RT @UMS_Marketer: IPSOS and the National Audience Measurement Survey Technical Research Team (NAMS TRT) has today released preliminary resu…

Thank you to everyone who tuned in to the live broadcast of our preliminary release announcement for the 2024/2025 NAMS Establishment & Tracker Surveys with media stakeholders. If you missed it, you can catch the recording here:

"Radio has been king for long, but TV is bridging the gap, especially in urban areas." #FutureOfMedia

Results from the survey indicate a drop in traditional media consumption and an increase in internet usage. Space: #FutureOfMedia

Objectives of the Establishment Survey. #FutureOfMedia Learn more here:

Join our space. #FutureOfMedia

Join us tomorrow at 11:00 a.m. for an exclusive media and stakeholders event, where we unveil the Future of Media Planning. This event will explore audience insights and innovative approaches to media planning. Attendance is free. Register online at

Our Country Manager, Nanzala Mwaura, will be part of the #PRFundiMasterclass to discuss how to measure Public Relations efforts/activities. This is happening this Thursday at Kati Kati restaurant. Don't miss it!

Today, meet Sue Phillips, who explains how Ipsos' commitment to environmental, social, and governance (ESG) shapes our work, enabling our clients to make informed decisions that benefit their business and the planet. Ready to embark? #MyIpsosJourney

@URA_CG Comrade Onapito's passing leaves a great void, but his legacy will continue to inspire us.

The marketing and advertising fraternity has lost a giant. Ipsos has lost a client and dear friend. Our heartfelt condolences to the family and friends. Your legacy will live on. #RIP #Ipsos

Last week, we hosted a Townhall Staff Engagement event, where we not only recognized and appreciated our hardworking staff but also celebrated their birthdays in style! #IpsosUg

Data helps in understanding which channels and platforms deliver the best ROI. This enables advertisers to allocate their budgets more effectively, investing more in high-performing channels~ Robert Sebunya

Advertisers can use data to create personalized ads that resonate with individual users~ @NanzalaM

Data allows advertisers to track the performance of their campaigns in real-time~ Maria Katumba

Data helps in budget allocation hence making marketing campaigns effective~Robert Sebunya

Data helps advertisers segment their audience based on various criteria such as demographics, interests, online behavior, and purchasing history~ @NanzalaM

Not all data insights are actionable. Identifying which insights can be effectively translated into campaign strategies can be a challenge ~ Rogers Anguzu

Ensuring the data is accurate, clean, and up-to-date is essential. Inaccurate or outdated data can lead to misguided strategies and ineffective campaigns ~ Rogers Anguzu