Jeremy Seysses of Domaine Dujac and Master Sommelier Carlton McCoy launch Trailside Vineyard, a new Rutherford Cabernet Sauvignon honoring Napa’s golden era with meticulous winemaking. The inaugural 2022 vintage releases Feb. 26

YUZU x Isshiki Matcha introduce a limited-edition Yuzu Strawberry Matcha for Valentine's Day, available throughout February at Isshiki Matcha’s NYC location. This wellness-focused collaboration emphasizes intentional connection.

Ketel One Vodka & Tanqueray Gin invite fans to ‘Sip into The White Lotus’ with Patrick Schwarzenegger for season three. Exclusive cocktails, immersive events, and a Thailand getaway inspired by the HBO series premiering Feb 16.

WSJ Wine is marking the end of Dry January with a sweepstakes and special offers on premium wines. Enter for a chance to win a wine-inspired weekend in NYC, including access to a tasting event featuring over 60 fine wines.

oHy introduces its organic hydrogen-infused sparkling water, offering antioxidant benefits with zero calories. Made with four ingredients, it is USDA Organic and Non-GMO. Now available at Sprouts Farmers Market.

Clubtails and Clubtails Crushers are introducing new flavors for spring, including Black Cherry Breeze and Pineapple Margarita. These ready-to-drink cocktails offer full flavor with no mixing required.

Pickle Juice is expanding its convenience store presence through a new partnership with Acosta to improve accessibility for consumers seeking fast, effective muscle cramp relief.

Coca-Cola ended FY2024 with double-digit growth in organic revenue and operating margin driven by higher pricing and stable volume. Despite global challenges, Q4 saw volume rebound, highlighting the company's resilience.

It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond. 💀🇬🇧 Why did the brand’s U.K. debut fall flat? Insiders break it down.

Owl’s Brew teams with comedian Chelsea Handler for a spiked lemonade, Surfside adds a tea-based option and Cutwater introduces a Strawberry White Russian.

Emily Heintz, founder of non-alcoholic beverage platform Sèchey, discusses her vision, how Gen Z and millennial lifestyles drive awareness and trial, and why the founder’s voice is key to customer connections.

American beverage alcohol suppliers remain affected by a trade war. On Sunday, President Donald Trump revived trade tensions with the European Union, threatening to reinstate policies that hurt American spirits exports in his first term.

RECOVER 180 secures distribution in over 2,000 Kroger stores nationwide, expanding its footprint and bringing organic hydration to more consumers starting February 2025.

Athletic Brewing Company has signed a multi-year sponsorship deal with Live Nation to offer its non-alcoholic beer in 117 concert venues and at four major music festivals.

Talking Rain is expanding its convenience store presence with the hiring of Chelsea Sobran as VP of Convenience Channel. With experience at Nestlé Waters and Keurig Dr Pepper, Sobran will lead strategic growth and sales for the Sparkling Ice maker.

Riverbend Malt House debuts Regenified Southern Select, a Certified Regenified malt from Avalon barley grown at Harborview Farms. With sweet, creamy notes, it is already influencing sustainable brewing, starting with Fullsteam Brewery’s Reset: ESB.

As CO2 sourcing challenges grow, ISBT will host a workshop at BevTech 2025 to develop industry guidelines for alternative CO2 sourcing. Experts are invited to collaborate on quality, safety, and sustainability standards.

Broadrange Logistics expands west with a new warehouse in Greater Phoenix this February, strengthening its coast-to-coast 3PL network and enhancing flexibility for food, beverage, and snack companies.

This year’s pre-game show started before Lady Gaga’s performance, and Big Game hype will likely continue as marketers maximize their $8 million per 30-second ad spends.

Craftwell Cocktails introduces its first seasonal release, the Transfusion, a blend of Concord grapes, key lime, and ginger. This golf course classic is now available in a ready-to-drink can.