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Chris Hood
@ChrisHood1
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Founder, Strategist, Speaker, and Author of #infailible and #CustomerTransformation.
Orange County, CA
Joined December 2010
@StephenMConway It's not about generating money. I launched my new book last week, sold about 500 copies on Kindle, make about .33 cents for each sale, versus .67 cents for the hardcover version. But the new book has resulted in 5 new speaking engagements valued at $30k.
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AI is a tool, not a replacement for human thought. While AI can automate tasks, and generate insights, it lacks the ability to challenge assumptions, think independently, or create new paradigms. Teaching AI without critical thinking turns students into passive users rather than innovators. We need thinkers who question and push beyond what machines can replicate. The future won’t be shaped by those who rely on AI. The future will be built by those who know how to critically think beyond it. #infailible #book #consumerbehavior #ai #criticalthinking #education
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Being named a @gurus_global Top 30 Customer Experience Leader for the second time in 2025 is an honor, but the real reward is seeing businesses put these insights into action and create lasting change. I'm grateful for the continued support of #CustomerTransformation and excited to see my new book #Infailible making an impact in how we approach #CX in an AI-driven world. To everyone who has read my work, or attended my sessions, thank you! Your passion for elevating customer experience keeps pushing all of us forward. The future of cx isn’t just about #AI. It’s about how we combine technology with trust, #empathy, and human creativity to build lasting #relationships. I'm honored to be among so many incredible leaders shaping this space.
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"AI hype isn’t just about overpromising; it’s about blurring lines—like confusing an AI agent with true agency." Many AI systems are called "agents," but how many truly have agency? AI agents follow scripts, execute tasks, and optimize workflows. True agency means the ability to set goals, adapt, and make complex decisions independently—something today’s AI can’t do. The hype grows when marketing blurs this distinction, making reactive systems sound autonomous. The real test? Ask how much autonomy does it actually have? If the answer is “not much,” it’s just an advanced tool, not an independent thinker. Precision in language matters—hype thrives in ambiguity. Get the book: #ai #hype #bandwagon #infailible #book #newbook #artificialintelligence #learn #improve #aiagents #agency
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RT @jgmacleodauthor: Customers are not algorithms. They are people with emotions, aspirations, and stories that extend beyond datasets. Thi…
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I keep seeing people showcase the power of AI agents as if they’re something revolutionary, but in reality, this technology has existed for over 30 years. What we’re calling AI #agents today are just rebranded macros—automated scripts with a bit more #intelligence. The real AI agents people imagine, the ones that think, adapt, and operate at a human level, are still years away. The #hype is outpacing reality, and while advancements are happening, businesses need to see #AI for what it is now, not what marketing suggests it will be in five years. I dive deeper into this in #Infailible. Pick up a copy today and rethink AI’s role in business and innovation. Are we truly advancing AI, or just redefining automation with better branding?
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RT @jgmacleodauthor: @ChrisHood1 has noticed a connection between the increased use of AI in college classes with the decrease in letter gr…
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RT @jgmacleodauthor: @ChrisHood1 discusses the loss of human engagement with the increase of AI. Listen to our conversation as we chat abou…
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#infailible at #2 for new releases! Don't miss out on the great introductory price for Kindle!
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RT @jgmacleodauthor: @ChrisHood1 explores AI’s evolving role in business & consumer behavior. Named one of the Top…
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RT @jgmacleodauthor: AI Ideology is a belief system that elevates AI beyond its capabilities, tempting businesses to prioritize automation…
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RT @josephmichelli: I am honored to be chosen as the #3 Customer Experience Thought Leader by Global Gurus. Being among such extraordinary…
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A big day for announcements. Not only have I once again been recognized by Global Gurus as a Top CX thought leader, my new book is now also available! Infailible: The Artificial Intelligence Ideology Reshaping Consumer Behavior. Available at your favorite book stores and Amazon: #TheWaitIsOver #NewBook #BigReveal #Infailible #amazon #barnesandnoble #AI #intelligence #consumerbehavior
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RT @jgmacleodauthor: Join me on Friday, January 31st at 4 p.m. EST as I chat with author @ChrisHood1 about the future of AI in our lives. h…
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As Elle Woods would say, "OMG you guys!" My new book is only a day away from officially launching. However, awesome news. You can grab the Kindle version right now for a super-duper low price. Grab it at Otherwise, tomorrow the real fun begins! #infailible #ai #cx #customersucess #behavior #intelligence
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Day 2 – Almost Here! ⏳ Two days left! But if you can’t wait, I’ve got something for you—sign up at and you’ll get the Introduction to my new book for FREE. #NewBook #ComingSoon #FinalCountdown #AI #ConsumerBehavior Who’s ready?
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Day 3 – Closer Than Ever! 🔥 We’re just three days away from the big reveal! What’s coming? Want an early look? Head to sign up for my newsletter, and I’ll send you the Introduction to my new book—for free. Big and relevant things ahead. What books are on your list? #NewBook #Countdown #BigReveal
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