Campaign Asia
@CampaignAsia
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The voice of the media, marketing and advertising community in Asia-Pacific.
HK, SG, China, Japan
Joined March 2009
Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!
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A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
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Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability.
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MediaWorks — the only industry‑wide media training platform in Asia‑Pacific — is returning with a new, impactful 3‑day programme in Bangkok from 12-14 May! Register your interest:
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#CreativeMinds Kartik Smetacek Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory
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Campaign Asia-Pacific launches the PR Awards Asia-Pacific 2025, with entries due by April 8. Submissions must cover work from January 2024 to April 2025.
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Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline and can rattle off classic Timberland ad lines from memory. Meet the chief creative officer at L&K Saatchi & Saatchi India.
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Your weekly recap on moves & wins: Stay ahead of the curve with Campaign's concise roundup, featuring the week's biggest moves from Havas, Warner Bros Discovery, Dentsu, VaynerMedia, and more industry leaders.
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Created by MullenLowe UK the campaign is set to run across 10 markets including India, the Philippines, and Vietnam. @MullenLoweLDN
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The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices. #Meta
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Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising. @amazon
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Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3. @wwsaatchi
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With the #brandsafety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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We are excited to announce that entries are now open for the 24th PR Awards Asia-Pacific! The Awards recognise the most groundbreaking & successful campaigns, individuals & companies in the communications industry in APAC. Don’t miss your chance to shine:
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In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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Warner Bros Discovery appoints Special to launch Max in Australia. Special won the creative AOR following a competitive pitch.
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Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
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Join Campaign China Summit to connect with industry leaders and explore vital trends in overseas marketing: George Feng, CEO of Mukzin: How culture drives international trust. Johnny Zhu, VP at ECOVACS: Strategies for lasting global brand success. RSVP:
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While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
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TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
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In an exclusive interview, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
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