Jay Nailer
@JayNailer
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I write about solopreneurship, personal growth and AI tools to show you how to grow a successful solo business.
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Joined June 2013
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DON'T
• Work on OTHERS' project
• help OTHER companies grow
• make OTHERS pension funds bigger
INSTEAD BUILD
• YOUR projects
• YOUR company
• YOUR dream
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“Dan Koe is a cheap copy cat”.
“He didn’t even change Rick Rubin’s book cover”.
That’s what I overheard.
So I read both.
And I learned the truth…
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Everything around us began as an idea.
As an entrepreneur, mindset is fundamental.
Here are the 6 mental models that I swear by (
#4
is controversial):
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Money doesn't have to be complicated.
Let's simplify it down to just 6 key elements that can transform your finances:
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Building wealth is more than just a number.
Here's the ONE thing you need to prioritize for true financial success:
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Ideas are cheap!
Many have ideas.
But only a few execute.
Fewer show up with consistency.
Choose consistency over perfectionism.
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The most powerful way to build your business:
Build your network.
But it’s tough getting started.
Here are 5 simple tips to help you build a world class network:
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Don't chase trends in the hope of making money.
Create value that lasts, and the money will follow.
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AI will change the world economy, businesses, and society.
Instead of being scared, ask yourself, what can you do NOW to prepare for the changing world?
Discover the 8 future-proof skills:
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4 years ago I was a miserable employee.
Now I run multiple companies and I’ve never been happier!
What changed? Starting a business.
Here are 7 important life decisions I learned along the way (to help you get the same result):
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My newsletter provides a behind-the-scenes insight into my life as a multi-preneur.
Discover:
▪️ New AI trends
▪️ Entrepreneurial lessons
▪️ Actionable personal growth tips
Join here:
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It takes a lot of patience to say no to good opportunities and focus on great ones.
Focus is the weapon of the successful ones.
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Success = 20% Strategy + 80% mental mindset
Be patient until you can earn the fruits from the seeds you grow.
Stay consistent and show up every day, and success will show up one day.
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• Ups - Downs
• Work - Rest
• Growth - Fail
It's not an either-or question.
They are not opposites.
They are partners.
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Society applauds you for:
• working extra hours
• working 40 years for others
• getting drunk every weekend
Society thinks you are crazy for:
• being sober
• working max 4h per day
• quitting your job to start a business
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How to start your one-person business:
• Fix a problem of yours
• Systematize the solution
• Offer system to beta users for free
• Ask beta users for testimonials
• Setup a landing pagee
• Spread the word
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My past self:
More work, more earnings, but not happier.
My present self:
Happiness by Design.
Let me explain...
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"I can never grow that big",
says the goldfish in the small tank.
Until it was released into a big pond and grew x times.
Don't get limited by your souroundings.
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Business changes so much…
But CORE lessons endure.
4 timeless lessons all should know:
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Quitting your job and starting your business can be life-changing.
I remember getting a monthly payment of over €22k half a year after starting freelancing.
BUT I was still exchanging my lifetime for money.
You need the leverage of digital products.
Build products!
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We often:
- overestimate what can be accomplished in the short term.
- underestimate what is possible in the long term.
Failing overestimated short-term goals leads to frustration, and many give up.
They will never find out what is possible in the long term.
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My perfect day:
• 8h sleep
• 2h writing
• 2h building
• 1h riding e-foil
• quality time with fam
• 100 navy seal burpees
• dinner while watching the sunset
...and chill!
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Most businesses fail because of one reason:
Zero product market fit.
I’ve built multiple successful companies.
Here are 5 ways to guarantee product-market fit (and grow your business)
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Boost your productivity with these 2 free tools:
(they will change how you use ChatGTP and other LLMs forever)
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My formula for personal well-being is:
- Nutrition
- Personal Mastery
- Physical Exercises
- Creative Expression
- Mindfulness & Meditation
What would you add?
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Learn new skills, get new ideas, and execute!
It is easier than ever before to build a successful one-person business.
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How to maximize your happiness?
Balance your efforts in all these three life areas:
- Personal Well-being
- Relationships
- Wealth
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Do you need an upgrade to your personal brand?
1. define a brand strategy
2. create a brand style guide
3. generate awesome imagery
4. optimize profiles, pages, and more
Enroll in the free AI course now:
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Scared of AI?
Why?
It's the opportunity to escape the modern form of slavery and do work that really matters to you.
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Switching from employee to freelancer to solopreneur my friends doubted me.
But to succeed and be happy, you need to find what drives you.
While "follow your passion" isn't great advice, neither is "don't follow your passion."
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To grow your muscles:
- Pull and push
- Press and lift
- Twist and rotate
To grow your business:
- Build and distribute
- Test and iterate
- Market and sale
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Compromise isn't about giving up or selling out.
It means to adapt, grow, and ultimately, succeed in the ever-changing world.
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No amount of AI can help you…
IF you don’t have these 7 ESSENTIAL Principles:
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The best way to improve yourself that NO ONE is talking about:
Start a business.
But most people are scared to start.
Here are 5 ways business improved my life (and will improve yours too):
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Why do most people hate traditional jobs?
Because they are:
- repetitive
- enslaving
- underpaid
Instead, you should:
- build projects you like
- teach others your success or fail
- get money for making you+others happy
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Work on weekends?
If you love what you do,
it won't feel like work.
My goal: work every day, but not more than 3-5h
Why?
- daily consistency = staying in your flow
- focused, deep work sessions = high productivity
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Your vision is your compass.
Your goals are your destinations.
Your milestones mark your route.
Your habits and your routines are your vehicles.
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How do I get THE idea to start a business?
You need thousands of them and the passion to test many.
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"With hard work, you will reach your goals!", they say.
I always worked hard.
But my unit to measure "hard work" for many years was hours.
This helped only my boss, not me.
Instead, you should:
• Get more done, in less time.
• Work for your goals, not for others.
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It’s an age-old question.
Find a CO-FOUNDER, or work on YOUR OWN?
Read this, it may SAVE your business:
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The test of time:
Staying consistent over a long period of time separates the mediocre from the successful.
Applicable to all areas of life.
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You don't feel any progress?
Check your focus.
Too many ideas in my head, too many parallel-running projects make me:
• less effective
• feeling no progress
• losing clarity and direction
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"I’ll start tomorrow.”
But guess what?
Tomorrow never comes.
Start today!
Not tomorrow.
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The future is going to be “survival of the adaptable”.
Flexibility about the right things.
Steadfastness about the right things.
So what does flexibility ACTUALLY look like in business?
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Your goals are worth nothing if you don't know your WHY.
A clear vision of your future self is the foundation of all goal setting.
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How to leverage AI + automation as a solopreneur:
• AI-driven research
• auto-process invoices
• auto-schedule marketing
• AI-powered document analysis
• prewrite your written correspondence
If you don’t do anything of this yet, you will left behind.
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Life is not a sprint. Don't forget to rest.
Sprint:
• 2h writing
• 2h building
• 1h workout
Rest:
• Meditate
• Power nap
• Relax with friends
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It's not the smartest one, building the most successful business.
It's the one taking calculated risks and showing up consistently.
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Going from employee to full-time entrepreneur is hard.
It would be easier if someone could so you the way…
You’re in luck.
Here’s the blueprint I wish I had when I started out:
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Only 14% formulate goals for themselves. It already makes 3x more successful.
But the 3% writing their goals down, do 10x on that!
Check out my Happiness by Design Framework to become more successful and happier.
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"ChatGTP is dead!"
I read this hundreds of times here on X.
Well, I use it every single day!
It's all about how and what you choose to use ChatGTP for.
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Are you afraid of doing something new because there is the possibility of failing?
You should be afraid of being in the exact same place in a year.
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1 DAY LEFT!
Tomorrow, the Happiness by Design course will launch!
8 modules on how to become more successful and happier by investing just 1 hour/week.
Enrol now!
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1 hour per week.
Take your time to zoom out of the daily rush to reflect and plan.
I do a weekly check-in every Sunday.
Review and planning.
Track your progress, optimize, and make sure your daily actions are aligned with your life vision.
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Joy happens when you’re in harmony with your passions.
I love building projects!
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Do these 3 things before you quit your job (and start your successful one-person business):
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Times of change and turmoil are times of opportunity.
Perfect moment to build something new!
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Money can buy you happiness!
Half-true. Money can buy you out of some things that make you unhappy.
But you still have to care about your personal well-being and your relationships.
Max all three to maximize your happiness.
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98%:
"I have so many ideas about how I could change my life and the world."
(but never execute or give up easily).
2%:
"I pick ONE idea and focus on executing it for at least one month, EVERY DAY."
(and making real progress)
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5 Favorite AI
Are you interested in creating your own AI-generated art?
The developments in this field are MIND BLOWING.
Here are my 5 favorite AI image-generating tools and what I use them for:
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Everyone knows Sam Altman because of ChatGPT.
But no one is talking about Helion Energy which will change energy forever.
(Backed by Sam Altman)
Here’s everything you need to know about this future tech:
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Life is a journey.
But many are on it without any map or GPS system.
Here is my navigation system through life. (Launching April 30th)
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“𝘛𝘩𝘦 𝘤𝘭𝘦𝘷𝘦𝘳 𝘮𝘢𝘯 𝘮𝘢𝘺 𝘸𝘰𝘳𝘬 𝘴𝘮𝘢𝘳𝘵𝘦𝘳, 𝘯𝘰𝘵 𝘩𝘢𝘳𝘥𝘦𝘳, 𝘵𝘩𝘦𝘺 𝘴𝘢𝘺, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘮𝘢𝘯 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬 𝘢𝘵 𝘢𝘭𝘭.”
— Alex Soojung-Kim Pang
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I built my subscription business from scratch in 3.5 years.
But, if I knew what I know now, it would have only taken a fraction of the time.
My 7 Secrets for Boosting Subscription Revenue:
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Stepping into a challenging journey for the next 10-14 days, and yes, 9 out of 10 friends think I'm nuts for doing it. But there's something empowering about pushing your limits. But there's a method to the madness. I'm gearing up for something I do only twice a year...
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The Power of Mindset
Fixed mindset:
- give up easily
- avoid challenges
- failures are setbacks
- feedback = personal criticism
Growth mindset:
- persist
- facing challenges
- failures = growth opportunities
- feedback = way to enhance skills
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In online business, speed is king.
Test —> Analyze —> Improve —> Re-test.
Here’s how I integrate Constant Learning as my superpower in online business:
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Starting to write changed my life!
Learn how in my latest letter...
(Plus: get 10 tips to boost your digital writing skills)
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“7-14 days of fasting.”
A while ago I would have been terrified at that idea.
Now I do this regularly.
And I believe everyone should try it (at least once!)
5 Life-changing benefits of fasting:
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3 eye-opening lessons about AI from Mo Gawdat's "Scary Smart" (critical for modern entrepreneurs):
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Contrarian business advice: Compromise.
You might be thinking, “but don’t entrepreneurs stick to their vision no matter what?”
Not the successful ones.
Let me explain:
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BURNING question:
Can you REALLY be a balanced, healthy individual, AND be a successful multi-preneur online?
No you can’t.
Unless you do this ONE THING:
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Sneak-Peek Inside Elon Musk's Mind: 7 Must-Know Insights From Walter Isaacson's Interview (Biographer)
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#1
****The 80/20 Principle:
Also known as the pareto-principle.
Focus on the 20% of activities that generate 80% of your results.
Time is finite; use it wisely by concentrating on high-impact tasks.
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I’m Jay N., the founder of Little Storywriter.
It all started when my daughter asked me to read her a classic Brothers Grimm story.
I was concerned about the cruelty depicted in the tale and worried it might give her nightmares.
That’s when I had a brilliant idea.
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The 5 Metabolic Benefits of Fasting (why I just finished a 9-day fast):
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But that’s where the overlap stops.
"The Art of Focus" concentrates more on developing mental skills for a structured life, emphasizing decision compounding, mindset, and FOCUS.
Koe articulates frameworks & psychological principles rooted in action, intention, and habit.
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#6
Systems-Thinking:
It’s like the quote from James Clear: “You don’t rise to the level of your goals. You fall to the level of your systems”.
Systematizing your actions keeps things progressing.
That’s the key ingredient here: systems make progress the default.
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The chase for Artificial Generalized Intelligence is getting HOT.
It comes down to a balance between “Declarative Knowledge” and “Dynamic Intelligence”…
(read on)
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Discipline isn't about control.
I think too many people get this backwards.
It's about aligning daily actions with long-term visions.
When you apply yourself toward a goal, the result is discipline.
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Fasting is so good for the body.
But the greatest benefit is the clarity of mind.
It allows your brain to clear out waste material and gives you a deep sense of purpose and clarity.
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5 key B2B developments in AI that are reshaping industries:
(don’t sleep on these in YOUR business!)
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#2
Feedback loops:
Always create mechanisms to capture feedback—be it from customers, analytics, or teammates.
The quicker you get feedback, the faster you can iterate and improve.
Feedback, both good and bad, is the lifeblood of online businesses.
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The best kinds of people to work with solve problems without being asked.
They identify the problem on their own.
They solve it on their own.
They may not even tell you it happened.
When you find someone like this, hold on to them, they're worth more than you know.
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I get asked all the time, "Jan, how can I make money online?"
Here's the simple method I've used to consistently gain subscribers with my SaaS (hint, it starts by finding the right problem)
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You can…
Theorize
Strategize
or Hypothesize
…all you want, but without action, you have achieved nothing.
To be a successful solopreneur you must take decisive steps.
If you’re in the clouds all day, nothing will get done.
Act, learn, iterate.
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It's been an incredible and unforgettable year! Want to hear the story of 2023? Dive in with me!
[thread]
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Did you realize how many fiber-optic cables are stretched across the globe???
We are so connected — what a time to be alive.
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Habits are a double-edged sword.
The power of good habits:
Tiny changes, big results.
The danger of bad habits:
Small missteps, big problems.
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The illusion of the "right" moment: this moment will come.
If you wait to feel prepared, you'll never start.
Don't wait, act.
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"The Creative Act", however, is about understanding and embracing the creative process in art and life.
Rubin is trying to articulate his philosophy of mind, how he fosters “presence” in his work, and his perspective on creativity itself.
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