My life

I know *nothing* about ads. Used OpenAI Deep Research all week to help me start using Google Ads. The campaign it helped me create is driving ~$600/day in <5 days on a *very* small starter budget. Every day I give new data to o1 pro, iterate, and numbers go up. It’s crazy.

It’s never been more fun to build software, it’s never been harder to make money building software. A great thing for humanity!

DESIDIA EN S/M/L/XL: #chaquetaacolchada

the most valuable person today might be the “translator of the zeitgeist” type. someone who deeply groks both product potential & the human environment around it—culture, market signals, user psychology. ai can handle technical coordination & execution mechanics, but it won’t yet read the room like a human who’s lived through trends, upheavals, & niche subcultures.

As a brand, the moment that HUGE purchase order from your dream retail partner arrives is one of the best feelings imaginable. But how you respond could be the difference between success or failure for your brand. If you're navigating the risk, reward, and complexity of channel expansion, thinking through how best to find profitable scale in the midst of rising digital customer acquisition costs, or trying to understand if or how brand investments will ever pay off, this post is for you. Here are my lessons around scaling Brand Strength and avoiding the biggest pitfall in retail expansion so you can capture the growth opportunity without getting yourself into the 9th circle of inventory, discounting, and cash-lockup hell. This is how I used to think: - "If we get a P.O., we find a way to make it happen, even if we don’t know exactly HOW” - "We are underdogs. If we don’t take the opportunity in front of us, somebody else will" “We don’t have the power the retailer does. After all, if we push back, they may never talk to us again” ⁃ “Knowingly turning down revenue is as blasphemous as saying “I actually think Nickleback is pretty good'” This is what I learned: - If you take down the whole PO, but cant’t drive full price sales velocity because of inadequate operational capabilities or Brand Stength, the elation turns to terror when those poor sell through reports start coming in ⁃ One of the owners of the most respected and successful retailers taught us, “If there’s one piece of advice I can give, it’s always make sure you have more demand than supply — even if it feels stupid to forego revenue in the short term” ⁃ I also learned that even though this advice is obvious, actually following the advice when growth is directly tied to my ego and net worth is a completely different story ⁃ If you can slow the rollout and break it down into store counts and volume you know you can deliver forecast-beating reg price sell-through on, even if you feel like an idiot for not taking all the revenue immediately, you’ll make more money ⁃ The negative impact on your Brand Strength from having your product heavily discounted by the retailer to move through the inventory, and the crippling impact of having your precious cash locked up in that inventory is far greater than the lost revenue from taking a more methodical rollout approach. Not to mention the hell on earth of potentially having to take the stale inventory back Ultimately, however, inventory mistakes are inevitable: Every brand has done it at some point Therefore, every brand who has survived went through the pain and found their way back If we can heed the advice and prioritize building Brand Strength well beyond your ability to monetize that Strength, AND resist the urge to capture every single last scrap of perceived demand, we will slightly increase the probability we'll start to witness the beauty that is compounding demand from compounding Brand Strength hope this helps ✌️❤️🤘

mientras veía golear a mi atleti, he hecho una app de fitness con: - rutina de gimnasio con links explicativos de los ejercicios - plan de comidas con las recetas - lista de la compra ya hemos llegado al mundo de las ideas, todos vamos a poder crear