Better Collective
@BetterCollectiv
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We’re a sports media group with a mission to make sports entertainment engaging and fun and a vision to become the world’s leading digital sports media group.
Copenhagen, Denmark
Joined July 2012
Better Collective acquires leading US sports betting media, Action Network. Read more here:
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Better Collective acquires globally leading esports brand Futbin and related domains and reaches 100 million monthly visits in esports portfolio.
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We have acquired the US-based RotoGrinders Network. Read the press release here:
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Better Collective completes acquisition of remaining shareholding in RotoGrinders Network.
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Very excited!.We have just made a commercial deal with The New York Post. Our biggest media partnership deal to date. #sportsbetting
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We did it! Great achievement for a company with an ambition to become the world’s leading digital sports media group 👍🏻.#sbcawards
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Q3 was a great quarter closing with an all time high monthly revenue in September. This was partially the result of strong performance across all our US assets, including our recent acquisition, Action Network.
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Better Collective appoints Adam Rosenberg as Head of Marketing & Communications in the US.
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Better Collective has entered the stock market! Thanks to everyone who helped us reach this goal. We are extremely proud and looking forward to the next chapter!
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Great news for the sport bettors of New York!.@BetterCollectiv is ready to support the New York sport fans with betting lines, sports information and statistics on its proprietary platforms including @ActionNetworkHQ and @VegasInsider.
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Fantastic US win for the @RotoGrinders team 💪 Best Fantasy Content Site/App 👌.
Exciting win for the @RotoGrinders team! As Dan said, this one is for all 100+ employees and contributors that grind every day to produce the best DFS content and tools. Cheers! @FSGAtweets.
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Better Collective partners up with The Philadelphia Inquirer. The partnership will allow us to reach a very large number of potential users, and we are excited to partner with the publication to provide engaging content to a growing audience.
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Our brand ambassador and all-time leader for number of games played in the National Football League (NFL), Morten Andersen, will be joining us next week at the Global Gaming Expo (G2E) in Las Vegas. Read the interview here:
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Proud to be named Sports Affiliate of the Year at #SBCawards. And a big congratulations to the rest of the winners!
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Better Collective acquires Atemi Group specialised in lead generation for iGaming through PPC and social media advertising. More info can be found here:
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We are proud to lead the EGR Power Affiliates 2021 ranking for the fourth consecutive year!.
Better Collective triumphs in EGR’s Power Affiliates 2021 rankings
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Meet BC Nashville, the newest addition to the Better Collective group. Welcome - we are looking very much forward to working with you!
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We are happy to announce a media partnership with @SPORT1 in Germany, where our colleagues at @wettbasis will be providing engaging content for the German sports fans.
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@Bettercollectiv presents record high revenue in Q1 2022 with 74% growth and more than 360,000 new depositing customers.
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Better Collective is preparing for the opening of online sports betting in Ontario.
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We are happy to announce the acquisitions of Dutch online media platforms and Learn more in today's press release:
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We just published our Q1 2021 report. Read the full report here:
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Better Collective becomes majority owner in @MindwayAI that specialises in software solutions based on artificial intelligence and neuroscience for identifying, preventing and intervening in at-risk and problem gambling. Full story:
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Congratulations to our US CEO @marcpbc for being featured in the @BusinessInsider list "Sports-betting power players: 27 top executives pushing the US gambling industry forward in 2021"
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Better Collective reports Q3 revenue growth of 32% - financial targets are maintained.
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A new fantastic achievement by the entire BC Team. We are honoured to be awarded Sports Affiliate of the Year at the SBC Awards 2020.
Congratulations to @BetterCollectiv!. Winners of the Sports Affiliate of the Year Award, sponsored by @ParimatchGlobal. #sbcevents #sbcawards
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We already knew we had a social media idol among us, but now it is official. Congrats @JoeRyan365, you rock!
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We are pleased to be kicking off 2020 being named Affiliate of the Year at the #egrnordicsawards 2020!
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We just announced the Q4 2019 report – read the full report here:
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We are excited to announce we have acquired Aps securing a strong position within esports. Read the full release here:
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Better Collective and our employees are collectively donating a minimum of EUR 50,000 in a split between @MSF, @ICRC and Polish Humanitarian Action (PAH) in support of the humanitarian crisis in Ukraine. #StandWithUkraine
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First US conference with a booth of our own! #bosa2019 Proud to have NFL legend Morten Andersen as our ambassador.
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Congratulations to our CEO @jespersoegaard that has been listed on the @GamingIntell Hot 50 of 2020 – and a big congratulations to the other 49 innovative industry colleagues that has been acclaimed.
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Better Collective acquires – read the full story here:
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Today, we have strengthened our position in the UK through the acquisition of Read the full press release here:
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Better Collective supports the gaming industry's Ukraine initiative via Choose Love’s Ukraine Crisis Fundraiser, supporting projects that provide vital aid to the refugees, including emergency medical care, food, shelter and clothes. #standwithukraine.
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Today, we announce a new media partnership in the US. We look forward to working with @chicagotribune 👏.
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🎉 We’re been named @SBCGAMINGNEWS Affiliate of the Year for 2017! 🙌. Read all about it, here:
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The Q3 - 2022 report is out today and CEO and Co-founder @jespersoegaard takes us through some of the highlights in this video.
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Thanks to everyone who took the time to visit our Better Collective booth for Danish Minies and Schnapps at the London Affiliate Conference!
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Our CEO US @marcpbc speaks with @SBCGAMINGNEWS about the US sports betting opportunity and the agreement to acquire @ActionNetworkHQ
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This morning we released our Q3 2022 report and @dise_tv made this interview with CEO and Co-founder @jespersoegaard .
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We just published our Q1 2020 report. Read the full report here:
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We just published the Q2 2020 report – read the full report here:
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We try to remain humble, but we can’t stop feeling that topping this specific list five years in a row is a rather impressive achievement 👏🏻 😉.
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We are proud to top the prestigious EGR Power Affiliates 2020 list for the third consecutive year.
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CEO of Better Collective, Jesper Søgaard, will participate in a panel discussion about 'The never-ending search for the American Dream' at the iGaming NEXT conference in New York City today. Don't miss this discussion if you are planning to be at the conference.
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Better Collective appoints Britt Boeskov as SVP of Strategy.
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Last night we accepted the Best Affiliate Product Innovation prize at this year’s SBC Awards 2018 because of our Tipster API!.Full press release here:
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Our very own @michal_kopec_ talking about the affiliate landscape post M&A at the Nordic Affiliate Conference #NAC2018
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Tonight, we will host the Better Collective Bookmaker Awards 2021 in Amsterdam in connection with iGB Live! At the show, we will present the winners within a range of categories across five European markets - stay tuned for the announcement of the winners!
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We are very proud and honoured to be in the exclusive group of companies who have managed to receive 9 Gazelle Growth Awards in a row!
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@BetterCollectiv reports 40% growth in a seasonally low quarter as the US expansion continues.
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These days 25 years ago @VegasInsider saw the light of day. What a journey and what an achievement 👏
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Today, we are happy to announce another exciting commercial partnership. We look forward to be working with @BostonDotCom .
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Better Collective reports record revenue; strong growth in US business and media partnerships.We have just released our Q4 2021 report. Enjoy!.
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This week is Safer Gambling Week and @BetterCollectiv brands across various markets put an extra focus on #safergambling. Try the #gamalyze test and find out how risky your gambling style is. You can find it @MindwayAI or @bettingexpert
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Great night at the #EGROperatorAwards! We won the headline category for Affiliate of the Year and was crowned Sports Affiliate of the Year. Congratulations to all the winners!.
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Truly excited to be handed the @GamblingComp Award for Commitment to Compliance by an Affiliate Company!.
Congratulations to @BetterCollectiv for winning the #Award for Commitment to Compliance by an #Affiliate Company at the Global Regulatory Awards 2019! View the full list of winners here >> #GRA2019
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Congratulations to us for winning the Best Innovation Award at IGB Affiliate Awards 2017! @smartbets
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Bettingexpert tipster Allee has just been awarded World Tipster Champion 2019. CONGRATS!
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Better Collective launches problem gambling detection tool across its brand sites
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BC ambassador, Morten Andersen, joins .@BarstoolBigCat & @PFTCommenter on today's @PardonMyTake. They talk about his career and sports betting in America (and the Danish way). We're proud to have the Great Dane represent the Better Collective family🇩🇰
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Another strong quarter for the BC group. We just released the Q2 report which is available here:
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🎉Big news!🎉. We've been crowned Affiliate of the Year at the EGR Nordics Awards 2018. Read all about it here:
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The world's largest tipster community has been upgraded: We have launched a new version of @bettingexpert. Check it out here:
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Major news! Better Collective enters into a strategic commercial partnership with The Daily Telegraph. Read more about the partnership in the release:
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Last night we celebrated the best bookmakers for the Danish, Polish, Swedish and UK markets. Hosted by .@_manishbhasin and @JacquiOatley with Liverpool legend @robbie9fowler in attendance. You can see the full list of the winners here: #BCAwards
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We just published our Q3 2020 report – read the full report here:
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Guess who just accepted the price for Best New Affiliate Product ( at the SBC Awards 2016! #sbcawards #smartbets
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Allez! We are so excited about our latest acquisition of Pull Media. Read all about it here:
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Earlier this summer Henrik Lykkesteen, responsible for our esport division gave this interview to @SBCGAMINGNEWS about our @FUTBIN acquisition
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We are very proud about this acknowledgement!
The 2018 #EGRPowerAffiliates rankings are now live on the website. Congratulations to @BetterCollectiv who tops this year's rankings, view the full list here: #egaming #affiliates #onlinegambling
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Very honoured to top the prestigious EGR Power Affiliates 2019 list for the second consecutive year! #igaming #affiliate
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Better Collective appoints Pablo Jensen as SVP of Product & Tech
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We are very proud to be launching our brand new company website with a lot of new features today! Give it a look:
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CEO and Co-Founder of @BetterCollectiv @jespersoegaard gave this interview to @dise_tv about the acquisition of the globally leading esport brand Futbin.
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Our Q4 2020 report is out – read the full report here:
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Looking forward to welcoming partners and guests to the National Maritime Museum where we will host the Bookmaker Awards for Denmark, Poland and Sweden supported by our key brands Spilxperten, Zaganie and Rekatochlart. Also introducing the UK Bookmaker Awards for 2022. #BCawards
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Don't miss the opportunity to see this interview by @dise_tv where CEO and Co-Founder of @BetterCollectiv @jespersoegaard talks about the record Q1 result.
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Waou. We did it again. 🏆.Congratulations to everyone at BC who made this possible. And thanks to @SBCGAMINGNEWS for organising the event.
Congratulations to @BetterCollectiv for winning the Sports Affiliate of the Year award 🏆. #sbcevents #sbcsummitbarcelona #sbcawards
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Betbehind becomes latest flagship in Better Collective's product portfolio!
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It's a hattrick! 3 nominations at the EGR Operator Awards 2019
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We just published our Q2 2021 report. Read the full report here:
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Great news - Morten Andersen aka. the @GreatDane2544 joins us as an ambassador from July 1st! Today the NFL Hall of Fame legend visited us at our Copenhagen office.
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Congrats with your new place @BC__Paris ✋.
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Finally, we can meet again. Please visit us if you are attending the iGB Affiliate London.
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At our Annual General Meeting hosted today, Todd Dunlap, CEO North America of @bookingcom was elected as new board member. Read the full summary here:.
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Better Collective is partnering with Matchbook to bring their Tipster API onto the popular betting exchange!
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Our colleagues at @wettbasis celebrate 20th anniversary today. Congratulations. Impressive achievements over the years and more and more followers are engaging with the sports content of high quality.
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