Fatema Raja
@fatemajraja
Followers
4,745
Following
842
Media
238
Statuses
1,633
I work at the intersection of Brand, Product and Marketing. Previously @swiggydesign @gojekdesign
Goa, India
Joined September 2013
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Elon
• 1270952 Tweets
Spaces
• 446485 Tweets
無料クーポン
• 207989 Tweets
DDOS
• 161697 Tweets
増量作戦
• 146271 Tweets
#WWERaw
• 123570 Tweets
#ولي_العهد
• 44698 Tweets
#ファミマ増量クランチ
• 41726 Tweets
Yankees
• 28760 Tweets
異世界失格
• 28533 Tweets
アジアツアー
• 20452 Tweets
HORI7ON SUMAYAW SUMUNOD MV
• 15708 Tweets
スペシャルコンテンツ
• 14723 Tweets
Pumas
• 14080 Tweets
LagunyaZAGAT PasBANGETTT
• 11672 Tweets
GALAUmu GALAUku
• 11016 Tweets
聖和学園
• 10711 Tweets
Pinned Tweet
2023 I allowed myself to take time off, to pause, learn and grow.
As I gear up for 2024, already feel so energised. Excited to build and see what the new year has in store.
If you’re building something, or looking to elevate your team’s creative potential. I’d love to talk :)
3
3
85
Subletting my cute and spacious 1BHK in Goa (Marna, Siolim). From 20th October to 20th November.
Thoughtfully curated, surrounded by trees with big windows. Comes with pool, househelp, 24/7 electricity backup, Wi-Fi, work and art station…
DM for more details and photos 🏡
50
52
911
MAJOR UPDATE✨
Super thrilled to announce that I’m now part of
@fampayindia
, designing for the financial wellbeing and literacy of Gen-Z
An opportunity that excites me across so many levels. So here’s a bit about ‘why FamPay' and the design challenges I am looking forward to🧵
27
7
432
Major life-update✨
Bidding farewell to a rollercoaster of 5+ years
@gojekindonesia
💚
From 15 designers to a team of 150+: we’ve come a long, long way. Working intensely to build and support products scaling at an unprecedented rate.
Sharing some of my most cherished memories🧵
36
2
306
Sharing a little happiness from earlier this month ☺️
GoFood ranked
#1
worldwide on its CX and UX aspects- through features and functionality transformations in response to the pandemic🙏❤️
Full Report Here:
@gojektech
@gojektech
15
45
257
365+ days hard bound into this beauty✨✨✨
@gojekdesign
’s baby. Our Brand Book.
What a year that was!
Get a sneak peak on Behance 👇
7
18
188
Say Hi,
To the all-new GoFood ✨♥️
Now! Better..Better..Better
.
Hugs to every soul behind this, what amazing few months 🤗🍻
@gofoodindonesia
@gojekdesign
12
27
155
FamPay is hiring Graphic Designs✨
Looking for visual storytellers to bring our product and marketing to life 🧡
~
Please drop a DM 💌
14
22
141
Design is not magic. It's a method—a rigorous process of exploration, iteration, and validation until you reach your outcome.
- David Hoang
0
18
138
We
@gojekdesign
are looking for a seasoned designer to lead one of our largest design groups, Food & Entertainment 🔥💖
You'll direct, inspire and grow two of our finest product design teams, and work closely with some of the best engineering and product leaders
@gojektech
7
49
137
To all the beautiful surfers who taught me the art of reading waves and riding the right one 🌊
.
Forever grateful to the ocean people ♥️
1
3
103
“Overload, clutter, and confusion are not attributes of information, they are failures of design”
- Edward Tufte
0
24
95
Last few days have been all about chasing sunsets and catching waves 🏖. My heart is full and so grateful💖
3
0
93
Spent my Saturday speaking on— How asking the right question, at the right time can change the impact of your final Design ♥️
A framework highlighting 9 key questions to ask throughout your design process.
Thank you for hosting me
@hellomeets
+ the lovely audience
#Humbled
🙏
2
5
93
Reconnected w
@theproductwoman
last year on Twitter, met today almost after a decade ♥️
Drove around snacking at our fav spots from school days.
Twitter Fam, anyone in Ahmedabad up for a coffee/run/ride? Drop me a DM
7
0
88
Logos need to represent your products and services is the biggest misconception.
What a logo needs to be:
✅ Simple & Scalable
✅ Unique & Memorable
👋Nothing more. Nothing less.
Brands are not equal to logos, they go way beyond ♥️
4
9
88
Thank you
@DesignUpConf
for yet another excellent year ✨ and bringing the deisgn community closer. It is only getting bigger and better.
Special shoutout to the organisers for all the support and pulling off this mammoth 🤟🏻
It was a delight 🙂
2
4
83
Life hack 101.
Want to send large parcels on dunzo?
Order
@DunzoIt
, book an Uber auto. Give the parcel and Uber details to the partner, he will escort the auto with the parcel to your doorstep 😅
Banglore you’ve officially made me lazy.
3
4
79
In Jan, 2023 I gave myself a challenge to be more present. To notice more, to see instead of looking, to listen instead of simply hearing.
But in a world full of distractions, this was harder than I thought.
Hacks that helped me rediscover the art of noticing 👇
2
4
82
Cannot emphasis the importance of asking the right questions. As designers it helps us discover information that can transform into guiding principles for our product/feature.
~
No matter how obvious, start by asking these questions for every product/feature you touch.
0
4
74
Anyone hiring visual/motion/product designers?
Some really talented folks looking out for fun projects/full time opportunities
Drop deets on the thread please 🙏
35
24
74
Design BTS from our latest campaign 🧡
More on our Instagram 🔥
1
5
67
Growing great teams means constantly working towards ways to replace yourself in the job that you’re currently doing 🧡
~
A simple piece of advice, that has always worked (:
0
5
62
Gradually have reached a stage in my life where I don't just do design, I try to live it.
🙂Be it my habits
⌚️Be it the products I use or
❤️The experiences I choose
And it has indeed made me a better thinker and a maker.
2
2
62
Losing to Dad Raja every evening.
Man is so good at it ♥️
This zero pocket carrom board goes back 19 years ✨
0
0
59
Ended yet another amazing week
@fampayindia
, with the Design team and some codenames 🧡
-
My desk does gets messier by Friday 🙈
1
0
60
Five years with this incredible team,
@gofoodindonesia
you’ll always be special ♥️
•
✅ worked with & learnt from the finest.
✅ reached & impacted millions of lives
✅ built a product & a team, I feel so happy about.
0
1
56
Recently did a sharing session with
@ownpath
's cohort 01, What a hungry batch🔥
Shared the 8Q framework— 8 questions that has help me
💡Stay curious & informed.
⚖️Pick the right problem and design the best solution.
🚀Go from execution to both strategy & execution.
[THREAD]👇
2
4
53
Sharing the tips and tricks about how to and what it takes to rebrand an already existing and accepted brand at
@DesignUpConf
♥️🥁
@_jojomg
and I tried to condense our learnings from rebranding
@gojekindonesia
into a 2 hour workshop.
This. Was. Fun 🎉
3
9
53
“Your first design may seem like a solution, but it is usually just an early definition of the problem you are trying to solve.”
-Luke Wroblewski
0
12
51
Stories are the best tool for spreading ideas. They make everything easier to understand ✨
1
4
51
Rosé bubble bath 💖
.
Sunset swims with beautiful strangers (:
3
1
48
Two colours,
One brush,
Five minutes!
~
Goa afternoons ☀️❤️🌿
0
0
47
Amidst the concrete, longing for the mountains 🗻
.
With rusty hands, trying to capture all my 2021 adventures.
1
0
46
Thank you
@swiggy_in
@swiggydesign
for finally understanding how painful it was to REMEMBER and MANUALLY enter the coupon code everytime I ordered.
Empathy appreciated 🙏
5
1
46
Do not wish that all things will go well with you, but that you will go well with all things 💟
1
1
45
Looking for a 1BHK/2BHK in Goa around Manderem or Siolim for two months starting August ❤️🏝
Hoping for some Twitter magic ✨
RT for good karma 🙏
7
15
43
And part 2 is out!
Hope y'all enjoy reading it as much as I enjoyed writing and desiging it ❤️
How do we solve UX challenges for millions of hungry customers with subjective preferences and rational (sometimes irrational 😜) needs?
More of Hobson's Choice for the largest food delivery app in SEA, by
@FatemajRaja
:
0
14
37
4
5
41
We have some exciting things brewing
@fampayindia
and we are looking for passionate Designers and Engineers to join us on this journey :) Drop a DM 💌
2
6
42
Our job as designers is not make our users get hooked to the product or the beautiful interface, Rather to help them get the work done as elegantly and seamlessly as possible♥️
•
Trying to dig deeper into the subjects of simplicity, absence and minimalism.
1
2
42
In May, I made a conscious decision to pause and embrace play.
Amidst a life without routine, I sought solace in the comforting cadence of Julia Cameron's Artist Way.
Morning pages soon became a coffee ritual—a place to rest, release, and brainstorm, allowing my mind to unfurl.
3
1
40
Always wanted a balcony with trees at one arm distance, also wanted to live in the most buzzing nerighbourhood, I know it’s a weird ask, but this city never disappoints.
3
0
40
Trying to please everyone is a recipe for stress, misery, lost resources and frustration. So don’t be afraid to lose customers, be afraid to lose your vision.
-Unknown
2
11
41
Creative leadership is important to make design sustainable and scalable.
Good news, it is a skill and can be learnt (:
~
9 important leadership skills, I have learnt and constantly strive to hone. A 🧵
2
6
40
Going back in time with this one :)
A story of why design was roped in to ensure our hungry customers don’t drop-off before placing an order.
You don’t want to miss this piece by
@FatemajRaja
:
1
8
29
1
3
39
After a lot of inertia. The third and final part of my three part blog series is out 😁
Highlighting our mistakes, misses and final road to redemption.
August 12, 2018: GO-FOOD’s UX-flow was changed to offer users a better ‘Checkout’ experience.
A week later: We lost 10% of our food orders. 😵
In the finale of her 3 part series,
@FatemajRaja
details the mistakes we made, and our road to redemption.
0
22
70
3
5
39
My kinda retail therapy 🎨
Splurged and how!
Growing up I wanted to buy everything at this store, and today 15 years later, that feeling hasn't changed 😅
3
0
39
I poured my heart and soul into making GoFood a success. From a few thousand orders to over 1M+ a day, the sheer scale and impact was extraordinary.
Enabling street vendors to open and run multiple outlets, GoFood was in the business of fulfilling dreams. And continues to be🔥
1
0
39
Picked up a brush after more than a decade, while longing for the deep blue💙
0
0
38
First ever attempt at service design blueprinting😅. Super excited about trying this with
@gojekUX
.
#LearningAsWeGo
0
3
39
Thank you
@DesignUpConf
for having me and organising yet another stellar event ♥️
Such a delight presenting my take on travel (a topic rather close to my heart) and how it will change in the next 4 weeks, 4 months, 4 quarters and 4 years ✈️🏕🏖
3
3
39
2021 you were beautiful✨
•
Saying bye to a year full of love, adventure and nature ❤️ Sharing some favourite moments, from what I could capture (:
1
0
39
💚💚
0
0
38
My fav moment from being 100ft underwater is when I look up, and still see the sun shine and smile. I feel so tiny yet so grateful, land is so close yet so far. Oh! Deep blue, I miss you✨
1
0
38
Geeking out on ‘Theory of Type Design’ with my coffee this morning ☕️📖✨
3
1
37
One of the many lessons I learnt as a creative leader is, sharing ownership of your ideas. Sharing not by making people do things, rather in a way that instills genuine desire and passion, enough to keep everyone up at night and excited for their part ✨
1
2
34
My swiggy boy has finally published this one.
@AverageIntel
it is such a light and fun read. ♥️
“Menus to Mmmmenus : A UX case study” by Arjun Arunkumar
P.S. Stay tuned we will soon be writing something together 😁
1
0
35
If you're curious about GenZ, and if what I shared above sounds like an interesting challenge to you: We are hiring across multiple roles in design✨
👁Visual Designers
🎨Interaction and Motion Designers
🛠Product Designers
Apply here
or DM me💌
4
3
34
The art of noticing 💙
~
Can’t recommend this book enough, and all the 131 ways of observing better :)
0
1
32
Art is so much about putting down than thinking something up. It is so much about listening, engaging, and letting the brush guide the stroke.
For these four, I only started with a palette and then let the rest flow.
1
0
33
If you don’t know what your goal is, metics will tell you nothing.
4
0
33
Excited to grow my own herbs 🌸🪴
~
Finally picked up a lil cooking along with my new found love for painting (:
1
0
32
Happiness is in the doing, not in the result. The latter will follow if the former relished 😇
0
1
33
Anyone in Ahmedabad, who'd like to walk around Zen, talk about art, design or anything at all ♥️
Drop me a DM 🙃
·
Also open to being introduced to new places✨
4
0
33
Right in time before X’mas. Read about how we ended up with solv as our brand identity.
And the fun and sweat that went into making it. Kudos to Fran for penning it down so well♥️
“Gojek’s Rebrand Story: The New Logo” by Fran Hakim
0
7
33
It is important to find your work parents. They mentor and teach you in ways you don’t realise. Some you fear incredibly and some you argue inevitably with. But both help you grow. Looks like a good day to be thankful
@sudhanshuraheja
&
@abhinitial
🙏♥️
1
3
31
Your brand values and principles define the features you design and the products you build.
Constantly remind yourself of the “feeling” you’re selling.
0
0
32
Conflict in a creative process is a powerful opportunity to refine our ideas. The friction is frustrating but the disagreements can foster insights and serve in the longer run.
0
2
29
I just had a great Ubud, Bali weekend ♥️
Another destination added to the list for when I opt for a certified yoga training course 😍😍
2
1
30
Colouring the world with the Gojek colours, one city at a time. Calling out the amazing talent in Delhi/Gurgaon. Come work with us ♥️
We currently have about 30 people in our Gurgaon office, looking to hire 100 at the very least. 🙏
8
16
44
2
3
31
My favourite one so far ♥️. It was such a fresh and delightfully funny session
@fishandchipsing
.
@DesignUpConf
#Dup19
0
7
28
Answering how we make the India >< Indonesia long distance work 😅
Join
@gojekdesign
live on 22nd for an insightful session on this, bring in all your questions.
Do long distance relationships ring a bell? Well well well, something’s brewing here at Gojek... Watch this space for more.
👉
1
30
91
1
3
30
“Never try to be better than others, always learn from them. Never cease being the best you can be — that’s under your control. Don't get too engrossed, involved and concerned with what you have no control over, it adversely affects the things over which you do."
—John Wooden
0
1
30
What a month it has been!!!
Sending in a HUG, for whoever might need it 🤗
Keep it together, it will all be okay! It has to :)
0
0
29