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Ipsos in South Africa Profile
Ipsos in South Africa

@Ipsos_SA

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At Ipsos, we are passionately curious about people, markets, brands and society.

South Africa
Joined March 2010
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@Ipsos_SA
Ipsos in South Africa
7 years
ANC is still, by far, the strongest political party in the country. In KZN , Mpumalanga, the FS and NW, the ANC achieves outright majority.
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@Ipsos_SA
Ipsos in South Africa
11 months
Currently, it appears that the formation of coalitions in the country's three most populous provinces is a plausible scenario.
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@Ipsos_SA
Ipsos in South Africa
3 years
#YouthDay Political parties have their work cut out before Local Government Elections in October, to convince young people to go to the polls & participate in elections that can influence their living conditions and local circumstances for the next 5 years
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@Ipsos_SA
Ipsos in South Africa
7 months
According to Ipsos’ current modelling, a low voter turnout will mean that in the region of 39% - 41% of the registered electorate turns out to vote; a medium turnout between 55% - 57%; and a high turnout between 69% - 71% of the electorate turn out to vote
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@Ipsos_SA
Ipsos in South Africa
11 months
Looking at a different analysis of these results, the Multi-Party Charter for South Africa, currently comprising six parties, looks to draw about 31% to 33% of the vote at this stage.
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@Ipsos_SA
Ipsos in South Africa
7 months
The EFF performs marginally better than the DA. However, these results should not be taken at face value as the figures include 10.1% (one in every ten) of registered electorate who have not aligned themselves with a particular political party
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@Ipsos_SA
Ipsos in South Africa
3 years
#YouthDay With 59% of 15-17 year olds and 48% of 18-24 year olds saying that they “never” have any money left at the end of a month after personal and household expenses are paid, its another sign that numerous & varied demands are made on their income
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@Ipsos_SA
Ipsos in South Africa
4 months
A low voter turnout scenario could see between 41% - 43% of registered voters heading to the polls. Medium turnout scenario the voter turnout rate may be between 57% - 59%. On the high end, as many as 74% - 76% of registered voters could cast their ballots
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@Ipsos_SA
Ipsos in South Africa
5 months
The emergence of MK has halted the advances made by the EFF in recent years, particularly in KZN, with some former EFF supporters migrating to the new party. Meanwhile the DA is maintaining its position attracting the support of about 5th of the electorate
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@Ipsos_SA
Ipsos in South Africa
7 months
Delving deeper into the questionnaire aid in discerning the party selection of individuals who haven't indicated their choice. The results are representative of party choices of the registered electorate if an election were held the day after the interview
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@Ipsos_SA
Ipsos in South Africa
11 months
Our partnership with Effie globally and now in South Africa allows us to share learnings from the Awards, bringing inspiration to your creative journey & development to spark future campaigns. Explore the latest Effie report & embark on your own creative journey and brand success
@EffieAwardsSA
Effie Awards South Africa
11 months
Unlock the secrets of marketing success with the 2023 Effie Trends Report! Effie South Africa and @Ipsos_sa are thrilled to present this insightful resource. Download the report from the Effie SA website here - #EffieTrends #MarketingInsights
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@Ipsos_SA
Ipsos in South Africa
11 months
These results include 15% of the electorate who have not aligned themselves with a particular political party, often indicated as "will not vote", "refused to answer", or "don't know".
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@Ipsos_SA
Ipsos in South Africa
7 months
In South Africa, the 2024 National & Provincial elections are eagerly awaited. A record number of parties are registered with the IEC, yet 35% of South Africans who are registered to vote say there is NO political party that represents their views
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@Ipsos_SA
Ipsos in South Africa
5 months
With only a month remaining before the elections the political landscape in South Africa is undergoing significant shifts. The ANC, long the dominant force in the country's politics is struggling to impress voters with support for the party well below 50%
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@Ipsos_SA
Ipsos in South Africa
9 months
Just like that, 2023 is wrapping up, and wow, time has whisked by in a flash! As the festive season embraces us, the entire team at Ipsos extends our warmest wishes for a holiday season filled with joy and unforgettable moments.
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@Ipsos_SA
Ipsos in South Africa
3 years
The amount of South Africans registered to vote are just over 26,2 million, and not all will turn out to vote on 1 November 2021. If we look at the group who indicated that they want to vote, ANC support will be 43.4%, DA 24.2% and EFF 14.8% #Elections2021
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@Ipsos_SA
Ipsos in South Africa
10 months
When considering the legality of abortions for women at various pregnancy stages, a notable disparity in agreement becomes evident. On average across 29 countries, 60% of people support the legalisation of abortion during the first 6 weeks of pregnancy (53% in South Africa).
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@Ipsos_SA
Ipsos in South Africa
3 years
In pre-election surveys, support for the ANC has been measured consistently below 50%, a phenomenon not seen commonly before. 31% of registered voters did not choose a party to vote for in wave 3 (wave 1 - 25.5%) #Elections2021
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@Ipsos_SA
Ipsos in South Africa
8 months
Have you ever picked up your favourite snack off the shelf only to find it seems to be a little lighter and a lot smaller than it used to be? You’re far from alone.
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@Ipsos_SA
Ipsos in South Africa
8 months
More concerningly, some shoppers say they’ve noticed items that are essential everyday items for many cash-strapped families, including bread, yogurt and even baby food, are getting smaller.
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@Ipsos_SA
Ipsos in South Africa
8 months
The top five countries where people are noticing shrinkflation are: Great Britain (64%), France (63%), Germany (62%), Canada (60%) and the Netherlands (59%).
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@Ipsos_SA
Ipsos in South Africa
8 months
Economic sentiment in South Africa seemed to be on the rise to begin 2023. Confidence in job security was at its highest point since 2014, and things seemed to be heading in the right direction. However, 2023 has been volatile to say the least.
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@Ipsos_SA
Ipsos in South Africa
10 months
On a global level a higher proportion of women think abortion should be legal compared to men (59% vs. 52%). Similarly, South African opinions show the same trend with 54% of women agreeing that abortion should be legal in all or most cases, in contrast to 38% of men.
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@Ipsos_SA
Ipsos in South Africa
1 year
Ahead of the African Peace Initiative visit to Kyiv and Moscow, the upcoming Russia/Africa meetings in St. Petersburg and BRICS Summit in SA, Africans share their views towards Russia, Ukraine and the position on the war taken by some African governments.
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@Ipsos_SA
Ipsos in South Africa
10 months
Baby Boomers, often (superficially) regarded as a more “conservative” cohort, present the highest favourability (51% in South Africa). The lowest support in South Africa is found among Gen X, with only 42% agreeing that abortions should be legal in all or most cases
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@Ipsos_SA
Ipsos in South Africa
10 months
When considering the circumstances under which abortion should be legal, the scenario in which a woman's life or health is endangered garners the highest level of support. On a global country average 78% believe that abortion should be legal in these cases (76% in South Africa)
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@Ipsos_SA
Ipsos in South Africa
11 months
Indications are that a record number of political parties will participate in next year’s National and Provincial elections. They will also for the first time be joined by independent candidates.
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@Ipsos_SA
Ipsos in South Africa
10 months
Looking at how this data is broken down: 21% advocate for unrestricted legality, 24% favour legality in most cases, whereas 21% lean towards illegality in most cases, and 18% stand for total prohibition.
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@Ipsos_SA
Ipsos in South Africa
10 months
On a global country average, 56% of people advocate for the legalisation of abortion. In South Africa, the margin is much narrower: 45% of online citizens hold the belief that abortion should be legal, compared to 39% who assert it should be illegal
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@Ipsos_SA
Ipsos in South Africa
1 year
Ipsos Global Consumer Confidence Index shows stability, up 0.2 point from last month to 47.4. Global Current and Investment indices are up by around half a point, while Expectations and Jobs indices remain virtually unchanged
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@Ipsos_SA
Ipsos in South Africa
11 months
Despite South Africans showcasing remarkable resilience amidst the ongoing challenges in this era of polycrisis, extreme stress continues to be common. Half of South Africans reported stress levels so overwhelming that they were unable to attend work
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@Ipsos_SA
Ipsos in South Africa
11 years
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@Ipsos_SA
Ipsos in South Africa
3 years
#YouthDay More than a third aged 34 and below agrees that “One needs to have your own business in order to have a secure lifestyle”, showing that entrepreneurial spirit in the country is alive and well – and possibly fueled by a lack of other opportunities
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@Ipsos_SA
Ipsos in South Africa
1 year
#IpsosWhatWorriestheWorld Only a quarter of South Africans currently view inflation as a top concern, placing the country third lowest on this measure compared to other nations
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@Ipsos_SA
Ipsos in South Africa
1 year
To understand how society is evolving on ESG, we need to go really deep. A superficial understanding of the subject is unlikely to be enough & further complicating matters, many ESG topics are interconnected making it difficult to look at them in isolation
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@Ipsos_SA
Ipsos in South Africa
8 years
DA leader Musi Maimane scores higher than Zuma among all voters (4.6) & a high 7.0 among his party’s supporters #eNCA /Ipsos approval ratings
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@Ipsos_SA
Ipsos in South Africa
8 years
@GreenPop @UnileverSA agencies getting together to pledge - so exciting! 250 trees #agencytreerevolution
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@Ipsos_SA
Ipsos in South Africa
1 year
We want to express our heartfelt gratitude to all our clients who braved the elements to attend our session on "Empathy: The Heart and Science of Brand and Creative Success." Let's cultivate empathy and strive for both heart and science in our brand and creative endeavours.
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@Ipsos_SA
Ipsos in South Africa
4 months
Looking at possible turnout scenarios, a lower voter turnout is definitely to the benefit of the ANC, as reported in previous Ipsos press releases about this topic. In fact, turnout will probably be the key variable in the election on 29 May 2024
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@Ipsos_SA
Ipsos in South Africa
1 year
Happy #WorldCreativityandInnovationDay ! Thank you Refilwe House for sharing the incredible artwork that inspire our values of Collaboration, Integrity, Client First, Entrepreneurial Spirit, and Curiosity. These kids remind us of the incredible potential of every child. !
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@Ipsos_SA
Ipsos in South Africa
1 year
We had an incredible 2-day regional conference & we couldn't be more inspired. Many of our senior colleagues joined us in person, and we had some global visitors, including our Global CEO! We're feeling energized & excited. We're grateful to everyone who made this event a success
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@Ipsos_SA
Ipsos in South Africa
1 year
Ipsos South Africa maintains Level 1 BBBEE status! We invest in people & communities to drive economic transformation, building a brighter future for all. Thanks to our champions and entire team! #bbbee #transformation #growth #people #empowerment
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@Ipsos_SA
Ipsos in South Africa
2 years
🚀 Effective advertising delivers experiences that harness a blend of creativity and empathy. Ipsos’ Misfits framework reveals the creative drivers to achieve best-in-class creativity and how to ignite brand growth. Find out more 👉
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@Ipsos_SA
Ipsos in South Africa
2 years
Happy holidays! We wish you every joy of the season and all the best for 2023!
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@Ipsos_SA
Ipsos in South Africa
2 years
Only six in ten (63%) Internet users on average said they trust the Internet. This is down 11 percentage points since a similar survey was conducted in 2019
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@Ipsos_SA
Ipsos in South Africa
2 years
Brazil’s team is most widely expected to win the tournament. On average across all 34 countries surveyed, 21% of those who have seen, heard, or read anything about the 2022 FIFA World Cup, believe the South Americans will take home the trophy
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@Ipsos_SA
Ipsos in South Africa
2 years
In 13 of 33 countries surveyed less than half of people (49% or less) said they are knowledgeable about menopause which indicates governments & healthcare facilities have a long way to go in raising awareness of menopause and its impact on women at individual & societal levels
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@Ipsos_SA
Ipsos in South Africa
2 years
If it depended only on the opinions of South Africans, it does not look as if Africa’s chances of having a team in the final 2022 FIFA World Cup are seen as very high – Cameroon was mentioned by 2% and Senegal and Tunisia by 1% each of South African adults
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@Ipsos_SA
Ipsos in South Africa
2 years
In Kenya 70% expressed trust in the internet. South Africans were no different to those in the rest of the world about their trust of the internet, with 63% agreeing that overall, they trust the internet
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@Ipsos_SA
Ipsos in South Africa
11 years
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@Ipsos_SA
Ipsos in South Africa
2 years
With the next national election closing in on the two-year countdown mark, it seems as if the ANC is now firmly establishing itself in the “less than 50% of the vote” category, while all other political parties have a lot of work to do to impress voters
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@Ipsos_SA
Ipsos in South Africa
2 years
Global population of postmenopausal women is growing. In 2011 women aged 50+ accounted for 22% of all females globally. In 2021 this increased to 26%. In SA a similar trend is seen with a 3 percentage point increase from 18% to 21%. Additionally, women are living longer globally
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@Ipsos_SA
Ipsos in South Africa
2 years
The month-long World Cup event is a shared occasion, with most of those South Africans who plan to watch, planning to do so with family and friends (90%), but many also plan to do so with colleagues (61%) – and one in four expect they will miss work or school to watch games (25%)
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@Ipsos_SA
Ipsos in South Africa
2 years
In spite of the fact that Bafana Bafana will not be representing South Africa at the FIFA World Cup in Qatar, three quarters of online South Africans (76%) are aware of the coming big attraction and many are preparing themselves to watch the matches
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@Ipsos_SA
Ipsos in South Africa
2 years
The countries that are most “unconscious” about the 2022 FIFA World Cup taking place, where more than half of respondents said that they are unaware, are the United States (62%), Japan (57%), Canada (55%), Hungary (53%), and Australia (50%)
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@Ipsos_SA
Ipsos in South Africa
2 years
Six in ten South Africans plan on watching the 2022 FIFA World Cup
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@Ipsos_SA
Ipsos in South Africa
5 years
Ipsos latest numbers: #elections2019 #opinionpoll . This graph shows the numbers for ALL REGISTERED VOTERS, and the numbers for a 71% VOTER TURNOUT SCENARIO.
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@Ipsos_SA
Ipsos in South Africa
2 years
56% are concerned about their ability to pay energy bills: emerging markets top the list with 79% of South Africans and 73% of Indians saying they see this as a concern, followed by Turkey (71%) and Argentina (70%) and Chile (69%)
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@Ipsos_SA
Ipsos in South Africa
2 years
People in India (76%), Indonesia (75%) and Turkey (75%) show the highest level of familiarity with menopause while Japan (37%), the Netherlands (41%) and Mexico (42%) are least likely to be knowledgeable on the subject.
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@Ipsos_SA
Ipsos in South Africa
5 years
@tapnjiks @dailymaverick @ferialhaffajee Info from the elections in 2016
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@Ipsos_SA
Ipsos in South Africa
2 years
With 27% of South Africans saying they're passionate about soccer and will watch as many games as possible and 23% saying they follow it but only watch games played by their favourite team, it's no surprise 66% of SAns say they plan to watch the World Cup
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@Ipsos_SA
Ipsos in South Africa
2 years
More than half of South Africans (59%) say they are very or fairly knowledgeable about menopause. This is six percentage points more than the 33-country average of 53%. Those who are not very or not at all knowledgeable about menopause make up 35% of South Africans
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@Ipsos_SA
Ipsos in South Africa
2 years
With less than half of South Africans agreeing that security online is sufficient, it is no surprise that 74% say that policies to provide cybersecurity to internet users would improve their trust in the internet
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@Ipsos_SA
Ipsos in South Africa
5 months
3 decades after the historic 1994 elections, South Africans are again facing a pivotal moment. Uncertainty surrounding the potential outcome of the 2024 elections echo the feelings experienced by the nation in 1994.
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@Ipsos_SA
Ipsos in South Africa
4 years
Despite the ban on #cigarette sales, 8% are #smoking more than they did before the pandemic, probably adding weight to the reports about the easy accessibility of #illicit cigarettes in #SouthAfrica
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@Ipsos_SA
Ipsos in South Africa
4 years
The majority of online South Africans (92%) express the view that the coronavirus pandemic will have a lasting effect on the country’s economy, whilst 84% of online South Africans believe that a global recession is likely
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@Ipsos_SA
Ipsos in South Africa
3 months
We're excited to announce we've relocated to a new home in Bryanston. This move marks a new chapter for us as we continue to be the home of dedicated researchers committed to delivering insightful & impactful research solutions. We look forward to welcoming you to our new office
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@Ipsos_SA
Ipsos in South Africa
2 years
AI has grown in popularity. Voice and facial recognition software is developed in all technical gadgets. With this, we're also beginning to see how AI alters market research and using Machine Learning (ML) to forecast the success of new product innovations
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@Ipsos_SA
Ipsos in South Africa
2 years
A Global Country Average of 40% say they expect their disposable income to fall over the next year, and three quarters of the global public are concerned about the cost of goods and services increasing over the next six months (77%)
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@Ipsos_SA
Ipsos in South Africa
11 years
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@Ipsos_SA
Ipsos in South Africa
2 years
Ipsos in South Africa is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking. Kim brings over 21 years of experience in the Brand sector, expertise that will be leveraged to develop our growing footprint in Africa
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@Ipsos_SA
Ipsos in South Africa
2 years
Ipsos’ new publication, Misfits, reveals how embracing and trusting in a Misfit Mindset to achieve extraordinary work, is a more effective way to realise stronger business effects. Find out more at #misfits #creativity #advertising #bringbackthemagic
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@Ipsos_SA
Ipsos in South Africa
2 years
We cover the entire creative development process, starting from the initial insight exploration to big idea assessment, early screening of territories, storyboards, to evaluation and qualification of the campaign ensuring the best
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@Ipsos_SA
Ipsos in South Africa
2 years
Looking at this by gender in South Africa, it is no surprise that females are more comfortable talking to friends about menopause (77%) than men, while less than half of men share the same sentiment (48%)
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@Ipsos_SA
Ipsos in South Africa
4 years
Only two in every ten online South Africans are either very comfortable or somewhat comfortable allowing their #children to return to #school and a quarter of South Africans (24%) say they will definitely not send children to school in the next few weeks.
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@Ipsos_SA
Ipsos in South Africa
6 years
Please read the full Ipsos release on political party support here:
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@Ipsos_SA
Ipsos in South Africa
3 years
Nigerians (89%) & Kenyans (88%) believe that globalisation is good for their country – perhaps based on varied effects like social & economic benefits, that they have realised through global relationships. This view isn’t shared as highly in SA, with 73% South Africans agreeing
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@Ipsos_SA
Ipsos in South Africa
2 years
With a higher knowledge base in SA than the global country average, it's no surprise that 73% of South African females are knowledgeable about menopause compared to an average of 66% of females globally. Men in SA (44%) also share a higher knowledge base than globally (40%)
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@Ipsos_SA
Ipsos in South Africa
2 years
Menopause is a natural life stage that half of the planet will potentially experience, and yet is still something of a taboo to many... with a global country average of 53% of adults across the world comfortable in discussing menopause with friends
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@Ipsos_SA
Ipsos in South Africa
2 years
#YouthDay2022 Somewhat surprisingly, the opinions expressed by young people and all adult South Africans were almost on a par, looking at those who either strongly agree or agree with a few opinions on politics, political parties, and elections
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@Ipsos_SA
Ipsos in South Africa
2 years
Innovations taking a backstep while rising costs of good, stock shortages and rapidly shifting consumer sentiments take priority? Learn how to navigate through the challenging times of #inflation
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@Ipsos_SA
Ipsos in South Africa
2 years
In #SouthAfrica , efforts by the Reserve Bank, a conservative fiscal & monetary policy have helped keep inflation in range of 4%-6%. However, with many countries & trading partners experiencing high inflation, it's possible inflation in SA will increase
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@Ipsos_SA
Ipsos in South Africa
2 years
#Retail : Challenging economic times and the Covid-19 pandemic have given impetus to Value Brand explosions within Informal Trade. Established brand players will need to work harder to build value equation of their products in the face of this onslaught
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@Ipsos_SA
Ipsos in South Africa
4 years
It's Women's Day today and we have phenomenal women who inspire us daily at Ipsos. To all the women in SA, thank you for all that you do! You are all strong, determined, hard-working and simply just amazing! Happy Women's Day
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@Ipsos_SA
Ipsos in South Africa
5 months
A new study has revealed that South Africa’s R50-Billion Stokvel sector is a vast network of dynamic ‘human banks’ in the South African economy. Despite the development of banking products aimed at these savings societies, cash remains the preferred mode
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@Ipsos_SA
Ipsos in South Africa
2 years
InnoTest is a Fast Idea and Concept Screening Tool employing behavioral science principles and the most consumer-centric innovation philosophy in market, known for specifically looking at each innovation in the context of competition
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@Ipsos_SA
Ipsos in South Africa
2 years
Our solutions evaluate, screen, predict and forecast yoru innovations and optimise their appeal. For your innovation pipleine we offer as uite of solutiosn grounded in "Real Insights from Real People", brought to you by our team of experts
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@Ipsos_SA
Ipsos in South Africa
8 years
Julius Malema scores a low 3.2 among general population, but a high 7.6 amongst EFF supporters #eNCA /Ipsos #Politicalleaders
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@Ipsos_SA
Ipsos in South Africa
5 years
Based on a medium voter turnout scenario (About 80% of voters turning up to vote)
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@Ipsos_SA
Ipsos in South Africa
2 years
We help businesses drive growth by sizing channels effectively, enabling clear target setting & establish indicators of success. In Sub-Sahara Africa, we invest extensive time with informal trade retailers, bringing uncommon insights to unlock growth
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@Ipsos_SA
Ipsos in South Africa
2 years
71% expect motoring fuel costs to increase. Countries where the largest proportion say they expect increases in fuel costs are Turkey (84%), Argentina (83%), Poland, Hungary, Chile and South Africa at 81% #petrolprice
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@Ipsos_SA
Ipsos in South Africa
4 years
34% of South Africans felt no single political party represented their views. This feeling was even prevalent amongst the #ANC , #EFF & #DA , with supporters of these parties indicating they “Strongly Agree/Agree” no current party represented their views.
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@Ipsos_SA
Ipsos in South Africa
6 years
Congratulations to the Top 10 Most Influential Brands in South Africa! Ipsos has released the results from our inaugural study on Influence amongst our South African brands. Watch this space for more details.
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@Ipsos_SA
Ipsos in South Africa
8 years
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@Ipsos_SA
Ipsos in South Africa
8 years
City of Joburg #Elections2016 poll #eNCA
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@Ipsos_SA
Ipsos in South Africa
8 years
How accurate were the pre-election polls?
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