Charles Farina
@CharlesFarina
Followers
9K
Following
3K
Statuses
4K
Mainly tweet about Google Analytics 4. Analyst for @adswerveinc
Seattle, WA
Joined June 2009
This is such an awesome feature. Going to be massively popular for e-commerce customers to handle checkout flows, which in todays world rarely fit in to funnels, since checkouts are almost never one standard set of steps for everyone!
🚀 Introducing Journey Canvas in Adobe Customer Journey Analytics! 🎉 It’s like the fallout and flow visualizations had a beautiful baby! Map, analyze, and optimize complex user paths with ease. Check it out:
2
1
12
RT @larsmaat: I'm sharing the (virtual) stage with @SimoAhava, @fedorovicius, @CharlesFarina and more. This is going to be epic! Get your F…
0
1
0
@Jimalytics I’ve been Ubering to the airport and taxiing home for the past 2 years. It’s 25% cheaper here to taxi and also have instant pickup from the airport.
1
0
1
@ericmatisoff @ryanlevander @SimoAhava If you consider yourself a mid-market business, you can certainly make a case for Customer Journey Analytics. I've even got a few customers using both paid versions (CJA + GA4), since they do very different things!
0
0
2
RT @ericmatisoff: Don't miss this upcoming webinar to see how @Expedia evolved their organization to Customer Journey Analytics, with a lit…
0
3
0
If you are looking for an Adobe Customer Journey Analytics specialized partner, @AdswerveInc just so happens to be the first and only one right now 🎉 Excited to showcase all our CJA certifications!
0
1
11
@brie_e_anderson Quality of the merch/product matters more than anything! I never care about anything else.
0
0
0
Google will be removing Google Signals as a reporting identity early next year. This is excellent news, as this feature caused significant reporting problems and confusion.
6
43
144
Important to note that you can still easily misuse traffic source dimensions in explorations, so you still need to pay close attention to scopes. For a refresher:
0
1
5
Cardinality can now also occur in Explorations. Seems to trigger with custom dimensions on large datasets. H/T - @braiscv
0
2
10
This page has been taken down. So this might not be happening after all or was a premature find.
Here's a combination of "ouch" and "WTF" to get you started on this lovely Thursday. #GoogleAnalytics4 is renaming "Conversions" to "Key events", reserving the former just for Ads conversions. More info: h/t @braiscv
#measure
5
9
53
@cardsfreak6 @brie_e_anderson One possibility is that the users metric in that report is 'active users', it is not 'total users'. The User metrics in GA4 can be incredibly confusing: as GA4 isn't great at making it clear which users metric is used.
2
0
1
The attribution deprecation in GA4 is rolling out. Data-driven and last-click are the only attribution methods available in the model comparison tool. First-click is still an option, but it lives in a completely separate place.
3
13
53
Important end-of-life updates for GA360 customers still using Universal Analytics. In January, some reporting features will disappear. In March, you will no longer be able to export audience or conversions to Google Ads in Europe. Read more:
1
14
39