Campus Sonar
@CampusSonar
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Campus Sonar partners with higher ed campuses and associations, empowering leaders with insights and data to align their strategies with campus goals.
Madison, WI and Remote
Joined August 2017
We debuted our inaugural social intelligence report last week about rebuilding public trust in higher ed. It examines the public perception of the value of higher education and includes guidance and recommendations for how to rebuild trust on your campus.
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In a @chronicle report, @lizgross144 shared that online data is a gold mine to help fundraising teams reach & elevate alumni toward the lower & middle sections of the giving pyramid. Social intelligence can support this work:
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🌟 Alumni are your campus's greatest champions! Cultivating strong relationships with them inspires future students and enhances student experiences. @WestVirginiaU and @UVU are using #SocialIntelligence to strengthen their brands. #AlumniEngagement
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Research shows that HBCUs over perform in outcomes, but continue to be underfunded. We used #SocialIntelligence insights to understand how they can leverage alumni stories to increase public relations and marketing efforts. #HBCUExcellence #AlumniSuccess
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Engaging stakeholders is key to a vibrant campus community! 🌟 Understand their experiences from prospect to graduate to harness insights that enhance every aspect of their journey. #StakeholderEngagement #HigherEd #SocialIntelligence #StudentExperience
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Data from online conversations can produce insights and action plans for multi-generational engagement in support of admissions and advancement goals. How? Using social intelligence. Learn more in tomorrow's webinar.
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Tuesday, January 28 at 11:00 a.m. CT Leverage social intelligence to engage a multi-generational audience. We'll share how campus partners use the insights to better understand the feelings and attitudes of their admissions, donor, & alumni audiences.
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Social intelligence can strengthen your relationships with admissions, donor, and alumni audiences. @lizgross144 and @kelseyk share strategies to: - Maintain relevance - Increase engagement - Serve diverse needs Sign up to attend!
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There's a lot of distrust and uncertainty right now in #HigherEd. Tackle the things you can control. Our social intelligence research provides insight into general perceptions about higher ed and strategies to rebuild trust with campus stakeholders.
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To engage your audience, you need to listen to them. You can't expect them to fit into your priorities if you don't understand theirs. That's where social intelligence fits in. Attend our webinar to hear how other campuses use it to inform their strategy.
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If you're using focus groups and surveys to understand your audience, shift to social intelligence. Its timely, unfiltered insight that you can use to inform strategic decisions and grow the capability and impact of your teams.
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Your audience wants authenticity. Leverage your always-on focus group to cultivate trust and inform human-centric strategies. Social intelligence supports stakeholder engagement from enrollment to student success and retention through to advancement.
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A new year is a great time to evaluate and prioritize your resources so you can optimize campus strengths and achieve your goals. Social intelligence provides timely and unfiltered insight through valuable, relevant environmental and market scanning.
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Does your campus need to: - Understand how it's perceived? - Better align with the marketplace? - Capitalize on differentiators? Social intelligence supports your efforts to refine your brand positioning and enhance your strategy. Find out how:
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It's been a year for higher ed. We're taking some time at the end of the year to rest and reset and prepare for the year ahead. We hope you're able to do the same. Wishing you time to reconnect with your family and friends, and take space for yourself. 💙💚
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In a @chronicle report, @lizgross144 shared that online data is a gold mine to help fundraising teams reach & elevate alumni toward the lower & middle sections of the giving pyramid. Social intelligence can support this work:
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Your audience is 3️⃣ times more likely to choose your institution over your competitors when they trust you can deliver what you promise. Our social intelligence research uncovered four key ways to rebuild trust in your campus.
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Use social intelligence for your strategic plan to learn from community conversations and assess market trends to continually refine, inform, and align your program development, student success initiatives, and alumni or donor engagement.
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Use social intelligence for stakeholder engagement to: - Discover unfiltered student, prospect, & alumni insights - Inform authentic engagement that supports conversion to enrollment / donation - Learn community-defined strengths & opportunities
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“Our partnership with Campus Sonar provides us the data needed to make decisions that make a difference.” - Matt Serrao, Associate VP Marketing, Utah Valley University UVU is meeting their goal of aligning brand measurement with the President's vision.
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📉 Public trust in #HigherEd is at an all-time low, but it's time for change. Our actionable strategies for rebuilding trust use transparency, reliability, capability, & humanity to align with stakeholders and reclaim relevance. #SocialIntelligence
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