The Roc Boy
@BookOfHova
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Last Seen Profiles
Pinned Tweet
Jay-Z - “444” - the most culturally socioeconomically important Hip Hop album of the last decade
⁃ transgenerational trauma
⁃ intersectionality
⁃ Self-Deconstruction
⁃ Mental wellness
⁃ Black equity/autonomy
⁃ wealth/power redistribution
- home & community economics
& more
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Jay-Z - Streets Is Watching - Verse 3
wild fact: the bullet proof vest Hov is wearing wasn’t for the video shoot. He was wearing it already cause his crew was in the middle of a street war
other mc’s just can’t rap like this im afraid
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Virginia rap legend Mad Skillz describes Jay-Z, before his 96 debut, being in cyphers
“Jay-Z was outside demolishing n*ggas”
in 98, Skillz witnessed Hov write “Lobster & Scrimp” in his head in 15 min & said:
“this n*gga’s the greatest. like, we rap, but that n*ggas different”
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according to the legendary DJ Premier, Jay-Z has co-produced every record they’ve ever made together, but leaves himself uncredited so that the beat maker wouldn’t have to split the profits with him
including on the classic record “D’Evils”
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Terrace Martin, jazz fusion savant & co-producer of “To Pimp A Butterfly”, speaks on how witnessing Jay-Z’s writing process changed Kendrick Lamar’s life
how Hov’s process impacted K dots ability to do Jazz-based music
likening Hov to John Coltrane
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Jeezy speaking on the realness of Jay-Z’s catalogue, Hov’s classic “Seen It All” verse, the lost 92 Bricks & Hov’s St. Thomas connect
“I went to St Thomas.. they really know him there, from like, some other sh*t” - Jeezy
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Nas spoke on Hov’s impact
“Hip Hop has too thank God for Jay-Z
He is the only one.. out of the Whole community, from the era we grew up in, that has taken this sh*t very seriously, musically And business wise.. that’s powerful” - Nas ‘16
“444 [pushed] the culture forward” -
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when Notorious BIG was here the only mc he viewed as an equal or greater mc was Jay-Z
“Who Shot Ya”, famous for being perceived as a Tupac diss, was actually written before Pac was shot the first time, and was written in competition w/ Hov
Happy G day BIG 🕊️
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Jay-Z speaks to the difficulty level, intentionality & significance of his having layers/hidden meanings within his lyrics
And how he writes knowing it may take many years to realize them, if they ever do at all
who has a favorite Hov entendre or one it took you time to catch?
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Jay-Z’s potent “Stream Of Consciousness” Freestyle (2015)
Hov warned that Big Tech/Major label-owned companies would devalue the art/underpay creators
they tried to buy TIDAL, which he still co-owns, to avoid competition & end its empowerment plan which is still growing
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Jay-Z’s artistic family tree is endless
- Lil Wayne
- Kanye
- Pusha T
- Fab
- Lupe
- T.I.
- Jeezy
- Ross
- Kendrick
- Drake
- J. Cole
- Nicki
- Rapsody
- Cyhi
- Wale
- Meek
- Ab-Soul
- Joey Badass
- Budden
- Boldy
- Stove God
virtually every competitive mc in the last 25 years
So many rappers say this about HOV. How can he not be number 1?
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The Lox on being proud during their Roc Nation signing where they were shown the entire industry broken down & how Jay-Z infiltrated it “on some Spook Who Sat By The Door shit”
Hov is the biggest artist on Earth not signed to Universal, Sony or Warner, he’s outside the system
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“She said, "Jiggaman, you rich, take the do rag off"
Hit a U-turn: "Ma, I'm dropping you back off"
Front of the club: "Jigga, why you do that for?"
Thug nigga 'til the end—tell a friend, b*tch
Won't change for no paper, plus I BEEN rich” - Jay-Z, the living GOAT
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Roc Nation Head of Lifestyle, Emory “Vegas” Jones speaks on Jay-Z’s music & how it got him through his prison bid
“i understand it. I think sometimes now, people are just catching up to certain things he said years ago.. you really cant fathom that this is all real”
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“I don’t even know how old this guy is.. Ive never seen him pick up a pen” - Travis Scott
Travis recalls watching Jay-Z record the entire “Magna Carta Holy Grail” album in one session, without writing anything down
that includes these god tier “Heaven” verses, for the record
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Happy “Reasonable Doubt” Day
Thread
DJ Clark Kent describes Jay-Z being rejected by A&R’s & their inability to understand the complexity & nuance of records like Cashmere Thoughts
but Hov & the Roc boys were legends already, w/ their own money, & were not about to be stopped
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“A rhetorical genius
as great as people think Jay-Z is he’s still underrated.. they don’t understand all of the mechanics behind what he’s doing”
- Dr. Michael Eric Dyson Prof. of Sociology
Hov is the most lauded MC among Black scholars, from Dr. Cornel West to Prof. J. Bailey
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In 2003:
Jay-Z was retiring with 8 studio albums in as many years
Lebron James was starting his 1st season in the NBA
Kanye had no album out yet
Kendrick, Drake & J. Cole hadnt started their careers yet
Hov was already the goat
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Treach & Snoop speak on The Hard Knock Life album & tour
“The Don Jay-Z is opening doors for Hip Hop, worldwide”
“This tour is a blessing”
Jay-Z lead Hip Hop to be the most consumed genre for the 1st time in 98 & opened doors for rap arena tours that’d been closed for a decade
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The boxes/definition(s) for “The Greatest Rapper” according to Jay-Z
- Real stories/emotions
- High technicality
- Syncopation/Flow
- Consistency
- Range
- Longevity
- Verses
- Intros/Outros
- Catalogue
“…I have the stats” - 🐐
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“Its not just a lyric-
Artists were getting JERKED, so I set up a management company, we make sure you get every dollar that you deserve”
Guru on Jay-Z’s wide approach to uplifting other artist’s
Example: Hit-Boy describes a horrible label deal The Roc helped him out of
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the last time the legend Lil Wayne wrote a verse with pen & paper was 2003 for the mixtape “Squad Up 7: 10,000 bars”
he was inspired to stop using a pen from hearing that Jay-Z doesn’t
Wayne will also be the 1st to tell anyone that Hov is The GOAT
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“I made it so, you could say Marcy and it was all good/
I ain't crossover I brought the suburbs to the hood/
Made 'em relate to your struggle, told 'em 'bout your hustle/
Went on MTV with durags, I made them love you” - Jay-Z
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“when new Hip Hop artists come & go with dazzling regularity, 1 name has remained at the top of his game despite all challenges to his throne
they don’t come any bigger than Jay-Z”
- national news in 2000, 3 years before Hov’s retirement & 8 years before marriage to Beyonce
Jay-Z didn't become a household name until he retired, became Beyoncé husband, and start doing all this other shit.
Is he wildly successful and widely revered in rap? Fasho
That nigga also ain't Michael Jackson just cause you like The Blueprint a lot l m a o.
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Snoop Dogg shouts out Jay-Z for honoring Snoops legacy with the 1st Hip Hop Super Bowl Half-Time show & for other moves Snoop says Hov doesn’t get enough credit for
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“Like how I traffic for a living, nights we rolled out/
Me and DukeDaGod used to take 'em over to Hov house/
Fear Damon Dash, 560 State Street/
Lord Jamar was his neighbor, this the era of break beats” - Killa Cam
once again, Jay-Z bars are the truth
Dame Dash used to give a 15 year old Cam’Ron $500-$700 twice a week to take “stuff” to JAY-Z’s house in a taxi cab 😂.
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Jay-Z’s 1st rap record with group High Potent MC’s, which included Jaz-O, Almond Joy & EZ Lp
Hov has been an active recording artist every year from 1985-2024
40 years
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“I can't take no threats, I got a set of twins” - Jay-Z
Happy Birthday to both Rumi & Sir Carter, they turn 7 today 🥲
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“Don't they know that they boring? Don’t they know that I yawn?
Only time they exciting is when they mentioning Shawn
N*gga I been missing, n*gga I been gone”
“Wait up, I ain’t done/
Name one thing I ain’t done/
It hurts when you say that I ain't the one”
- Jay-Z, The G.O.A.T
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In 2013 Jay-Z spoke on the uplifting purpose of Roc Nation Sports Agency & how the prior lack of care for athletes mental & financial well being on the part of their agents had lead to most players going broke in 3 years. Hov was compelled to help
Today Roc Nation Sports is one
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“On my mezzanine/
Overlookin' the City of Angels, the angel invested in things” - 🐐
- Jay-Z credits his success to divine favor
- Jay-Z is an Angel Investor in dozens of businesses, majority Black-owned, some the 1st Black business of their kind
the layers Hov bars hit on🥲
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Being The GOAT isnt about who dropped most recently or frequently
It’s who has the greatest body of work all-time
Jay-Z started rapping 40 yrs ago, & dropped 20 projects in 25 years, more of which are classic than any other MC
Hov doesn’t have to do anything, he been the GOAT
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not interested in debating who’s bigger, facts are:
Kanye has been independent for 2 years
Jay-Z was the 1st Hip Hop star to leave the major label system, 15 years ago
he & Live Nation have a 50/50 venture, neither owns the other
Hov is not responsible for Ye’s situation
Kanye West is the biggest artist not signed to any of the three.
Jay Z’s Roc Nation is owned by Live Nation, the same entity that is stopping Ye from Touring Vultures 1 in the USA.
If he was REALLY against the system, he wouldn’t be holding a brother back for his HONESTY.
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What if Jay-Z had retired after his classic debut album Reasonable Doubt, as he originally planned
“the Hip Hop world, the business world, the sports world, the World world.. all look very different”
And this isn’t even everything:
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Pioneering Hip Hop journalist/podcaster, Combat Jack describes how Jay-Z was the 1st rapper rocking platinum jewelry before anyone knew what it was
before he ever sold a record
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Jay-Z, 2009
- 20 years into his career
- 15 years ago
- recognized as the hottest & greatest rapper ever
“Jay don’t have to keep rapping…” - Rahman Dukes, MTV News
“he’s in no-man’s land, no one has gone this far, for so long and been this impactful”
- Sway Calloway
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Hip Hop became the most streamed genre on Spotify in 2018, but its been the most consumed genre in general since 1998
since Jay-Z’s classic Lp, Vol 2. Hard Knock Life lead Hip Hop in sales to become the 1st rap album to top the Billboard 200 for 5 straight weeks
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excerpts from pioneering MC Kool Moe Dee’s 2002 book:
“No one in the history of the rap game has locked the streets down like Jay-Z”
“Unprecedented on many levels”
“there have been rappers hotter” albeit briefly, “but for a sustained heat of 5+ years, No one is even close”
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if someone claims Jay-Z “is only loved in New York”, “is not known internationally” or “cant sell out stadiums”
show them this sold out ‘09 Arizona Stadium show (50k)
or this 06 clip of Hov recap’ing his world tour (20k-70k/ show)
we know it’s been a while but stop the cap lol
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“Cock back, snap back
See my cut through the hole” - Jay-Z, the 🐐
snapback hat, cocked back, see haircut through hole in the back
drive by, cocks gun, aims through the hole in window see his diamond cut watch
a snapback, running backs “cut” through the “holes” in the defense
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naturally Draymond Green disses Skip Bayless flipping a Jay-Z bar from Takeover 😭😭🔥🔥🔥
and gets the co-sign from Lebron James & Steph Curry
#HovBarForEverything
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according to Wayne “Pain In Da Ass” Hirschorn & other Roc A Fella affiliates, Jay-Z’s motion in the mid 90’s was comparable to that of Italian mob boss John Gotti
Hov popularized Cristal in Hip Hop culture while buying out NY clubs & bars in the mid 90s
All his lyrics are true
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@CEORee
“I am not a fan of Jay-Z, I am a son of Jay-Z” - Lupe
“Hov was my mentor before i ever signed to him, I studied him that closely” - J. Cole
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Shout out to the legendary jazz pianist Robert Glasper & his new podcast: Black Radio Backstage
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“Strays from the same shade, nigga, we on the same team/
Giving you respect, I expect the same thing, uh/
All-black everything, nigga, you know my fresh code/
I'm out here fighting for you, don't increase my stress load” - Jay-Z
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Jay-Z’s legendary creative process, as told by 10 different Hip Hop legends
DJ Clark Kent says Hov originated the skill of writing verses with no pen, impressing B.I.G during the recording of “Brooklyn’s Finest” in 1994
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Nicki Minaj speaking on how Jay-Z & Beyonce have always shown support for her & opened doors for her
And how she looks to Jay-Z as the example in her plans to reach mogul status
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Dehaven today would tell you himself that him & Jay-Z were partners so same difference
Hov’s run also extends far past his time with Dehaven
Hov never lied in bar
@BookOfHova
That was Dehaven though about boosting the crime rate on the Eastern seaboard. Jigga did play a part though
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@TheRocSupremacy
The Blueprint is the greatest album of the 2000’s decade
Reasonable Doubt is the greatest album of all time
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“I'm the all-time heavyweight champion of flowers
I'm leading the league in at least six statistical categories right now:
Best flow
most consistent
realest stories
Most charisma
I set the most trends
And my interviews are hotter
Holla!” - Jay-Z, 2001 to infinity
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according to those who know him best, all Hov’s lyrics are true. He is who he’s said he is
And much of the Hip Hop world is still unpacking the layers to his catalogue to this day, starting with the most layered writing ever on an album: Reasonable Doubt
but you be the judge🥂
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Kendrick, the greatest of his generation, has been consistent on the fact that Jay-Z is The Greatest Of All-Time
both students of history & masters of their craft
Kendrick Lamar calls JAY-Z “the goat” and talks about a phone conversation they had where Jay said he was inspired to get in the studio because of Kendrick’s music.
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“I am not a fan of Jay-Z, I am a Son Of Jay-Z, i literally learned how to rap from rapping over Reasonable Doubt” - Lupe Fiasco
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👆🏾 this is how Hov was being discussed by other legends, experts & curators of the culture, over 20 years ago
He hadn’t even dropped The Black Album yet
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“I remember when you was performing way back..”
“You aint no new jack, tell them your story..”
Notice that all the Hip Hop journalists that spoke on Jay-Z in 95-96 address him as a veteran
Reasonable Doubt was long awaited by the NY rap underground
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“Jay-Z had to make Reasonable Doubt first.. I have to make my Reasonable Doubt - Kendrick Lamar
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“when I fell in love with Hip Hop my favorite rapper was Jay-Z..
when I heard Reasonable Doubt- I knew i wasn’t rapping hard enough, i threw away all my notebooks” - Cyhi The Prince
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@sodadecounty
@TheRocSupremacy
“And I'm so far ahead of my time
These rhymes is waiting/
'Til four years later, they on time release/
He'll probably take them, cop your four copy/
You realize that every track needed a autopsy” - 🐐
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precisely. new folks just need a refresher sometimes
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Its been over since he retired in 03 with this run
some folks just catching up
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The GOAT
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and been that
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And when it dropped, it spoke to the streets in a way that no album ever had or has since. Reasonable Doubt is an introspective, nuanced insight into the full hustler’s lifestyle reflecting true stories & experiences from the corner boys to the Kingpin
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Happy Father’s Day to all the fathers out there
Happy Father’s Day to Hip Hop’s God Father, Young Hov
“Jay-Z is a caretaker of the culture” - Scarface
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The 🐐
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🐐
Been saying Hov is the GOAT but most only understand surface level raps and lack the propensity to break it down in your brain adequately
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“idol in my eyes, god of the game/
Heart of the City, Roc-a-Fella chain/
Never be the same, never be another/
Number one, Young Hov, also my big brother” - Kanye West
always has been
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@CaciqueJean_
yea, we’re here to give all the flowers
follow
@TheRocSupremacy
,
@ShawnCarterShow
,
@HopHeroes
,
@Bmad730
for more Jay-Z content
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irrefutably The 🐐
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Producer 45 King says Jay-Z wrote & recorded all 3 verses of “Hard Knock Life (Ghetto Anthem)” in his head, in 1 take, in 5 minutes
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they dont get it bro
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“Its a whole new regime/
And ni**as playin' for power, huh
Til our music is ours, ni**as own their own houses” - 🐐
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and Emory bought the whole island out of champagne
iykyk
Jay-Z shot his first Two videos in St. Thomas, that wasn't a coincidence,,
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anyone who claims “Jay-Z was never the hottest/biggest rapper” is a liar
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Jay-Z still owns 20% of TIDAL, for the record
@BookOfHova
Jigga used Tidal to bring the industry to it's knees for royalties. Eventually sold his stake in it to recover the profit lost.
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The 🐐
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Reasonable Doubt is the most lyrically dense album ever, one of many reasons its top 1 ever
Ex:“Crime family, well-connected, Jay-Z
And you fake thugs is unplugged like MTV
I empty three”
- MTV unplugged
- “no plug/connect” (supplier)
- unplugged = dead (after 3 shots)
triple
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D’Evils is the peak of Hip Hop
The entirety of ‘D’Evils’ is my favorite. It’s his best display in my opinion.
Specifically the “Remy” entendre.
The ‘Higher Learning’ movie character reference flipped into the Liquor reference is why he’s my 🐐
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where you think they learned it from
Yup. I love finding hidden meanings in songs.
Many of the hit songs that Drake, Kendrick and Jay have made over the last ten years have also had hidden disses in them too.
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“I aint see this motherf*cker write not one lyric” - DJ Quik on Jay-Z writing “Justify My Thug”
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crucial
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@TroyDuBois
“Life made me ambidextrous/
Countin' with my right, whipping' white with my left wrist”
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@SaneUTDOM
@CEORee
That person doesn’t know what “influence” is supposed to look like, it doesn’t mean “copying”
every great mc is such because they are unique also
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Bun B says Jay-Z wrote his “Get Throwed” verse while in the middle of having an in-depth conversation with Bun B & his wife
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