How can businesses make a stronger case for brand investment?. At the Brand Finance Global 500 2025 launch in Davos, this question sparked a dynamic conversation among leaders from marketing, finance, and sustainability. While brand value accounts for a fifth of the total.

Read Mike’s full insights here: 

The top drivers of #CEO reputation in 2025 reflect a clear and significant shift toward purpose-driven leadership. Find out why in the Brand Guardianship Index 2025 report: Here are the top ten Brand Guardians:.1. Satya Nadella - @Microsoft .2. Tim Cook -

Top of the tower: for the second year running, @eAndGroup chief @hdowidar is the highest-ranked telecommunications CEO in the Brand Guardianship Index 2025. From soft drinks to semiconductors, see which brand guardians rose to the top of their sectors:

Anecdotally, we discuss #CEO decisions, politics, and impact more than any other time in history. But what does the data tell us?. It might surprise you. The Brand Guardianship Index 2025 is the annual ranking of the world’s best CEOs based on perceptions. @elonmusk has soared

@elonmusk breaks into the Top 10 CEOs in the 2025 Brand Guardianship Index, and @FortuneMagazine has the early look. Brand Finance valuation director Annie Brown explains how the divisive chief executive of @Tesla, @X, and @SpaceX ascended to the 6th spot just two years after he.

Happy Lunar New Year! All the best for the upcoming year. 🎊🐍

How does #Türkiye use Soft Power to shape its global influence?. At the Global Soft Power Summit 2024, @nurozkanerbay, The Coordinator of Türkiye Nation Branding Office, Directorate of Communications, Presidency of the Republic of Türkiye (@BrandTurkiye), shared Turkiye’s

Differentiation is how African countries can realise the full opportunity of their growing tourism industry. AT the Global Soft Power Summit 2024, @ThebeIkalafeng, Chairman of @brandafrica, explained that while countries like Rwanda and South Africa showcase tourism’s economic

This week, Brand Finance unveiled its annual report of the world’s most valuable and strongest #ITServices brands in #Davos. @Accenture remains the most valuable IT services brand ($41.5 billion) for the 7th year in a row and is now also the strongest brand in the sector with a

The global hospital sector is more competitive than ever, with top institutions vying to attract talent, patients, and research partnerships. Our Annual Global Top 250 Hospitals 2025 report launches on 30th January and explores what drives healthcare professionals to work for

Read Global Top 250 Hospitals 2024 -

China’s response to President Trump’s protectionist trade policy has been a bold embrace of globalization—treating foreign investors on par with domestic companies, promoting its homegrown brands on the global stage, and inviting overseas tourists. On day two at the World

Brand Finance teamed up with the award-winning director of Copa 71 to explore inclusivity in leadership onstage from the Tata Consultancy Services Session Room at Davos. Annie Brown, Brand Finance Valuation Director, presented a first look at the annual Brand Guardianship

Brand Finance Chairman and Chief Executive Officer, @davidhaighbrand, hosted an insightful panel on "How to Grow a Global Brand" at the World Economic Forum in #Davos. He was joined by a panel of global branding experts:. - @hdowidar, Chief Executive Officer, @eAndUAE,.-

Yesterday, Brand Finance launched the latest Global 500 ranking of the world’s most valuable and strongest brands at #Davos. Discover some key highlights from the top 100 below. @Apple, @Microsoft, and @Google retain their positions as the top three brands, while eight of the

The Brand Finance launch of the Global 500 Most Valuable Brands in the world was a hot ticket at Davos – delegates overspilled to fill a second room where they listened to a livestream of the presentation. Presenting from the Infosys Lounge, Brand Finance Chief Commercial