Causal
@CausalHQ
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The modern financial planning tool. Trusted by 600+ finance teams and beyond.
Joined April 2019
1/ Hi Twitter! Please meet Causal, a new number-crunching tool. We like spreadsheets, but we think there's a better way to perform calculations, visualise data, and communicate with numbers: Here's how it works 👇(gif thread incoming).
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To kick 2021 off — we built a spreadsheet!. Our new spreadsheet view has all the power of Causal, packaged into a familiar interface. It turns out that a 2-dimensional grid is a great way to display lots of numbers together. But models aren't just about numbers. (1/4)
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The 10,000th Causal model was created today 🎉 Thank you for crunching numbers with us!.
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Since the market crash last year, we've seen a big uptick in early stage cos wanting to forecast runway and manage cash. To help, we've built a new out-of-the-box experience for Seed/Series A companies. Check it out on Product Hunt (+ gif thread below 👇)
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🏅 Model of the week: Student Loan Repayment Calculator. Maitham Gulamhussein has modelled the dynamics of a UK student loan — how long it takes to pay off, how much you end up paying in total, etc. Check it out:
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3/ Sometimes you won't be sure about a value — should the Growth Rate be 5% or 10%, or something in between? . Causal let's you consider all of these possibilities. Enter a range, like "5% to 10%", and we simulate thousands of scenarios for different Growth Rates, automatically.
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We're hiring for a across engineering and business operations — come build the future of number-crunching with us!. 🎁 Not a fit for you? We'll give you $2,000 if you refer someone who we end up hiring :).
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6/ Thanks for your time — those are the basics of Causal! We'll dig into each of them, and Causal's advanced features, a bit later on. Signups are now open for everyone. Try it out at and let us know what you think!. — @taimurabdaal, @lukaskoebis.
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We’re thrilled to announce that @CausalHQ has won @ProductHunt's Golden Kitty Award for the best “Fintech” product of 2022. 🏆. A huge thank you to our community for your ongoing support! 💙
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2/ Like a spreadsheet, you can enter values and write formulas. Unlike a spreadsheet, these formulas are actually human-readable.
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(1/n) A thread about flexibility and constraints in software:. Spreadsheets brought computing to the masses. They're easy to get started with, and you can get them to do pretty much anything, so they've become the de-facto way to program a computer. But there's a tradeoff —
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4/ Numbers can be hard to understand — visualisation can help. Like a spreadsheet, you can create nice charts and tables. But because Causal variables are a lot smarter than spreadsheet cells, zero configuration gets you a great output.
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5/ Once you've built your model, you probably want to share it. Causal lets you present it as an interactive dashboard. Viewers can play with your assumptions to understand different scenarios, without any chance of breaking anything. Here's an example:
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We're hiring! . If you know any software engineers interested in building tools for working with numbers/data, we'd love to chat to them :) . More information here:.
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Had an awesome time in Milan, Italy for our company off-site last week! . Between company strategy sessions, dinners on the water, exploring castles, and many competitive games of Settlers of Catan, it was truly a great week to be together as a team. We have a lot of exciting
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When working with data, you often need to understand how things change over time. Here's how Causal can help 👇. 1) Start by explicitly defining the time frame you're interested in:
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"Dimensions" are a pretty fundamental concept, and there's a storied history of attempts to incorporate them into number-crunching software. It beings in 1984 with a visionary spreadsheet app called Javelin.
🆕 Dimensions — apply the same formulas to multiple items, without any duplication. Example: if you have multiple products, a single formula can calculate the Profit of each, as well as the total Profit. Fewer formulas = fewer errors. See how it works:
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Join us for some live financial modelling!. We'll be building a financial model side-by-side in Excel and Causal to see where each app shines and falls down. It's going to be a lot of fun :).
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Check out what we've been working on over the last month:. 1/ You can now add comments to any visual or variable, letting you easily collaborate on models.
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Before you hire a finance person, *you* (the founder) are the finance person. Here are the finance metrics to track on your own:.
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In 1975, intangible assets represented 17% of assets of companies on the S&P 500. In 2018, they represented 84% of assets. Here’s how intangible assets changed the financial statements:.
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🏅 Model of the week: @POKTnetwork Economic Model. @AdamLiposky has built a model to show the economics of Pocket — a decentralized relay network that uses crypto-economics, cryptographic proofs, and pseudo-random selection algorithms. Check it out here:
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Last week, we were lucky to have @samdblond join our panel about B2B Pricing and RevOps. Sam is a revenue expert. He is currently a Partner @foundersfund and previously was the Chief Revenue Officer @brexHQ and VP, Sales @Zenefits. A 🧵 on some of his great insights:.
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🏅 Model of the week: Founder Break-Even Calculator. We worked with @tylertringas to re-build @earnestcapital's Founder Break-Even spreadsheet in Causal. It shows how much you'll need to raise + how fast you need to grow to break-even. Check it out here:
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Our dashboards have a fresh look 😎. What’s changed:.✅ A cleaner dashboard interface.✅ Enhanced commenting on charts and tables.✅ Descriptions to outline the contents of dashboards
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🆕 Dimensions — apply the same formulas to multiple items, without any duplication. Example: if you have multiple products, a single formula can calculate the Profit of each, as well as the total Profit. Fewer formulas = fewer errors. See how it works:
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Join us in 4 hours for a financial modelling live stream! . We'll be live on LinkedIn and Twitch, doing a head-to-head comparison between Excel and Causal, building out a financial model on-the-fly in each app and comparing the two. Register here:
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Over the past few weeks at Causal we've:. 1) Added a model inspector - this shows useful information about your models like variable dependencies, categories, and linked data sources
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📢 Introducing: The Causal Forum!. When you're trying to build complex models, you're often trying to solve problems that others have already tackled. That's why we launched the Causal Forum, to help share modelling knowledge amongst the Causal community:
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Remote companies are great. until you get to your finances. Multiple entities means multiple QBO/Xero exports, multiple spreadsheets, FX conversion, and more — just to figure out your burn!. To fix this, we just launched native multi-currency consolidation in Causal 🧵 (1/4)
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Today, 100s of companies ranging from seed-stage to post-IPO rely on Causal's platform to unlock their business potential 🚀. See how Causal can transform your business 👇
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Here's what we're working on over the coming weeks and months: Feedback very welcome — please comment on Notion or reply below :)
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It was great to share the stage with @merge_api and @tryramp to discuss how to do more with less in 2023. We discussed a variety of topics ranging from B2B trends, generative AI, GTM strategies, organizational focus, among others!. Watch the recording now 🚀
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New Product Update 🚀. We've overhauled our text box on dashboards! . With our new text box, users can now:. - Reference live variable values.- Mention people in the text box.- Add hyperlinks, ordered lists, bold/italic/underline similar to other text editors
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Excited to launch 2 new product features this week 🔥🚀. 1) Profit & Loss Wizard .2) Editable Tables . Read on to learn more about each 🧵.
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The Food Delivery Race. With numerous food options just fingertips away, food delivery services have made a big splash in the last decade. However, food delivery is a hyper-competitive space all fighting for market share. A 🧵diving into the 3 of the biggest delivery platforms
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Big congrats to our founders @taimurabdaal and @lukaskoebis for being mentioned in this year's @Forbes 30 under 30 list for European Technology 👏.
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A startup’s most important task: . Working on the right thing. The problem? It’s hard to know what to work on if you aren’t measuring success correctly. Here are the 17 metrics that SaaS startups should track and what they mean for your business:.
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We're actively hiring for roles across engineering, sales, and finance. 🎁 If you know anyone who'd be a good fit, please send them our way — we'll give you $2,000 if we end up hiring them!.
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You've probably seen solar power calculators before, but not one nearly as complete as this. Check the model:
I'm looking into using solar to power my home, but it's hard to determine if it's a good investment. So, I built a calculator to simulate cash flows from utility bill savings and other factors. It's showing the system is the equivalent to an investment w/ annual yield of 11%!
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Recurring revenue is the holy grail of revenue. You acquire a customer once, and they pay you forever. That is, unless those customers churn. Here’s everything you should know about churn (including the 3 kinds you should measure):.
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Money talks, but stories sell. Here is why focusing on storytelling will super-charge your FP&A function. Thread 🧵.
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Register now for this great event by leaders from @CausalHQ, @tryramp, and @merge_api that will take place tomorrow (6/13) at 12pm EST 🔥 . Topics that will be covered include: .- Building vs buying software .- Prioritizing company investments .- Generative AI .- B2B SaaS trends
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Migrating to Next.js improved loading times by 70% 🔥 S/O to @AndrewChurchiII, @JoshuaKGoldberg and @lukaskoebis for leading the way!.
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Join us for an interactive discussion to explore the complexities and challenges of B2B pricing next Wednesday (11/8) 🚀💰. Our panelists include: . @samdblond: partner @foundersfund & former Chief Revenue Officer @brexHQ . @taimurabdaal: CEO @CausalHQ . @Riya_78: CEO
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Excited to share that we have been awarded numerous badges from @G2dotcom Summer 2023 Report across FP&A, Budgeting & Planning, and Corporate Performance Management 🚀. Thank you to all of our customers, partners, and employees for pushing us to build the best business planning
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Take a look at what we've been adding to Causal this month:. 1/ Pie charts - you can now easily add pie charts to any model
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We are excited to be included in @G2dotcom's Best Accounting and Finance Software products 🚀. Many thanks to all of our customers and partners for inspiring and pushing us!. Also, a huge thank you to all our employees for consistently shipping product updates and providing
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🏅 Model of the week: Hiring Impact on Engineering Productivity. @CalebOntiveros has built a model to show the impact of engineering hiring plans on overall engineering productivity. Check it out:
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We are thrilled to share our newest integration with @puzzlefin 🚀. Puzzle users can directly pull their data into Causal and take advantage of the full power of Causal's business planning platform 🤝
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Down Rounds 101. In 2022, global venture capital investment dropped by 32% to $483 billion. This was caused by a combination of raising interest rates, profitability concerns, unclear exit opportunities, among others. We put together a simple explainer on down rounds
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🆕 Here's what's we've been busy adding to Causal over the last month:. 1) You can now change visual settings directly from spreadsheet view, without having to jump over to the visuals view, speeding up your visual editing
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Snowflake was founded in 2012 and went public in 2020 in the largest software IPO in history. As of this thread, it’s one of the most expensive software companies trading at 15.5x 2022 Revenue. Here are 5 metrics that explain why investors love Snowflake:.
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💡 We’re Causal, a financial modelling tool that makes business planning a breeze. We’ve partnered @withcompound on a workshop showing why applying the principles of modern business planning to personal finance can pay big dividends. Here's a sneak peek 👇 (thread 1/8).
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Pre-Series A companies are on the cusp of becoming Proper Businesses™. They’re trying to raise 💵, and investors are doing diligence via data rooms. 📈. But what should founders include in their data room?. We’ve assembled “The Minimum-Viable Data Room” to answer this question👇.
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But reality doesn't always fit into neat formulas, so just like Excel, you can override any cells as required. (Use sparingly!). And if you really want, you can even export your model to a beautifully formatted Excel file in 1 click. Detailed walkthrough:
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A year ago, it was easy for early-stage startups not to care about finance. Not anymore — runway matters again. To help, we've written The Ultimate Guide to Finance at Seed/Series A. What to care about, what to ignore + advice to navigate what's ahead. 👉
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Numbers are often generated using formulas. And Causal makes formulas easy —. A single formula forecasts $TSLA's revenue between 3 products, across 4 geographies, over 36 months. 1 formula in Causal = 100 formulas in Excel. (2/4)
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Watch @Taimurabdaal create a financial model in Causal with easy-to-read formulas that your whole team can get behind.
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If you're spending money on Facebook ads, these benchmarks compiled by @2michaeltaylor can help you understand what to expect.
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Financial forecasting is hard as is. Forecasting during volatile times is even harder. A 🧵on best practices for forecasting during volatile times👇.
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Check out our Xero integration! It keeps your financial model in sync with your historical accounting data.
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🏅 Model of the week: SaaS model in 15min. @Alexoppenheimer has built a SaaS model from scratch in 15min!. Part 1: .
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What early-stage founders need to know about unit economics by funding round:.
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🏅 Model(s) of the week: Causal Startup Suite. We've put together a collection of customisable models to help you run your company. Forecast your runway, track your KPIs, understand your funnel, and calculate compensation for new hires. Check it out here:
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2/ We've added 100s of new data sources through our integration with This means you can now pull in live data from sources like Salesforce, NetSuite, Hubspot, and more, in just a few clicks.
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2/ We've pulled together a list of every formula you can use in Causal, which you can find in your models under Help -> Functions
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Step 1: Pick a wizard — . This will generate a custom financial model from your data, based on our best practices from working with 100s of startups
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Happy New Year! Excited for what's ahead in 2024 🚀. We have many exciting updates and features planned this year to 100x business planning 👀
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Livestream with Compound on the Importance of Personal and Business Planning
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There are thousands of Twitter accounts that talk about finance. We’ve filtered through a bunch of them to find the best accounts for FP&A teams. Here are 6 high-signal creators that will help you grow your business:.
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If you need to build a financial model, we'd love to help. Try Causal out at and feel free to DM us if you have any questions!.
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How do you decide how many people to hire for your startup?. In 2021 it didn’t matter. Your goal was growth at all costs. But today, every expense is critiqued (including headcount). Here’s why you should follow a revenue-based hiring model:.
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🏅 Model of the week: Tesla 3-Statement Model. @Alexoppenheimer and @fvgriss have built a model that uses three years of historical financials to project forward all relevant financial metrics for Tesla. Check it out:
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Join us in 15 minutes for a financial modelling live stream! . We'll be live on LinkedIn and Twitch. Learn about how to build a rolling forecast in Causal and how to connect your financial model to live data sources. Register here:
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Excited to share a bunch of new features we have released recently to make the job of finance professionals easier . A 🧵on ways we have made collaboration better for finance professionals and organizations 👇.
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Step 3: Get your custom financial model out-of-the-box, with runway and cash forecasts. See a breakdown of your revenue, expenses, and burn over time, and drill down into the underlying transactions that make up each number
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The Modern Finance Stack 📣. Join leaders from @CausalHQ, @puzzlefin, @deel, and @mercury on how startups and SMBs can supercharge their finance function 🚀. Register below 👇.
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Hear how @Stuart_Delivery was able to streamline their business planning needs using Causal 📊. With Causal, Stuart no longer needs to struggle with spreadsheets, wrangle CSVs, and dig through outdated files. Instead, they have a central source of truth for their business goals
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Whether you want to listen to Taylor Swift, Bad Bunny, or The Beatles, @SpotifyUSA and @AppleMusic have you covered. Over the last decade, streaming has allowed us to have every artist and song available at our fingertips. A 🧵about these 2 streaming powerhouses👇.
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If you want an overview of your model, our formula view gives you just that —. See every formula in your model laid out in a single view. Use it to understand the model's inner workings and check for errors. (3/4)
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@jburkejburke @airtable working on an Airtable block + data source ATM. would love to learn a bit about your use-case to make sure that we accommodate it — could you drop me a DM / email taimur@causal.app pls? Thanks!.
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Join @hkimia of @tryramp, @shensi_ of @merge_api, and @taimurabdaal of @CausalHQ for a fun and informative discussion on how to do more with less in 2023 🚀 . We will be covering a variety of topics, such as building vs buying, best practices for prioritizing investments,
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Javelin's and Improv have seen a few spiritual successors since. Causal is one of them: a modern re-thinking of the same concepts — named objects, dimensions, and more. Maybe it'll catch on this time!.
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