Devin Kunysz
@DevinKunysz
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Industry Leader Consumer Goods @salesforce . Previously product at Amazon, Starbucks, General Mills. 😍 my wife, 👶🐶🏌️♂️🥩. Hot consumables takes
Seattle, WA
Joined August 2021
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@ChrisJBakke
@LenMarkidan
Honestly probably gets a lot of calls from lazy recruiters who don’t read carefully,
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Okay,
@nbatopshot
is changing the way I interact with sports. I haven't watched an NBA Game in a year, but I'm so excited to see which Dunk or Block gets minted today and I LOVE Flash Challenges. Fully in on this piece of Web3
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@BritMartinez
There aren’t many single dudes at Home Depot, it’s just dads prepping for honey-dos. Much better to try this at the local golf range or sporting goods stores IMO.
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Hot take… non-Alc is going to be like plant based. Super impressive growth on a very small base leads to category being way over-sku’ed and too much innovation as every brand piles into it
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I am a huge
@YouTubeTV
fan, and this proactive email about the NBC universal issue is a good example of why. I hope they reach an agreement, but I’m a YTTV subscriber either way
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@ChefReactions
This is a no-brainer. If you want to eat at a special spot, leave the kids.
If you want to bring them, go to Olive Garden. I have a kid. I would NEVER bring him to Pujol
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@dennishegstad
If any VCs are reading this, I will guarantee you I can make 300 million if you give me 600 million. Cake walk. DMs are open
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Fascinating insight from Starbucks latest call. Only 26% of sales come from an order at register.
The rest is Mobile Order / Drive through. “3rd place” looks a little different now.
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@franchisewolf
Trying to decide if rent costs for the airport locations outweigh the increased sales...
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@AdamSinger
Agreed on some of these. I do not need the in office pop a shot. Take away the in office coffee at your own risk
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My favorite is to click on the store of some trendy food product in my feed everyone’s pimping… and the options they’re selling are a 6 pack for 40 bucks or a 12 pack for $71 DTC. My brother in Christ, the market leader is available everywhere for 3 dollars. Good luck.
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@Codie_Sanchez
Different skillsets. I don’t think running a small business teaches you how to run a large business, and most people running small businesses would be miserable in the roles MBAs end up in…
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@SpiritofPines
If yOu didn't OrdER aVocaDo ToAst you could buy this house yesterday silly Millennial
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Describe parenting in 1 picture… literally the best and also hardest thing I’ve ever done. Happy trip around the sun to my son!
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@SpiritofPines
How do we define "falling off?" 84% of people know who he is and he has 15M subs.
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TIL that there’s a chain of soda stores in Utah that has 20+ locations selling $2 soda???
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I wanted to dislike the Mr. Beast Shopify Ad (for obvious reasons) but damn that was well-executed.
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Did the folks who run Carbone take a look at Raos and decide it was time for an ol fashion pasta war?
New at WFM, will report back on taste
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Earlier this week, I was promoted. Still leading the CG Advisory practice at Salesforce, but with enhanced scope.
I'm so damn excited about what I'm learning, what we're building and how we're helping customers win everyday.
See you at Dreamforce hopefully
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Turning 37 is weird. Half my texts are from people who I love and talk to every day. Half my texts are from people I haven't talked to in 3 years who saw it on FB.
I would pay for an app that tracks all my good friend's birthdays. Was the only feature I used on FB
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Took a tour of the new Flagship Whole Foods with
@guhlo
and
@VictorMartino01
today. And of course had to do a
@salesforce
tower pic on the way back
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First time to the mothership as an
@salesforce
employee. Excited to share our Consumer Goods solutions live and in person with our customers today
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Professionally, is there anything better than having a great boss who you love working for?
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Tuesday before Thanksgiving and I'm obsessing over this AI-generated "retro" soda fountain. Why does this look so much better than 95% of the fountains in QSR?
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Seriously, every one of these threads entertains me. Follow this person.
In 1969, a tech hobbyist moved to Silicon Valley and began tinkering with some projects.
7 years later, he sold his video-game company Atari for $28,000,000 - and was itching to start a restaurant.
This is the story of Nolan Bushnell and Chuck E. Cheese 🧵
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If the US bans Tik Tok, where does all that emerging spend go? Right back to Meta? Retail Media?
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I'm a single dad this week. I'm living on Trader Joe's Frozen meals and pots of coffee.
But it's all worth it for moments like when my little chef helped me cook dinner last night :)
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@AdamSinger
@briannekimmel
All of this, plus give feedback early in the relationship. “I love how you do x, i would like to see you do y”.
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Had a fascinating chat with the team at Black Rifle Coffee today. Such an interesting brand, huge growth on their Wholesale channel and a declining DTC business as they shift focus
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@_dhruv_1
A lot of CPG Twitter should spend a week with Midwest relatives. Or literally anyone who shops at Walmart.
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If any brand of stuffing is interested in making "year round stuffing" a thing, I have a group text of CPG veterans who is interested in helping.
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Waking up to the news that
@AthleticBrewing
is now a B-Corp. This brand feels to have the recipe, excited to see them continue to scale
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The fact that this isn’t being done by almost every company is shocking. If you don’t have a DTC store, drive to your Amazon store, Walmart, Instacart.
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@aaronk7
I think you’re overestimating the market rate for entitled waitresses.
250K in marketing is director +.
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OOO. Brought to you by Kirkland Tequila, Trader Joe’s meats and Kentucky Brown Liquors . Have a great week everyone
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The CG world is small and I’m glad
@JLintzCG
and I wound up at Salesforce together. Our sons apparently are less thrilled about the walk we took
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Post college, I dated a girl who's parents met at HBS. I was embarrassed because at the time I sold ketchup.
At one point her mom told me "everything is sales, you're getting the right training".
I think about that conversation often
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Hershey just inked a partnership to do global "retailtainment" destinations with Hershey-inspired attractions, branded experiences and one of a kind retail offerings...
Reeses, Hershey, Twizzlers and Jolly Rancher referenced... Excited to see what this is...
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Trialed Chat GPT today. Might need to learn how to work with my hands. Maybe I’ll build artisan tables or something
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I’ve been busy lately doing some deep research on Retail Execution, so not a lot of tweets. Most shocking? Only 40% of what you plan gets executed in-store.
(CPG execs know it’s not 100%, but in our surveys they said 70%, which is about where I would have guessed)
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Saw folks on here wondering if Magic Spoon was able to keep the same profit when they entered retail at Target. Today,
@MGTalksRetail
released the results of her survey on Ecomm where 44% of leaders say DTC is unprofitable... Just saying.
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Had Whataburger today. 97/100. Blows certain Ghost Kitchen creator burgers discussed last week out of the water on every metric. This is now a burger review account.
@JLintzCG
@philwinkle
@leostrupczewski
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If you thought the feeling of seeing one of your innovations wind up on shelf is cool...
You should experience the first time your Enterprise SAAS creation gets sold
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Find your beach when you arrive to the customers office at 730 AM to set up for the day
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Top Golf just posted a global head of apparel role designed for one applicant. Not sure how broad the target demo for this ad is but I’m in it
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Love to see an Olipop fridge in Whole Foods. The amount of cold box space for Olipop at WFM is wild.
It’s a little empty at 430 PM though. Might need some retail execution
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Have been spending a ton of time with the national account teams at big CPG companies lately.
Univerally, they all agree planning is broken. Bad, silo'ed data, storing notes from buyer meetings in email or powerpoint slides.
Been working on a solve, and I'm excited
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Walmart sells ~30% of all groceries in the US. And has one of the fastest growing Ecomm platforms.
Retailers telling CG companies to figure out their prices is going to be a fascinating battle to watch
CPGs won't lower prices on grocery items, so Walmart is pushing their own private-label brands to keep sales healthy.
From today's FreightWaves Daily Watch email:
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@GoodsCapital
Everytime I read about someone getting up at 5 AM, taking a cold plunge, doing a workout and journaling I think "just wait till you have kids friend"
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Turns out people like grocery shopping?
Online grocery sales in November totaled $7.7 billion, down 10% over 2021. The total number of households buying groceries online fell 7% over the same period last year. "Dramatic" drop in 60+ customers. (According to data I got just now from Brick Meets Click.)
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Had a great time talking 1P data today with some friends.
@JLintzCG
shared some amazing stories from his past too.
Ask him about his AI chili or his “Art of the Hamburger” sweepstakes
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Narrative: Consumers are seeking plant-based, health and wellness, etc.
Reality: chicken wings make money printer go brrrrrrrrrrrrrrrrrrrrrrrrrr
Let's check in with Wingstop. Same-store sales rose 16.8%. EPS up 27.4%. AUVs now $1.7M. $WING
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@MorningBrew
@WSJ
Atl and LAX are a travesty. The rest I would generally agree with. And obviously Denver is dead last
@frontrangeops
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My wife wants steak tonight. I was in Chicago for 4 days at a work conference. This is how you wind up eating steak 5x in a week.
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@joelle_emerson
Good lord I hate parenting advice. “You should both sleep every time the baby is asleep.” Sick plan, it’s very easy to fall asleep at 1:30 PM.
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Panda Express Orange Chicken turns 35 today. I'm curious what the next cuisine that will move to Fast Food at scale will be. I can't figure out why Dumpling Delivery hasn't taken off huge yet
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There is a massive opportunity in hospitality to redesign one of the 13 brands every chain maintains to target millennial parents. Rooms with great cribs, strollers, bottle warmers, etc.
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A friend was at a bar in Denver this weekend and 10 people ordered a Negroni Sbagliato in 25 minutes. With the pace that CG innovates at currently, this will be in an RTD can in time for Summer 2023 by which time no one will remember this drink
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I don't have a costume yet, but I did find my favorite CPG activation for Halloween.
M&M's partnering with
@gopuff
to restock candy bowls in 30-60 mins for parents who are bad at demand planning is absolutely brilliant for both sides of the parntership
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Check out this amazing example of
@Delta
doing the opposite of “skimpflation.”
@truffsauce
@YellowbirdSauce
@iiiitsandrea
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@vrexec
Counterpoint. You miss 100% of the shots you don’t take. Applying to jobs let’s you meet hiring managers and recruiters and if you’re “pretty cool / good” people remember you and call you in the future.
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This is 1000x better than the coolers with screen doors and probably has higher ROI.
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Totinos becoming General Mills ninth billion dollar brand is a testament to branding. They leaned in to culture and have clearly seen consumers respond. Great "Big CPG" case study
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Automation in action. Costa Coffee has a brewed coffee only line at the airport. Funny enough, this actually leads to a decline in rev in non-airport environments bc people don’t add on food or higher priced handcrafted bev, but it’s brilliant in airports
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I have to travel a decent amount, so it sparks tremendous joy when my wife sends me pictures like this of the kids waiting for me to come home
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About to do a second week of solo parenting while my wife takes a work trip. Thanks in advance to the frozen section of Trader Joe’s and Miss Rachel
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Kardea Brown’s good looks great…
Southern Country Chicken Fettucinne Alfredo
Sausage and Grits
Country Chicken Pot Pie
Country Fried Chicken and Mashed Potatoes
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Following up on the
@AthleticBrewing
news today, did you know there are 4K+ certified B-Corps? Made a (non-exhaustive) list of other CG B-Corps
@TCHOchocolate
(
@jmmohr
)
@BOMBAS
@Allbirds
@SeventhGen
@TOMS
@patagonia
@cotopaxi
@EILEENFISHERNY
@grovecollab
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My wife and i are taking our first kid free vacation of the year starting tomorrow. Thoughts and prayers to the grandparents
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This is a great example of integrating your business lines. Lancaster makes the food service sauce, so it’s a no brainer to launch it in retail too.
A licensing agreement with Chick-fil-A is turning Lancaster Colony Corp into a juggernaut.
Of their $1.6B in net sales for FY 2022, 24% now attributable to Chick-fil-A licensed condiments🐔
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Thought this article was fascinating. 50 celeb beauty brands have launched in the last 3 years... We do seem to be reaching saturation points.
@foundedbycelebs
@zawwarkhan_
what am I missing?
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@peterjkostis
@dylan_dethier
I think having 1 of the 12 be a
@KornFerryTour
player is fun. Having 12 is not enough star power. You need names who are at the top of big event leaderboards or people won’t care
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Found out that there’s a place called Taco Casa that just prints money using the original Taco Bell recipes.
Who would like to invest in my “original recipe” McDonalds burger chain? Everything cooked in beef tallow
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@ChadOhman
Honestly the fact that she was trying to pay for the sandwich tells you everything you need to know.
I hope she's doing well
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Amazon closing 8 Go Stores doesn't seem like a big deal. But on a total store footprint it's ~27%. The equivalent of...
Target closing ~600
Walmart closing ~1100
Kroger closing ~750
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Why are companies not creating self-serve content for common customer issues? I called my local dealer on a low battery yesterday and they told me "check out youtube".
How hard would it be to create a brand appropriate video solving this? You wanna trust KENFL74?
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Had a great chat with
@guhlo
today about a wide-range of topics (including our weekend plans to be good dads). He’s an awesome follow for all things beverage and CG!
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@AdamSinger
@briannekimmel
They all moved to the burbs to have space for a home office or two, the nearest breakfast spot is not walkable and it’s a drive thru
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It’s a perfect summers day in Seattle. present a burnt offering in honor of my wife.
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You know what is an absolutely untapped space for CG distribution? Ace Hardware. Dot's Pretzels has a checkout display at every Ace I've been to.
Think about what a fridge of craft beer with some clever signage would do at Ace.
@jmmohr
thanks for the inspiration
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So, Delta is nuking their status tiers, but United and American so far haven’t followed suit.
I’m not making any decisions till later this year, but could see myself switching to Alaska or becoming a full blown free agent
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Just watched a recording of me presenting a deck. Watching your own presentations is the worst…
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Anyone try this yet ? Gelato dispenser in the Airport Lounge… like a giant Keurig for Gelato… 10/10
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40 mins to kill before my meeting at Hudson Yards… wish some of the food was open!
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Absolutely bananas morning.
Kid woke up at 4:30 AM. Dog ate kids breakfast. Wife is out of town.
Might reconsider my stance on prayer
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So, for every city I've been to I keep a Google Maps list of places I can send friends. Started this in B school when everyone would say "what should I do in Nashville". Made this list for Paris yesterday inspired by
@chrisxmunn
. Can't wait to go
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@TraderBros5
@SofiaHCBBG
@JackFarley96
The odds of China Balkanizing seem much lower than the odds of the US Balkanizing no?
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