Go #InsideTheJudgesRoom with @Effie_UK’s 2024 Grand Jury, including Conrad Bird, Karina Wilsher, Ed Cox and Tom Roach, as they delve into why @IKEAUK & Mother’s long-running “The Wonderful Everyday" campaign emerged as the most effective case of the year. #IdeasThatWork #effies

Pawel Patkowski, Brand & Marketing Communication Director at @Orange_Polska & 2024 Global Best of the Best #effies judge, shares a key lesson about marketing effectiveness, and more, in this week's #InOneSentence. ​ ​ Read more from Pawel here:

Atiyya Karodia, Strategy Director at @AKQA & 2024 @EffieAwardsSA judge, shares her top tip for fostering effective agency-client relationships #InOneSentence. ​ Read more from Atiyya here:

Nick Myers, Chief Strategy Officer at @OLIVER_Agency & 2024 @Effie_UK judge, highlights a common misconception about marketing effectiveness, and more, in this week’s #InOneSentence. ​ ​ Read more from Nick here: 

Adam Sheridan, Global Head of Products, Ipsos Creative Excellence at @Ipsos and 2024 Global Best of the Best #effies judge, shares what he believes is the biggest barrier to achieving marketing #effectiveness. For more insights #InOneSentence, visit

Continuing with our #InOneSentence series, Rebecca Haigh, Innovation, Insights & Strategic Planning Director at The Heineken Company and 2024 @Effie_UK judge, shares a habit that marketers should adopt to enhance their #effectiveness.​ Read more from Rebecca here:

Demian Solares, Director of Marketing at Distribucion y Mercadeo Ltda., and 2024 Effie Bolivia judge, shared with us his top tip for fostering effective agency-client relationships and the biggest barrier to achieving marketing effectiveness #InOneSentence.​ Read more from Demian here:

To mark the 10th anniversary of the Positive Change #effies, we’re highlighting some of the most effective and inspiring #ideasthatwork from the past decade with '10 Proven Strategies for Positive Change.’ Strategy for Positive Change #5: 'Make it more than a marketing campaign' is critical to making a sustainable impact. As a brand, it's important to consider how you will demonstrate a genuine commitment beyond profit. In our report, we dive into this strategy by taking a closer look at @AnheuserBusch, FCB Chicago, and FCB New York's 2022 US Gold #effies winning, 'Contract for Change,’ a revolutionary partnership with American farmers to help ease the transition to organic. The effort enabled continued growth for @MichelobULTRA's Pure Gold, America’s first mass organic beer, while actively building a cleaner, more sustainable agricultural system. Check out the work and read the report:

We’re marking the 10th anniversary of the Positive Change Effies by exploring what can be learned from some of the most effective and inspiring #ideasthatwork from the past decade with our report, ‘10 Proven Strategies for Positive Change.’ Many #effies winners exemplify Strategy for Positive Change #6: 'Leverage Technology,’ by showcasing the upsides of harnessing technology and digital platforms to drive greater innovation and impact. One that stands out is 2023 Global Grand #effies winner @MDLZ, @CadCelebrations & @Ogilvy_India's "My SRK Ad," an effort that used machine learning and hyper-personalization martech to inspire generosity and lend a helping hand to local small businesses struggling during a second Covid wave. Check out the work and read the report here: 

In this week's #InOneSentence feature, Jessica Buch, Head of Strategy at @greygroup Germany, and 2024 Global Best of the Best #effies judge shares her top tip for fostering effective agency-client relationships.

For the 10th anniversary of our Positive Change #effies category, we’re exploring what can be learned from some of the most effective and inspiring ideas that worked globally in our latest report, ‘10 Proven Strategies for Positive Change.'​ Strategy for Positive Change #4: Engage with marginalized communities. Our analysis shows that true #effectiveness springs from a deep understanding and sensitivity to the experiences and values of the communities being served.​ In the report, we spotlight a case that exemplifies this strategy for success: 2022 Global Grand #effies winner UCash, Shwapno & @greygroup Bangladesh’s “Project AgroBanking,” an effort that helped unbanked farmers turn their produce into bank accounts. See the work and read the report here: 

The Global Multi-Region #effies celebrate the most effective #ideasthatwork across multiple markets and regions worldwide. Creating marketing programs that prove successful across languages and cultures is no small feat, and we are excited to announce this year’s winners! Following two rounds of judging with senior marketing leaders from across the globe, the winners of the 2024 Global Multi-Region Effies are….🥁 🎉 Gold, Positive Change: Social Good - Non-Profit: @MSKCancerCenter, @PublicisGroupe & La Fondation Publicis for “Working with Cancer Pledge” 🎉 Gold, Positive Change: Social Good - Brands: @Microsoft & @mccann_mw New York for “ADLaM: An Alphabet to Preserve a Culture” 🎉 Silver, Business-to-Business: @Accenture & @droga5 for “Accenture (B2B)” 🎉 Silver, Silver, Food & Beverage: Johnnie Walker & @Anomaly London for “Johnnie Walker: Putting the Walk Back in Keep Walking” 🎉 Bronze, Fashion & Accessories: @hm & @Digitas_UK for “Transforming H&M’s business by placing search at the heart of the customer experience” Congratulations to this year’s winning teams! Read more about the work here:

Tebogo Koena, Head of Strategy at @NetworkBBDO and 2024 @EffieAwardsSA judge, shares the biggest barrier to achieving marketing effectiveness.​ Read more from Tebogo here: #InOneSentence

Over the past decade, the Positive Change Effies has championed effective, behavior-changing work that has made a meaningful difference to our societies and planet. To mark its 10th anniversary, we are exploring what we can learn from some of the very best #ideasthatwork 💡 We’ve chosen a selection of award-winning cases to illustrate 10 core strategies that are essential to achieving lasting positive impact. Each case brings theory to life and offers practical insights and actionable lessons that you can apply to drive success for you and your brand. Download the report here:

We are excited to welcome Associação Portuguesa de Anunciantes (APAN) and Associação Portuguesa das Agências de Publicidade, Comunicação e Marketing (APAP) to the Effies, as we launch our newest Effie Awards program in Portugal. The prestigious Prémios Eficácia will become Effie Awards Portugal, joining our global network spanning 125+ markets. The inaugural competition will be held in 2025. Read more here:

We’re pleased to announce the 2024 Iridium Jury, chaired by GUT’s Andrea Diquez. The jury is tasked with selecting the single most effective campaign at this year’s Global Best of the Best Effie Awards. Read more:

We're featuring Shaun Dix, Global Head of Creative Excellence at @Ipsos and 2024 Global Multi-Region judge, in this week's #InOneSentence. Shaun offers his top tip for creative effectiveness, as well as advice for promoting effective collaboration, and guidance for today's marketers.​ Read it here: