The Harris Poll
@HarrisPoll
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The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow.
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Most Americans (84%) plan to cut back on spending as a result of price spikes, according to our latest survey in partnership with
@business
. Read more here:
27
12
67
The vast majority of Americans who are already vaccinated or plan to be say they're likely to get a coronavirus booster shot, per our poll for
@axios
5
14
39
Latest Harvard Harris Poll: Trump ends first year with lowest approval of any modern president
@thehill
@Mark_Penn
#politics
#POTUS
1
22
35
Congratulations to
@bestfriends
for being named the 2019 Harris Poll Animal Welfare Non-Profit Brand of the Year. Read more here:
#brandequity
#EQ2019
#NonProfit
#AnimalWelfare
1
7
34
Taco Bell is 'America's favorite Mexican restaurant' according to the 2018
@HarrisPoll
EquiTrend Study via
@YahooFinance
@melodyhahm
feat
@akanpurwala
143
15
26
Congratulations to
@NPR
for being named the 2019 Harris Poll News Service Brand of the Year. Read more here:
#brandequity
#EQ2019
#NPR
0
9
25
Our latest survey released with
@MorningBrew
found that 67% of remote workers say their lifestyle has gotten healthier since working from home. Read more:
1
4
21
You can't keep a good duke down!
@JohnDukeWayne
is once again one of America’s top five favorite movie stars
1
6
16
What is your favorite
@TMobile
ad thus?
Ours is the banned
@TomBrady
and
@RobGronkowski
ad:
#SuperBowl
#BrandBowl
@gwenstefani
@blakeshelton
@anthonyanderson
Anthony Anderson's Family
3
Stefani + Shelton Date
242
Brady + Gronk Banned Ad
9
0
25
20
According to our poll with
@axios
, some hesitant parents may be warming to the idea of getting a COVID-19 vaccine for children ages 5 and under - nearly half of parents who are unvaccinated themselves said they'd get the vaccine for their little kids:
4
3
19
Some 60% of Americans who are invested in the stock market say they know about SPACs, but only Only 27% of people who had heard of the vehicles said they understood how they work very well according to our recent poll in Bloomberg
@wealth
1
6
16
We partnered with the
@APA
to see effects of the pandemic on the American workforce. The survey found that nearly 3 in 5 employees (59%) have experienced negative impacts of work-related stress in the past month. Dig deeper:
0
7
16
Bernie Sanders Is the Most Popular Politician in America, According to the latest Harvard-Harris Poll via
@VICE
1
8
17
Using Harris Brand Platform data, we ranked the top 5 personal care brands by percent growth in brand equity score from Q3 to Q4 2022 in our latest Industry Snapshot:
1)
@EsteeLauder
2) Aveeno
3)
@fentybeauty
4)
@elfcosmetics
5)
@BICGroup
Download it now:
3
6
13
Our poll with
@statnews
found that, of those familiar with the authorized Pfizer Covid-19 pill, 91% of vaccinated Americans would take the pill compared to only 52% of those unvaccinated. Dig deeper:
1
11
14
Our new poll w
@axios
reveals
#GenZ
are more likely to embrace socialism. Come to our
#SXSW2019
panel “Gen Z is poised to revolutionize politics” 1230 at the Hilton & hear from experts
@RealESonneborn
@nadyaokamoto
@StefWKight
to understand why.
#Zruption
4
10
12
Majority of Americans – and 7 in 10 Cardholders – Happy with their Local Library
0
15
14
When it comes to distractions while driving, our research with
@VolvoCarUSA
reveals that 81% of
#GenX
&
#millennials
drivers use their phones while behind the wheel.
#distracteddriving
#roadsafety
#itcanwait
1
7
12
Thank you to
@WorldBank
's
@chrismontgomery
for joining us last week at the
@holmesreport
’s
#Provoke18
to share how to connect with consumers by acting
#local
.
0
3
10
“What Men Are Really Thinking at Work” Panel with
@johngerzema
CEO of the
@HarrisPoll
starting now at
#AWNewYork
at
#TheGirlsLounge
with
@femalequotient
0
4
12
68% of U.S. adults agree that holiday marketing ads and campaigns should not begin until at least Thanksgiving, according to our poll with
@adage
. More on how supply chain issues and stock shortages are affecting consumers' holiday shopping:
1
3
11
Three-quarters (72%) of Americans say they invest in companies whose values they admire. And nearly three-fifths (58%) say they will boycott brands that don’t stand for racial equality. Read more on the
@axios
-
@HarrisPoll
100 here:
1
2
11
Our new national survey on behalf of
@NationalCouncil
found that 43% of U.S. adults who say they needed substance use or mental health care in the past 12 months did not receive care & encountered numerous barriers to treatment.
#AccesstoCare
More:
0
1
10
Ecoanxiety Is Now a Thing — And It’s Ruining Your Sex Life. 78% of people said they want to date someone who cares about the environment and 74% say littering is deal-breaker - according to
@Zoosk
@HarrisPoll
survey
1
3
8
#AWNewYork
: What is driving the side hustle movement besides the money? It's about the connection & seizing opportunity
@weareTFQ
0
6
10
Our new survey for
@IBM
found that 60 percent of global consumers are actually more concerned about
#cybersecurity
than a potential war. Learn more about the study here:
#datasecurity
#dataprivacy
0
3
3
After the rebrand from Twitter to X, it's taking some time for brands and consumers to catch on to the change. According to a recent poll with
@adage
, a majority (69%) of U.S. X users still refer to the platform as Twitter and to posts as “tweets.” More:
0
7
10
As conversations about the merits of DEI programs continue,
@axios
Communicators draws attention to a
@HarrisPoll
study for
@BlkEconAlliance
, which found that a majority of adults (81%) believe corporate America should reflect the diversity of the nation.
0
5
7
Happening now at
#thegirlslounge
#SXSW
Male Champions for Change - How to promote
#equality
in the
#workplace
with CEO
@johngerzema
.
@femalequotient
@ShelleyZalis
#thefemalequotient
0
0
8
According to a
@FastCompany
+
@HarrisPoll
poll, one-third of Millennials (33%) say that a cap should exist in the United States on personal wealth, a surprisingly high number compared to other generations (Gen Z: 26%, Gen X: 17%, Boomers+: 7%, Silent: 2%).
3
6
7
#Millennials
were the least likely age group to go into debt during the 2016
#holiday
shopping season & most likely to stick to their budgets... via our study from
@NerdWallet
Why You Should Shop Like a
#Millennial
This Holiday Season from
@HarrisPoll
&
@NerdWallet
#finance
#debt
0
0
2
0
3
8
Fewer than half of U.S. workers are aware of the saver’s credit, a tax credit available to low- to moderate-income taxpayers who contribute to tax-advantaged accounts. Read more from
@TCRStudies
+
@TI_insights
collaborative study featured in
@tax
:
0
3
8
NEW -> We teamed up with
@cnbcmakeit
to poll "middle-aged millennials" on personal finance and homeownership. Among older millennials from ages 33-40, nearly 6 in 10 are homeowners.
#middleagedmillennials
0
5
8
New
@HarrisPoll
&
@APA
reveal the stigma around
#mentalhealth
issues is diminishing: 87% of U.S. adults agreed that having a mental health disorder is nothing to be ashamed of
#publicresearch
#culture
0
4
8
Earlier this month, we launched the inaugural
@adage
+
@HarrisPoll
Gen Z Tracker that measures this key generation's sentiment toward prominent brands. Discover what
@Gap
is doing to attract positive attention from this consumer base:
0
1
8
Congratulations
@StJude
for being recognized as the Health Non-Profit Brand of the Year for the 5th year in a row in our Annual Equitrend Study!
#EQ2018
#brandequity
#nonprofits
#health
We are honored to be recognized by
@HarrisPoll
as Health Non-Profit Brand of the Year for the 5th year in a row.
0
27
113
0
5
8
Majority of football fans in America are rooting for the Eagles in
#SuperBowl52
. Who are you rooting for?
#EaglesvsPatriots
2
5
7
The critical
#ASCOCancerSurvey
just released, reveals most Americans are unaware of key cancer risk factors:
@ASCO
0
7
6
New Harris Poll: 84% of Americans are hopeful gender equality will be achieved in their lifetime
#StateofWomen
0
9
7
We have formed an exclusive partnership with
@FastCompany
to conduct ongoing surveys to deepen Fast Company’s coverage of tech, work life, design, innovation, and the big ideas that are changing the world. Read more on the partnership here:
0
3
7
Nearly 40% of Americans incorrectly believe that alternative medicine can cure cancer, according to our recent study with
@ASCO
- by
@maggiemfox
#cancer
#cancertreatment
0
8
7
Tune in tomorrow at 10am EDT to watch Harris Poll CEO,
@johngerzema
speak at
#MIGlobal
unveiling global results from "The Listening Project," in partnership w
@MilkenInstitute
to understand the most urgent challenges people are facing globally
0
4
7
Our poll with
@nkf
shows that only 13% of U.S. adults know that, in 2016, 20% of deceased donor kidneys were discarded. On
@wusa9
NKF board member Dr. Matthew Cooper explained the crisis and its impact.
#kidneydeath
#kidneytransplant
#kidneydisease
0
5
7
Vote and retweet if you want to see our “Generation Z is Poised to Revolutionize Politics” panel at
#sxsw2019
, featuring speakers
@StefWKight
,
@RealESonneborn
,
@nadyaokamoto
and
@johngerzema
Cast your vote today:
@sxsw
#sxswpanelpicker
#GenZ
#zruption
0
5
5
The Art of the Side Hustle: Female
#Entrepreneurs
Weigh In on Their Strategy by
@johngerzema
@weareTFQ
0
5
7
7 in 10 adults believe that most people in power try to take advantage of people like them
#Alienation
0
1
4
Attending
#SXSW
? Don't miss
@HarrisPoll
CEO
@johngerzema
&
@femalequotient
CEO
@ShelleyZalis
's panel 'HR in the Post
#MeToo
World' panel, Mon 11am - we'll be releasing new data on
#HR
#futureofwork
#genderequality
0
4
7
Join us at
#3BLForum
at 1:35PM on 10/24 as we and
@FinnPartners
unveil a new index to help companies better understand public perceptions of their impact on society and its implication for
#brandreputation
0
7
7
A recent survey on behalf of
@VerkadaHQ
found that 71% of shoppers said that anti-theft measures — like locked cabinets/shelves, gated exits & checkout lanes, and more — made them less likely to purchase items in-person.
Read more in
@FastCompany
:
0
2
6
New research from
@HarrisPoll
&
@femalequotient
: 53% of employees say HR is broken today....
#SXSW
@johngerzema
@ShelleyZalis
#hr
0
3
6
78% of Chicago city residents agree that it’s more important now than ever before for businesses to speak out on social issues, according to our recent survey. Read more in CEO Will Johnson's op-ed in
@CrainsChicago
:
0
1
6
85% of Americans know that healthy children can die from the flu, yet myths prevent 50% of parents of kids under 18 from vaccinating their children, according to our poll for
@CareDox
and
@famfightflu
#fluseason
#cdc
1
2
6
.
@amazon
making
@HarrisPoll
Reputation Quotient history, records highest
#reputation
rating in study's history
0
3
6
Millennials and Gen Z
#employees
aren't simply scrolling through
#socialmedia
on their phones,
@Zapier
@HarrisPoll
survey reveals 71% of
#GenZ
and 69% of
#Millennial
employees admit they are checking their work communication tools outside of work
1
1
6
.
@Delta
’s Ed Bastian is back on the track for another marathon in NYC to raise awareness and funds for
@RallyFoundation
’s childhood cancer research. Let’s cheer him on by donating here:
0
3
6
Happy
#NationalComingOutDay
! 2/3 Americans favor federal nondiscrimination protections for LGBT people
@OutandEqual
0
3
6
And Americans aren’t giving a pass to local business owners, 63% believe business owners that provide wedding services should be REQUIRED to serve same-sex couples
#LGBTQ
- CEO
@johngerzema
@OutandEqual
#OESummit
0
2
3
In mid-March, almost two-thirds of Americans (63%) were bullish on getting back to work within a month, but it’s 42% today. And One in five Americans (20%) said they’d fly on a plane in March and that’s up only one percentage point six months later.
2
5
6
Our latest joint research with
@GirlUp
, of which our Director
@TawnySaez
is a board advisor, found that Gen Z women feel the pandemic is having an outsized impact on their lives. 74% said they are concerned over the "well-being of my generation"
0
4
6
#In2SummitNA
: How can brands build an emotional advantage in
#storytelling
?
1. Stop tweeting
#CSR
& start tweeting your
#values
2. Treat customers like investors, be a vision factory
-
@LibbyG
0
3
6
A 2013 Harris Poll of 2,250 American adults found that 23% of all Americans have forsaken religion altogether. Via
@sciam
@michaelshermer
#Atheism
0
3
5
Net neutrality repeal begins today and majority of Americans (92%) say the Internet should be accessible to everyone
#NetNeutrality
0
3
6
Congratulations to
@AAAnews
for earning Brand of the Year status for its multi-line insurance offerings in this year’s Harris Poll EquiTrend Study.
2
3
6
Big congrats to
@HarrisPoll
CEO
@johngerzema
&
@BerlinCameron
President,
@jenbdasilva
for being honored with the
@cocacola
Chuck Fruit Visionary Leader Award for serving on the
@NKF
Board to support the cure for
#kidneydisease
0
5
5
#In2SummitNA
@aartishah
#metoo
Movement & the Marketing Industry:
@nicolebestard
“You can’t enforce cultural change without policy change, and we need more companies taking a stand on the underlying issues”
0
4
6
Congrats
@CarGurus
! You're Online
#Auto
Shopping Brand of the Year! Welcome to our list of top brands!
#brandhealth
0
3
6
Our recent study with
@EdwardJones
and
@AgeWave
identified Four Pillars that impact the quality of your retirement: health, family, purpose and finances. Having an ideal retirement requires thought and action for each of the pillars. Read the report here:
0
2
5
One-third of Americans have skipped or considered skipping a
#wedding
because they couldn’t afford to attend according to recent survey by
@NerdWallet
&
@HarrisPoll
#personalfinance
0
4
5
Didn't catch the latest op-ed from our CEO Will Johnson about the unique opportunities to reach consumers through music-oriented branding? Read it now in
@adage
:
0
2
5
This is signaling a call to modern companies for courageousness, it’s time to take a stance for
#equality
in a values driven marketplace - CEO
@johngerzema
#OESummit
#business
#businessofequality
@OutandEqual
0
1
4
A Third of Americans Avoid Certain Places Because They Fear Mass Shootings - according to our latest survey with
@APA
#stressAPA
2
1
5
Kids’ influence looms large over their parents’ home-buying decisions -
@HarrisPoll
&
@SunTrust
survey in
@washingtonpost
@MichelleSLerner
#homeownership
0
2
5
@IBM
was ranked as one of the
@HarrisPoll
#Essential100
companies in America during the
#COVID19
pandemic
0
2
5
Today we released a special report on a year's worth of The Harris Poll weekly
#covid19
tracker learning with projections for
#marketing
and
#digitalacceleration
. Download the report here:
1
3
5
Our new report, which surveyed adults who identify as LGBTQIA+, revealed that the queer community is closely watching not just what brands are saying, but what they’re doing to support the cause. More exclusively in
@FastCompany
:
0
1
5
Watch
@HarrisPoll
CEO
@johngerzema
unpack the 2018 Reputation Quotient Rankings & learn why
#corporatereputation
is driven by tangible innovation & mainstreet values
@TDANetwork
#MorningTradeLive
#RQ2018
0
3
5
Only 32% of working Americans say their employers have taken new steps to prevent and address sexual harassment in the workplace, according to
@APA
study by
@HarrisPoll
#MeToo
0
6
5
Harris Poll Equitrend 2017: See how
#Millennials
dictate the health of America's top brands
#brandhealth
#marketing
0
0
5
Gen Z and Millennial employees are defying the job-hopper myth: A recent
@Zapier
@HarrisPoll
survey found that
#GenZ
employees plan to stay at their current employer for 6 years, while
#Millennials
plan to stay for 10 years
#jobhopper
#loyalworker
0
1
4
Excited to have The Harris Poll CEO,
@johngerzema
speaking at the
@holmesreport
#In2Summit
Panel next week w
@mullenloweus
@MHJohnston
@amgreetings
@redseatventures
1
3
5
Our recent research with
@pgim
uncovered that 62% of
#millennials
plan to retire only when they have enough money, but 31% are not saving for
#retirement
at all.
0
2
5
According to our recent survey featured in
@GridNews
, about 73% of U.S. adults believe they’d be more productive in their job if they worked four days a week instead of five. More:
0
0
5
Our recent
@statnews
-
@HarrisPoll
found that 1 in 4 Americans were unable to get a Covid-19 test when they wanted one.
0
2
5
Our TikTok report released today was exclusively featured in
@adage
. Download the full report here:
The Harris Poll found that while Gen Z makes up a large proportion of TikTok’s user base, millennials are actually most likely to buy products based on TikTok’s influence.
2
8
17
0
3
5
New
@HarrisPoll
Finds Significant
#NaturalDisaster
Preparedness Gap Among Americans -
@PCIAA
Offers Steps to Help
0
6
5
.
@HarrisPoll
survey for
@Hyatt
shows nearly half (48%) of business travelers say they travel for work to get ahead and better support their family and 87% say business trips help them be more empathetic to others
#businesstravel
#upintheair
0
3
5
Using Harris Brand Platform data, we looked at how female consumers feel about
@esteelauder
,
@fentybeauty
, &
@elfcosmetics
and compare their emotional attributes with two other leading forces in the cosmetics space –
@revlon
and
@LOrealParisUSA
:
0
5
4
0
0
5
Harris Poll EquiTrend announces 2016 Brands of the Year! Did your fav brands reach the top rankings?
#brandequity
0
2
5
He shoots, he scores! Americans still see Michael Jordan as the greatest sports star of all time
2
7
3
.
@mara_lecocq
telling us how her Side Hustle the Secret Code is empowering young girls
@weareTFQ
#AWNewYork
0
5
5
Attending
#SXSW
? Don't miss our panel, '
#GenZ
Is Poised to Revolutionize Politics' SUN 1230PM feat
@nadyaokamoto
, Founder of
@periodmovement
,
@axios
Political Reporter
@StefWKight
, Gen Z Politician
@RealESonneborn
&
@HarrisPoll
's
@TawnySaez
#Zruption
0
2
5
LIVE w
@BrianLehrer
: Setting the stage with The
@HarrisPoll
Alienation Index,
@MBDAntonio
explains
#alienation
is driven by individual sense of control & wellbeing in relation to the rest of society, often dictated by those in power.
@TheGreeneSpace
@WNYC
0
1
5
In our recent survey w/
@adage
, more than 9 in 10 top executives (92%) said that thought leadership is critical to building authority in their industry; but, only 20% characterized their company’s approach as highly effective. More:
0
2
5
Amazon maintains top brand reputation, Apple and Google reps dip in the 2018
@HarrisPoll
Reputation Quotient Rankings via
@USATODAY
#RQ2018
0
7
5