Come on, that has got to be one of the funniest headlines ever written

never forget the metaverse 😂 (I collect headlines/articles like old men collects stamps, and I just found this gem from 2021 in my collection. It aged….not well🥴)

The Yield Grade equation predicts salable pounds of red meat from a beef carcass. It was put in place in 1962 and hasn't been updated since. Can't name any other algorithm developed in the 60s that hasn't been revised? Yeah, me either. Check out this week's Prime Future newsletter on the cost of inaction and the *massive* opportunity in an update -- if it gets done right.

I love this SO MUCH. It reminds me of Annie Duke’s work around decision making and that yes outcomes matter but decision making process is the only controllable so how do you continually improve that. The whole interview w Tim was fantastic, btw - this was just the gem that has burrowed into my brain permanently 😀

@TonsorGlynn @AgManagerInfo @KStateRE @KSUASI @KansasPork @NHF_Magazine @HighPlainsJrnl @Meatingplace Just snagged those to read later, thanks!

@TonsorGlynn Grow the pie mentality is the way, totally agree!! Really appreciate your comments. I think I’ll go read merchants of grain again (or any other bit of ag history which is largely trade history) 😅

@JBSGlobal just bought the 10th largest egg co on the planet, and it's in Brazil. Their #1 export market priority is the US - which is 🤌 timing given US egg prices. That's all smart and makes sense. But, this is the first example I can think of where a packer acquired an *egg* company. Why is that??? I have two hypotheses we dive into in this week's edition of Prime Future. Read & subscribe:

Umm why is @perplexity_ai now "showing its math"? Aka taking longer to get to an answer that is less clear. Yuck

Need a little inspo today? Check out this interview with Kee Jim, describing his journey in cattle feeding and the big principles that led the way. If you aren't feeling builder vibes after this, you may not have a pulse.

I will die on the hill of how important it is to make it easy for people to say yes to a meeting request. ❌ "Let me know when you have some time." ✅ "Here are 3 times, which is best for your schedule?" Why would you put the scheduling burden on the person from whom YOU are asking the favor??

@NDubuc That’s what prompted the question!

@agpolicywonk @PSchneider_IAS Totally - but not eggs

@KINGS1973 Yeah my biggest hypothesis why is that the processors have moved away from owning production assets, which is largely what the egg business is until you get to value add processing.

@KINGS1973 That’s a great point, I can see how the shared customer vs different customer could play a part, especially impacting cost of sales.

I think it must largely be tied to packers moving away from production assets, and that’s really what the egg business is until you get to value add products, since minimal processing. But still seems interesting and I wonder if there’s more to it. I believe in the 70s and 80s there were a couple of processors that owned egg assets but then sold them off.

[Scene opens with GOD seated on a celestial throne, wearing a casual divine robe. Enter JAKE, founder of "AfterBeef" alternative meat startup, looking nervous but determined] JAKE: [bowing slightly] Supreme Creator, I believe I've revolutionized protein consumption! GOD: [raising an eyebrow] Oh? Do tell. JAKE: Our plant-based meat is sustainable, ethical, and tastes just like real beef! No animals harmed, no environmental damage. GOD: [chuckling warmly] Son, I've been in the protein business since... well, Genesis. JAKE: But our technology— GOD: [interrupting] Technology? I invented the cow. The entire concept. From muscle fiber to that adorable moo. JAKE: [defensively] Our product reduces carbon footprint! GOD: [leaning forward] And reduces deliciousness. Have you tried my original recipe? Grass-fed, free-range, divinely marbled? JAKE: We're saving the planet! GOD: [gently] I'm rather fond of this planet. Designed every ecosystem. But a perfectly grilled ribeye? That's my masterpiece. JAKE: [deflating] Our meat doesn't require slaughter. GOD: [softly] Circle of life, my entrepreneurial friend. Balanced, natural, purposeful. JAKE: [sighs] Can't argue with the original designer. GOD: [winks] Correct. Want some heavenly barbecue? [Lights fade with GOD offering JAKE a celestial steak] END

Companies without an insight tend to be internally-focused, short-sighted, and risk-averse. 🚩Leaders perform for internal audiences rather than for the benefit of their customers. 🚩Performance this year matters more than performance in 10 years. 🚩There's more fear about getting an insight wrong than conviction that they can help their customers with an insight. In contrast, companies with a clear insight tend to: ✅be externally-focused ✅play the long-term game ✅lean into the inherent risk that comes with putting your hypotheses in the public domain. (OF COURSE ITS SCARY) The common denominator? Leadership that is highly strategic *AND* relentlessly obsessed with company culture. The interesting thing is that there are big companies in both categories and startups in both categories. Big companies can get by with being in the first category, at least for a little while. Startups can't, though. They HAVE to be clear in their insight because that's how they get early customers, investors, and employees....or don't.