CARU | Children's Advertising Review Unit
@CARUAdReview
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Self-Regulatory program promotes responsible ads to kids. First @FTC approved COPPA Safe Harbor, providing guidance on privacy & data collection in kid space.
New York
Joined September 2009
Every month, the Children’s Corner newsletter delivers the latest updates on child-focused legal and self-regulatory developments straight to your inbox. Subscribe now:
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The Children's Advertising Review Unit (CARU) is currently hosting its first Supporters Meeting of 2025, featuring updates on CARU’s policies, KOSA, and AI content labeling, and an open discussion on trust and safety concerns. Become a CARU Supporter:
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CARU’s pre-screening services help businesses spot and correct potential advertising and privacy issues early, ensuring alignment with COPPA, FTC laws, and truth-in-advertising principles. Learn more:
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The @FTC has finalized changes to the Children’s Online Privacy Protection Act (COPPA) Rule, limiting how companies can monetize kids’ data. Stay tuned for further analysis from CARU, the first FTC-approved COPPA Safe Harbor. Read:
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Developers, are you making sure your apps are compliant with children’s data privacy laws? Our blog outlines what you need to know to ensure your apps respect children’s privacy under COPPA guidelines. Read:
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BBB National Programs’ Children’s Advertising Review Unit monitors child-directed media to ensure compliance with its advertising guidelines, seeking voluntary cooperation of companies. Learn more about the CARU Advertising Guidelines:
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Children’s Advertising Review Unit Recommends JustPlay Discontinue or Modify Daisy the Yoga Goat Claims Read the case decision summary: #CaseDecision #AdLaw #SelfRegulation
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RT @BBB_NtlPrograms: “What is the message that you’re sending to young children?” -BBB National Programs’ Dona Fraser in response to make…
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Every month, BBB National Programs’ Children’s Advertising Review Unit (CARU) and Children’ Food & Beverage Advertising Initiative (CFBAI) share the latest developments impacting the children’s space. Subscribe to receive this newsletter in your inbox:
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The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary program where participating commit to either not advertisng foods or beverages to children at all or advertising only products that meet nutrition standards. Learn more:
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With the holidays approaching, it’s important to be mindful of best practices for keeping yourself and family safe when purchasing cell phones and connected toys. Get guidance as well as a list of general safety tips for a child new to cell phone usage:
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CARU is the first and longest-running COPPA Safe Harbor Program in the U.S., offering certifications that protect businesses from enforcement actions by the Federal Trade Commission solely as it relates to COPPA violations. Learn more:
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In a recent webinar, we demonstrated the attention required for the deployment of a QR code. Imagine the complexity of an entire campaign. CARU’s pre-screening services can help you navigate these challenges by addressing issues before ads go live:
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CARU’s Advertising Guidelines help marketers create content that is truthful, fair, and appropriate for children. They cover areas such as in-app advertising, influencer marketing, and the importance of diversity and inclusion. Access the guidelines:
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Want to stay up-to-date on key issues impacting children’s safety and well-being? Children's Corner delivers monthly updates on legal and regulatory news, program initiatives, and the latest research. Subscribe now:
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RT @BBB_NtlPrograms: In this blog by Rukiya Bonner, @CARUAdReview, learn valuable tips to help you make informed decisions and protect your…
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RT @BBB_NtlPrograms: The FTC's new Youville initiative provides education and resources to help kids navigate the digital world safely and…
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On Universal Children's Day, we celebrate the rights and well-being of children across the world. CARU and its Supporters will continue to advocate for safe, fair, and responsible practices that protect the next generation. Learn more about CARU’s impact:
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CARU Supporters have the opportunity to discuss challenges with CARU and other like minded brands, staying ahead of legal developments and proactively strengthening child-directed marketing and privacy practices. Learn more and get involved:
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RT @BBB_NtlPrograms: [Starting Soon] There’s still time to register to attend today’s webinar on the important considerations when operatin…
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