Ben Putley
@Benjaminputley
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CEO & Co-Founder | Yield Farm the Internet
London
Joined January 2010
Did you know Programmatic Ads Make Up 90% of Digital Advertising but 30% of Ads Never Even Reach Their Audience? 🤯. At @AlkimiExchange fixing bad advertising with $ADS 🚨. #Alkimi is the world's first decentralised advertising exchange and we want you to be part of it!. Looking
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Just attended the launch of @Coinbase’s @standwithcrypto initiative at the House of Commons. It was a privilege to be with policymakers and businesses demonstrating blockchain’s transformative potential across various sectors. Excited for the future of decentralised tech! $ADS
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@alkimiexchange provides more revenue to publishers per ad they sell - this means there'll be fewer ads online improving your user experience $ADS
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@Alkimiexchange is at the forefront of tokenising intangible assets on the blockchain. #RWA $ADS.
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@AlkimiExchange's decentralised ad exchange is cost efficient and transparent for brands, media agencies and publishers. The exchange provides more revenue for publishers and more media for advertisers.
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Sneak peek into our latest episode of LabTalks with a very special guest, James Trott from @cocacola ! We discussed Coca-Cola's advertising strategy and how blockchain uplifts experiences. Stay tuned for the upcoming podcast! 📽️ . #cocacola #advertisingnews #blockchain
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@AlkimiExchange has innovated by tokenising the value generated from the buying and selling of digital ads. We launched the world's first fully decentralised ad exchange, opening up the £600 billion digital per year ad market to token holders. $ADS.
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The Ads Explorer - tokenises the yield generated from ad impressions through our exchange and distributes to Node Operators and LP's $ADS.
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The benefits of @AlkimiExchange approach have attracted leading publishers. See for yourself here -
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Token holders could own a part of these assets, bringing benefits such as transparency, security, and the immutability of blockchain technology.
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@Alkimiexchange's innovation is in applying #RWA tokenisation principles to digital advertising, blending real-world assets with decentralised finance. This marks a pioneering step in the digital ad industry.
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Protocols like @Solana, @Provenance, @Centrifuge, and @Maple have advanced tokenisation, enabling most physical assets to join the blockchain.
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News incoming… keep your eyes peeled… hardest secret to keep all week. $ADS #Alkimi @AlkimiExchange.
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Sustainability is key to the future of ad tech!. In the latest #LabTalks episode, we discussed how running an ad exchange on blockchain reduces emissions by lowering the need to bid, making ad campaigns more efficient and eco-friendly. We also cover green auction packages, carbon
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Web3 Marketers @AlkimiExchange provides you with more transparency and lower transaction fees for your programmatic spend. Don't waste 23%! $ADS.
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@BenJorgensen dropping knowledge bombs. @AlkimiExchange is going to reward those upholding the new standards for delivering ads on the open web $ADS $DAG $LTX
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@AlkimiExchange ALKIMI vs. Web 2 Exchanges – Lower Fees, Sustainability, and Empowering Publishers. 🌍💡 #AlkimiAds $ADS
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Final testing for the Ads Explorer underway this week $ADS
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1,000 Validators, 50m Tokens, 20% of supply contributing valuable resource to bring $ADS on chain.
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The UK advertising market is now thought to have grown by 6.4 per cent in 2023, reaching a total of £37 billion for the year, which represents a 3.8% upgrade from the previous forecast. Projections for ad spend this year have been revised to £39 billion, equating to a.
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My team tells me I can't announce it before 3 PM GMT. What do you guys think we are announcing?. Hint Hint: This is a major DSP!. $ADS #Alkimi @AlkimiExchange.
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Multiple hops between the Buyer and the Seller increase emissions produced from the programmatic buying of ads. The Ads explorer helps to reduce the hops = reduced emissions. $ADS
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Thoroughly enjoyed talking at the @TheDigitalCom_X summit at Mansion House about @AlkimiExchange and blockchain's role in making the $600bn ad market transparent and efficient!
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$10.34m of TVL in 940 Validators, all ready to bring more $ADS on onchain.
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The ticker is $ADS.
$ADS - 2024 some key metrics:.$ADS price up 320%.Quarterly Exchange Revenue up 300% and increasing c.50% per quarter. Most recent validator rewards are c.$450/validator (against an average running cost of c.$100).Tokens with real revenue are the future.
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The UK government’s new bill looks to officially recognise digital assets like crypto and NFTs as “personal property” under UK law. This move aims to clear up legal issues and offer better protection, making it easier to handle fraud and disputes. The bill is a significant step.
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Decentralised Advertising Exchange's like @AlkimiExchange are based on blockchain technology, or, more specifically Directed Acyclic Graphs allowing for transparent, secure, and immutable ad transactions.
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Thoroughly enjoyed talking to IPG and Amex about the innovations made possible using the blockchain for media buying yesterday
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Looking forward to talking all things adtech with the @verasitytech team. $ADS $VRA.
Hi Alkimists!. We're thrilled to announce a #TwitterSpaces co-hosted with the amazing @VerasityTech team this coming Monday, May 15th! 🔥. Join us as we discuss the need for blockchain based transparency in the advertising industry. 🤔. Details below! 👇.
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The $ADS token is key to providing bandwidth on @alkimiexchange allowing node operators to validate transactions.
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@AlkimiExchange is tokenising the $600bn digital ad market. Or to put it another way - a $600bn #RWA now has route to come on chain $ADS.
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𝗔 𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗼 𝗼𝗻 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗹𝗸𝗶𝗺𝗶. At Alkimi, we’ve played a key role in defining decentralised advertising, how it operates and how it should be adopted. The key to decentralisation is the network of validators
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We’ve built @AlkimiExchange our next goal is to tokenise the $600bn ad market $ADS #RWA.
We’re fixing bad advertising with $ADS 🚨. 🚫 Did you know $0.49 of every advertiser $1 is spent before it even reaches a publisher?. We're the world's first decentralised advertising exchange and we want you to be part of it!. Looking to get involved in a $600Bn industry?. Look
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Join us for an AMA with the @BitgetWallet team on November 8 at 11AM. Should be a great conversation!.$ADS.
📢 AMA: Disrupting a $500 billion industry with @AlkimiExchange .📅 Nov 8 11AM UTC.👉 Tune in: Speaker: @Benjaminputley CEO & Co-Founder @AlkimiExchange .Hosted by: Tim, Social Lead @BitgetWallet
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I sat down with James Trott, Director of Global Audience Planning & Addressable Media Operations at @cocacola to hear more about their strategy for 2024! . COMING SOON!!!. $ADS
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I'll be speaking today at the @HouseofCommons on the Best of British Blockchain Entrepreneurship. Joining @StevenBartlett, investors, and policymakers to discuss how #blockchain can fuel economic growth in the UK. Looking forward to hearing pitches from talented founders like
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Big Brain Holdings has a demonstrated track record of backing companies disrupting legacy markets and #Alkimi is no different. The trust and belief in our vision, paired with their track record of supporting groundbreaking technologies make them the ideal partner. We’re.
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Another episode en route $ADS.
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Less than 3 weeks until @Zebu_live! Very excited for the content @AlkimiExchange has to share.
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Proud to be joining the @unizen_io family! . $ADS $DAG $LTX $ZCX.
We are extremely pleased to announce @AlkimiExchange as the next project to join ZenX Labs acceleration! This is a great team with a great vision, and we are proud to support them. Those of you who are part of DMAS - Alkimi has a surprise for you🙂
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I believe publishers are at a turning point!. By connecting wallets to websites, we can create personalised incentives based on user behaviour, making data exchange more rewarding & transparent. This shift could revitalise quality content production & transform the value exchange
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I'm hugely proud of the work the @AlkimiExchange team this quarter and even prouder to say we are listing on @kucoincom . $DAG $ADS $LTX.
📢 New Listing. Alkimi $ADS @AlkimiExchange gets listed on #KuCoin!. 🔹Pairs: ADS/USDT and ADS/BTC. 🔹Deposit: now open (network: ERC20).🔹Trading: 10:00 on Dec 23, 2021 (UTC).🔹Withdrawal: 10:00 on Dec 24, 2021 (UTC). Details: #DeFi
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I had a great conversation with another new partner this morning. Coming to a LabsTalk soon . $ADS.
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Looking forward to speaking at Zebu Live! Join me at the main stage on October 10th at 12:10 PM!.
Thrilled to announce that our CEO, @Benjaminputley, will be doing a keynote at @Zebu_live !. 🗓 Thursday, October 10th | 🕒 12:10 – 12:25 PM | Main Stage. Ben will share Alkimi’s mission to revolutionise advertising through blockchain tech, exploring how Web3 is bringing
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Thanks to all those that joined the roundtable last night. Looking forward to the next one. @AlkimiExchange network is growing; more scale = better audiences for our buyers
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Just like the London Stock Exchange evolved for more efficient trading, programmatic advertising is heading the same way. Better data, smarter insights, and optimised outcomes for everyone—buyers, publishers, and the whole ecosystem. watch the full #LabTalks episode here 👉
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It's been awesome working with @ThomasScovell and now even better now we are official. Thomas's experience in advertising and crypto is second to none and we are very excited to have him aboard the good ship @AlkimiExchange.
We are so excited to announce that @ThomasScovell has OFFICIALLY become an Alkimist!! Introducing our Chief Community Officer 🔥. TS has been the real MVP in making the $ADS community what it is today. From tackling every single one of your questions all the way to getting our
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GM - excited for this week. We've got a lot planned! $ADS $DAG $LTX.
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@AlkimiExchange Another $1m in TVL since this tweet. Currently $10.2m of TVL in our Validators.
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Even though Google isn’t deprecating third-party cookies just yet, people are exploring new solutions! Universal IDs, retail media, and wallet-based identifiers are emerging as key alternatives. Wallet IDs from crypto or NFT transactions could revolutionise B2C ad targeting.
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Join @CryptoSavingExp and I at 1430 BST. Should be a great conversation on bringing $ADS on chain with @AlkimiExchange.
WE ARE GOING LIVE 🚨. Tune in to catch @Benjaminputley CEO of @AlkimiExchange on how the world's first decentralised Ad Exchange is disrupting a $500bn industry 🤯. Live from 2:30BST - Turn bell notifications on here 👇.
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The @AuraConsortium just hit 50 million luxury products on their platform, showing how #blockchain is becoming key for #transparency, #sustainability, and #authenticity in the luxury world. With Digital Product Passports gaining traction, brands are gearing up for EU regulations.
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Looking forward to #ZebuLive tomorrow and meeting many of you there! I’ll be speaking on several panels discussing key insights in the Web3 space. Here’s where you can catch my talks 👇
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Check out the Ads Explorer to see the transparency in action - $ADS
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I believe that the best version of the internet is ad-funded and free for everyone, ensuring diverse opinions and access to information. Let’s recognise the crucial role publishers play in keeping the internet informed!. Watch the full episode here:
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Google faces a monumental antitrust battle that could reshape its ad empire. Stay updated on the latest twists and turns as regulators take on Big Tech power. Our newsletter analyses each development - subscribe for insights:
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Blockchain can revolutionise digital advertising by increasing transparency, cutting fraud, and reducing excessive intermediary fees. Decentralised ad exchanges offer a fairer, more efficient ecosystem for publishers, advertisers, and users. Read my latest opinion piece to.
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@AlkimiExchange is still building the tools to create the future of the ad funded internet. More efficient and transparent infrastructure for digital ads is here and onboarding brands and media owners. $ADS.
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A new #LabTalks episode drops soon! . I sat down with John Helm from @emc_uk to dive into the world of biddable media and its impact on digital marketing. We discussed how @MarsGlobal and @emglobal are embracing transparency, efficiency, and sustainability in their media
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Mark your calendars for another space this afternoon!.
Set your reminders👇.
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Transparency is crucial for optimising your ad spend!. In our latest #LabTalks episode, I sat down with John Helm to dive into how focusing on fewer SSPs and improving transparency can boost efficiency and ensures that ad spend is used effectively. Listen to the full episode
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Another #LabTalks for your weekend! I was joined by @HarryHorsfall_ from @Flight3official to discuss working in Web3, the challenges and opportunities it presents, the evolution of Web3 marketing, the impact of regulatory challenges, and the future of tokenisation in advertising.
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New episode of #LabTalks tomorrow! . I sat down with with Chris Geils, Associate Director at @KinessoUK, and discussed how programmatic media is evolving, the importance of first-party data in a cookieless world, and how blockchain can reduce ad emissions. Plus, the future of
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Some big news from the world of ad tech this week - and some big news from @Conste11ation $ADS #wearealkimists.
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What is OpenRTB? It's the protocol enabling seamless programmatic ad transactions. It standardises request data so buyers can bid. 🏆 & connects supply & demand. 🖇 $ADS Check it out for an OpenRTB overview!👇 #adtech @AlkimiExchange @adamchorley
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The latest #LabTalks podcast episode with Chris Geils is live now! 🎧. We discuss the future of biddable media, how sustainability and efficiency are shaping ad strategies, and how @KinessoUK is cutting emissions with smart solutions like blockchain. Watch it here:
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Tomorrow’s the big day— @Zebu_live kicks off! I’ll be on stage and looking forward to connecting with so many of you! . What makes Web3 events unique is the energy—people aren’t just here to make deals, they’re genuinely passionate about driving the future of this space. Watch
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New episode of #LabTalks comes out later today! . I sat down with @HarryHorsfall_, CEO and Co-founder of @Flight3official, to talk about what it takes to start a Web3 business. From navigating regulations and community-building to adapting in an evolving digital landscape, we
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#GDPR and declining cookie acceptance are challenging the ad-funded internet. Agencies play a crucial role in keeping content free and accessible for all! . #AdTech #cookies #DigitalAdvertising
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A new #LabTalks episode drops tomorrow!. sat down with John Helm from @emc_uk to dive into the world of biddable media and its impact on digital marketing. Tune in to hear about the future of programmatic, addressable TV, and more! . #AdTech #Programmatic #MediaBuying
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