Hull }} Customer Data Platform
@hull
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Unify all your customer data into one profile. Then enrich, transform, segment & sync across all your tools in real-time. #customerdataplatform
Joined May 2010
Today, Hull joins the @messagebird team. 💙
I’m thrilled to announce that @Hull has been acquired by @MessageBird. Together, we see a tremendous opportunity to work towards revolutionizing how companies communicate and engage with their customers. We’re just getting started!
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Truly breaking down #datasilos means having full control over data synchronization, including what data you want to sync, where, and when you want to sync it. #customerdataplatform #marketingoperations
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What do you do when the raw data you have isn't quite what you need? Transform it! In this demo from our webinar last week, we show you how to compute and generate new data from existing data using the Hull Processor. #datamanagement #customerdata
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In customer data management, you'll often end up with different values for a single attribute. In this 5-min video demo, we show you one way to "surface" the best data using a quorum data strategy and the Hull Processor. #datamanagement #dataoperations
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Tomorrow on the 4th part of our "Your Data, Your Way" series, we cover what #datatransformation means and show you some simple and advanced use cases for transforming your data for operational success. Register: #marketingoperations
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Raw data by itself isn't useful without the ability to turn it into information and insights. In Part 4, we'll discuss leveling up your marketing with data transformation. #customerdataplatform #marketingoperations
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🎉 Our newest integration is LIVE and it's a game-changer for teams using @Calendly to book demos and customer meetings! 🎊 #customerjourney #customerdataplatform
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Our platform goes above and beyond in helping you manage your #customerdata. Watch how we allow you to standardize field values (like job title), and then let you sync that clean data back out to your go-to-market systems. #datacleansing #datamanagement
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Data cleansing isn't just about fixing typos and misspellings. Unstandardized data, incomplete data, outdated information, and duplicate records are some other major culprits of data that's gone dirty. More on this: #marketingoperations
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TOMORROW! We're discussing data cleansing in Part 3 of "Your Data, Your Way". How do you programmatically clean your data? How do you deal with one-offs and edge cases with manual data cleansing? Find out: #revenueoperations #datamanagement
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TOMORROW! We're discussing data cleansing in Part 3 of "Your Data, Your Way". How do you programmatically clean your data? How do you deal with one-offs and edge cases with manual data cleansing? Find out: #revenueoperations #datamanagement
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💡 A growing use case with #customerdataplatforms is syncing your #datawarehouse (where all the fun product data lies!) to your #crm so that sales and marketing can make use of this valuable info. More about executing on this use case with Hull here:
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"First touch" interactions are extremely valuable for reporting on #marketingattribution. Make sure you're capturing them correctly! You can with a #customerdataplatform with web tracking capabilities like Hull. More on this use case: #b2bmarketing
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Hull allows you to ingest data from hundreds of #saas tools with our Incoming #Webhooks Connector. In this 7-min video, we show you how to bring in registrant and attendee data from @livestormapp. Check it out: #revenueoperations
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In an ideal world, data cleansing would be completely automated. Unfortunately, we know it doesn't always work that way. Part 3 dives into how to make data cleansing a breeze with the right tools. #customerdataplatform #marketingoperations
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This clipped slide from Part 2 of our "Your Data, Your Way" webinar series touches on the consequences of a flawed #identityresolution in your customer data management strategy. How to get it right, on the blog:
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There are two types of #IdentityResolution: deterministic and probabilistic. Hull's Head of Product, @timliu9, breaks down the differences in this audiogram, clipped from our webinar yesterday. Full recap: #datamanagement #customerdataplatform
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Have you signed up yet? Tomorrow, in Part 2, we cover identity resolution strategies for preventing duplicate records from dirty-ing up your databases. #customerdataplatform #marketingoperations
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Did you know? A #customerdataplatform can connect your customers' anonymous web browsing history to their profile so you can: ⭐️ Determine the true "first touch" interaction ⭐️ Report accurately on marketing attribution ⭐️ Personalize campaigns More:
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Savvy #saas companies have figured out that product data can be a great indicator of account growth and retention. How do you actually access and put this data to use? Our blog post covers it all: #customerdataplatform #productdata #pqls
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