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Flashtalking
@flashtalking
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Flashtalking unleashes the power of creative in advertising to make media work better
Global
Joined July 2009
Unleash the power of creative with Flashtalking #AI across all channels. #CreativeAdTech #FlashtalkingFresh
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The traditional "negative" paradigm of #brandsafety and #verification technology is no longer enough in digital advertising. @AsafGreiner, GM of Protected by Mediaocean highlights the need for a "positive" verification model to effectively combat fraud.π
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Ahead of this weekend's big game, we're doing a throwback to our 2024 Superbowl commercial. Haven't seen it yet? Check it out now! For a behind the scenes look, check out our blooper reel here: #TACHBAE #FlashtalkingFresh #CreativeAdTech
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Creative personalization is one of the most powerful tools retail advertisers can leverage to drive engagement.ποΈ Learn about the other tools retail advertisers are using to amplify performance in 2025 in our new report: #DigitalAdvertising #CreativeAdTech
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π Join us in Atlanta on Feb. 12th for @4As Decisions, where Mediaocean's Grant Parker and FanDuel's Gregory Mulligan will discuss how ad tech can bridge the creative-media gap to drive efficiency and ROI. π°Register now! #FlashtalkingFresh #AdTech
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As AI continues to develop, creative has become the most powerful new form of targeting. π― Knowing how to leverage creative effectively is imperative for brands to reach consumers consistently and effectively. #CreativeAdTech #DigitalAdvertising
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Mediaocean's 2025 Advertising Outlook Report reveals shifts in advertising priorities, with 68% of marketers planning to increase their social media spend and 67% boosting investments in digital display and video. ππ #DigitalMarketing #MediaoceanReport
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Check out @UltimateAsset's latest Technology Spotlight Series with Shirley Smith, VP Sales, EMEA. They discussed Flashtalking's target audience, elevator pitch, and our competitive advantage. πβ¨ #TechInnovation #DigitalAdvertising #FlashtalkingFresh
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Amid the sea of social ads vying for consumer attention, creative is the critical winning factor. π¨ Learn more about bridging the gap between creative and media in our playbook. π #FlashtalkingFresh #CreativeAdTech #PaidSocial #DigitalAdvertising
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βHow can advertisers successfully drive engagement for complex cross-channel campaigns? Flashtalking helped Paypal do just that! β
Read about it on our site: #CaseStudy #FlashtalkingFresh #CreativeAdTech
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SVP, Agency Partnerships, @Therran shared insights with @ANAmarketers on the growing importance of #CreativeOrchestration and #CreativeRelevance in ad tech. He dives into why advertisers need to look beyond #DCO. Check it out! β‘
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Flashtalking x @LiveRampβs RampID Integration is here! π Thank you to @advancedtv for the great coverage! #DigitalAdvertising #FlashtalkingFresh #CreativeAdTech
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π£ Today Mediaocean announced it's deepening its partnership with @LiveRamp, integrating RampID into the Flashtalking platform for ad serving and optimization, enabling advertisers to drive performance at scale without third-party cookies. πͺ
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πͺ Cookies have historically been a useful tool for advertisers, but with high measurement limitations, they often result in inaccurate measurement, higher media costs, and limited personalization. #AdTech #TechTrends #DigitalAdvertising
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How are you deploying #AI in your marketing strategy? π€ As we move into 2025, we're seeing more use cases and adoption so be sure to stay on top of current trends with our #MediaceanReport. π― #MarketingTrends #GenAI
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Exciting news for clients! π @TeamMediaocean's Certified Service Partner (CSP) program with @InterpublicIPG, @Omnicom, and @WPP provides premier access to Flashtalking and #ProtectedbyMediaocean.
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Missed any updates from Flashtalking this year? π Not to worry! Review our top news and insights from 2024. β
#FlashtalkingFresh #CreativeAdTech #AdvertisingTrends
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π As we head into the peak shopping season of the year, consider the top advertising trends to supercharge your marketing plans. π₯ Want the full scoop? See the report here: #MarketingTrends #FlashtalkingFresh #CreativeAdTech
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πͺ Did you know? Less than 30% of impressions are associated with a #cookie ID lasting longer than 24 hours. π It's critical that retailers adopt future-proof identifiers for accurate measurement and personalization across the funnel. π
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