Seth Goldman
@HonestSeth
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Following
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Founder - @eat_the_change & @PLNTBurger │ Chair @BeyondMeat │ Co-founder @HonestTea │ #MissionInABottle Author │ Husband + Father
Bethesda, MD
Joined August 2015
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Today’s announcement by Coca-Cola that they will be discontinuing
@HonestTea
is a gut punch to all the sweat, tears, and incredible passion that went into building our beloved brand. (1/11)
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What an amazing moment – first vegan ad to air during the Super Bowl! Let’s go!!
@BeyondMeat
@CarlsJr
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It’s time to spill the tea on the name for our new line of bottled tea, which will be coming to stores in a few months. The brand name will be:
Just
Ice
Tea
(1/15)
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Beyond Sausage from
@BeyondMeat
arrives
@WholeFoods
Mid-Atlantic! I bought one of every variety. This is a big deal.
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Welcome
@LeoDiCaprio
to the
@BeyondMeat
team! Together we can help transform the "meat aisle" into the "protein aisle"
#futureofprotein
Proud to invest in plant-based
@BeyondMeat
as livestock production is a major driver of carbon emissions. Learn more
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Really important article. And the first chart is amazing. One more reason to
#GoBeyond
@BeyondMeat
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Quite possibly the most satisfying meal I’ve ever had.
@BeyondMeat
@McDonalds
with
@HonestTea
- in Manhattan Beach, CA !!
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My Mom made it to 90 today! 4 kids, 4 notable books on Chinese history, 100s of articles. 12 grandchildren, countless meals and endless love and support. Total legend
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Bravo
@Newsweek
for recognizing the transformative impact that recreating meat from plants can have. Bravo
@BeyondMeat
and Ethan Brown for making it possible
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Let's go Beyond!
@McDonald
's to test McPlant burger created with
@BeyondMeat
in eight U.S. restaurants next month
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In the coming months,
@eat_the_change
will launch () a line of just-sweet-enough organic bottled teas. Two weeks ago we were busy launching our carrot & mushroom snacks, but plans changed when Coca-Cola announced the discontinuation of
@HonestTea
. (1/10)
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@MOMsOrganicMrkt
Rockville - Just Ice Tea from
@eat_the_change
arrives in Maryland !! Here we go
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Excited to announce
@BeyondMeat
expanding throughout Europe this summer!
#FoodInnovation
@BeyondMeat
reconstructed meat and made it out of plants. Now its sold in the meat section. And from this summer onwards also in Europe!
@HonestSeth
at
#SaC18
#FutureFood
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Such an exciting moment! It's not too early to tell your friends and favorite retailers -- Just Ice Tea from
@eat_the_change
is being distributed nationally. Ask them to carry it before they run out of
@HonestTea
!
🎉Just Ice Tea is Finally Here🎉!
#Organic
✅
@FairTradeCert
Just Sweet Enough ✅ Real Brewed Tea ✅!
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First sighting of Just Ice Tea from
@eat_the_change
at
@sproutsfm
in Herndon, VA. A few
@HonestTea
bottles still on the shelf. It’s happening people!!
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.
@BeyondMeat
’s partnership with
@LeoDiCaprio
is more than a “smile & tweet” moment. Here’s what we learned
@Inc
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Ten years ago I joined the board of
@BeyondMeat
. When I look back on the 10-year journey, here’s what I see. (1/8)
()
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14% of dairy is now plant-based. We can make that same transformation in the meat case
@BeyondMeat
#futureofprotein
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Activists are crucial, but they need partners. See how non-profit and for-profit work together
#futureofprotein
@Inc
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First
@kfc
meal in more than a decade. Finger lickin’ delicious !!
@BeyondMeat
- a Kentucky fried miracle !!
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The
@HonestTea
bottle is a little taller, the hair is a little grayer, but 20 years later
@WholeFoods
is still a great partner.
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It’s been a busy summer. On May 23 we learned
@CocaColaCo
was discontinuing
@HonestTea
. After two weeks of mourning,
@eat_the_change
announced June 6 we would be launching a line of organic bottled tea. (1/13)
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@MOMsOrganicMrkt
has always been my OG - technically they were the first account to sell HT back in the day (1998) - and now they’re ushering in the Changing of the Tea in the DMV
@eat_the_change
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As Dr. Seuss wrote, “Don’t cry because it’s over. Smile because it happened.” I will always be proud and gratified that I was able to be part of a brand that (for 24 years) represented an effort to shift America’s diet and shopping habits in a healthier direction. (8/11)
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Best decision I ever made happened 30 years ago was marrying
@indigobunting62
- I feel so lucky every day
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On this date 25 yrs ago, I started
@HonestTea
. With the support of my wife,
@indigobunting62
, and my HT co-founder,
@BarryNalebuff
, we aspired to create a powerful brand to move people toward healthier diets that are planet-friendly and mindful about their sourcing practices. 1/6
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Perfect lunch on the way to ExpoEast -
@BeyondMeat
orange chiken from
@PandaExpress
and an
@HonestTea
while it lasts!
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#TBT
to when we started
@HonestTea
18 yrs ago this month! We’re old enough to serve the country!
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Celebrating a new decade for
@indigobunting62
. We've now been married longer than we’ve been apart and I can’t imagine life any other way. Like our favorite nectarine, she is sweet but complicated. She is strong but caring, wicked smaht and so much fun.
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#TheGreatAmericanTakeout
is a perfect opportunity to practice conscious eating while supporting local businesses -- I'll be ordering
@PLNTBurger
made with
@BeyondMeat
to go!
#EattheChange
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I am now deeply and passionately engaged in building my next wave of beloved/mission-driven brands,
@Eat_the_Change
,
@BeyondMeat
, and
@PLNTBurger
. I have the same urgency to promote planet-friendly, nutrient-dense diets as I did with
@HonestTea
. (9/11)
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It’s not every day that I get to talk about
@BeyondMeat
and
@HonestTea
AND get to share some of my college glory(?!) days as a rapper...though my sons may have a different definition of “glory”
I had the pleasure of chatting with
@HonestSeth
at
@PlantBasedExpo
. We covered a lot in this conversation, including what's next for
@BeyondMeat
when it comes to pricing, nutrition, and ingredient sourcing. But my favorite part was Seth busting rhymes!
#EatForThePlanet
$BYND
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Shout out to
@BeyondMeat
for their IPO today ! U can get a taste of the future of protein tomorrow for FREE ‼️ Visit
#beyondambassador
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It’s happening on Broadway! With
@PLNTBurger
@chefspike
@JavierStarks
@BeyondMeat
in the plant-based house!!!
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.
@BeyondMeat
launching in 3,300
@Starbucks
in China, with its own Chinese-language website. An exciting new menu, and impactful way to
#GoBeyond
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We’re almost twins, except for the 28 year gap- Happy Father’s Day to all!
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And just to end on a positive note, let’s remember, we’ll always have this. (11/11)
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First airport sighting of Just Ice Tea
@bunmeesf
at
@flySFO
- right next to the last few bottles of
@HonestTea
@eat_the_change
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No more boys left in college. Hard to believe. “Time flies like an arrow. Fruit flies like a banana.” - Groucho Marx
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What a special way to mark Earth Month - ringing the opening
@NASDAQ
bell with the
@eat_the_change
team. Here’s my remarks from today’s ceremony. (1/9)
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@HonestTea
My thoughts are with our longtime partners and friends, the
#organic
and
@FairTradeCert
farmers who helped develop their communities and protect their ecosystems with the tens of millions of pounds of sugar and spice they sold us. (2/11)
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Glad to see
@BeyondMeat
recognized for its potential to nourish and disrupt, while keeping in mind the requirement for transparency in food
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Since 1998
@bethesdabagels
has been a partner, so it's only right that they are the first foodservice account for Just Ice Tea from
@eat_the_change
. The world's best bagels deserve the world's best tea. All in the 301 !!
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The new Beyond Beef from
@BeyondMeat
garners two adjectives not usually applied to plant-based burgers -- “meatier and juicier”. Courtesy of Chef Ype and
@Silver_Diner
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Looking forward to enjoying a McPlant with
@BeyondMeat
and an Honest Kids from
@HonestTea
. That will indeed be a Happy Meal!
Beyond Meat® Announces Strategic Global Agreement with McDonald’s
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I am grateful for the hundreds of amazing people who helped
@BarryNalebuff
and me grow this idea from five thermoses and an empty Snapple bottle into more than a billion bottles sold. (3/11)
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No matter how old we get, our mothers are still our mothers. I managed to coax mine out for a short walk in Cambridge pre-Mom’s Day.
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Branded bottle caps (with quotes/sayings) are on their way for Just Ice Tea from
@eat_the_change
!!
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Starting today, and every Monday for the next 5 weeks,
@eat_the_change
will be introducing a new variety of Just Ice Tea (6 varieties for the launch). (1/9)
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Almost perfect way to start the day in Vancouver
@TimHortons
with
@BeyondMeat
. Next month I’ll be able to enjoy our breakfast sausage with
@HonestTea
, after we launch the organic and
@FairTradeCert
brand in Canada.
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Our boys grew up with the
@SUBWAY
veggie patty, but can’t wait to shift to the
@BeyondMeat
meatball sub!! Along with an Honest Kids from
@HonestTea
of course
Subway® Restaurants and Beyond Meat® Unveil its Strategic Culinary Partnership and the Beyond Meatball™ Marinara
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I am somewhat consoled by the fact that
#HonestKids
will continue to grow and thrive. It has helped remove billions of empty calories from the American diet. I hope that work will continue to scale. (7/11)
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My gratitude goes out to the tens of millions of consumers who bought our drinks and who benefited from having a less sweet, less caloric, authentic drink as part of their diet. (5/11)
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20 years ago when we were getting ready to launch
@HonestTea
, we dreamed some day our brand would make it to
@McDonalds
. Dreams do come true!
When you’re on the go, give them
#HonestKids
organic apple juice drink. Now available in
@McDonalds
Happy Meals.
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Thoughtful
@Medium
piece on whether
@BeyondMeat
is “natural”. Harnessing electricity wasn’t something early humans could do, but it has improved our lives. Our ancestors couldn’t create dense and delicious proteins from plants, but we can.
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Just Ice Tea from
@eat_the_change
has now officially launched nationwide at
@WholeFoods
! For more than 20 years, Whole Foods has always been an incredible and powerful partner - they bring scale and credibility to any brand they get behind.
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Wonderful to see how Hong Kong has embraced
@BeyondMeat
, thanks to our partners at Green Common
@GreenMondayDave
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I don’t know about the “mogul” part, but thrilled to announce my new role as a founder of
@PLNTBurger
and
@Eat_the_change
. Back into the startup grind!!
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Love the
@ErewhonMarket
love for
@eat_the_change
- no better way to celebrate Earth Month than going organic and leaning into a plant-based diet
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Honest Tea’s most popular flavor variety was the combination of green tea with honey. Fans of this flavor can rest assured that Just Ice Tea will also have a variety that combines the smooth taste of honey blended with earthy notes of green tea once again. (1/16)
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Love it!
@HonestTea
has always been a source of great inspiration for me too!
@BarackObama
OBAMA SAID MY NAME
He also answered
@thestackspod_
most important question on snacks and beverages!!!!
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Happy 21st Birthday
@HonestTea
! Although the company is now drinking age, I'll be keeping it herbal. Thanks
@BarryNalebuff
for being such a great co-founder and
@indigobunting62
for being the perfect partner all along the way.
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.
@CP3
takes his role as a parent one step beyond. It's not just about shooting baskets -- it's using the game to teach about life. I'm glad my sons didn't learn their jump-shots from me, but there were lots of lessons taught on the court.
#GoBeyond
@BeyondMeat
I tell my son that my job is to fight for progress and to look out for the next generation. This starts with taking care of myself so I have the fuel to push harder. What I put in my body matters now, more than ever.
#GoBeyond
@BeyondMeat
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What an honor to share the podium with my son
@countjonah
at an international conference on solutions. He has been the inspiration for so much of my work, so I’m happy to ride his coattails all the way to Paris!
How changing food habits can be part of the solution to tackle our global issues?
These game changers will talk about this topic during
#ChangeNOW
! 👏
• Seth Goldman (
@honestseth
) -
@BeyondMeat
• Jonah Goldman (
@countjonah
) -
@plntburger
-
Tickets:
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Packing out Just Ice Tea
@WholeFoods
on River street in Cambridge, MA!
@eat_the_change
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With
@JaneGoodallInst
on a webcast with
@Real_Leaders
- she put it clearer than I've ever heard it -- "We shouldn't grow our food with poison. It doesn't make sense." But organic does.
@eat_the_change
@HonestTea
@Stonyfield
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In Murcia, Spain site of the largest organic lemon grove in Europe. 110K trees supply
@HonestTea
& lemonade in EU. The family owners made a leap of faith 10yrs ago switching to organic, and growing ever since. They rely on 150+ species of pollinators to help do their work.
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While I was proud of what our brand represented, I was equally proud of the incredible group of people we assembled – the relationships we built, the pride we took in our work and the love we created as a team. (4/11)
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New graphics for our entryway to celebrate
@HonestTea
's
@BethesdaGreen
roots… 20 years ago this month. Keeping it Honest in the
#301
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It is critical the plant-based movement keeps reminding people that plants and farmers are at the root of what we offer. Every food, including animal-based meat, goes through a process before it reaches our plate.
@BeyondMeat
starts with a field and a farmer.
Beyond Meat’s new ads send the trillion-dollar meat industry a coded message: Here’s what they mean
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I agree with Theodore Parker and Dr. Martin Luther King Jr. who said, “The moral arc of the universe is long but it bends toward justice.” But If I have learned anything, it’s that the arc doesn’t move in a straight line. That is the work we are meant to do. (10/11)
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Getting ready to speak
@Groceryshop
. Let’s hope some folks show up.
@HonestTea
@BeyondMeat
#groceryshop2019
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@chefspike
and I love quenching the thirst of long lost
@HonestTea
fans in NYC such as
@JesseEisenberg
by introducing them to Just Ice Tea from
@eat_the_change
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Proud
@HonestTea
is part of
@CocaColaCo
as we democratize organics. Launching
#HonestSport
in the US and Honest Tea in some of Westrn Europe
Quincey: $KO continues to broaden & innovate within its brand portfolio with new launches, reformulations & acquisitions around the world.
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Keeping it in the 301 -- launching out of the same Bethesda office where
@HonestTea
was based.
Bethesda entrepreneur
@HonestSeth
has started the brand Eat The Change, which has both business venture and nonprofit components dedicated to environmentally sustainable food consumption.
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Great to welcome
@BeyondMeat
&
@TheEconomist
to
@BethesdaGreen
. The Beyond Burger goes great with
@HonestTea
!
#feedingthefuture
#BethesdaRow
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It's always tea season! Happy 23rd birthday
@HonestTea
. Started out of my house on this day in 1998. Keep it Honest!!
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@PLNTBurger
comes to NYC. Thanks for the support
@Nasdaq
and
@nasdaqmccooey
-
@eat_the_change
!!
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Activists are crucial, but they need partners. See how non-profit and for-profit work together
#futureofprotein
@Inc
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A major landmark for the
@BeyondMeat
journey but the journey continues!
#GoBeyond
🍔
@BeyondMeat
has successfully found a better way to feed our planet and redefine meat. 🌎 We are proud to call you a Nasdaq-listed company. ⚡️⚡️
#RewriteTomorrow
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Not the typical graduation weekend setting, but it was nice to share a moment with the
@YaleSOM
class of 2021 & welcome them to the
@YaleAlumni
community. Guess my improvised lectern still shows a strong
@HonestTea
presence, but
@eat_the_change
is starting to make a presence too!
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It's the Big One Weezy!!!
Say hello to the new P.L.T. from
@mcdonaldscanada
- a juicy, plant-based burger made with a Beyond Meat patty! The P.L.T. will be tested for 12 weeks in 28 McDonald’s restaurants in Southwestern Ontario, Canada starting 9/30. Learn more here ➡️
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One of
#HonestTea
’s top-sellers since 1998 was
#MoroccanMint
, so longtime fans will be happy to know we haven’t strayed far from the original formula. Enjoy! (13/13)
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The 5th variety of tea we will be launching is a peach blend featuring teas from China & India. I’ve written about our tea from China so today I will focus on the Korakundah Tea Garden nestled in the hills near the Nilgiri Mountains in S. India. (1/9)
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So excited to see
@BeyondMeat
's "re-doing" of the burger -- now launching
@GiantFood
and
@TGIFridays
.
@mydcstory
If you didn’t catch our clip last night, here is our interview with Seth Goldman, Chairman of the Board for
@BeyondMeat
sharing his thoughts on the “re-doing” of food 🍔🍔
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