"You can eat EXPOSURE! Without exposure, you might never eat! So just get EXPOSURE!" @LailaMacharia #CTA101 Watch the FULL series here -

"Growth comes from doing what’s uncomfortable. The quickest way to success is taking on the things others ignore or avoid. Where no one wants to go, that’s where you grow." Kenneth Mbae @CentumRE @CentumPLC #CTA101 Watch the FULL series here -

In 2013, @LOrealParisUSA acquired the health and beauty division of Kenya's Interconsumer Products Limited, known for its flagship brand Nice & Lovely. This acquisition marked a significant milestone in the African beauty industry, highlighting the continent's growing market potential. The deal was facilitated by Patricia Ithau HSC, then Managing Director of L'Oréal East Africa, who played a pivotal role in the negotiations. The founder of Interconsumer Products, Paul Kinuthia, began his entrepreneurial journey in 1995, selling eye pencils to salons in Nairobi. Through perseverance and keen market insight, he expanded his product line to include shampoos and other beauty products, eventually building a successful enterprise that attracted the attention of the global cosmetics giant. #cta101 @patriciaithau Watch the FULL episode here -

Overcoming 'Mum Guilt': @patriciaithau's Path to Balancing Career and Family #CTA101 Patricia Ithau candidly discusses the 'mum guilt' she experienced during a three-year international assignment, recalling moments when her young children felt her absence deeply. For instance, her older daughter once packed her clothes into her father's luggage, intending to accompany him, believing she needed to care for him since the family had 'abandoned' him. Such incidents intensified Patricia's 'mum guilt,' making her question her decisions and their impact on her children. To manage this guilt, Patricia emphasizes the importance of understanding the purpose behind one's choices. She advises women to ensure that their actions align with their goals and to remind themselves of the greater good these decisions serve. Reflecting on her journey, Patricia acknowledges that while those years were fraught with emotional challenges, they also offered invaluable experiences that contributed to her personal and professional growth. Moreover, her path paved the way for other women in similar situations, demonstrating that with clear intentions and support, it's possible to harmonize career ambitions with family responsibilities. Watch the FULL series here -

RT @EkwenyeD: Richie of @CTA101 doesn't know what his CTA on leadership has done to me . Keep doing what you're doing man . Respect 🙌. mast…

"I learned the power of a smile and the power of tone. I never shout when I’m angry. The angrier I am, the quieter I get. If I’m very quiet, you’re in trouble—run! People expect yelling, but speaking softly when upset drives the message home. Try it. In a room full of noise, lower your voice, and watch how everyone stops to listen." – @patriciaithau #cta101 Watch the FULL series here -

"People do not want to work with people they don't get along with. I don't care how brilliant or good you are. If you have a terrible, testy, negative personality that sucks the energy out of others, at some point people are going to say, 'You know what? I don't need this.'" – @patriciaithau #cta101 Watch the FULL series here -

Overcoming Bias: @patriciaithau's Journey with Unilever @patriciaithau's story highlights how biases can impact professional opportunities, especially for women. In 1989, she was one of the final candidates for Unilever's competitive management trainee program. Out of the nine selected, she was the only woman. However, during the selection process, a female marketing manager on the panel tried to veto her recruitment, questioning how someone like Patricia—who had previously been crowned Miss Kenya—could fit into a corporate role. This manager, influenced by stereotypes, saw Patricia's background as a liability, assuming that beauty pageant winners were unfit for serious leadership. Fortunately, the other interviewers rejected this bias, choosing Patricia based on merit. Patricia later learned about this incident years afterward at a reunion, but by then, she had far surpassed expectations, achieving executive success that the very person who doubted her never reached. Reflecting on the experience, Patricia underscores the danger of imposing personal biases on others. She emphasizes that biases, whether based on race, gender, or perceived stereotypes, stem from a misplaced sense of superiority and can hinder progress and fairness. Her story is a powerful reminder to evaluate others based on their capabilities, not unfounded judgments. #cta101 Watch the FULL series here -

Post-colonial parents often believed that success for their children lay in mastering the language and customs of the colonial powers. For many, this meant prioritizing English over their native languages, seeing it as the key to upward mobility and opportunity. @patriciaithau shares how her parents, like many others, raised their children speaking English at home because they saw it as a way of “moving on up.” Schools like Loretto Convent, where her mother studied, were viewed as the best institutions, reinforcing the idea that traditional languages and customs were less valuable. Swahili was barely included in the curriculum at the time, and vernacular languages like Meru were only revisited later in life. It wasn’t until Patricia and her siblings made an effort to relearn their heritage that they grew comfortable with Meru, though it came with challenges at first. Her story shows the complex legacy of post-colonial identity, where parents' hopes for their children often clashed with the need to preserve their cultural roots. #cta101 Watch the FULL series here -

Watch the FULL series here -

RT @FrankoRover: One of the things everyone needs to watch is the Playhouse @CTA101 with Ken Mbae. The guy is the CEO of Centum Real Estate…

RT @OakSpecialFund: Umejilipa? Yes, that's the question I want you to reflect on today. Too often, we work tirelessly only to pay everyone…

"If your family is okay, your work and leadership will be fine. If your family is not okay, your leadership will be wobbly, and in time, it will show." - Ken Mbae MD, @CentumRE #CTA101 Watch the FULL series here -

RT @FrankoRover: @CTA101 should not be free! Govt needs to include a tax component to pay @astarthelight

RT @FrankoRover: Watching Ken Mbae's story on @CTA101 with @astarthelight. This will be one of the most impactful CTAs--I can feel it

Watch the ongoing series here -

Secrets of Nairobi’s Car Parks: Where Hustlers Become Tycoons Nairobi’s car parks are more than just spaces for vehicles—they’re the hidden powerhouses where business deals are made, networks are built, and fortunes quietly take shape. Behind the ordinary hustle of parking attendants and mechanics lies a thriving ecosystem teeming with opportunity, trust, and influence. From high-flying executives dashing to meetings to entrepreneurs quietly building their empires, these parking lots are the silent boardrooms of the city’s business elite. Here, trust is currency, and connections made in passing can turn into life-changing ventures. If you want to understand how Nairobi’s economy truly moves, look no further than its car parks—where ambition meets opportunity in the most unexpected ways. #cta101 The Play House feat. Kenneth Mbae Watch the ongoing series here -

Watch the FULL series here -