Jared Doerfler
@DoerflerJared
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Building putter company @HannaGolfCo | Writing about the business in golf @readperfectputt .
Iowa, USA
Joined December 2018
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Last summer, I quit my job.
My wife and I emptied our bank account.
I went out and bought two CNC mills to start a putter company -
@HannaGolfCo
.
I was planning on launching the company in February. It couldn't be that hard, right?
Well, I had never operated a CNC mill
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My dad was diagnosed with MS in 2012.
It was tough for him - no biking, skiing, running, hiking would be in his future.
We still get to play golf, it’s different than it used to be, but damn it’s still good.
Get outside this weekend, have fun, no excuses!
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I have two sisters. They are both single.
Another Holiday is approaching with no brother-in-laws in sight.
We need to change that.
The girl on the far left is my wife - she’s not looking for a boyfriend (at least I don’t think so).
32 Year Old Sister - far right.
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In laws are staying with us for the weekend.
My father in law has a 9:00 tee time this morning.
He just left the house.
Golf course is 5 minutes away. He’s getting there two and a half hours early.
Respect the hell out of it.
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This is an absolute disaster for Valhalla.
A person loses their life.
The world number one gets put in jail for it appears to be nothing wrong.
And we have golfers walking to the golf course.
PR nightmare.
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The 3rd highest-earning athlete of all time?
Arnold Palmer.
Only two athletes have made more money.
• Michael Jordan
• Tiger Woods
The crazy thing? Mr. Palmer only made $3.6 million playing golf.
Here is how he grew his empire to $1.5 billion. 🧵
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The 10 best places for a buddies golf trip.
This list was curated from Twitter.
So it is 100% accurate.
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Caddie for Scottie Scheffler. Think it would only take a month.
You need to make $500k cash in <6 months.
One rule: Nothing illegal or scummy.
How do you do it?
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Golf Entertainment strikes again.
Justin Timberlake and 8AM Golf have invested in 3's.
This is what 3's is:
• 12-hole par 3 course
• 18-hole putting course
Best part? It's has lights.
Currently have one location - but will roll out multiple in the coming months.
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Tiger, JT, Boom Boom - playing together this afternoon.
Justin Thomas - 28 years old
Tiger Woods - 46 years old
Fred Couples - 62 years old
This is why golf is the greatest game.
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The winner of the Arnold Palmer Invitational will make $3.6 million.
Arnold made $3.6 million in his 52-year career.
But Arnie turned that $3.6 million into $885 million.
Here is how the King did it:
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Tiger Woods won the 2000 US Open by 15 strokes at Pebble Beach.
But he was one swing away from being DQ'd on Saturday.
Here is the story:
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The committee has granted my wife access to the Google Form.
They need more eyeballs on it.
I have received a communique from my dad. He is not thrilled how I characterized him earlier.
I stand by my comments.
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Amazing. Alabama approved ~$40 million for this facility.
It’s near impossible to compete as a northern school as it is. Now imagine having to compete against these outdoors.
The last northern school to win an NCAA Title was Minnesota in 2002.
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Spoke to an agent.
Some of their players are asking if they can take legal action against the decision.
"some players don't care - some are pissed."
This is the wildest day in golf. And its not even lunch yet.
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I got absolutely hustled today - and I respect the hell out of it.
I’m mowing the yard yesterday and a guy in an old pickup pulls up.
“Hey guy - you need your trees trimmed?”
We have four 60 year old maple trees - they need a haircut. We keep putting it off.
He gives me
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Some of the Old Guard in golf never cease to amaze me.
Took my 4 and 1 year old daughters to the practice putting green to rip some putts.
Was wearing a lululemon tee and golf shorts.
Got kicked off the green - we weren’t in ‘proper golf attire.’
Love to see my 4 and 1
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Rory McIlroy has shown impressive leadership on the PGA Tour in recent months.
The 32-year-old has made $60 million on the PGA Tour.
What you might now know?
He's a businessman with his own VC firm.
Let's break down Rory's investments. 🧵
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Tiger Woods once said only two people in history own their golf swing.
• Ben Hogan
• Moe Norman
Moe Norman won over 60 events in Canada.
But he only played in 27 PGA Tour events - making $7,000.
Moe is the most interesting man in golf:
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Google Form link is below at the request of the sisters.
My mom has gotten ahold of the tweet. She is howling.
My dad is not. But he hasn't laughed for decades - since senior year of college. So it's standard.
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There are roughly 16,000 golf courses in the United States.
About 2,500 are municipal tracks.
Here are ten of the favorites. 🧵
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Mathew McClean is 29 years old.
He's an eye doctor.
He is playing in golf's most storied event this week.
Golf is the greatest.
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My father in law worked in a door factory for 39 years - blue collar as it gets.
Started playing golf in his mid-20s.
It’s 39 with a wind chill of 30. I told him I wasn’t playing today.
He told his daughter to divorce me.
So I’m in the front seat of his truck going to the
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Vanderbilt Golf facilities are getting an upgrade.
An $11 million upgrade.
Brandt Snedeker and two other alumni are leading the way in fundraising.
It has never been a better time to play college golf.
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Northern Michigan is a Top 5 Golf Destination in the United States.
And it is sort of fascinating to think about when you consider.
• Short Season
• Lack of Population
Here's why you need to get to Northern Michigan and play golf.
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John Daly won $230,000 for his improbable win in the 1991 PGA Championship.
He immediately donated $30,000.
Here's the story:
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An insane day for men's college golf.
11 collegiate golfers qualified for the U.S. Open.
• Michael Thorbjornsen - Stanford
• Karl Vilips - Stanford
• Isaac Simmons - Liberty
• Michael Brennan - Wake Forest
• Gordon Sargent - Vanderbilt
• Brendan Valdes - Auburn
• Nick
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One of the most underrated items about the Masters?
Their tech platform.
The mobile app and web app are incredible. Leading to an awesome user experience.
The money and time to build and support the tech is not insignificant.
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The committee has received over 100 Google Form applications.
The committee is going to put Tinder and Bumble out of business.
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30-year-old sister would like me to clarify her hippie tendencies.
She eats wildly healthy - and uses products without chemicals.
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Rory McIlroy won $1.67 million for winning the 2014 Open at Royal Liverpool.
And his dad made money too - he made $160,000.
The story of the wildest futures golf bet of all-time:
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Scottie Scheffler has made over $10 million this season.
Jon Rahm was last year's money list leader with $7.7 million.
There are 20 events left this season.
Scorching hot.
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The sisters now have access to the Google Form.
Godspeed to everyone.
- The Committee
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Ryder Cup Captain's picks are tomorrow.
It got me thinking of my favorite Ryder Cup stories.
I love this one.
A guy with a 4-2-1 record
A guy that played in his first Ryder Cup at 40
A guy that didn't start playing golf until his 20s
The story of Calvin Peete:
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One of the biggest golf businesses that you never hear about?
Hole In One Insurance.
Let me break it down:
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Morgan Hoffman's 71 today is sensational.
Dude hasn't played on the PGA Tour in over 900 days.
Let alone battling Muscular Dystrophy.
Amazing - I hope he dominates tomorrow.
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32-year-old sister has asked for a Google Form to be linked. Outrageous.
Although I am considering it since I am a one-man committee.
I'm waiting for the questions back.
I'd expect a question to be valuing a company based on DCF. Not EBITDA.
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Lighted Par 3 Golf Courses are the future.
Of the 16,000 golf courses in the United States, 700 are par 3s - representing 4.4% of total golf courses.
Search terms for 'Par 3 Near Me' have exploded since 2019 - up 64% in interest.
That is double the growth rate of the search
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This video is insane.
Credit to the PGA of America - they are killing it on a lot of fronts.
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The most iconic logo in golf.
The story behind the Titleist logo:
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Tiger Woods won $10 million in the 2007 FedEx Cup Playoffs.
But he wouldn't be able to touch that money for 14 years.
Here is the breakdown:
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Michael Block is playing next week on the PGA Tour.
Guy has played in 25 Tour events since 2007.
What other sport can a 46 year old go out and compete?
Golf is the best.
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Shoutout to Peacock. I want to fire this app into the sun.
Primetime. Let’s put the U.S. Open behind a paywall.
Some business decisions baffle me.
Had to get that off my chest.
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Tiger Woods has made $120 million on the PGA Tour.
But it is estimated he has made over $2 billion in his career.
How Tiger made 95% of his money off the golf course. 🧵
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The Golf Simulator Industry is estimated to be worth around $1.5 billion.
And eight years from now - it is forecasted to be worth over $3 billion.
It is growing twice as fast as the Golf Equipment market.
Google searches have exploded in the last few years.
Several
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@3YearLetterman
The committee will consider your application.
The time share is a bonus. Too bad it’s not in Branson
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Topgolf is the best business in golf.
One could argue the product is the most important factor in growing the game.
Here is how twin brothers disrupted the driving range industry with technology:
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I think about my Grandfather almost daily - I think about him a lot today.
Born in 1926 in rural Oklahoma. He grew up with 8 brothers and sisters in Amarillo, Texas.
They were dirt poor.
He saw more before he was 18 than I’ll ever see in my life.
His family made it
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Jon Rahm shot 78 today.
Andalucia Masters Purse is $4 million.
CJ Cup Purse is $10 million.
His 2nd consecutive week playing in Spain and signing autographs for hours and playing for less money.
Never forgot where he came from. I love this.
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A 38-year-old from a small town in Eastern Iowa is playing on the DP World Tour this week.
It will be the highest level of golf he's ever played.
He's never had a Korn Ferry, Challenge Tour, DP World Tour, or PGA Tour start.
Jordan Weber is one of the best stories in golf
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A few weeks ago - I tweeted about my single sisters.
I had no idea that the tweet would get as much traction as it did.
I felt weird that I would get paid off the tweet - it just didn't sit right with me.
So I tweeted that I would donate my next revenue share to the MS
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Three major OEM's are aligned with media companies.
• Titleist - No Laying Up
• Callaway - Good Good
• TaylorMade - Fore Play
Leveraging an audience to grow a brand is an awesome strategy.
Also begs the question - are OEM contracts with players still important?
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Golf has a problem.
Tee times.
Golf rounds were around 500 million in 2006 - that is when they started to decline.
In 2019 - there were 441 million rounds.
And golf course supply has generally followed that trend.
From 2006 to 2023, over 2,000 golf courses were closed
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@ImJayBallentine
Thank you for your comments Jay. The committee will not be passing those along
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This is golf’s moment. Our moment to come together.
Forget the rollback.
Forget PGA Tour vs LIV.
Liquid Death just unified golf.
Arnold Palmer is an American icon.
This is the dumbest thing I’ve seen this year.
All-time move from Liquid Death just dropped
- Company releases iced tea/lemonade drink named "Armless Palmer"
- Arnold Palmer's estate threatens to sue Liquid Death over the name
- Liquid Death rebrands the drink to "Dead Billionaire"
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As a proud Iowan - let me brag about the golf in my state.
Iowa is a flyover state. We only have 3.2 million people.
We don't have any Top 100 golf courses (CRCC and Davenport CC should be).
But we love golf. We can't get enough of it.
Iowa has the third most golf courses per
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The committee would like to thank everyone for playing along.
The committee did not have the wherewithal to see this getting this big.
I love my sisters - they are awesome humans. They took all the good looks in the family, and they are smarter than me.
The 32-year-old has
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Oklahoma Golf received an enormous donation this week.
$5 million.
OU Men's and Women's Golf will build a world class facility.
• Six hitting bays
• Indoor putting lab
• Locker Rooms
Incredible recruiting tool.
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Callaway posted earnings today.
They are on absolute fire.
• $3.99 billion in revenue in 2022
• Sales up 27.5% in 2022
Topgolf is massive. They did over $1.5 billion in revenue in 2022.
For perspective - Acushnet did $2.15 billion in 2021.
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Three major OEM's are aligned with media companies.
• Titleist - No Laying Up
• Callaway - Good Good
• TaylorMade - Fore Play
Leveraging an audience to grow a brand is an awesome strategy:
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Calvin Peete won 12 times on the PGA Tour.
He played in the 1983 and 1985 Ryder Cup.
How he got there is truly inspiring.
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Bobby Jones & Clifford Roberts purchased land in 1931.
The land would be used for Augusta National.
The purchase price? $70,000.
Just 12 years later, Augusta shut down and was turned into a farm.
Time for a wild story. 🧵
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Wilshire Boulevard runs between the North Course and the South Course at LACC.
So the
@USGA
built a bridge in the middle of the night to connect them.
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Annual revenue from Golf Tees is around $100 million.
But have you heard how the Golf Tee came about?
Dr. George Grant has an incredible story. 🧵
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What does a win on the PGA Tour net a winner?
From caddie fees to travel expenses.
I looked at some estimates in this weeks newsletter.
Tap the link to read :)
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Diving into the Callaway financial results from last week.
Something stood out to me - it is fascinating.
Topgolf will see 30 million unique visitors this year. They own and operate 94 venues.
Total on-course golfers in the United States was 26.6 million last year.
There
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Headed to the Masters with my father in law.
Life is too short and it's on his bucket list.
Anyone used the secondary market for tickets? Any tips?
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Titleist sold over $750 million worth of golf balls last year.
• Over $2 million in sales per day
• Over $85,000 in sales per hour
Acushnet's demand continues to cruise.
• Golf ball sales up 12%
• Golf club sales up 8%
And sales in the United States were up 10% last year.
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@Mig_Dig
Thank you mig_dig. The committee considers feedback from anon parody accounts. It is the highest opinion we consider.
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One of the greatest golf entrepreneurs ever?
Karsten Solheim.
He was 56 years old when he quit his job at GE to start PING.
Here is his incredible story:
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Man this is so cool.
@Graeme_McDowell
is a class act.
Appreciate the
@PGATOUR
sharing my dads story and highlighting MS. Incredible.
Eleven years ago, a tee shot from
@Graeme_McDowell
led to a diagnosis for one fan in the gallery.
Now, their 'run-in' comes full circle.
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You’re going to do what?
You’re going to make putters?
You’re going to quit your job, empty your bank account, not make a penny, and teach yourself how to operate a CNC mill?
All to enter an established industry?
Questionable idea? Yes. But I think I can pull it off.
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Played golf with a young guy today.
He’s chasing pre q’s and Monday q’s.
Very good golfer.
He shot the most boring 65 I’ve seen in awhile.
And it’s not like we played an easy course. Course rating is 74.
Good reminder how good guys on tour are. It’s silly.
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Holderness & Bourne had one of the most impressive booths at the PGA Show.
And it wasn’t because of a flashy marketing tagline or booth buildout.
As a person that loves business and former sales guy - I geek out about this stuff.
H&B is dialed in - they are firing on all
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1. Bandon Dunes
• Bandon, Oregon
• 7 golf courses
• On-site lodging
• Year-round play
Green fees range from $110 - $350.
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Random golf thought I think about too much.
Rory McIlroy signed a letter of intent to play college golf at East Tennessee State.
The one that got away.
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The committee has received over 1,300 Google Form applications.
At the request of the sisters - the Google Form has been turned off.
The sisters will begin reviewing the applications.
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Darren Clarke's major win came at the 2011 Open Championship.
He won $1.45 million for the victory.
But a sponsor paid him more than double for his win.
The story of the no-win no pay contract:
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Callaway reported quarterly results today.
Topgolf represented 40% of revenue for the quarter.
• Topgolf - $471 million
• Golf equipment - $451 million
• Active Lifestyle - $258 million
Topgolf was up 16% for the quarter, and golf equipment was flat.
Golf is still pumping.
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Holderness & Bourne is an interesting case study in golf.
While almost anyone can create an apparel brand - few can do it well.
Having a great product is only half the battle.
Here is what stands out to me.
• Founders & Team
• Channel Strategy
Not many Yale MBA graduates
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We sold 50
@HannaGolfCo
putters last week.
I thought we would move 5, maybe 10 putters.
Last week totally blew me away. Truly humbled by the support.
My wife - who is 8 months pregnant with our third kid - helped packing orders over the weekend.
Truly a surreal week.
The
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What’s going on in Collegiate Golf is truly wild.
Imagine not having Top 25 rankings for College Football - that is what is going on in golf.
Golfstat provided college golf with live scoring and rankings for nearly 30 years.
And then, in July of this year - the NCAA told them
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Callaway reported earnings today.
Golf Equipment was up 25% in 2021 vs 2020.
Topgolf is an absolute giant - representing $336 million in Q4 revenue, better than Q4 2019.
Topgolf was 35% of revenue in 2021.
What an acquisition.
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You're never too old to start a business.
A 56-year-old GE Engineer quit his job to found one of golf's most iconic brands.
Karsten Solheim has a crazy story. 🧵
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I was a Division I student-athlete.
I was a walk on.
It changed my life - here's why:
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TaylorMade has invested in PopStroke.
The valuation of PopStroke is now $650 million.
OEM's will continue to invest in golf entertainment in the future, leveraging it as a channel for growth.
2023 is off to a wild start in golf!
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So is Stanford going to fly a team plane to the U.S. Open?
Three of their players qualified.
Absurd.
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Vijay Singh is 5th on the PGA Tour career money list at $71 million.
In his early 20s, he quit competitive golf and lived in a remote SE Asia Jungle.
Vijay's wild ride to PGA Tour success. 🧵
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Tony Finau turned pro in 2007.
In his first 7 years as a pro - he made one cut on the PGA Tour.
He had every reason to give up - but he didn't.
His story of perseverance:
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The Masters had its third-worst Sunday viewership since 1997.
And all three of those have come in the last five years.
• 2024 - 9.589M
• 2021 - 9.54M
• 2020 - 5.64M
Last year, viewership was 12.06M. Viewership was down about 20% this year.
The Masters is the gold
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So much respect for Rickie.
The dude has made so much money off the course.
Could've packed it in - sailed into the sunset.
Instead he changes his swing and grinds his ass off to get back on top.
So much grit.
Golf is the game of life - keep working. Don't give up.
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Callaway reported earnings this afternoon.
• 2nd Quarter - $1.115 billion
• 2nd Quarter - 22% increase
Topgolf did $403 million in the 2nd Quarter.
Just a massive day for golf.
Golf is still red hot!
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Over 200k fans will be at the Phoenix Open today.
For context - 290k fans attended The Open last year - the whole tournament. It was a record.
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My favorite thread of the year.
The Holiday Shopping thread for golfers.
The energy in golf is palpable right now - people are building new companies every week.
Let's sell some stuff for these entrepreneurs.
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A 33-year-old mini-tour player is making his first Major Championship start this week.
And it's an incredible story.
Michael McGowan grew up in the Pinehurst area. Growing up - he played golf at Pine Needles.
He played collegiate golf at North Carolina - he's qualified for
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I stumbled upon an interesting development in college golf.
And it isn’t coming from the powerhouses - or even a major conference.
Eastern Michigan University is investing millions of dollars to compete.
Here is what they have going on:
Eastern Michigan University has 16,000
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My wife and I had kid number 3 this week - a baby boy.
Biggest high of my life showing him to my daughters.
We watched a little golf today. I told him about aimpoint and elevation.
It’s been chaos. It’s also been awesome.
Now we need to sell some putters!
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After making $92 million in career earnings in the NBA. JR Smith officially has walked on to the Aggies Men’s Golf Team ⛳️
NC A&T kicks off their season September 24th in Georgia.
This is awesome.
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