Tired of a low paying 9-5? Ready for a change but don't know where to start?
Here is all you need to land an entry level Sales job in tech making AT LEAST $80k 👇👇🤑🤑
Sales is "hard" in the same sense as getting fit being "hard"
The only requirement is to create a routine and robotically show up through the ups and downs
That's it
Tech Startups really be like
Welcome to the company young SDR
Here is your Macbook
Your Jabra headset
8 hours of videos about our product
Now go schedule 8-15 meetings a month with strangers
Lucky for us
Tech is too soft for an environment like this to ever be created. It's too blunt and up-in-your-face
A Tech SDR in 2023 is likely at home, sipping hot tea, automating half their emails, and making cold calls
+ Enjoying a high base salary & mid-day gym sessions
Signs that you'll do well in sales
- You're the friend that can roast other friends on the spot at any time and win
- Girls tell you you're fun to text/talk to
- During Thanksgiving dinners your stories captivate the whole table
- You can walk up to any stranger/girl and strike
Realistically
$80k-$140k can be achieved by ALL who enter the field
$150-220k for those that stick around 3+yrs
(and escape the PIPs/Layoffs)
$250k+ for high performers or a lucky year
and $500k-$1m/yr is the meme all AEs are after
May the odds be in your favor
Join Tech Sales if you want to
- Make $10k+ commission checks
- Have a comfy base salary
- Potentially be remote
- Great benefits
- Be in a fail-forward industry with amazing career stability
- Have ZERO job stability of security
- Act rich after a $30k commission check, only to
If you are handsome af or a baddie
Looks will carry you extremely far in Sales
Especially in small deals, $10-40k
Likely you if your manager says things like:
"People really like buying from you but that won't carry you into Enterprise, we need to work on creating business
the natural progression of life
SDR - brutal daily cold calls (suicidal by yr 1)
SMB AE - zoom calls back-to-back (blurry vision)
MM AE - coffee shop emails (baristas love you)
ENT AE - at the golf course (existentialism)
Sales is more about finding buyers than forcing non-buyers into buyers
Sure… High Ticket, Car Sellers, and other B2C sellers might be able to take a low-self-esteem person and emotionally guilt them from non-buyer to buyer
In B2B Tech Sales, this is close to impossible
Too
If you're meant to be in sales
The interview process will shine light on that fact
You will
- Enjoy hunting for job interviews
- Enjoy bullsh*tting your way through the whole interview process and pat yourself on the back for sounding like such a smooth operator
The dream TechSales role
-heavy inbound flow
-10/10 product market fit
-Selling to dept w plentiful budget
-Remote
"But that's an order-taking role! That's not real sales, I don't respect that"
Bro. f* your respect.
I'll take the multi-6fig order-taking role, thanks
Most AEs don't want to admit this but have you noticed that most
Female Account Executives CRUSH IT
Most girls have a knack for disco calls.
And most decision makers are HUGE simps
If you're a girl and not in Tech Sales
You're leaving 4hr workdays + $200k/yr on the table
Careers for the money-hungry
Medicine
8-11yr of school, $180k - $1m+
Law
6-8yr of school, $150k - $1m+
Banking
4-6yr of school, $150k - $1m+
Sales
0-4yr of school, $80k - $1m+
If they all have the same upside but one has no barrier to entry... 🤔
When you first become an AE/SDR and book a lucky outbound call with a VP/Dir
VP/Dir shows up to call and you excessively thank them for showing up to the call
Prospect instantly regrets showing up, tunes out, or worse yet, does what Dana did here
Brutal but Sales Lesson
#420
-
Bullish on Tech Sales but
Sales is Sales
If you can't stand staring at screens
Construction Sales
If you want to be a traveling sales playboy
Outside Sales
If you wanna flirt with Nurses
Med Device Sales
If you want to feel semi-retired
Remote Tech Sales
The top sales guy at my company looks like the picture and this is his overnight success
10yr at 1 company
1yr at 5 different companies
5yrs at current company
Just closed a $2.5m/yr, 3yr contract
He is deep into accelerators and will easily make $400k in commissions this Q
If you are very good-looking (8+/10) AND broke, you need to get into Sales
Even if you end up being mediocre, your looks will easily carry you into 6fig territory
This is what you might imagine Tech Sales is like
It's not this way at all
(unless you are in office as an SDR with a terrible manager)
In reality, you can be sitting next to a guy who closed a $250k 3yr contract and he'll be like, "aye it signed" and then go for a walk
If you are starting from 0, chase the SDR role
But
If you got 1-2+ yr of non-tech sales exp you could try to go straight for the AE role
All you need to do is nail the mock disco call in Tech Sales style
Format:
Build Rapport
Set Agenda
Start with, Why did they take the call
The Hidden Cons of Tech Sales,
File: dump .zip
Sales gods did not bell you during your first 90 days? Make it happen or be gone within the next 90
Your cool manager just left?
New manager does not like you, PIP'd
Most tech companies are nice to have spin-offs that saturate the
You get into sales because
Your back is against the wall and need money ASAP
You drifted through life and it's finally time to do some catch-up
You notice corporate hierarchies are a bunch of BS and you can bypass all the BS via performance
AKA you money hungry
A realistic path to $100-200k in Tech for non-techies
SDR role (anyone can land this), 1-2yr here
Then pick
Are you OK with no stability, stress, and pressure in exchange for the potential of $200k+?
Go the AE or AM route
Are you more interested in less pressure-oriented
In Sales (and life) appearances matter... a lot
You can listen to HR, pretend they don't, and paint your hair purple
But when selling (leading),
people like to buy (be led) from competent people/companies
The easiest way to INSTANTLY showcase superior competency is through
Sales breaks your perspective of people in "power"
Before sales, you think a VP/Director is a flawless genius that has it all figured out
After being in sales and exposed to talks with countless VPs/Directors from different Cos
You realize they are all human. Flawed, wanting
Alpha for finding Tech companies:
Reputable Software companies typically become a Marketplace Partner of AWS
Then a buyer of that Software can use their AWS spend to purchase the software via the Marketplace with their committed AWS yearly spend
This makes buying easier as AWS
Go on LinkedIn, hit the Jobs Tab
Filter By
SDR Roles, Remote/United States, Software Industry, posted last week
Apply via company site, find the hiring manager and recruiter info via apollo, send them an email, call them, and shoot them a vimeo video. Follow up 3-5 times.
Saw this on Lin kedIn, SDR Manager
The layoffs continue, coupled with an increasingly difficult economic environment
=
You must DANCE, dance for your future boss to showcase what you bring to the table
Or get a referral
Either way,
do the job to increase likelihood of
These SDR roles are BEGGING for you to perform outreach
Look at this one
- Remote
- $65k base, $100k OTE
- Backed by bigpapa a16z
AND they are giving you the names + LINKS (on the official job posting) to the people you should reach out to. Recruiters, Managers, Directors, and
Haven't sold a deal in a while
=
Holy smokes what is life, what did I get myself into, this field is all about luck
Sold a deal recently
=
Life is sooooo gooood, I love being in sales, peasants don't know what it's like to make all this money, I'm skilled af
Sales 101
The 32yr old entry-level SDR that just had a baby
Spent the last 10yrs hooligans the streets and allowing the winds to set his sails
Looks to the right, his peers are 21-22...
Looks in the mirror and smiles...
Proceed to Demon arc his way to Enterprise AE within 4yrs, $0 to
If you are lucky to land an SDR job before 23-24 and want to get ahead quuiiiiickkker than peers
You need to bring that 32yr old that “wasted” life and was blessed with ONE shot as an SDR to provide for the upcoming newborn energy
Back against the wall swings have 5x power
Tech Sales summarized
Show up, get rekt'd
Show up, get rekt'd
Show up, get rekt'd
Show up, win, get paid, feel nothing
Show up, get rekt'd
Show up, get rekt'd
Show up, collect base salary
Show up, get rekt'd
Show up, get rekt'd
Repeat
Work From Home Account Executives have TWO types of days
Day A, 2-4hr of work
Wake up, breakfast at cafe, gym, talk to cuties, walk, reply to emails, hop on a call, enjoy life.
Feel like the chosen one among peasants
Day B, 8hr non-stop laptop work
Question your life decision
Non-sales corporate people get tired of not
"earning what they are worth"
So they go get an MBA, Master's, and sometimes even a 2nd Master's Degree💀
With the hope that after the degree they will 2-3x their income and get paid "what they are worth"
Sadly, corpos will ALWAYS
Embarrassment/pain is the sacrifice the Sales Gods require
Won't ever bat 100%
In interviews or sales calls (or dates)
The longer you show up, fail, get embarrassed, feel the pain... the more blessings the Sales Gods throw at you
Make the gods proud, FULL SEND that cold
New era SDRs
Downs 2 espressos
BestofBenHomer PlayList noise-canceling headphones
Standing desk
Logged into ChatGPT (AI)
Logged into LinkedInSalesNav focus on Account IQ (AI)
ZoomInfo + SalesLoft Rhythm (AI) loaded
60-minute banger of following up with highly relevant and
AI won't replace Tech jobs.
AI won't replace Tech jobs.
AI won't replace Tech jobs.
AI won't replace Tech jobs.
AI won't replace Tech jobs.
AI is replacing tech jobs...
But AI is creating more jobs and opportunity than it's replacing.
Compensation-wise the SDR role is 100% overpaid
$80,000 paid to an entry-level knucklehead to make cold calls, listen to podcasts while they do account research, and send automated memes via email
+ Biz skills wise, it is a mini MBA
You'll learn:
- BizAcumen
- BizGenSkills
-
The natural progression is from 9-5 to Entrepreneurship
Tech Sales is the bridge that gives you a taste of both
If you fail, no worries, back to 9-5
If you win, you might not even have to jump into entrepreneurship... Unless you want to win BIG
Companies used to have 10-30 SDR/AE openings and maybe 8 qualified/capable people willing to do the job
Naturally, during the interview processes, those 8 people would be pushed along the process until a job offer (order taking?)
Now, there are 1-4 openings and 40-100+
Most new SDR lack confidence in calls because they believe they are of "low" status
The ways I've noticed SDRs nullify this feeling:
Height: Tall SDRs don't give a f
Savings: SDR 10x's a crypto and the world is theirs
Fitness: If their bodyfat is low and muscle mass is
Sales Leaders:
"Mass Emails no longer work.
We need to rethink the way we do email outreach"
FullSend SDRs:
*Blasts 15,000 automated emails in 3-months
*Books 120% of meetings booked quota
Sales Leaders:
When you tell a girl you are in Tech Sales she thinks you are some MadMen dealmaker
If you tell her you have a HandyMan Biz she thinks you are a dirty low-life
In reality, the Tech seller hops on zooms and has daily spiritual conflicts from the non-natural way of working
Banker chase status because they can't measure up to daddies competence
And while they enjoy the ride they learn Excel, PowerPoint, and goodboi skills
Salespeople chase competence bc commissions is the truth and the the way out
And while they enjoy the ride they learn business
This is simply false.
Majority of bankers = kids of failed rich parents
They just paid for billions of test scores, got them interviews etc.
Vast majority unskilled and usually just rule followers.
Hence why very few start businesses they don’t know how: risk averse
Cold call
Manager:
"HOW DID YOU GET THIS PHONE NUMBER? Who even are you? Get a real job!"
***2min later, calling his boss's boss,
VP:
"Ha great opener, 2min, shoot your shot"
***week later, demo the VP, Manager is on call😂
Tech Sales is compromised of sprouts of high-leverage sprints that it often feels like you barely work
Example:
You close a $200k ARR deal, 4mo sale cycle
During those 4mo you only had
-8x 30min Zooms with the buyers
-One 16 email thread
-2 unscheduled emergency phone calls
Arguably the top 3 best paying skills in the Corporate World
1. Interviewing
- Able to land interviews and successfully interview for roles you are under-qualified for, consistently landing higher-paying jobs
(External self-selling)
2. Politics
- Able to internally
Company call
Some AE closed a very recognizable deal that made it into the "All-Hands Meeting"
30 minutes of praise and stories about the deal focused only on the AE
SDR chimed in on the Zoom chat saying,
"I helped source that deal :')"
SDRs in the backgrounds
The Tech Sales Career Playbook
SDR, $80k/yr
THEN
SMB AE, $120k/yr
THEN
MM AE, $150-200k/yr
THEN
ENT AE, $200k+/yr
But is this really what you want?
If you're 3-6 months into the SDR role and dread being a paid spammer/stalker for a living...
cold calling, cold emailing, cold
Sometimes Tech Sales feels like a useless skill
If you’ve ever onboarded at a big tech co as a Sales hire you probably sat next to MIT engs or Harvard data science grads
Brilliant technical minds that look at you and wonder how the f a community college hooligan is sitting next
How about
We ship you a Laptop, headset, and a video tutorial on our software/buyer
Then you book us 8-15 meetings per month with potential buyers
$80k/yr,
make it to yr2 and you'll be up moved up to AE $120k/yr
-Best, Silicon Valley Startups
One of the greatest lies of my generation was that merely having any degree guaranteed you a job and financial success. As with all things fiat, the value of degrees was printed to oblivion & zoomers are going to be major casualties of this.
9-5 work is soul-destroying
Entrepreneurship fuels the spirit
Tech Sales is a combination where 50% of your money comes from a nice base salary and the other 50% comes from going out and creating your own business
+ If you're remote, it's paid freedom
Out of all the elite salespeople I have personally met, most have been girls
Girls have a natural instinct for discovery calls, couple that with a bit of money hunger = $$$
But out of all of the ultra-elite-legendary salespeople I have heard of, most have been guys
In Tech Sales they call it
Spiraling
When a new rep joins the company
Within the "ramp" period they see 0 success,
Not even one hot inbound lead nor a ready to close soft-ball from the Manager
So the rep begins to spiral
- Believes they joined the wrong company
- Stops
In Tech they tell you that appearance does not matter, to not be judgmental about looks
Then you meet the multi-millionaire Exec team and all of them are Botox/HRT/PlasticSurgery maxing + dressed sharp af
If in a customer-facing role, appearance matters...
If you are a Chad about to enter the WFH TechSales realm
You must be warned, prolonged WFH will turn ANY chad into a weirdo, quickly
Some ways to prevent the Chad to TechieDork WFH arc:
- Outdoor exercise/lifting
- Construction work
- Martial arts
- Cold approaching IRL
- Group
Anytime you apply to a company
Go to ChatGPT and G2 (click product category)
Find ALL competitors for the company you applied to
Apply to all competitors/adjacent companies
If you can't code and want to make $100k+ in tech then you need a GTM job
Go To Market = Customer Facing Non-Coding Tech Jobs
Examples:
Sales Development Representative
Renewals Manager
Account Manager
Account Executive
Business Development & Partnerships
Partner Manager
A realistic career path for the average
(non-elite, work-life-balance enjoooyer, and not lucky)
1.5yr as SDR $60-80k
2yr as SMB AE $90-130k
Cruise here for while - MM AE $150-200k
Realistic Career for the Elite/Lucky with strategic successful job hopping during a bull market
As stupid as it sounds
If you are interviewing for a sales role
At the end ask/set the next steps and ask about any doubts about moving forward with you
It's stupid af but the amount of times I've heard Hiring Managers say this is a big criteria for them😅
During Q&A you can
On a sales dryspell
"Life has just been meh lately, I'm not sure this is the right career. I want to do something meaningful with my life"
Recently made a few sales
"I LOVE THIS CAREER. Everyone not in sales is a FOOL. Easy money baaaabyyyyy"
Ultra-jaded rep 24/7/365
"🗿"
Before accepting your first-ever entry-level SDR job make sure to ask if it's an outbound, inbound, or a mixed role
The company I work for has an EVIL system
(corpos are set up to milk ya)
They hire SDRs, their job is to book meetings with people who submit demo requests (warm
Once you taste ONE commission check
Even a $1000 one
It's over, you will be grasped by the what-if mentality
If you retreat back to 9-5, you will always think,
"what if I stayed in sales and made 100x in commissions"
And if you stay in sales, you will always think,
"what if I
The natural progression is from 9-5 to Entrepreneurship
Tech Sales is the bridge that gives you a taste of both
If you fail, no worries, back to 9-5
If you win, you might not even have to jump into entrepreneurship... Unless you want to win BIG
All you need is ONE good year
OK year in Tech Sales VS GOOD in Tech Sales Example
Sales Target: $1m/yr per year
Base Salary: $100k
Commission Rate: 10% on sales
Accelerators: 1.5x on sales exceeding 100% quota
OK Year:
-Quota Attainment: 50%
-Sales: $500k (50% of $1m)
combine looks with sales processes, biz acumen, industry knowledge, organization, speed, hunger
= unstoppable
Same goes for interviews
Looks x preparation x good-ish resume = hypnotic wins
Everyone who joins sales is highly skeptical
"You really think cold outreach will close anything?"
Then one day they send a cold email or make a cold call
A few weeks later it closes $10k and yields $1k+ in commissions
Life never goes back to being the same
More layoffs announced, Tech pain continues
But things are def picking up in some corners
-Recruiter back in the DMs
-AE/SDR headcount increasing
-Coworkers jumping ship to better ops
One caveat
Seems to be Hybrid (partial in-office) roles
Brutal
Remote remains ULTRA
Things have 100% gotten difficult
To land jobs, to make sales, to 10x crypto bags…
BUT
Jobs in Tech Sales are still the
#1
lifestyle job in USA
$100k+ remote/hybrid to hop on Zoom calls with great work-life balance & 10/10 benefits?
The only thing better is
Biz Ownerships
It's undeniable that the Deel playbook works
-Allow remote work
-Ship a good product
-Encourage employees to become LinkedIn Influencers
-Have the CEO/Founder be highly active and responsive on LinkedIn
Deadly combo.
Look at Nooks and Artisan
They are following the same
When you first join an org as a wide-eyed SDR
You are taught how to prospect with LinkedIn Sales Nav
Naturally, you scroll LinkedIn here and there💀
The Sales Gooooroooos then start populating your feed
For 1-2yr you might fall victim and think they have secret knowledge
You
If you ever work Remotely and take a Sales call in front of a friend, family, or girlfriend
The moment the call ends they will say,
"THATS how you make all that money???"
From the outside it's just someone on a laptop having a conversation
But when you're in the weeds it's
-
I used to be a stocker & cashier at Target
Nah bro
You used to be responsible for $5,000+ in daily sales, you strategically helped customers find the product they needed to address their pain points by conducting discovery on the sales floor 🤣
I must confess, that my mood has been impacted recently
Tho remote work helps
My old manager was let go 4mo ago, my new manager is a self-proclaimed Peloton queen and hashtag boss bish, childless 35+
Life ain't been the same, send gudvibes
Good times are coming to an end
Good (?) cadence for applying to roles
Find job, apply on the company site
Day 1 Email Hiring Manager, Email Sales Recruiter
Day 2 Friend requests on LinkedIn with a note pointing to email
Day 3 Cold call them
Day 4 Re: Email follow-up
Day 5: Cold call them
Day 6: final email +
This is why a Tech Sales Career is unmatched
In Banking you are treated like a child until you "make it" but you are given muuhhhPrestige as you wait to make it
In Tech Sales as an SDR, you will learn
- Business generation from thin air
- Communication skills
- Business Acumen
If you have ZERO to offer, no worries
SDR role is entry-level.
They won't expect you to be a SalesGod
But come in like a professional
- Show up in time
- Well-groomed via Zoom call, clean background, good lighting
- Stay cool, don't overshare, don't speak too fast but be
One of the best Laptop Careers (for the unskilled) is the SDR to AE route
$80,000ish/yr, Entry-level
Requirements to be an SDR
- Money hungry
- Self-awareness to improve
- Basic writing, memeing, and speaking skills
Duties
- Send emails, make calls, book demos, listen to
"I could never be in sales, I just can't bring myself to sell something that I am not passionate about"
*clocks into an hourly wagie job
You're selling your soul anyway, might as well get commissions for it
I got my degree in INTERNATIONAL Business,
I am ready to close multi-million dollar B2B international deals
Not so fast bucko
See that young chap over there?
He books 25 meetings a month through ICE COLD cold calls
Beat him
and we'll think about putting you in front of
General 0 to SDR in Tech Sales Overview
Why Sales, Why Tech, Why Tech Sales?
- Sales gives you leverage. Without having to build a product, marketing moat, or a well run company you can plug in and have the opportunity for Doctor income if your effortsXluck align
- Tech
People thought I was suggesting within 4yrs you could make $1m in Tech Sales... Reread?
Also calling me a snake oil seller because I was suggesting it was a good career 😂
- This is a Tech Sales FOMO & FUD account 🥂🥂
This is a realistic career/income path👇
- Year 1-2 SDR
Careers for the money-hungry
Medicine
8-11yr of school, $180k - $1m+
Law
6-8yr of school, $150k - $1m+
Banking
4-6yr of school, $150k - $1m+
Sales
0-4yr of school, $80k - $1m+
If they all have the same upside but one has no barrier to entry... 🤔
If there was a poster child for a great Tech Sales Career
This would be it
The good news is that this career track is still possible, true, and tested
Within 5yrs
$80k as an ADR
to
$250k as a MidMarket AE
The bad news is that opportunities like this are now hard to find as
"Yo I'm about to graduate high school, is Sales for me?"
idk, how many Yesses do you check?
- you'd come unprepared but somehow wing out a 10/10 presentation in front of class
- recognized as a flirt by the girls
- group agnostic, you could vibe with anyone
- even tho you
If you hold a steady job with made-up metrics
You can easily stick to a job for 10yrs as the comfy paycheck rocks you into a numb life
And as your soul dwindles with the routine, your energy lowers, and suddenly 10 years have passed by
In sales, life is lived fast, and
In hindsight,
The birth of this account was the Tech Sales top
WFH, 4hr days, inbound flow 10/10, 4 competing job offers, recruiters begging to talk, young Sales VPs, ENT AEs 4yr of exp, SKO at high-end beaches, card on-tap for SDRs, VC funding based on "great" ideas
In Corporate Tech Sales call colds are DEAD
Unless you call Thursday/Friday afternoons 3-6pm
You catch the corporates in a relaxed mood,
on the way to the bars or to drink wine with the fam
They'll pick up and be annoyed,
but at the same time playful and receptive
10/10
Boomer Chads had
Wallstreet x 60/40 Portfolio & Real Estate
And we got
Tech Sales x Crypto
Which is singlehandedly keeping the American Dream alive
Another 4yr cycle is programmed in code, until 2140
And Tech Sales will continue to print you commission checks to funnel into
The Tech Sales self-induced never-ending commission chasing ham$terwheel
SDR - Imma buy that cutie the $18 drink, and a bottle for the boys
SMB AE - Gotta upgrade the whip
MM AE - Maybe I got enough for the down
ENT AE - Roof replacement, girls car, sponsoring parents' vacay
Sales is about the money
Everyone stumbled into it for the fast money...
and it works (at least compared to a fixed salary 9-5)
This seems to lead to 2 types of sellers from a
Commission Management Point of View
1. Inflates lifestyle and becomes a career seller to continue
The, "if I had to do it again" MEME path
16 - 20, outdoor sales
(HVAC, Home Remodel, Roofing)
21, SDR at Startup Tech Co
23, AE at logoPill Tech Co
24, have ammo ($) to fund adventures/ventures of choice
What would y'all "if I had to do it again" advice look like?
It's 2023
You do not need a network to find a high-paying job
The days of the Harvard well-connected preppy boy lapping you because daddy knew Bobby the CEO?
GONE.
The Internet has equalized the corporate networking game, you are ONE DM away. ONE