Chema
@Chema_corr
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Not your average copywriter that gets you BARELY results. I hit your audience's emotional buttons and actually turn them into inbound leads within 30 days.
Joined March 2024
Don't wanna be here?
Send us removal request.
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Pinned Tweet
𝗠𝗼𝘀𝘁 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀 𝗴𝗲𝘁 𝘆𝗼𝘂:
• confusing copy
• no clients
• 0 inbound leads
With ME you get:
A STEAM OF INBOUND LEADS CONSISTENTLY POPPING INTO YOUR DMs.
(Meta-thread) ⭣
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Why most fitness coaches fail when they start?
I'm Chema, The Jacked Copywriter.
I can say most fitness coaches fail because they don't follow the secret steps in order to be successful.
I was a skinny dude, and now I surely know the secret method to bulk your closing rates.
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How do I plan to generate leads?
Is as simple as:
Creating a newsletter.
It'll be something new.
- More failures
- More wins
- More practice
At the end,
I know is worth doing it.
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𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝗮 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲
It's more simple than you think.
I also used to struggle with this.
But,
I just found that...
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I have to change.
Why?
I've been trying to post valuable content.
But, I'm forgetting what's important:
𝘽𝙚𝙞𝙣𝙜 𝙢𝙮𝙨𝙚𝙡𝙛.
I know I need to:
-Entertain
-Inspire
-Educate
I feel like the biggest creators felt once.
I want to do more,
but I don't know what.
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𝗠𝗮𝗻𝘆 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵𝗲𝘀 𝘁𝗿𝘆 𝘁𝗼 𝗳𝗶𝗹𝗹 𝗮 𝘁𝗮𝗻𝗸 𝘄𝗶𝘁𝗵 𝗮 𝗱𝗿𝗼𝗽𝗽𝗲𝗿
Don't lower your price.
Clients won't take you seriously.
Make some room for yourself.
Show the value and,
justify why the price is high.
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How will I succeed on X?
I've been trying different things but,
nothing seems to work.
So, I proposed to myself:
"I'll land a client by the end of the month."
How?
With working under pressure.
This will lead me to success.
I'll go all-in to achieve this.
Watch me.
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Don't be like me.
I made a huge mistake.
For 3 months,
I used to engage a lot.
The worst part?
I was engaging with:
THE WRONG PEOPLE
Why?
None of them were fitness coaches.
The good thing?
I have good relationships now and,
I've networked with interesting people.
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𝗕𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟭% 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗮𝘀 𝗮 𝗰𝗼𝗮𝗰𝗵.
If you're a fitness coach,
you may be thinking:
"Is this possible?
The answer is YES.
For every problem a client has,
Just come up with more than 5 solutions.
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I used to overcomplicare myself.
Trying to:
-Write 100x a day
-Send 50 DMs
-Post when I was motivated.
You realize some of these things are good,
but others aren't.
Eventually, you'll start finding your way.
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Every business fails until:
They use COPYWRITING.
It seems boring but,
this is essential.
If you’re not using this,
don’t be surprised if you fail.
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𝗜 𝗱𝗶𝗱𝗻'𝘁 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲𝘁𝘁𝗲𝗿.
Today I didn't go to the gym.
See,
People think they should train:
- 7x a week
- +3 hours
This is FALSE.
Today I was fatigued.
So instead, I:
-Worked on X
-Be with family
Sometimes, breakes are necessary.
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There are only 3 things you need to stand out as a fitness coach:
• Share your experience.
• Motivate your clients.
• Not being a guru.
To stand out, you don’t need to pretend to be someone else.
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𝗥𝗲𝘀𝘁 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴.
When I'm consistent in the gym,
there's a point where my body is tired.
So, I do something that's called a 𝘿𝙚𝙡𝙤𝙖𝙙 𝙬𝙚𝙚𝙠.
I don't workout for a week so I can rest properly, and I can come back with more motivation.
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Haven't been growing as a fitness coach?
Sadly...
Most fitness coaches quit before hitting
the jackpot.
They think "paid ads" are everything.
The solution?
• Promote yourself.
• Share your content with others.
• Teach others.
It's very simple.
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I used to spend all day engaging.
• No authority.
• No improvement.
• No learning.
Now I try to write as much as possible.
• More learning.
• Better quality posts.
• Better understanding of this game.
Work on what really matters.
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"Copywriting is saturated".
Not really, you jus need to solve specific problems to specific people.
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I want to rebrand my account.
So,
I decided to change my prospects.
Help coaches in general.
Why?
The fitness niche is difficult.
I'm not saying it's impossible.
But,
I want to help those who:
Have more difficulties to get clients.
(Just changed the banner and bio)
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𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵𝗲𝘀 𝘂𝘀𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀?
Why do people choose bad fitness coaches over good ones?
Because they use 𝙩𝙞𝙢𝙚 to their advantage.
They make readers visualize their future with their offer.
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𝗪𝗵𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲𝗵𝗶𝗻𝗱 𝟵𝟵% 𝗼𝗳 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵𝗲𝘀?
Just think about it.
How are other coaches winning more than you?
Isn't it obvious?
It isn't about their product,
it isn't about them,
it's about 𝗛𝗢𝗪 𝗧𝗛𝗘𝗬 𝗦𝗘𝗟𝗟.
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3 ways to catch attention as a fitness coach.
Are you the typical fitness coach that:
Doesn't have clients and,
doesn't know why?
Well, this depends on:
The traffic source you have,
hot, warm or cold traffic.
After knowing this,
you'll catch attention like Steve Jobs.
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By this time it's been quite confusing.
Content creators having:
• +1000 impressions.
• +500 followers.
• First paying clients.
And this just within less than 3 months.
Unfortunately, I'm not one of them.
But once I'm successful,
I'll reveal all the secrets.
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𝗪𝗵𝗮𝘁'𝘀 𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝘆𝗼𝘂 𝗳𝗿𝗼𝗺 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁?
When earning your own money,
some people think they're gonna be:
-successful
-happy
But this isn't quit true.
If you care only about money,
you won't make it that far.
Why?
You aren't HUMBLE.
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I'm not behind anymore.
I did what I was supposed to do.
I struggle a lot with:
TIME MANAGEMENT.
But now,
I'm on track with my goals again.
- I engaged 20 times
- I posted
- I'm learning
I finished.
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You need to start writing with what your client wants.
If they:
• Know your product and have a problem,
start with your product.
• Have a desire,
start with it followed by a necessity.
• Are worried about something,
start with the problem.
IT'S AS SIMPLE AS THAT.
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𝗔𝗳𝘁𝗲𝗿 𝟭𝟱 𝗱𝗮𝘆𝘀 𝗼𝗻 𝗫 𝗜 𝗸𝗻𝗲𝘄...
What was my niche, who I was talking to and,
I understood my audience's problem.
How?
I combined:
-Passion.
-A skill I wanted to learn.
Are you trying to do something you've never done?
Combine it with something you love.
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𝗦𝗲𝗹𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
Big companies,
have something in common.
They use a strategy to sell.
E.g.
Nike sells an active life.
Tesla sells inovation.
Apple sells new experiences.
See?
They sell value.
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𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗯𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿
Social media has f***d us.
Have you seen influencers in:
-Instagram
-Youtube
-X
and still have +100k followers?
But how's this possible?
Well, they focused on:
ONE PLATFORM.
Then, they expanded.
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Today I woke up late.
I didn't want to do anything.
But still...
-I hit the gym.
-I engaged.
-I posted.
- I read.
And with this,
what have I learned so far?
I need to schedule my days better,
not everyday is gonna be the way you expected.
What matters is to show up.
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𝗚𝗼 𝗳𝗿𝗼𝗺 $𝟬 𝘁𝗼 +$𝟭𝟬𝟬 𝗯𝘆 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘄𝗼𝗿𝗱𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆.
In copywriting,
you need to sound unique.
That's why most copywriters fail
Be unique, say:
-Affordable not Cheap.
-Premium not Expensive.
-Investment not Purchase.
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Viral content to get clients?
False, False, False.
During my journey,
I've seen creators with:
• -200 followers
• Bad copywriting
• 0 experience
And still,
They get at least 2-5 clients.
It's not about being recognized.
It's about helping people get to:
THEIR DESIRE.
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𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗻𝗲𝗰𝗲'𝘀 "𝘄𝗵𝘆?"
In copywriting,
People buy for a reason.
They will ONLY buy because they want to:
-Make money
-Save money
-Save time
-Avoid effort
-Escape mental or physical pain
-Get more comfort
Knowing this makes it easier.
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𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗜 𝗱𝗼 𝗶𝗳 𝗜 𝗻𝗲𝗲𝗱𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗼𝘃𝗲𝗿 𝗮𝗴𝗮𝗶𝗻?
I've been learning copywriting.
It has been 2 months now.
But before this,
I tried to learn from videos.
I know, you learn by practice.
But, I would do the following to boost my progress:
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Today I almost fail...
I went to the gym before it closed.
I didn't finished my workout.
But sometimes,
it's better to do something than
NOTHING.
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"I need to pay a course to be good at copywriting"
That's a lie.
I know it's not easy,
there's one way to improve:
PRACTICING.
I know,
It can sound dumb sometimes.
I've been through it.
But once you start,
you'll see the results.
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𝗗𝗼𝗻'𝘁 𝗿𝗲𝗮𝗱 𝘁𝗵𝗶𝘀 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝗴𝘂𝗿𝘂 𝗮𝘀 𝗮 𝗰𝗼𝗮𝗰𝗵.
Coaches being gurus?
Yes, they are everywhere.
If you want a coach, ask yourself:
"How many times have I heard the same offer?"
You hear it everytime.
It's your responsibility to choose wisely.
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I was stupid until I realize this...
In copywriting you need to create:
𝙄𝙣𝙩𝙧𝙞𝙜𝙪𝙚
Even if you're the best,
not everybody will be interested.
Don't try to make everyone happy.
The right people will follow you.
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𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵𝗲𝘀
Have you ever asked yourself:
"What's the main secret in the
fitness industry?"
Yes?
Well, this is an interesting one.
People seek for help.
So, websites are your best ally.
Show:
-Testimonials
-Who you are
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𝗚𝘆𝗺 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗮𝗹𝗹 𝗯𝗲𝗴𝗶𝗻𝗻𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱!
At certain point,
every gym beginner:
- Trains 7x p/week
- Doesn't eat enough
- Doesn't rest enough.
I totally DISAGREE.
You want better results?
Start:
-Training 5x p/week
-Eat a lot
-Rest a lot.
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I'm growing slowly.
I'm not like everyone you see on X:
• Having +500 followers in a month.
• Doing +$1k in 3 months.
• Figured it all out.
I don't doubt about myself.
I've never been a lucky person.
All the things I've earned are from:
HARD WORK.
(2 months ago vs now)
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𝗧𝗵𝗲 𝗢𝗡𝗟𝗬 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵𝗲𝘀 𝗿𝗲𝗺𝗮𝗶𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.
The main reason is...
you follow the crowd.
You're doing what works already,
Selling the same course?
Don't do it.
Experiment, fail and,
See how everyone will follow you.
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How did I doubled my knowledge in as little as 7 days?
For many years,
I didn't like reading books.
Now that I want to learn from people's:
-Opinion
-Loses
-Wins
I've seen books as:
THE BEST RESOURCE.
I'm currently getting ideas.
My writing is better and,
I'm scailing.
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Nobody prepares you for life.
Everybody has their own:
-Perspectives
-Goals
-Fears
But, I consider myself as "rare".
Why?
Only 1% of the population,
thinks similar to me.
-No drinking
-No smoking
Just me and my mind,
it feels lonely asf.
But I guess that's the price.
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I'm currently building my offer and,
it's hard tbh.
I know I need to have a(n):
• Offer (obviously)
• Garuantee
• Know my ICP
What other things am I missing?
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𝗜'𝘃𝗲 𝗯𝗲𝗲𝗻 𝘀𝘁𝘂𝗰𝗸 𝗮𝗻𝗱 𝗜 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼.
I've been doing what everyone does.
And still, I got:
-Less followers
-No testimonials
I have NOTHING.
I want to know what am I doing wrong.
Nobody said that,
being a copywriter is easy.
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The secret to retain clients is...
There's no secret, clients will come and go.
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"I won't make money by doing free content."
Is this you?
To be honest,
Let me laugh at you.
Why?
You're missing an opportunity.
You may be thinking:
"Opportunity for what?"
Man, you can inspire MILLIONS.
Show your story and,
teach your skills.
Earn the trust of others.
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𝗪𝗼𝗿𝗸 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗮𝘀 𝗮 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵.
Fitness coaches talk about:
-Workouts
-Diet
-Rest
How's this gonna convince people to buy?
Think out of the box.
Make them imagine themselves with their dream physique in:
-business
-family
-friends
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I went from 70kg ➙ 80kg bench press in a month.
No, I didn't eat more.
I didn't take steroids either.
So, how did I do it?
I started doing 3x4-5:
• Bench press
• Shoulder press
• Rope pushdowns
Triceps and shoulders work a lot,
they will help a lot in the bench press.
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Just focus.
It’s not about how much you can do,
it’s about how focused you are.
when you least expect it,
you can do whatever you want.
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𝗛𝗼𝘄 𝘄𝗶𝗹𝗹 𝗜 𝗵𝗲𝗹𝗽 𝗺𝘆 𝗻𝗶𝗰𝗵𝗲?
If you know me, you're probably confused. Why?
You know I haven't landed clients.
However, it's interesting.
I help my niche by sharing my own experience.
Yes, persuasion is also important.
But, people will like the way I work.
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𝗜'𝗺 𝗻𝗼𝘁 𝗮 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵 𝗯𝘂𝘁...
I know what most people struggle about and it's:
FOOD
I know that,
Carbs > Protein
Want to bulk? you need a calorie surplus.
Want to cut? you need a calorie deficit.
Protein and fats are important,
but carbs are the key.
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𝗛𝗼𝘄 𝗱𝗶𝗱 𝗜 𝗯𝗲𝗰𝗮𝗺𝗲 𝗦𝘂𝗽𝗲𝗿𝗺𝗮𝗻 𝗶𝗻 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀?
I've seen people take things to be like him:
-Tren
-Tablets
-Ashwagandha
However, it's not about the physique,
it's about how can I have his strength.
I lift heavy and intense, I'll be the strongest man.
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Let me introduce myself,
I'm Chema
For the past years I knew I lack purpose.
Thanks to this, I suffered from a big anxiety.
I've tried to do many things in order to find my passion.
And now, I'm creating a personal brand.
This is why and how I got here:
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𝗧𝗵𝗲 #𝟭 𝘁𝗵𝗶𝗻𝗴 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗽𝗶𝗲𝘀.
Talking from experience,
Me and most copywriters,
use bullet points to:
make copy easier to read.
Personally, I thought I was doing good.
Until I noticed it was all WRONG!
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I want to try something different.
I’m tired of not seeing results.
I want to improve on my writing skills by 2x.
What should you recommend me to do in order to improve more?
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𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀 𝗳𝗮𝗶𝗹 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲?
Copywriters think all they need is to know their audience.
They must know something bigger:
𝘼𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨
This is presented in 4 levels
(I'll reveal them the next 4 days).
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Yesterday it was my birthday and,
What did I do?
I was with family and friends.
See, I’m stressed all the time.
So being apart from X was good.
Sometimes we lose people.
Why?
We are thinking in the future.
(Btw, I was not drinking before someone misunderstands😂).
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𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗻𝗼𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 $ 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗮𝘀 𝗮 𝗰𝗼𝗮𝗰𝗵?
Some coaches are crap.
They think:
"I need to get 5 clients every month"
For what?
To earn at least 1k/mo?
The truth is,
You can earn more than 1k/mo by:
RETAINING clients.
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𝗪𝗵𝗮𝘁 𝗡𝗘𝗩𝗘𝗥 𝘁𝗼 𝗱𝗼 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝗮 𝗰𝗼𝗽𝘆
People keep scrolling,
they are in automated mode.
People will pay attention by combining:
"emotions + logic".
People aren't robots to read with logic.
Neither, they aren't animals to read due to emotions.
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I feel overwhelmed.
Why?
I'm trying to do new things.
- New in uni.
- New in business.
- New in doing some network.
My environment and I:
𝙖𝙧𝙚 𝙘𝙝𝙖𝙣𝙜𝙞𝙣𝙜.
Sometimes,
changes are good.
You'll never know when:
YOU CAN CHANGE YOUR LIFE.
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Just resist.
Resist to do one more rep, even when your muscles are burning.
Resist to eat one more meal, even when you are not hungry.
Resisting is also a key that will help you to surpass your own limits.
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𝗗𝗼𝗻'𝘁 𝗳𝗮𝗹𝗹 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 "𝗴𝗲𝘁 𝗿𝗶𝗰𝗵 𝗾𝘂𝗶𝗰𝗸" 𝘁𝗿𝗮𝗽.
I fell into it, and?
I sometimes compare myself.
Seeing how everyone gets:
- Rich by 18
- Driving supercars
- Living in Dubai
But I realized that:
You don't get it quick because:
YOU'RE NOT A SCAMMER
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𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 "𝗺𝗲𝘁𝗵𝗼𝗱" 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗠𝗿. 𝗢𝗹𝘆𝗺𝗽𝗶𝗮𝗻 𝗰𝗼𝗮𝗰𝗵 𝘂𝘀𝗲𝗱 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗺𝗼𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.
Hany Rambod gained clients not just because he's the best coach, he did it using the next method:
(following threads)
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People are getting drunk by this time...
To be honest,
that's good for me.
Why?
I'm working my ass off.
I want a better future.
In the end,
every person has their plans.
Mines are different.
I can't wait to get the:
"You're so lucky".
(Just checking my "to do" list)
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𝗬𝗼𝘂'𝗿𝗲 𝘀𝗼 𝗦𝗧𝗨𝗣𝗜𝗗 𝗮𝘀 𝗮 𝗳𝘁𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼 𝘁𝗵𝗶𝘀.
Every person has a specific goal.
Specially when it comes to their:
PHYSIQUE
Not everyone wants to get lean,
not everyone wants to get bulky.
So, you must 𝙖𝙙𝙖𝙥𝙩 to their needs.
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The way to get clients?
You need to create intrigue, make readers curious.
You don't need to be different always, you just need to offer something that the same readers feel dumb if they don't accept your offer.
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I feel overwhelmed.
Why?
I can't figure it out yet.
- Uni
- Gym/Box
- Business
They are killing me.
I can't focus.
The worst part?
I'm working at midnight and,
I have classes at 7 a.m.
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Today I was supposed to have a meeting but,
they cancelled.
Why?
I don't know.
I'm tired of those who:
say they're gonna a help but don't.
I want to network in a better way.
So, I decided to create a calendly.
Are you down to network better?
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They try to brainwash me again.
I barely have time to spend on X.
Why?
I'm at uni but,
I ask myself:
Is this really gonna help me?
What they teach me is:
USELESS.
The people who teach me have never had
a business.
So, people who are reading this:
Did you go to uni?
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𝗪𝗔𝗥𝗡𝗜𝗡𝗚! Don't even think about being a fitness coach until you know the following.
If you're a fitness coach,
ask youself:
"What makes me different?"
Maybe your personality?
Maybe your experience?
That's cool but,
if you wanna win in this game,
Learn some branding
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𝗛𝗼𝘄 𝗜 𝗯𝗿𝗼𝗸𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗻𝗱 𝗴𝗼𝘁 𝗺𝘆 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻?
I tried to target my audience for days.
Nothing seemed to work.
Why wasn't anyone paying attention?
I surely knew what my offer would be.
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𝗠𝗼𝘀𝘁 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗰𝗹𝘂𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀?
Do they attract you:
• Zero leads?
• Low quality followers?
• A bunch of tire-kickers?
Not me.
Here's how I ENSURE that you'll receive
quality inbound leads:
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In this world you have two choices:
-"Enjoy" your life partying, going to clubs, meeting fake people and being average.
or
-Work hard for you dream life, putting your head down climbing little by little and being wealthy.
At the end, both decisions hurt sooner or later.
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𝙏𝙝𝙚 𝙤𝙣𝙡𝙮 𝙘𝙤𝙥𝙞𝙚𝙨 𝙩𝙝𝙖𝙩'𝙡𝙡 𝙢𝙖𝙠𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙮𝙤𝙪
There's a particular way people think when scrolling.
They are on social media just for fun.
These are the copies that'll catch their attention:
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𝗥𝗲𝗹𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗼𝗲𝘁.
"You need to relate with your audience"
Nobody talks about HOW?
It's simple.
Use 𝙠𝙚𝙮 𝙬𝙤𝙧𝙙𝙨.
Words that can relate to your topic:
eg: supercars = luxury
Take a post of mine as an example.
Superman = strength.
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➢ 𝗪𝗮𝗿𝗺 𝘁𝗿𝗮𝗳𝗳𝗶𝗰
A warm traffic is almost the same,
but people search for:
a solution to their problem.
They know about the topic.
However, they don't know you.
Start talking about a solution.
Don't rush it.
Once you have their attention,
show your product.
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𝗪𝗘 𝗝𝗨𝗦𝗧 𝗛𝗜𝗧 𝟭𝟬𝟬 𝗙𝗢𝗟𝗟𝗢𝗪𝗘𝗥𝗦!
During this 2 months I've been able to:
-Meet amazing people.
-Learn from mistakes.
-Learn from others.
-Learn new perspectives.
We have still a long way to go.
But still, we won't give up.
THANKS!!
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𝗧𝗵𝗲 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.
Have you ever wondered:
"What are the mainly things a copywriter needs to target?"
We surely know those are:
-Pains
-Desires
These are targeted when they are related to our 𝙗𝙞𝙤𝙡𝙤𝙜𝙞𝙘𝙖𝙡 𝙪𝙧𝙜𝙚𝙨.
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I was someone who used to dealt with criticism.
I was weighting 55kgs and even my family thought I was gonna be like that forever.
I decided to hit the gym and some of them laughed at me, they thought I couldn't do it, now they are amazed at how far I've come.
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RIght now I don't know what to do.
I feel that:
-I'm not progressing.
-I don't know if my plan is working.
I don't know 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜.
Right now I feel very unsure about everything that I don't know if posting this is gonna help at all.
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The strategy that will get you better at copywriting daily.
You want to improve on your daily copy?
Use the A/B STRATEGY.
Your current copy is gonna be A.
Modify copy A,
and that's gonna be copy B.
See results.
If copy B works,
turn it into copy A and modify it again.
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Having skills and making friends will make me move forward.
I'll embrace my failures and keep learning.
I'm just another person who wants to live his best life.
So remember, I'm Chema and:
Are you willing to join me?
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@NancyGoyal30
You also mature.
Being tired of the things you do is the first step to self improvement.
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➢ 𝗛𝗼𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰
At this stage,
things are simple.
people know:
-who you are
-your product
-their problem
It's easier to offer them a solution.
You can speak more directly,
and lead them to a probable sale.
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See, people buy what they want.
Bullet points may be tricky and,
we often use them to describe:
FEATURES
But people don't care about this.
People want to hear the:
BENEFITS
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𝗧𝗵𝗲 𝘄𝗮𝘆 𝗜 𝘄𝗶𝗹𝗹 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗼𝗻 𝗫
I have taught you about the following:
1. Problem Unaware
2. Problem Aware
3. Solution Aware
Now I will show you my plan for succeeding on X with the last level of awareness.
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Don't try to do what other coaches do in order to get more clients.
Don't make the same routines that famous coaches offer.
Don't copy the way the talk to their audience.
Just be unique, you'll attract the same people that think and work like you.
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𝗗𝗼𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗮𝘀 𝗺𝗲.
I wanted to be perfect.
I was always 𝙖𝙣𝙭𝙞𝙤𝙪𝙨.
I wanted to:
-Do 6 exercises per muscle.
-Lift the weights no matter the technique.
-Train without rest.
Now I can say this was the worst I could do.
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𝗪𝗮𝗿𝗻𝗶𝗻𝗴: 𝗬𝗼𝘂𝗿 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗳𝗹𝘂𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗼𝗻𝗲𝘆 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝗱𝗿𝗮𝗶𝗻...
Earlier,
We talked about knowing your:
ICP
Now,
You as a coach need to be careful.
How?
By the next step your copywriter does.
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𝗪𝗵𝘆 𝗱𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗲𝗻𝗱 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗮 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗰𝗼𝗽𝘆?
There can be a lack of targeting emotions.
But, people see content 𝙪𝙣𝙘𝙤𝙣𝙘𝙞𝙤𝙪𝙨𝙡𝙮.
They don't read with such focus.
Think like them, what do they need to read in order read more?
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◆ 𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗹𝗮𝗻 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗺𝘆 𝗴𝗼𝗮𝗹𝘀
There is no better way to achieve my goals than by combining two things:
-Doing what I like and a side hustle that approaches me to my goal.
That's why I pretend to do copywriting.
At the end I'll win skills.
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𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗮𝘀 𝗮 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗮𝗰𝗵 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗯𝗲𝗹𝗶𝗲𝘃𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗹𝗮𝗶𝗺𝘀.
Fitness coaching is overrated as f**k.
Thanks to this, those who want to work in this niche, can't
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@KevinSzabo14
By the amount of values a person has, even when they can afford to buy anything.
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How will you perform with clients that want to transform their body?
You just need to apply what has helped you, it's that simple.
Don't overcomplicate yourself trying to share "the best routines".
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𝟰. 𝗞𝗻𝗼𝘄 𝘄𝗵𝗼 𝘆𝗼𝘂𝗿 𝗮𝘃𝗮𝘁𝗮𝗿 𝗶𝘀.
What do I mean by this?
You need to do lots of research, why?
You need to choose your audience.
You need to ask yourself many questions,
this is for you to know your audience at 100%.
Copywriters fail because they do it wrong.
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𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗰𝗿𝗶𝗰𝗸𝗲𝘁𝘀 𝗮𝗳𝘁𝗲𝗿 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀?
Tired of hiring copywriters who:
attract clients but don't 𝙧𝙚𝙩𝙖𝙞𝙣 them?
If this is you,
you should know the solution.
Which one?
FUNNELS.
Let me explain...
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If you want to be part of the 1%,
Use the Ultimate Formula,
see people clicking on your sales page:
𝗙𝗲𝗮𝘁𝘂𝗿𝗲 + 𝗕𝗲𝗻𝗲𝗳𝗶𝘁 + 𝗠𝗲𝗮𝗻𝗶𝗻𝗴 𝗙𝗲𝗮𝘁𝘂𝗿𝗲
𝙁𝙤𝙧𝙢𝙪𝙡𝙖: 𝙄𝙩 ________ 𝙨𝙤 𝙮𝙤𝙪 𝙘𝙖𝙣 _______ 𝙬𝙝𝙞𝙘𝙝 𝙢𝙚𝙖𝙣𝙨 _______.
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