🎙️ Thanks to a combination of generative AI techniques, language barriers in video are becoming a thing of the past. It took Hany Farid, UC Berkeley professor and CAI advisor, just 3 minutes to create AI-generated videos in which he speaks French and German in his own voice, using an original in which he speaks in English. 🧠 The potential applications of this technology are exciting—and concerning. Read more on the CAI blog, and see the videos for yourself.

🌟  NEW | We are thrilled to celebrate an ecosystem milestone: @Cloudflare's service for image optimization and delivery, Cloudflare Images, will now be supporting C2PA Content Credentials. Today, Cloudflare also joins the Content Authenticity Initiative as a member. 🌐 If you use the internet, chances are that Cloudflare has touched your experience. Millions of internet properties, comprising about 20% of the web, utilize Cloudflare’s services. Cloudflare Images’s implementation will ensure the last-mile delivery of Content Credentials to the end user when a site owner or content creator opts to preserve them. ❗ They are the first major content delivery network to support Content Credentials, and their precedent-setting implementation represents an enormous step towards a more trustworthy internet. Learn more in our Q&A with @williamallen, Head of AI Control, Privacy, and Media Products at Cloudflare: 

🤔 Trust is the bedrock of journalism. How can news and media companies get started with Content Credentials to express provenance and build trust? 🗞️ Join Santiago Lyon, Head of Advocacy and Education at the CAI, in conversation with Laura Ellis, Head of Technology Forecasting at the BBC, as they discuss digital content provenance in the news media space. They'll talk about the value of provenance for news brands and audiences to help bring clarity in an increasingly confusing media landscape, how news companies like the BBC are implementing Content Credentials, and the future of provenance in journalism as it relates to policy and education. RSVP to this members-only event: 

🟡 NEW | The first smartphone with Content Credentials built-in was announced today in Samsung’s new Galaxy S25, attaching Content Credentials for AI-generated images from the Galaxy S25. This is a major milestone that brings access and awareness to digital provenance for consumers globally. “As the first smartphone manufacturer to adopt this standard – and join the Coalition for Content Provenance and Authenticity (C2PA) – Samsung is setting an important precedent by bringing transparency to digital content at the device level,” says Andy Parsons, Sr. Director for the Content Authenticity Initiative and steering committee member of the C2PA representing Adobe. “This commitment comes at a crucial time and will accelerate broader adoption of content authenticity standards across the industry. I hope to see other smartphone makers and hardware providers follow Samsung's lead, to further strengthen the foundation for a more transparent and trustworthy digital ecosystem." Join us in this work!

❗ We're delighted to share that @sip_oficial, a non-profit organization dedicated to defending and promoting freedom of the press and expression in the Americas, has joined the CAI. 💪 "We are committed to develop strategies that will help us identify and counter disinformation, promote media literacy, and strengthen the trust of our audiences," said José Roberto Dutriz, IAPA's president. 🗞️ The IAPA represents more than 1,300 print media, television, radio, digital natives, press associations, service providers, and individuals throughout the Americas. Read more: 

✍ Michelangelo signed only one of his works, the Pieta. According to his biographer, he heard people attributing the work to another artist and wanted to make sure he got credit for his masterpiece. ✏️ Attribution can lead to opportunities for creators, but this practice was largely lost with the advent of digital art. Digital attribution would not only accelerate creative careers, but also combat disinformation, says @scottbelsky, Adobe's Chief Strategy Officer and EVP of Design and Emerging Products. "Once creators can stand behind their work and proudly say, 'I created this,' I believe people will become more skeptical—and rightly so—about content that no one is willing to claim as their own," he writes. Now, the cross-industry effort led by the Content Authenticity Initiative is driving widespread adoption of Content Credentials, and bringing back the artist's signature for the digital and AI era. Read more on Fortune:

🟡 The first full-frame, mirrorless camera with Content Credentials built-in and available for purchase arrives today in the newest version of the Leica SL3-S. Read our Q&A with the Leica product leader who brought it to life. “Products and experiences designed by humans take time—especially when the goal is to create simple solutions, which are often the hardest to achieve,” Nico Köhler, head of product experience at Leica Camera AG, said. We discussed the importance of trust in the digital age, Leica’s journey in integrating Content Credentials, and what lies ahead for the growing ecosystem. A big congrats to the Leica team on this remarkable achievement!

"If 2024 was the year for AI-generated photos, 2025 is shaping up to be the year for AI-generated videos," writes Hany Farid, UC Berkeley professor and CAI advisor. This year, generative AI redefined creativity, productivity, and the boundaries of innovation. From art and music to problem-solving and beyond, we’ve witnessed tools once unimaginable become everyday essentials. What stayed the same and what's next for the technology? 🟡Read #contentauthenticity #generativeAI #contentcredentials Image credit: Hany Farid, DALL·E

🏆 We're proud to share that @Adobe has received the ITI Tech Impact Award from @ITI_TechTweets for our work accelerating widespread adoption of Content Credentials! The award is one of five recognizing tech leaders' commitment to solving global challenges through innovation and open collaboration. "Their breakthrough collaboration with the U.S. Department of Defense (DoD) marked the first federal agency implementation of Content Credentials, allowing authentication of DoD imagery captured and used," writes ITI. "Adobe has extended this work into protecting election integrity, advising the U.S. Senate and House on combating deepfakes and ensuring transparency in campaign and government content. The company's influence has extended globally, with governments from Canada to India exploring the use of the provenance tool to help restore public trust in digital content. This demonstrates Adobe's pivotal role in developing practical solutions for verifying digital content authenticity in the AI era." 🟡 See the full announcement: 

In the future of digital trust, context matters. A study by researchers Olivia Burrus, Amanda Curtis, and Laura Herman found that viewers believed the use of generative AI in news content to be a clear signal that the information is untrustworthy, whereas the same viewers found using it acceptable in the context of influencer-marketing content. "There is a clear need for a labeling system that takes a deeply researched approach, responding to cultural shifts in awareness, comprehension, and trust of GenAI and its outputs," they wrote. "We need active participation in industrywide collaborations, adherence to legislative measures, and the integration of provenance information at both the creation and display stages of AI-generated content." See their findings published on ACM Interactions:

🟡 “We are going to have to contend with a complex world that goes beyond just AI or not,” writes Hany Farid, UC Berkeley professor, CAI advisor, in his latest piece analyzing the power of generative AI editing features directly in mobile devices. The seamless integration of generative AI content into photographs created on mobile devices raises more nuanced questions, he says. ✍️“What parts of an image are manipulated, and how much manipulation is too much?” Read

RT @jerrod_lew: Discover where AI art was created from. Adobe Content Authenticity Initiative (@ContentAuth) has a free Chrome extension t…

🌎 Can AI technology contribute to a more equitable world? According to @PartnershipAI (PAI), it should. We sat down with @CLeibowicz , Head of AI and Media Integrity at PAI, to chat about their multi-stakeholder approach to building responsible practices for AI development and use. 📖 We spoke about how to get started in the AI policy field, how best to convey to people that content has been generated or manipulated with AI, and the findings from their latest set of case studies putting policy guidelines into practice. "One theme that emerged is that people don’t necessarily just want to know if content has been AI-generated," she said. "They want to know if it’s been edited in a way that matters to them, changes the meaning of content, or is deceptive." Read more:

🗞️ Looking to stay up to date on the latest happenings in digital provenance and generative AI? Join experts and CAI advisors Henry Ajder and Hany Farid for their next conversation about what's on their radar and what you need to know. They'll be joined by guest speaker Anya Schiffrin, director of the Technology, Media, and Communications specialization at Columbia University’s School of International and Public Affairs. 🌟 To view and RSVP to upcoming virtual and in-person events, you must be a CAI member and signed in using your account. Not a member yet? Join us! RSVP:

RT @ChiefScientist: Leonard Rosenthol of @Adobe, Chief Architect of @ContentAuth, talks about C2PA in the @linuxfoundation member summit ke…

🚀 We’re proud to share that the CAI is featured in @FastCompany's Next Big Things in Tech 2024! From affordable quantum computing, software for detecting trapped people in disaster zones to the C2PA industry standard for authenticating content, FastCo editors selected innovations that demonstrated significant progress this year “that not only show immediate promise but also have the potential to drive lasting change in the years ahead.” 🤝We’d like to take this moment to celebrate the CAI community. Together and through open collaboration, we’re helping realize the fundamental right to understand what content is and how it was made. ⭐We’d also like to congratulate Andy Parsons (@andyparsons), Sr. Director of the CAI at @Adobe and C2PA Steering Member for his Technologist of the Year award, a well-deserved reflection of his leadership and dedication to fostering cross-industry partnership and consumer education around content transparency. Our team at the CAI is energized for the continuing work ahead, supporting the community’s efforts in advocacy, media literacy, and implementation. Onward! Learn more Join us #FCTechAwards #contentcredentials #contentauthenticity

🎉Celebrating 4,000 members! The CAI now spans five continents and multiple industries — including creators, media organizations, technology companies, camera and smartphone manufacturers, educators, NGOs, and many others. Together, we’re shaping a more transparent, trustworthy internet. Our work is focused on accelerating global awareness and adoption of the C2PA’s Content Credentials, digital “nutrition labels” that allow us to reliably understand the origins of what we encounter online and whether AI was involved. "Reflecting on our membership milestone, the CAI and C2PA represent more than technical standards or industry alliances," writes Santiago Lyon, Head of Advocacy and Education for the CAI. "They signify a cultural shift toward accountability and trust in digital content." 🟡 Read 🟡 Join us

🟡As AI technology rapidly advances, the need for regulatory guidance is growing worldwide. In the U.S., President Biden’s 2023 executive order on AI safety laid groundwork, encouraging innovation while addressing risks like misinformation, bias, and security issues. “At the same time, many states have grown impatient with the lack of meaningful federal legislation to protect consumers and institutions from the many harms that have already emerged,” writes Hany Farid, Professor at University of California, Berkeley and CAI Advisor. Read his analysis on a range of regulations including AI bills in California that may help the stage for a unified response to AI technology opportunities and risks.

📳NEW | Read our community story featuring @clickdeepreals, a camera app by @NodleNetwork that allows anyone with a smartphone to attach C2PA Content Credentials to photos and videos, and adds the data to a blockchain. “Now that we’re in the age of AI, fake images are circulating like wildfire, and the world needs a way to verify reality,” said Garrett Kinsman, co-founder of Nodle. "Click seeks to truly unlock the power of a modern smartphone, and provide a place for creators and journalists to authenticate and protect their work." 👀See how it works: 🔗 Join the movement: #contentcredentials #c2pa

📍We're excited to co-host this year's final gathering of CincyAI for Humans, the largest AI community in Ohio! Join the in-person meetup on Tuesday, December 3, from 3-5pm ET at UC Digital Futures (@UC_DigiFutures) to network and learn more about the CAI, the latest on state-level policies seeking to bring provenance and transparency in AI technology, and a full programming that includes Cincinnati's thought leaders, innovators, and builders. Discover what's being created in the region and how businesses are navigating the new technology with your hosts Helen Todd (@helenstravels) and Kendra Ramirez! ➡️ RSVP for free #ucdigitalfutures #cincyai #ohio #cincinnati #contentauthenticity