Employer brand isn’t about perks. It’s about ambition. Top talent doesn’t stay for free drinks - they stay for a mission that challenges them. Set the bar too low? They disengage. Push too hard? They burn out. Super hard to get it right. Impossible to fake. Agree?

how do we become humans again?

@levelsio Been in the design industry for around 18 years and yes - you like it or not - max 2-3 years and any beautiful complex design that currently costs thousands will be done at the fraction of the costs and time. Big shift coming for all creatives

If this was your brand would anyone notice?

OpenAI didn’t use AI for their branding or Super Bowl ad. But why? 📺 $14M Ad → 100% human-made. 🎨 New Brand Identity → Designed by people, not AI. Branding isn’t about cost-cutting - it’s about getting it right. Will AI replace designers or free us to focus on what matters?

1️⃣3️⃣ Bloated Teams Inflate Costs Big agencies stuff projects with unnecessary roles to justify their fees. A lean, smart team can do better, faster.

When you're stuck try this: - Take a long shower - Go for a walk (without your phone) - Let your mind wander Your best ideas will find you.