Cassius Kiani
@CassiusKiani
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✢ Sell. Design. Build. ○ Founder. Researcher. □ Alumni @SouthPKCommons.
United Kingdom
Joined June 2010
RT @CassiusKiani: McDonald’s, KFC, and Wendy’s all use red and yellow in their logos. It’s not random. This ONE design trick literally ma…
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McDonald’s, KFC, and Wendy’s all use red and yellow in their logos. It’s not random. This ONE design trick literally makes you HUNGRIER. This is how fast food brands use science to manipulate your brain:
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Red and yellow also speed up your eating. Fast food chains don’t want you lingering. They want: - Fast service - High table turnover - More customers per hour It’s “fast food” for a reason.
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Every fast food brand knows the power of red & yellow: - McDonald’s - KFC - Burger King - Wendy’s Even Coca-Cola and Doritos use red and yellow to trigger cravings. Coincidence? Nope. But here’s where it gets even crazier:
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The "impulse buy" effect: • Red and yellow create urgency. • Your brain links them to quick, rewarding decisions. • Fast food chains use this to make you buy more, faster. It’s why their ads, menus, and interiors all match the colors. Now look around..
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Colors affect your brain more than you realize. • Red = Energy, Urgency, Hunger • Yellow = Happiness, Warmth, Speed • Together, they trigger appetite & action. That’s why fast food chains LOVE them. But it’s not just about making you hungry…
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If you enjoyed this, then follow me @cassiuskiani for insights on how to design products and ventures. Please also jump back to the top and repost the first post if you found this useful.
The systems thinking guy is a genius. His unique approach to solving problems transformed the U.S Government, WHO, and General Electric. As a designer, I've helped hundreds of business using his methods. Here’s his framework to fix any problem:
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