Harry Hugo
@HarryHugoGoat
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30 y/o Entrepreneur 📈Co-founder @TheGoatAgency 🌍 500+ Person Global Agency 👨💻🪑Chairman @FarnhamTownFC ⚽️ Non-League Obsessed 🏡 Property Investor
London, UK
Joined May 2011
What was it like doing the biggest deal of my life? Sat down for an hour with my co-founders and spoke candidly about the private equity deal we did 30 days ago and how it's changed our lives.
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Staying at The Shard this weekend. Have come down for breakfast. £42 for a full English 🥓🍳. Presuming they’re gold plated baked beans.
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What an inspiration @Behzinga is. Comes across great in the documentary which feels like the crowning glory of an incredible journey.
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Giving @Calfreezy brand deals without even fucking trying. I also spend a fortune with @Deliveroo if they’re checking. .
We like your style, Harry! That is a sad looking fridge - @Calfreezy let's make sure you're fed, check your DMs!.
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US YouTube drama is all a bit serious and career ending. In the UK creators encourage their fans to actively go on their friends channels and comment calling them nonces. It's all very confusing.
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want to spend a spend a minute to recognise the thumbnail designers of YouTube who a partly responsible for videos banging or not. telling a story in a still image to make someone want to know more. these are things of beauty. @Sidemen .@willne .@Callux .@sebcbrown4
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Tell you who is having an underrated year on YouTube - my boy @KonTweets 🎥. Quickly growing a huge subscriber base in a niche community that genuinely cares about what he makes 📈
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@ZerkaaHD Problem with This or That is you want to listen to it once, laugh, then never listen to it again. Ever.
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Really love the way @chrismd10 is changing up his content. He’s genuinely a really likeable creator and there’s a reason others copy his formats - they’re smart and tick the YouTube boxes!.
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One of the best decisions we made as a business during lockdown was to give every employee (over 120) £200 each to kit out their own home office with a good chair and good desk 🪑. We’re now a remote business and will be for the foreseeable. Got to make this weird time bearable👌🏼.
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Was great chatting business and YouTube with @LoganPaul this evening 👌. He's got a lot of cool shit coming for Maverick Club members 🦜
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I owe someone some kudos. When I was at the @hashtagutd game a week ago & it went to penalties, @StatmanDave pulled me to one side before the first kick & told me that *55% of all teams* who take the first penalty win the shootout. I laughed in his face. Told him he was a nerd.
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Marc White’s tips on how to grow a football club. The first one is critical. Environment and matchday experience 🧑🧑🧒🧒
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Last night was class. I've been to a lot of great "YouTube moments". Boxing in both Manchester and LA top the bill, but last night at @hashtagutd felt special and gave me the same sense of online community togetherness that I felt at those two other major events. #UpTheTags.
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When will non league clubs realise that not taking card inside the grounds is losing them money? 💳🚫. Doing a 50:50 draw is great. Why not take card?. Having a refreshment bar is great. Why not take card?. Such a huge missed opportunity for revenue 💷. Why make it harder for.
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Like to give a big shoutout to @Jaack and @Stevie11White for their incredible work on @JaacksHappyHour over the last few years 🎙. Very excited to see how the Spotify deal takes shape. Hopefully I’ll get to flex my vocal chords on there again sometime 🥳. Influencers securing 💰.
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When will we see a creator try and recreate The Maverick Club that @LoganPaul has rolled out very successfully. My thoughts on the project for Logan (who definitely doesn’t care what I think): . A THREAD
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What does he have to do for that $4,800,000?. 🎥 Make a few more videos (1 a week).💵 Small giveaways in relation to income.📲 Few money can’t buy experiences a month . It’s brilliant and I can’t wait to see what’s next. @LoganPaul @mikemajlak.
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Announcement. @TheGoatAgency receives minority investment from private equity firm Inflexion. Today is an incredibly proud day for me and the time. Huge stake in the ground for the influencer industry as well. Time to take it to the moon! 🚀🐐
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We're in the meta with YouTube. We're now getting to know YouTuber video editors as on screen characters. Love @ciarcarlin on @willne's channel!.
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Put some respect on these players names . Budget this budget that - 51 games unbeaten in the league is incredible 👏🏼.
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Fair fucking play to @Callux btw. Went out of the YouTube merchandise comfort zone and not only delivered a great launch but an awesome product. Being different will always help you win big. @notwoways.
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It’s time to really invest in that project. Could tell at the start he was seeing if people cared. I’m a member because:. 1. I really enjoy Logan’s content .2. Love the business model.3. Fascinated to see how creators continue to innovate and monetise.
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If we take some simple maths to work out how profitable The Maverick Club has been for Logan so far:. 👨🏼🔧👩🏻💼I estimate 20,000 people have signed up. 💳 $20 a month each. 💰 Monthly Income: $400,000 . 💸💸 Yearly Income: $4,800,000.
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Something that should be taught at schools: how to read contracts.
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Worst thing about @Calfreezy's latest video (other than olive oil in the water for pasta) was this fucking disgrace of a fridge. This fridge should have its own brand deal with @Deliveroo. That fridge is a Deliveroo ambassador. I dawn the phrase "Deliveroo Fridge".
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It still feels very much in Beta. Needs some more features to keep people engaged more frequently. An exclusive forum or discord channel would be a welcome addition for lots of his super fans. Think live interactive Q&A sessions would be amazing for engagement and sign ups too.
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What’s most fascinating about the model is that only very, very few creators worldwide could replicate it with any level of success. @MrBeastYT? @Sidemen? . Digital products are ultimately scaleable and will be the new merch/hoodies.
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A client got in touch with me last week asking if I could get her 11-year-old son's favourite YouTubers to send "get well soon" videos to him, as he fights a serious illness in hospital. All 3 high-profile UK YouTubers returned videos within an hour of the request. Respect.
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The odds go to 9/2 for Newcastle to win. I hear the words of @StatmanDave. I remember calling him a nerd. I remember how wrong I was. This time I believed. I trusted the great man. I doubled down on Newcastle. Newcastle won the penalty shootout on sudden death. Trust the man💸.
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Fucking proud of this vlog. KSI vs Logan press conference behind the scenes. I get called @Jaack a lot.
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DISASTER! 🤯. A brand dropped out on the day we were meant to sign the contract and announce the partnership. Bad form - especially for a small football club. We're now looking for a FRONT OF SHIRT sponsor for the new season. We're a club that punches well above our weight:. -
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A bit of insight into a successful weekend off the pitch at @FarnhamTownFC ⬇️. As everyone who bothers to read my posts knows; we try and always do things differently. And also try and share the successes and failures of those tests for potentially other people to try. So on
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As a 16 year old wannabe sports journalist, I reached out to a lot of the top broadcasters and writers in football to ask for help and guidance for my own projects. Dan always gave me his time. A true class act and one that deserves every success.
Still haven’t quite recovered from Football Focus today. Huge ‘thank you’ to everyone for the surprise send off and to Tim Bennett for putting this together. I had totally forgotten about the @JKCorden episode 😂👏🏻😂
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📝 Bit of a summary on @FarnhamTownFC and first season thoughts 🔽. There’s no hiding from the fact we started slowly this season and, honestly, I personally had a lot to learn about non-league football and how everything works. What’s amazing about non league is the people
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VAR not covering itself in glory there as Barkley’s foot clearly offside as a ball playing part of the body.
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We’re going to see the development of so many new YouTubers. @dixiedamelio slightly ahead of the curve. Look forward to seeing her on screen presenting ability improve.
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Mignolet is the best signing we have made in the last 12 months. Forget Sturridge. Forget Coutinho.
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A game I'd watch actually. @sebcbrown4 @SpencerOwen.
What the fuck is this 😂 . Like Bayern Munich playing a game against Hashtag United ffs. Couldn’t beat KSI but he’s going to take on someone with a 50-0 record. I wonder why 🧐💵.
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Very impressed with the moves these guys continue to make.
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@LoganPaul Look forward to seeing it develop. I like to think having been an early subscriber to the club I’ll see it change a lot in the coming months. Have a great week 👊🏼.
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if ethan says so. @Gymshark.
@Gymshark @FarnhamTownFC This is something I can absolutely get behind . MON’ THE FARNHAM!.
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We will get called big time for doing this and I’m sure we’ll get some stick so let me quickly explain. With the number of kids that come to watch Farnham, it’s an important move to continually improve matchday experience and help them become even closer to the players they
🚨 CLUB ANNOUNCEMENT 🔢. Players will have names on the back of their shirts for the upcoming 24/25 season. Which player would you get on the back of your Farnham shirt? 👀. *Full squad numbers to be released soon
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My mum just text me this 📲. This is when I first started social/building websites in my bedroom. It’s from 10 years ago which makes me 15 📸
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✅ Positive: confirmed that I’ll be watching England on Sunday night in Germany . ❌ Negative: confirmed that I’ll be watching England on Sunday night in Germany . 🏴🦁🦁🦁🏴.
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Sat and talked for an hour about YouTubers and online drama with @jaack. Because that's what he's good at.
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New one today at @HartleyFC. Over the tannoy as the players came out:. “It’s the village versus the town.”. “It’s pocket money versus multi millionaires”. Self pity a bit embarrassing but fair play to the Hartley players for playing for free today in the Christmas spirit 🎄🎅🏼🎻.
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Three creators to not sleep on in 2021. 1. @MrBeast - I know it's obvious, but not to clients.2. @max_fosh .3. @elzthewitch.
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It doesn't matter what platform I'm on, I get compared to @Jaack. I thought LinkedIn was my safe place. It turns out not. #BTECJaackMaate
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My biggest takeaway of the #BabyReindeer @PiersUncensored interview is that Richard Gadd and the actress who played Martha NAILED the character. Absolutely perfect.
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Met @HLTCO about 6 years ago when I worked with Palace and I invited him into our box. Great guy and deserves all the love he's getting tonight. I am about to become a subscriber now in order for him to be able to quit his job and go full time. Quit that job tomorrow mate ✅.
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Bit of a summary off the pitch today: . 9️⃣8️⃣7️⃣ attendance - but that’s only part of the story . High demand fixture definitely proven by the second highest ever pre-buy digital ticket purchases (after QPR home friendly this summer) 🎟️. We also did a schools outreach programme to.
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My 26th birthday defined by:. - Oxford vaccine approved.- Brexit deal vote in parliament.- Tier 4 lockdown in London.- McDonald's breakfast.
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Great morning shooting a video for my golf channel with @Jaack and the awesome @Stevie11White from @JaacksHappyHour 🇳🇺. 18 holes. Mini golf. It went to the last hole. 😱. Video out soon ⛳️ Subscribe pls . ➡️ ⬅️
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Signed 112 pages worth of documents for my house move. Every single one printed, signed and scanned back in. Crazy to think we did a huge private equity deal with 10+ signing parties with no need to print a single page. Purely electronic signatures. Property law so far behind.
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🚨 After last night's @footiestories_ and the "anon" tip off about someone running multiple non-league burner accounts as a network, all of these have been deleted overnight (7️⃣ in total). Wonder if you've seen these guys around on Twitter before. Gone but not forgotten:. 💀
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The @EmiratesFACup should embrace how invested non-league teams are in the competition & live stream a draw even at early stages. It would do great numbers & create social clips that clubs would share. Give non-league clubs and fans a true taste of the FA Cup experience.
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Also, started a side hustle business with my flatmates 4 weeks ago and have made 200+ sales and over £5k in revenue with a workable profit margin. And holding £4.5k in stock that is an appreciating asset. Every day we *don't* sell, it goes up in value. Bit of lockdown fun.
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I don't know what Sundays feel like. But today feels like one.
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Bit of a story behind the story. Sat for over 90 mins and told it to @RisingBallers_. Tried not to bore them.
How to build a £250 MILLION business & buy a football club 🤯 full Perspectives interview is out on our YouTube NOW 🔗. By the age of 29 years old, Harry Hugo sold his influencer marketing business for millions and invested in his local football club, Farnham Town. 💰⚽️. Harry
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The @LoganPaul and @KSI podcast on Impaulsive is the best podcast I’ve watched in years. Both have shown how far they’ve come and how smart they both are. It’s clichè, but respect to both of them should be off the charts.
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One of my key lockdown objectives has been how many pointless emails can I unsubscribe to. So far, I'm doing brilliantly. Suggest you all do the same. Clicking "unsubscribe" gives you a huge sense of achievement. Like you've beaten the enemy.
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August done at @FarnhamTownFC ✅. 7 wins from 7 💪🏽. 21 goals scored ⚽️. 1 goal conceded ⛔️. Top of the league 🔝. In the FA Cup 1st Quali Round 🏆. In the next round of the FA Vase 🏺. Roll on September 👋🏼
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Don’t hate me. But Xmas started today at the house. A couple of internal shots and then one drone shot of the outside lights🎄
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Not done the maths but that’s nearly every week of the year Farnham have been top of the table. For attendances. And the football. Brilliant 2024 on and off the field. 10 points clear. Nice early 30th birthday present for me 🎁.
Official attendance at The Memorial Ground: 1️⃣0️⃣2️⃣0️⃣. Credit to @BLFC1907 who played their part 👊🏽
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Hopefully working on a UK YT version of MTV cribs soon. Who's houses/flats would be cool to look around?.
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@JamesMarriottYT @Jaack @Jeardz__ Dear James,. It seems you haven’t watched my famed appearance on the Happy Hour podcast where I disclosed my love for quavers in the meal deal. As you’re asking, chicken and bacon sandwich. Many regards,.Harry.
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What a night. What a moment. @KSIOlajidebt you're a legend. 💥🥊 My reaction 😂😂. 🎥Full vlog from last night LIVE from behind the scenes at The Staples Centre with special guests @Jaack, @StuartJones7, @stokel and @DudeyRhino ➡️
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Today marks the next chapter of @TheGoatAgency as we become part of @WPP. Wow, I actually just wrote that. 7 and a half years ago @arronshepherd, @nickcookegoat and I started Goat in a tiny office in Shoreditch with a dream to disrupt the media and marketing industry with a
Breaking: WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency
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Learning: don’t change the chairman during a win streak 😂. Credit to @LeatherheadFC - better team won today.
⏱️ FT | @LeatherheadFC 4-1 @FarnhamTownFC. The Town's 58-game unbeaten run in league football comes to an end at Fetcham Grove. 🏆 @IsthmianLeague | #UpTheTown
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Simply the best. Defied the haters. Ran out invincible.
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Over £24,000 spent at The Memorial Ground in the last 2 home fixtures on tickets, beer, food and merchandise 🎟️🍔🍻👕. A total of 2,000 people through the gate in that time 🕺🏻🕺🏻. Apparently they don’t count though so that’s good. #UpTheTown.
@HarryHugoGoat Yep, get it, and understand, but you cant claim them as proper normal attendance figures really. You are a money man and hats off, but doesnt mean we are all massively impressed with the numbers.
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Think @Nadeshot comes across brilliantly every time I watch him on something. @mikemajlak and @LoganPaul did a great job on the podcast. Also love that golf gets a mention every time he speaks!.
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Launching Influencer Helpline: Got questions about brand deals, negotiations, contracts, clauses? Happy to help for FREE. Live chat for anyone with influencer marketing commercial questions. Fun project. // Thanks to @jamierawsthorne for the idea.
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