🚨 Don’t miss out! #IPRRC2025 is happening March 6-8, 2025 in Orlando! 🌴Secure your spot today and book your room before it’s gone! ✅ Register now: ✅ Hotel info: Time is ticking—join PR scholars and professionals for the event!

🎉 Notifications for #IPRRC28 papers are out! 👏 Congrats to all accepted—we’re excited to see your work. 💌 To those not accepted this time, don’t lose heart—keep going! 💪 ✨ Enjoy the holidays and recharge for what’s ahead. 🎄 #IPRRC28 #IPRRC2025 #HappyHolidays

🚀 Exciting News! 🚀 We have just launched a brand new website! 🌐 Explore cutting-edge research, upcoming events, and resources for the PR community. Check it out now: 🔗 #IPRRC #IPRRC28 #PublicRelations #NewWebsite #IPRRC2025

🚨 Call for Abstracts is now OPEN for the 28th International Public Relations Research Conference! 🗓️ Orlando, FL | March 6-8, 2025 🧠 Theme: “Research Relevant to the PR Profession”New steps and guidelines this year!

RT @sscraper: たまには仕事をしている写真をいくつか載せてみようかと。 I enjoyed this year's International Public Relations Research Conference ( @IPRRC ) so much! I a…

RT @Peiiiixin: 🎉My first time @IPRRC with my excellent team!! So honored to be part of a Page Center lab group. I appreciate all the feedba…

@awpagesociety @MarkelStyle @JNJNews @SouthwestAir @aberje @COMatBU @BaylorJPRNM @fullintel @PlankCenterPR @ThePageCenter @UMSoC @UGAGrady

Boycotts are evolving with the digital age, gaining complexity and reach through social media. A new study by Jesse Tuominen and his team from Finland explores the phenomenon across cultures, emphasizing the need for adaptable communication strategies. #IPRRC @uniofjyvaskyla

Data analytics and AI are reshaping public relations. Emily S. Kinsey and her collaborators finds that CPRE’s latest survey shows industry experts recognize the critical role of data skills for future PR professionals. Are we ready to meet the challenge? #IPRRC #IPRRC27

Exploring the cutting-edge intersection of AI & social media influencers for enhanced content and strategic partnerships. The future of digital PR is here! Join the study conducted by Kelli S. Burns from @USF_ZSAMC at table 5 #IPRRC #IPRRC27

@katie_h_kim, Hyejoon Rim from @UMN_HSJMC & Moonhee Cho from @UTADPR are talking about employees’s perspectives on companies’s involvement in CSA. #IPRRC #IPRRC27

Navigating the crossroads of emotion AI and ethics in retail: A conceptual framework emerges to ensure privacy and bias concerns are at the forefront of creating personalized communication campaigns. Come to table 2 for the study conducted by Anne Perera from @UGAGrady #IPRRC

How SMI’s charisma and leadership in opinion and taste can enhance corporate social responsibility initiatives and boost public support. Join the discussion at table 6 for further details with Jun Zhang from @MTSU and Li Chen from @WeberStateArts. #IPRRC #IPRRC27

A REAL model (Reputation through Engagement, Authenticity, and Legitimacy) in corporate social advocacy: an investigation into how employee engagement and authenticity influence corporate reputation, conducted by @joonsoo from @NewhouseSU & Jun Zhang from @MTSU. #IPRRC #IPRRC27

Explore how LGBTQ+ consumers perceive corporate social advocacy on LGBTQ+ rights, this research aims to uncover the underlying social-psychological mechanisms and their impact on consumer-company interactions. This study is conducted by Feiyun Deng and Seoyeon Kim. #IPRRC

Exploring the depths of crisis communication in public diplomacy, this model offers an approach for strategic engagement and relationship management in a globally connected environment. Join the study at table 3 with Jangyul Kim. #IPRRC #IPRRC27

How do local and hyperlocal media outlets use AI to generate press release? Join the table 6 for further discussion. #IPRRC #IPRRC27

How can org motivate employees to engage in green behavior? Join the study at table 4 for exploring the role that green transformational leadership plays. This study is conducted by @RuoyuSun07 from @UGAGrady and Enzhu Dong from @UMSoC. #IPRRC #IPPRC27

Jessica Shaw from UNC Chapel Hill reveals insights on AI in crisis communication: Disclosing AI use doesn’t hurt credibility but may reduce perceived sincerity. More findings on the nuanced effects of AI transparency in emergency messaging. #IPRRC #IPRRC27