone listens to music, but not everyone plays games. So, what gives? 🧵
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@DonaldRichard
@nikitabier
This assumes the cease and desist from the IP holder doesn’t wipe out all your profits!
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Founder talking to me at an event:
“I get the sense that you are an honest person. If you are pitching VCs, that’s not going to do you any favors.”
Gulp
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I still meet families that think they are giving their kids an advantage by not allowing them to play video games.
Meanwhile, the kids in video games are building cities, designing games, running unions, managing resources, learning to code...
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@zachcoelius
Crypto is not anonymous. It’s the opposite. It’s a decentralized, encrypted database that tracks every transaction PUBLICLY.
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Woke up to a Twitter thread on 100% owned bootstrapped >$1B businesses and now I am all fired up to start this work day. LFG
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@araghougassian
This is true for most developed countries including Europe and Canada. There is lower risk appetite and failure has a social stigma. There is likely a mix of variables, but culture is certainly one of them.
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So…I guess this marks the end of the “no due diligence” cycle.
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There is optimism that the 56,000 big tech layoffs will lead to a surge in new startups, but...
1. Are these the type of folks that would start companies?
2. Would (currently uncertain) investors fund these new founders?
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Gotta love a good Best-Case Scenario outcome to remind you that it is indeed possible.
Uber's pitch deck in 2008 for $200k in funding.
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If your brand hires a Gen Z social media lead but you require a Boomer to review and approve the content to make sure it appeals to your Gen Z audience, you are missing the point.
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@jamiequint
@hnshah
aka ‘we have no idea what these people do and we are about to learn the hard way.’
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Starting a business is both great and terrible. There is really no other way to accurately articulate it. It’s just both—at the same time.
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When writing emails, copy, posts, slack messages, etc, there are two things your readers will always appreciate: brevity and clarity.
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20 yo’s on dating apps: don’t message me if you don’t like tacos.
30 yo’s: looking for someone kind who responds to text messages.
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Founders with a large following on here.
Real talk.
Is it a nice to have or is it moving the needle on your business?
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Startup bro on the phone beside me at WeWork:
“We just hustle harder. We want it more. I wouldn’t want to work with our competition instead of us if I were you.”
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Spent the afternoon w/ 6 founder friends & got some impromptu "founder therapy". I shared my business struggles & we jammed through solutions. Time very well spent.
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I finally fulfilled my lifelong dream of being a flower girl.
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The first thing I do when I start a new doc is change the font.
I can't think in Arial.
I'm skeptical of those who can.
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Next time someone tells you that the music industry isn't that complicated...
Oh, and the royalty laws are different by country.
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Sometimes you just need some epic nature.
Good morning from Glacier National Park.
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I remember when I interviewed for a big tech co and they asked me "what are some of the best brand names in the world?" I said "Zamboni" and they looked at me like I was crazy.
Show me one person who does not call the ice rink smoother a Zamboni!
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Behind everything great
is a bunch of nerds who just love doing it.
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Found my old Uber ID card while cleaning. The picture was taken on my first day. How young do I look?!
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Game developers have to be rolling their eyes with all this talk of the newfound "metaverse." Connected, virtual worlds with standalone economies have existed in games for decades.
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@steviemctweets
Yes. Multiple times. Super weird. One time I offered to move and they said they would prefer not to be next to each other 😂
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If you can avoid traveling right now, definitely do. It just took me 30 hours and 3 stops for what is normally a 5 hour flight from Montana back to LA.
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Just curious:
As a founder, one of the most important skills you can have is sales.
So why are there so few founders with sales backgrounds?
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When people say "the music industry is broken", what does that even mean? Let's discuss.
new pod w/
@JennaHannon
🔥
• teaching kitesurfing to
@elonmusk
• state of the music industry
• what's wrong with nfts
• how
@_supermassiv
can help artists make money
• lunch with
@valkilmer
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The top 3 marketing channels from a SaaS founder targeting traditional industries.
In no particular order.
1. LinkedIn influencers
2. Partner/channel programs
3. Cold email but personalized using AI
No paid ads.
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Hats off to those who are still in it when it's not hot right now.
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Calling all CFOs, Controllers, and Directors of Finance at mid-sized companies for user interviews.
- 30 min session
- Evaluate solutions and provide feedback
- Compensated w/ gift card
Easy peasy.
DM me if this is you.
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@geri_kirilova
This seems like a good filtering mechanism. You send the feedback, you get an answer like this and now you know you don't have to keep watching that company.
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I finally moved out of SF which means I can afford to live alone. It's amazing and I can't believe you've all been living like this the whole time!
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Don't fall in love with your own tech or features. Fall in love with solving problems for others.
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@b_nicks11
💯 Seeing other pitches and knowing how investors evaluate first-hand is hugely advantageous.
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We have to give Starbucks some credit. They priced in today’s inflation a decade ago.
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I keep stumbling upon job posts for startups that ask for 3-5 years in Web3 or NFTs. Ummmmm...
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It takes an extraordinary level of focus and determination to build a company from scratch. I admit that it makes my day when I get investor updates and get to watch founders execute day after day, month after month, year after year.
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Most startup advice isn't useful.
Oversimplified platitudes that lack nuance and context.
Except,
do things that don't scale.
That's a non-negotiable in the early days.
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