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Collaboration & co-creation are not the same thing. Collaboration means working with others - who often have their own goals & agendas. These goals have to be matched & if they're not, one person’s gain can be another person’s loss. Co-creation is about jointly creating something new with input from everyone involved. If we want to do things differently in future, collaboration isn't enough. People need to be near the creation process (co-creation) to work in creative ways. Research from Google shows that to co-create we need to: - have a shared vision - think in questions instead of problems & solutions, - work in ways that level the playing field so the loudest voices don’t get the most attention, - create psychological safety for people to open up - offer good guidance/coaching to facilitate the process in a way that manifests the values of co-creation - make stuff & not just talk: By @dhambeukers.