Cameron LiButti
@CamLiButti
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Helping local business owners scale and build 7-8 figure businesss | Worked with 100+ local business | Founder @
Chicago, IL
Joined April 2023
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Good marketers sell products; great marketers build relationships; let me explain…
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My first digital marketing job was for a Dental Office.
In three months, I tripled the number of calls they were getting.
The method I used is so simple you won't believe how I did it:
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143
If I can reduce my client’s anxiety about where they should be spending their marketing dollars, I’ve won.
Many small business owners are frustrated, tired, and just done throwing crap at the wall to see what sticks.
I step in, calm everything down, and provide a path forward.
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If you can do focused work for 4hrs a day, you can dominate your competition.
The bar is low, but few will do it.
1
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117
As long as you don't give up, you aren't failing; you are learning.
3
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Reminder…
People don't buy services; they buy solutions.
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This Is How You Align Your Digital Presence with Your Business Goals…
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Reminder…
People don't buy services; they buy solutions.
10
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101
If you’re using digital marketing for your business, read this…
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101
If you can do focused work for 4hrs a day, you can dominate your competition.
The bar is low, but few will do it.
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17
99
As long as you don't give up, you aren't failing; you are learning.
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22 Sentences that
22 Sentences that will improve your marketing in less than 2 minutes:
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Don’t wake up at 5AM just because a guru says you should.
It’s your life, find your own path, and do what works for you.
Life is too short to spend it copying random people online.
5
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96
Before hiring a digital marketer, read this:
Digital marketing, once an optional channel for brand building, has transformed into the lifeblood of modern businesses.
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15
91
90% of marketing is understanding how to speak to your audience.
Simple, but not easy.
1
17
91
Hang around with people who have more experience than you.
Hang around with people who are more analytical than you.
Hang around with people who are more creative than you.
And watch how quickly your business will improve.
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89
There are advantages to being an introvert that no one talks about.
From one introvert to another, let me show you why introversion is a digital marketing superpower:
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A brand that sells a product can earn profits,
But a brand that sells a story leaves behind a lasting legacy.
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Two philosophies I live by…
Don’t take advice from gurus selling quick fixes.
Don’t give advice to people without understanding their unique needs.
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Let Me Explain How 'Renting' Your Digital Marketing WILL Cost Your Business More Than Money…
8
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84
If you can do focused work for 4hrs a day, you can dominate your competition.
The bar is low, but few will do it.
1
21
86
The first rule of SEO:
Never build links until you've created a marketing strategy and quality content.
2
11
86
A brand that sells a product can earn profits,
But a brand that sells a story leaves behind a lasting legacy.
1
18
83
Stop chasing clicks and views, instead you should optimize for…
3
10
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Stop calling it a sales pitch.
Start calling it a value proposition.
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The goal is not to have a fancy website.
The goal is to have an effective digital presence.
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10
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Don’t hire someone who’s an expert at what they do.
Hire someone who’s…
Honest
Transparent
and an Expert
"Skills can be taught. Character you either have or you don't have."
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The Power of An Authentic Brand That No One Talks About:
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Building trust is easier when you do honest marketing.
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The more jargon you use, the less connection you make with potential clients.
Speak simply
Speak clearly
Speak directly
Speak genuinely
Don't try to impress anyone with your depth of knowledge.
Communicate your expertise in a way that is relatable and understandable.
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Frustration happens when your business isn’t in sync with your marketing strategies.
1
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73
Digital Marketing 101:
Adaptability
Clear Branding
Personalization
Clear Objectives
Engaging Content
Customer-Centric
Targeted Audience
Data-Driven Decision
Continuous Testing and Optimization
Whoever does the above fastest wins.
"Speed kills," as my football coach would say.
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14
67
90% of marketing is understanding how to speak to your audience.
Simple, but not easy.
3
14
72
Follow thought leaders, not gurus; here’s how to know the difference…
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As a small business owner, you don’t need to be an expert at everything.
You need to be an expert at leveraging external resources.
Focus on what you do best and delegate the rest.
Your business will be stronger for it.
1
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67
Branding is crucial to success.
Most businesses' product isn't unique, but their brand is.
2
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Don’t hire any marketer who won’t be transparent with you.
1
9
71
Advice for beginner marketers.
Stay curious
Embrace data
Never stop learning
Know your audience
Understand your product
These are your stepping stones to success.
Marketing is as much an art as a science; embrace both.
2
14
73
It’s impossible to have real growth when you have a rented online presence.
1
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“I’ll improve my marketing tomorrow.”
But guess what? Tomorrow never comes.
By definition, it can’t.
Start today. Not tomorrow.
0
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If you like freedom, you’ll love digital asset ownership.
0
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You weren't born for mediocre results but to make a meaningful impact on the world.
3
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68
A brand that sells a product can earn profits,
But a brand that sells a story leaves behind a lasting legacy.
2
14
67
Beginners call it luck.
Amateurs call it effort.
Professionals call it strategy.
2
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67
Good marketers sell products.
Great marketers create relationships.
1
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69
Almost everyone who comes to me is selling a service.
People don't buy services; they buy results.
Don't sell them promises; sell them performance.
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Weak marketing optimizes for clicks.
Strong marketing optimizes for conversions.
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The best way to improve client relationships is to listen.
3
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How to be a successful marketer:
Stop:
Believing in quick fixes.
Ignoring customer needs.
Chasing vanity metrics.
Overcomplicating.
Start:
Creating value.
Listening to feedback.
Tracking meaningful KPIs.
Keeping it simple.
2
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65
90% of marketing is understanding how to speak to your audience.
Simple, but not easy.
2
11
63
You suffer more by underthinking your marketing strategy than overthinking it.
1
6
64
I used to think it was about the loudest voice.
I’ve come to realize it’s about the most valuable message.
3
9
61
Advice for beginner marketers.
Stay curious
Embrace data
Never stop learning
Know your audience
Understand your product
These are your stepping stones to success.
Marketing is as much an art as a science; embrace both.
2
8
60
To learn how to develop sustainable lead generation, read this:
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The best way to improve client relationships is to listen.
4
14
62
Being an ethical marketer is simple:
Focus on value and never compromise on integrity.
2
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63
Reminder…
People don't buy services; they buy solutions.
3
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62
The best marketing strategies are really just common sense in disguise.
2
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60
How to be a respected marketer:
Stop:
Selling services people don’t need
Keeping clients in the dark
Promising overnight success
Ignoring the long-term view
Start:
Being transparent with clients
Educating them as you go
Focusing on sustainable growth
Learning and improving
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Busy doesn't imply growth.
Simplify your schedule.
Jargon doesn't imply understanding.
Simplify your language.
Complexity doesn't imply efficiency.
Simplify your systems.
1
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63
You start progressing when you realize that 'more marketing channels' doesn't equal 'better results.’
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The business owner who prioritizes digital marketing as part of their strategy has more success than the person who follows trends blindly.
I said what I said.
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59
Ignoring the lure of quick fixes is one of the purest acts of modern rebellion a business owner can make nowadays.
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In today’s age, do you think a business can grow without online visibility?
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The goal is not just online presence.
The goal is and always has been, effective online presence.
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SEO knowledge can be nurtured
Web development skills can be improved
Your online presence can get stronger
Digital marketing can be mastered
Your business can get more successful
As long as you are committed, it's never too late
You can always learn
You can always grow
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In today's business world, is a website necessary for every business to succeed?
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I used to think it was all about rankings.
I've come to realize it's about providing value and sustainable results.
2
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57
Business frustration is guaranteed to happen when you're not in sync with your marketing strategy.
1
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56
Marketing is a skill that’s never going away.
The industry will change, but it will always be needed.
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Prediction…
The future of digital marketing is:
1. AI-driven analytics
2. Hyper-personalization
3. Voice search optimization
4. Ethical marketing practices
4
11
55
The goal is not just online presence.
The goal is and always has been, effective online presence.
0
12
57
A brand that sells a product can earn profits,
But a brand that sells a story leaves behind a lasting legacy.
3
11
57
People think SEO is about manipulation when in reality it's about helping users find what they need.
3
8
54
You Will Never Mastering Customer Engagement Without This ONE thing:
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9
56
You suffer more by underthinking your marketing strategy than overthinking it.
4
6
53
Advice for beginner marketers.
Stay curious
Embrace data
Never stop learning
Know your audience
Understand your product
These are your stepping stones to success.
Marketing is as much an art as a science; embrace both.
0
9
55
As an introvert, I spent a lot of time in solitude.
- Reading
- Daydreaming
- Exploring my own thoughts
I felt like I didn't quite fit in with other kids.
Now, I realize this made me:
- Insightful
- Empathetic
- Uniquely focused
Which makes me a machine in business.
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6
54
I don’t know who needs to hear this, but…
Marketing doesn’t have to be deceptive. weren’t born to be deceptive.
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10
52
The future of marketing is…
Personalization
AI-driven strategies
Voice search optimization
Sustainable SEO
1
13
53
Branding is crucial to success.
Most businesses' product isn't unique, but their brand is.
0
8
51
Business frustration is guaranteed to happen when you're not in sync with your marketing strategy.
0
4
53
Advice for beginner marketers.
Stay curious
Embrace data
Never stop learning
Know your audience
Understand your product
These are your stepping stones to success.
Marketing is as much an art as a science; embrace both.
2
9
52
Stop wasting hours researching platforms:
Theme - GeneratePress
Domain - Namecheap
KW Research - Ahrefs
Website - WordPress
Analysis - GA & GSC
Hosting - BigScoots
Planning - Trello
SEO - Yoast
(Bookmark for later)
1
12
51
Tough truth...
Most business owners don't actually want to understand SEO.
Instead, they want to hire someone with a marketing strategy to get the results.
3
7
52
A brand that sells a product can earn profits,
But a brand that sells a story leaves behind a lasting legacy.
4
9
51
Branding is crucial to success.
Most businesses' product isn't unique, but their brand is.
3
12
51
Branding is crucial to success.
Most businesses' product isn't unique, but their brand is.
5
11
54
There is a reason they say,
“The best place to hide a dead body is page 2 of Google search results.”
91% of searchers do not go past page 1
Over 50% do not go past the first 3 results on page 1
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49
We’re all marketers.
Some use marketing to manipulate, while others use it to create value.
9
10
51
You start progressing when you realize that 'more marketing channels' doesn't always equal 'better results.’
2
5
50
We’re all marketers.
Some use marketing to manipulate, while others use it to create value.
2
8
52