Boucheron
@Boucheron
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Created in 1858, Boucheron is the first of the great contemporary jewelers to open a boutique on Place Vendôme.
Paris
Joined May 2009
UNTAMED NATURE, a new Histoire de Style collection as a living encyclopedia of High Jewelry. Chardon, Carduus acanthoides.Necklace paved with diamonds, in white gold. 1,110 hours of work. #Boucheron #HighJewerly #UntamedNature
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We are very happy to welcome Mina as our new Japan ambassador. Mina's unique style and audacity perfectly embody the spirit of Boucheron. #Boucheron #Mina #TWICE
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Discover a world that knows no bounds, where Quatre creations float freely and are accumulated in new ways. Let your style take flight this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders #Mina
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Stay true to yourself. Mina, our new Japan brand ambassador, and the Quatre collection have quite sAme values in common: audacity and singularity. #Boucheron #Mina #TWICE
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Boucheron creations allow you to express your singularity. Mina, our new Japan ambassador also shares this motto of individuality. Raised in Japan, she moved to Korea at a very young age to pursue her dreams. #Boucheron #Mina #TWICE .
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Quatre is 20. We are thrilled to see K-Pop star Mark Lee wear this iconic collection on the cover of Cosmopolitain Korea for their June issue. #Quatreis20 #Boucheron #CosmopolitanKorea #MarkLee
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A new Boucheron chapter unfolds as CEO Hélène Poulit-Duquesne inaugurates the Maison's presence in the U.S. market, joined by Creative Director Claire Choisne, Japan Ambassador Mina, and notable attendees. #BoucheronInAmerica #NewYork #Boucheron
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For Quatre's 20th anniversary, Boucheron global brand ambassador Xiao Zhan is back with a new chapter of our 'Icons' campaign. The Quatre Classique collection is unveiled in a new look, offering unlimited possibilities to mix and match.
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Listen to the sounds of nature in the blue glacier of Iceland. Enjoy Boucheron’s Carte Blanche, Or Bleu high jewelry collection with global brand ambassador Xiao Zhan and captures the beauty of water. #XiaoZhan #Boucheron.#CarteBlancheHighJewelry.#OrBleu
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The seal of approval from our Japan ambassador Mina, come visit our Quatre Ephemeral boutique in Tokyo until October 20th. Reservation recommended. #Quatreis20 #Boucheron #Tokyo #TWICE #MINA
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This holiday season Serpent Bohème is all around: floating in the air and seen in unexpected places. Our creations have no bounds and can be worn however you wish. #Boucheron #BoucheronHoliday #GatesofWonders #Mina #Twice
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Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. #XiaoZhan #BoucheronQuatre
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Boucheron's Japan ambassador, Mina, steps into a world of wonder, where our Serpent Bohème creations radiate with elegance. Explore this enchanting universe where timeless beauty meets seasonal magic. #Boucheron #BoucheronHoliday #GatesofWonders #Mina #Twice
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What secrets lie behind these doors? Our ambassadors reveal the answer. Get ready to explore worlds where our creations defy gravity, grow to extraordinary scales, and paths seem to be enchanted. #Boucheron #BoucheronHoliday #GatesofWonders
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Love, a declaration of being true to yourself, every encounter makes you who you are. Boucheron global brand ambassador Xiao Zhan, known for his fierce sense of style and vibrant personality, stars in this new campaign wearing the Quatre Classique collection. #XiaoZhan
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In the Year of the Loong, everything is renewed. Global brand ambassador Xiao Zhan demonstrates the strength and protection of the Quatre collection and the courage to go forward with the spirit. #BoucheronQuatre.#XiaoZhan
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Explore a limitless world where Quatre designs soar, stacking in bold new ways. Just like Mina, Boucheron Japanese ambassador, elevate your style and let it shine this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders #Mina
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Join our Japan Ambassador, Mina, as she guides us through an exclusive tour of the Quatre Ephemeral boutique, celebrating 20 years of strength and creativity. #Quatreis20 #Tokyo #MINA #TWICE #Boucheron
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Even behind the scenes, Mina conveys the joyful spirit of this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders #Mina
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QUATRE IS 20.Celebrate across all the globe with Boucheron friends & ambassadors , 20 years of an iconic collection. Happy Birthday Quatre! . Quatre, iconic since 2004. #Quatreis20 #Boucheron
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We are pleased to announce that Lu Han has joined the Boucheron brand ambassadors. This inspiring actor and singer embodies the free spirit dear to Boucheron by elegantly expressing his unique style and personality. #LuHan #BoucheronFaces
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Boucheron's guide to the perfect holiday. Trick #5 : Turn your party table into the ultimate hide-and-seek playground. #EmeraldEnchantment.#BoucheronHoliday
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FROM PARIS TO NEW YORK.In 2024, with 166 years of history behind us, Boucheron now croses the Atlantic to continue our legacy. Stay tuned…. #Boucheron #BoucheronInTheUS #NewYork
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TOGETHER FOREVER: how good you look together! .#BoucheronHoliday #TogetherAsOne #BoucheronFleche #BoucheronAnimals
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Yesterday, @SaraSampaio wore the whole Sinnamary vintage set, with snakewood, rubis and round diamonds. #BoucheronInCannes #Cannes2019
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GREETINGS: Han, can you believe it? It is your last moment before being reunited. #BoucheronHoliday #TogetherAsOne #BoucheronQuatre #JackdeBoucheron
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IN LU HAN'S SUITCASE: a bold combination between classics to express his unique style. #BoucheronHoliday #TogetherAsOne #BoucheronQuatre #JackdeBoucheron
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Crisp. Clear. All eyes are on the bold, graphic lines of new Quatre Double White Edition. Make a statement. #BasicnotBasic.#BoucheronQuatre
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Movie star Takuya Kimura lights up GQ Japan's December issue wearing Boucheron's Zebra ring and Quatre collection pieces. His movie 'Grand Maison Paris,' which premieres in Japan on December 30th, was partially shot in our 26 Place Vendôme flagship!. #TakuyaKimura #Boucheron
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Magic is loading. This year, Boucheron is hosting a one-of-a-kind dinner, where each guest brings her own touch of enchantment. Get ready for the festivities with the ambassadresses of the Maison!. #EmeraldEnchantment.#BoucheronHoliday
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ON MY WAY TO YOU: Yes we know that for you Lu Han, it's the kind of journey that's all about the destination. #BoucheronHoliday #TogetherAsOne #BoucheronQuatre
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The festive season is approaching, and with it, the joy of getting together. From the excitement on the way to the impatience on the doorstep, the Maison Boucheron's ambassadors share with you their moments of emotion. #BoucheronHoliday #TogetherAsOne
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Lights. Camera. Action. With so many ways to style it, new Double White Edition Quatre works in any setting. #BasicnotBasic.#BoucheronQuatre
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Last but not least: Han So Hee joins our festive dinner… and she comes loaded with gifts!. #EmeraldEnchantment.#BoucheronHoliday
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Wear it your way. New Quatre Double White Edition expresses itself in rings, necklaces, earrings and bracelets. Which will you choose?. #BasicnotBasic.#BoucheronQuatre
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Crisp and clear. Luminous materials. Graphic patterns. Precious impact. New Quatre Double White Edition has a lot to say. #BasicnotBasic.#BoucheronQuatre
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Discover how Han So-hee assembles her pieces to create something truly unique. #Boucheron #BoucheronHoliday #GatesofWonders #HanSoHee
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We are delighted to see our brand ambassador Han So Hee on the cover of W Korea, adorned in various pieces of our new Carte Blanche High Jewelry collection 2024, Or Bleu. #Hansohee #WKorea #OrBleu #CarteBlancheHighJewelry
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A world where our creations defy gravity, grow to extraordinary scales, and paths seem to be enchanted. Step through the Gates of Wonders and let our ambassadors transport you to another universe this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders
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At Boucheron, we do not impose, we inspire. It is this philosophy that led to the creation of this unique piece: an art object concealing 12 bracelets, with infinite possibilities to mix and match. #Quatreis20 #Boucheron #MoreisMoreisMore #Hansohee
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Boucheron's guide to the perfect holiday. Trick #3 : show your true color and stick to it. At Boucheron, this season is all about green!. #EmeraldEnchantment.#BoucheronHoliday
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Boucheron's guide to the perfect holiday. Trick #2 : "In matters of the heart, there is no counting.". #EmeraldEnchantment.#BoucheronHoliday
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Long live Wladimir the cat!.A glossy coat sculpted in white gold and diamonds, a piercing gaze of tsavorites. There's no doubt about it: it's Boucheron's cat, Wladimir. Adopt him as a ring, bracelet, earring or necklace! He's the perfect companion. #BoucheronAnimals
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At her wedding, Princess Eugenie of York wore a Boucheron emerald and diamond tiara. This tiara, bought by Mrs. Greville in 1921 is set with a 93.70 carats emerald and is part of a collection of jewels inherited in 1942 by the Queen Mother #RoyalWedding
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Let the creations along the path be your guiding light. Every step reveals a new sparkle, leading you closer to what lies ahead this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders #HansoHee
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What if one creation could become endless? These iconic Quatre creations transform into countless expressions of your singularity. #Boucheron #BoucheronHoliday #GatesofWonders #HansoHee
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We know you can't get enough of Quatre. So this year, Boucheron sets the tone with a new necklace made entirely of Quatre rings. 50 to be precise, each individually crafted and assembled with the savoir-faire that’s unique to this collection.
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Quatre is 20. For three weeks from February 27, Boucheron will open an ephemeral boutique in Paris, in the heart of the 3rd arrondissement. A place entirely dedicated to the 20th anniversary of the Quatre icon. Stay tuned, address revealed soon!. #QuatreIs20
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The eyes are a window to the soul. Wladimir's eyes come to life with unparalleled realism – can you see beyond? Four stones, intricately layered, capture the depth of his emotions. A testament to the exceptional know-how of Boucheron's craftsmen. #Boucheron #LesAnimaux
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Boucheron's guide to the perfect holiday. Trick #6 : the new Boucheron case is in the mood for twists. #EmeraldEnchantment.#BoucheronHoliday
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Powerful in the spotlight. Quatre is reimagined in white gold, white Hyceram and diamonds. #BasicnotBasic.#BoucheronQuatre
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Han So-hee embarks on a journey where every step reveals a new Boucheron treasure…Curious what she finds next? . #Boucheron #BoucheronHoliday #GatesofWonders #HansoHee
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The real gift is. finding THE creation to express your true personality in every situation. Quatre?. #EmeraldEnchantment.#BoucheronHoliday
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All of the lights. A dazzling reinvention of purity and strength, new Quatre Double White Edition finds the best angles. #BasicnotBasic.#BoucheronQuatre
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Set the scene as all codes turn white. Quatre captures the light in new Double White Edition. #BasicnotBasic.#BoucheronQuatre
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In 2004, it all began with one ring. 20 years later, Quatre has multiplied and now transforms into a unique necklace, made from no less than 50 rings. Each one weighing 13,88g of gold, a precious creation worth its weight in gold. #Quatreis20 #Boucheron #EchoIcon #Hansohee
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Histoire de Style, The Power of Couture. Lesson n°8 : the collar. The part of a garment that surrounds the neck. The studio brief: create a diamond lace collar. 1,900 hours of work.
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Tick, tock… When midnight strikes tonight, a ghostly visitor will return: Wladimir. Have you heard of Boucheron's mysterious black cat? According to legend, he’s roamed 26 Place Vendôme since 1978…. #Boucheron #LesAnimaux
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A new guest is on her way to the Boucheron party! Han So Hee is bringing the new Boucheron box with her. What is she hiding inside?. #EmeraldEnchantment.#BoucheronHoliday
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What could hide behind this mysterious door? .Global ambassador Han So-Hee’s path is lined with Boucheron’s shiniest creations. What will she discover next?. #Boucheron #BoucheronHoliday #GatesofWonders #HanSoHee
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Histoire de Style, The Power of Couture. Lesson n°4 : the knit.A regular meshwork made of a textile material crafted with knitting needles. The studio brief: craft rock crystal into a knit design that imitates a fourragère braid. 1,070 hours of labor.
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If you believe that love is made of small attentions. If you like to offer flowers without special occasions. Then declare your love with our Pivoine ring: made with diamonds, this one will last forever. #BecauseofLove
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1910: This diamond tiara was inspired by Hokusai’s “The Great Wave off Kanagawa” #tbt
http://t.co/0WzFFlw0l3.
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Quatre is not afraid to go big. With this new creation, it's no less than 12 bracelets tp be worn seperately or as one masterpiece. #Quatreis20 #Boucheron #Moreismoreismore #Hansohee
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Today on the wishlist: a bit of swing. Serpent Bohème is for those who constantly reinvent themselves. #EmeraldEnchantment.#BoucheronHoliday
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The holiday season is a time to. A. get together .B. celebrate.C. believe.Or is it all of the above? Welcome to Boucheron Wonderland. #BoucheronWonderland.#BoucheronHoliday .#BoucheronQuatre
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The real gift is. that feeling of lightness when you find the right piece for you. #EmeraldEnchantment.#BoucheronHoliday
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Today on the wishlist: a work of art. Inspired by the Place Vendôme shape, the Liseré collection is for those who move the lines. #EmeraldEnchantment.#BoucheronHoliday
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OR BLEU COMES TO BEIJING. Travelling across the globe, our Carte Blanche High Jewelry collection was showcased in Beijing this week at an exclusive Boucheron event. An ode to water, a vital and precious resource. #Boucheron #HighJewelry #OrBleu
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Fortune favours the bold so press play and enjoy the ride. #BoucheronSpringColors #BoucheronQuatre
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Today on the menu: Boucheron's classic collection, first invented in 1968. There's never too much Serpent Bohème on your plate!. #EmeraldEnchantment.#BoucheronHoliday
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UNTAMED NATURE, a new Histoire de Style collection as a living encyclopedia of High Jewelry. Since 1858, Boucheron species evoke an unexpected and realistic nature. #Boucheron #HighJewelry #UntamedNature
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If you believe that love should be big and bold. That too much is never enough. If you're not afraid to be different, try, and innovate, then Quatre is the right ring for your love. #BecauseofLove
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Just as iconic then as he is now. Our beloved cat appeared in his first advertising campaign in the late 70s, adorned with a vintage necklace. Decades later, Wladimir seems to have maintained the same majestic spirit. #Boucheron #LesAnimaux
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A collection of 'Or Bleu' rings representing various states of water observed by Claire Choisne during her inspirational journey in Iceland. Raw and powerful, they embody Maison Boucheron's vision of nature. Or Bleu High Jewelry collection, Carte Blanche 2024.
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A pop of color can transform your look from ordinary to extraordinary. It's like adding a sprinkle of magic to your style recipe. And the best part? One simple touch of color is enough to make a statement! . #Boucheron
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It was 1896 when we created this multi-wear piece in pearls and diamonds. At the time, a single natural pearl cost more than a tiara entirely set with diamonds. Transforming into a tiara, necklace or bracelets as desired, it illustrates the Maison's expertise in multi-wearing.
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Who do we have here? Two very curious animals: the giraffe extends its neck to reach for the flower bouquet while the panda is caught in a moment of serene repose, munching on his afternoon snack. #Boucheron #LesAnimaux
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Wladimir, Boucheron's iconic cat, has charmed his way through countless campaigns since 1978. He holds an important place in our hearts. #Boucheron #LesAnimaux
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Blue with intent. Denim or silk, Quatre Blue Edition brings it. #BoucheronSpringColors #BoucheronQuatre
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Swings and roundabouts. Life's a playground and we're in the mood to play. #BoucheronSpringColors #BoucheronQuatre
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All I want for Christmas. is you. And a Liseré ring!. #EmeraldEnchantment.#BoucheronHoliday
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On a black sandy beach in Iceland lie blocks of ice, glittering like diamonds under the sun's rays. The 'Iceberg' necklace plays with the light and transparency of rock crystal, reflecting the beauty of nature. #OrBleu.#CarteBlancheHighJewelry
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Caught on an explorative trail, Nara the doe is a friendly and curious companion who never loses her sense of wonder. With one wink of an eye, she impresses with her charm. #Boucheron #LesAnimaux
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As if you were there. Discover the Boucheron event celebrating the arrival of the Maison in the USA. A four-stage experience, revolving around the four pillars of the Maison’s history: Couture, Innovation, Style and French art de vivre. #Boucheron #BoucheronInAmerica #NewYork
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Can you spot the difference? Fuzzy's detailed fur made of diamonds and black lacquer is the star of the show. Thanks to a careful selection of different tonalities of diamonds, Fuzzy really does embody the spirit of a wild leopard-cat. #Boucheron #LesAnimaux
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Histoire de Style, The Power of Couture. Lesson n°6 : l’aiguillette – the aiguillette.An ornament of a military or civilian uniform featuring several braided cords. The studio brief: craft rock crystal into a piece that appears to be a supple cord. 750 hours of labor.
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Caught in plain flight… The Cicada spreads her diamond wings and shows off the beautiful color of her Aquamarine centerstone, flaunting her agility and lightness. #Boucheron #LesAnimaux
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THE ROYAL HERITAGE TRANSLATED INTO PRESENT."We wanted these eighteen Like a Queen variations to reflect the ease of wear of Elizabeth II's model, since the two clips may be attached in various ways, on their own or together.” Claire Choisne, Creative Director.#BoucheronLikeaQueen
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Global brand ambassador Zhou Dongyu creates the image of the Loong with light and shadow, and the Quatre collection is stacked on her finger to inspire confidence in the New Year. #BoucheronQuatre.#ZhouDongyu
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Since its creation in 2004, Quatre has always been an invitation to be creative. This year, more than ever, you are invited to play, stack, mix and match. Multiply the Quatre codes, the more the better. #Quatreis20 #Boucheron #MoreisMoreisMore #MilaalZahrani
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All eyes on me! I am light as a feather and very precious at the same time. My raw beauty is my strength. I am the Plume de Paon Question Mark necklace. #QuestionMark #PlumedePaon
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Today on the wishlist: a bit of brilliance. Quatre Radiant Edition lights your way. #EmeraldEnchantment.#BoucheronHoliday
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Inspired by the forceful beauty of Hokusai's Great Wave, the 'Vague' piece is both a brooch and a hair jewel. Crafted using the traditional lost-wax technique, 851 diamonds adorn this tribute to the ocean’s raw power. #OrBleu #CarteBlancheHighJewelry
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Born into a family of drapers, Frédéric Boucheron worked gold like fabric, and soon became famous for creations that were precious. These two bracelets from 1938 and 1947 demonstrate this savoir-faire, and in particular the weaving of gold to imitate textile.
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