Radio is proving to be a game-changer for advertisers ready to mix traditional reach with digital precision.

Audio delivers impact across the purchase funnel. Decisions about channel mix boil down to performance and conversions, and the truth is every channel does better when audio’s on the plan. Make big moments bigger by turning up the audio in your media mix.

In 2024, Audio accounted for nearly 25% of ad-supported media consumption in the U.S., but barely 8% of ad dollars. That’s a staggering 3:1 imbalance that’s costing advertisers in ROI. Make big moments bigger by turning up the audio in your media mix.

Unlike on-screen ads that consumers zone out on while scrolling their social media feeds, Audio ads draw attention – more than any other channel. Make big moments bigger by turning up the audio in your media mix.

Audio reaches more people than any other media channel – and with a 21% growth rate, it’s expanding faster than other media channels, too. Make big moments bigger by turning up the audio in your media mix.

🏈 NFL fans are tuning in! 97% of daily sports radio listeners are passionate about the game. Tap into their excitement and connect with an audience that lives and breathes football—right on the airwaves! 📻

New @WARCEditors study reveals why brands should bet big on Audio! With spectacular reach, high attention, engaged audiences and powerful performance, audio drives real results. Find out how to turn up the audio in your media mix.

Sports radio delivers one of the most engaged, loyal and attentive audiences in media—putting your brand at the center and building trust that lasts beyond the final whistle. It’s #SuperBowlLIX week! How are you activating your Big Game ad spend?

RT @AudacySports: 🏈 @AudacySports is the Home of #SuperBowlLIX! 🎙️ Analysis and play-by-play on @TheFan965 and @SportsRadioWIP 📻 Listen to…

RT @BETMGMNetwork: A New Era of Wagertainment Starts 𝐓𝐎𝐃𝐀𝐘 with the BetMGM Network! Watch & listen wherever you go! @BetMGM | @YouBetterY…

This February and throughout the year, we honor the achievements, resilience and contributions of Black leaders, creators and trailblazers who have shaped our history and continue to inspire our future.

Brands with a sustained history of Audio spending demonstrated a stronger ability to drive search volume compared to brands with sporadic investment, according to @Oxford_Road's latest study. Learn more about Audio's long-term investment value below.

.@Oxford_Road's latest study reveals Audio's power in driving search. Audio advertising can drive ‘week-of’ branded search volume by up to 40% and by 18% on average. Learn more about how audio is driving that activity below.

As we welcome the Year of the Wood Snake, we wish you and your loved ones health, happiness, and prosperity.

Sports radio listeners don’t just hear ads—they act. With brand affinity twice as strong as other audiences, these fans feel a real connection to sponsors who back their team, turning loyalty into action. Maximize your ad spend this postseason!

As more people head back to the office, nearly two-thirds of ad-supported listening in the workplace is to over-the-air or streaming radio. For more takeaways from @EdisonResearch's 2024 Share of Ear report, see below.

AM/FM radio picked up share of ad-supported listening in 2024. Combining broadcast and streaming, AM/FM radio now commands nearly 70% of the daily ad-supported share of listening. Check out more takeaways from @EdisonResearch's 2024 Share of Ear below.

Did you know? 97% of daily sports radio listeners are avid NFL fans. That’s your direct line to the audience that lives and breathes football. Reach them where their passion is, on the airwaves!

The NFL playoffs are here, and sports radio is the ultimate arena for connecting with diehard fans. Don’t leave your brand on the sidelines—maximize your postseason marketing strategy and make your big game ad spend count!

.@EdisonResearch has released its 2024 Share of Ear report and the results are clear...AM/FM is the go-to for ad-supported Audio in every setting—at work, at home, and especially in the car. Check out more takeaways from the report below.