We need to stop calling strategy strategy. No-one wants 'strategy'. What they want is effectiveness. Results. Change. Think of strategy as 'effectiveness planning' and it helps both clients and creative teams get it. How could anyone say 'No, we don't need that!' ?

I never know how to spell it, it is Gillian Keegan or Gillian Keegone? #ToriesOut #UKElection2024

Wait, people are still on here? That's hilarious.

@HanburySt New Cross is still as classy as ever then. (Good price though.)

@GavinWren Spa day 😊

Who do I know in Sheffield? I've a free afternoon coming up in town and would love to meet some creative peeps.

Super proud that our latest project has been featured in The Subtext, an online magazine "showcasing the most exciting and inspiring copywriting": #brandvoice #toneofvoice #copywriting

@RobMeyerson 😬

@ZoeTypelark Dog portraits at the Wallace Collection.

*IN THE PRESS* toot toot📣 Loved collaborating with Leigh on the brand voice for her new creative agency. Check out the whole interview to read about her fascinating take on 'vice brands'.

Why so serious? Rediscovering the joy of brand strategy. #brandstrategy #brandstrategist

@mikedotsullivan I think they're called 'Americans'

@bravenewmalden Pretend it's Haagen Dazs.

@clayton_phillip I can't watch this because the book was so good, and it just wasn't Tom Hanks in my head 🤷‍♀️

@StratScorpion I'm much uglier.

New work! Thanks to the Motto team for bringing me on board for brand strategy and verbal identity for Goodnotes. See it here: #brandstrategy #toneofvoice #brandstrategist

@Andre_Spiteri The Siiiimpsonsssss!!!

@kat_boogaard And repeat.

@SamanthaAnderl Joy.

@janthonylong 😬

@markpollard As a 49 yo strategist with a over 20 years in the role, you'll have to forgive me for disagreeing. It's just not my experience – or what I see in my world. If your data refers to employed roles in ad agencies, that's not the whole story. (I have never worked in an ad agency.)