Mike Cessario
@Cessario
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Founder & CEO at @LiquidDeath
Los Angeles, CA
Joined April 2009
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@sir
@sampullara
@jwmares
@LiquidDeath
@FlowHydration
Best of luck to you. End of the day, talk is cheap. Someone either builds a billion dollar beverage brand or they don’t. Maybe we will become just like a failed hat co from 20 years ago. Maybe your digital water biz will become like 100’s of failed tech co’s from 20 years ago.
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@SallyHogshead
You are one of my advertising heroes. Thought you might dig our new healthy startup venture: Liquid Death Spring Water.
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We just launched a fun little campaign today for the family farmers
@OrganicValley
. Peep the video, bro.
http://t.co/otA4F3PhMC
#SaveTheBros
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@philwinkle
@PE_Feeds
@LiquidDeath
For sure. Just asking new questions to help you better understand the bigger picture. How a brand “orients in your mind” is the entire essence of brand equity.
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@sarahboseley
Thought this might interest you. We are the first fun irreverent water brand to take a swing at big soda and energy drinks. And we're trying to get funded on Indie GoGo:
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@StevenGrasse
Truth. But it's funny how many entrepreneurs still make stupid corporate decisions as soon there's money on the line.
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@sir
@sampullara
@jwmares
@LiquidDeath
@FlowHydration
You don’t seem to have a strong understanding of brand or how to value brand. But few do. The most valuable companies are brand driven: Red Bull, Monster, Nike. We are
#3
bev brand globally on social & 350+ have gotten LD tattoos for life. That’s brand. Flow is not a brand.
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@guhlo
@JasonStarr
@drinkpoppi
It's worth it for a small brand if they can make one of the most memorable spots in the game. The bar for entertaining is so high in Super Bowl. Celebs etc. If you spend $6M and no one remembers your spot because there were so many better ones, then the small brand loses
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@burgermike
Got some internet culture news that you might dig. Just launched the first healthy water brand that isn't designed for yoga moms. And it's called Liquid Death. Because water is fucking deadly.
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@philwinkle
@PE_Feeds
@LiquidDeath
Do epic Nike ads make people run out to go buy shoes? And if Nike ran a Superbowl commercial featuring Tiger Woods, is the ad a massive waste on the 200M americans who aren’t golfers?
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How cool are these?
http://t.co/FwU4wwyUlX
Adult movie posters from the 70s when porn was only screened in theaters.
http://t.co/mcISKNoSmC
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@EliotShorrParks
@rkrause275
@SportsRadioWIP
Dougs hands the ball off to Jordan Mailata on the goal line.
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The
@USPS
has announced that it will issue a 2015 tramp-stamp stamp set to broaden its postage audience.
http://t.co/zHatbq54ns
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Sometimes you eat the bear, and sometimes you're eaten alive by the parasitic Trichinella worms in undercooked bear meat.
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@jason_blum
As my creative business idol and a purveyor of death, whaddya think of our new water company?
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@ZellnerLaw
@lifeafterten
@michellemalkin
@Newsweek
@guardian
Accident or genius marketing stunt to get hundreds of thousands of impressions for the cost of a postage stamp?
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@EliotShorrParks
#TheNoHuddleShow
Game just meant more to Seattle. Minus Wentz fumble and a penalty, Eagles win. Now lets make LA another home game.
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Help end the
#BroCrisis
and vote for Organic Fuel as the week's best ad. Or don't.
http://t.co/KSvnc05047
#Top5OrganicFuel
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The Masses: Which foods cause cancer, and which prevent it?
Scientists: Fuck if we know.
http://t.co/fOtjZ8R5yA
http://t.co/R0lxQo1JxB
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