TeamAthleteLab
@AthleteLabTeam
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The Athlete Lab is the NCAA Universities’ solution to NIL. Student + Athlete + Marketing
Joined May 2022
Great day shooting #NIL promos! Our #StudentAthletes work with students to produce partnership campaigns that drive business. @MrPicklesShops @CalPoly @CPMustangs @calpolyfootball #football #volleyball #sportsmarketing
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@AthleteLabTeam working with members of the nationally ranked @calpolyrodeo team on a fantastic #NIL opportunity. The hands-on #NIL #Marketing class teams our students w/ #studentathletes to create successful #brand partnerships. #rodeo #cowboy #athlete @CalPoly @CPMustangs
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We are close to a new league banked by private brands/firms and representing schools (licensing) but not managed by the universities. @ncaa #NIL #collegefootball
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@DanielLibit @bigten @Sportico @soshnick The College Football League will be here soon with a PA, CBS and schools as “brands” versus team facilitators. #NIL
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We are so proud of our @AthleteLabTeam athlete @ElijahCPonder ! Definitely an @NFL level player! #RideHigh
Elijah Ponder putting in work at the @ShrineBowl practices in Texas before tomorrow's game! #RideHigh
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Adding arms of true philanthropic services and value is key, not simple revenue for athletes. #NIL
The IRS denied 501c3 status to another NIL collective. It’s not hard for the IRS to do so when collective websites focus on “recruiting and retention.” Collectives sticking around should be making the full transition into agencies.
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Fantastic day in The Lab! Working on #NIL efforts for @CPMustangs. @avpbeach pro/ @calpolybeach coach Mariah Whalen working for #beachvolleyball team & @BrianDukesjr2 working on the #DukesUp #Podcast on @Spotify If you want to Learn by Doing sports marketing, come to @calpoly
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This simply means the other sports must be creative with partnerships and #NIL opportunities they create. Working with #brands and creating #Marketing opportunities is the hallmark of what we do!
Schools will have $20.5 million to share with athletes. Most were planning to break it down as follows: 75% football 15% men’s basketball 5% women’s basketball 5% divided by the remaining athletes
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@PeteNakos_ Wow! It makes sense that the “revenue” sports capture the lion’s share. It simply means other sports will need to rely on partnerships and traditional sponsorships to provide #NIL revenue.
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RT @RandyRovegno: Hey @KennyDillingham @RagleCharlie @ASTATE_8 @ASUFootball @SunAngelNIL A born and raised #SunDevil #longsnapper! Can we…
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@CBB_Central With @AthleteLabTeam we charge ZERO. Full service with FREE marketing for brand partners. #studentathletes get 100% of all #NIL revenue.
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@Burritoexp @KysonBrown11 Welcome to the family! You are joining a prestigious, successful team! #NIL
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A new Quarter means an all new @AthleteLabTeam ! We are here to drive your FREE #NIL marketing efforts. Senior #marketing students create and activate successful endorsement efforts at no cost! Check out the action at:
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@TomMarsLaw The hardest thing in marketing athletes is ROI. Not perceived “subjective” emotion around partnering a brand with a player, but the media, traffic, and revenue generated. Only a handful of @ncaa #NIL deals work nationally. An @sec qb likely gets less value than a local kid
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@On3sports @JonHale_HL We would LOVE to create an #NIL campaign with @AARP , @Fidelity , etc with @BrockVandagriff !!
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@CalPolyWBB Congrats Shah! As a @AthleteLabTeam player and student, we are proud of everything you do on and off the court! #NIL
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Hello @drinkonthesly - we love the #NIL support for the @ASUFootball team. We would love to support YOUR NIL efforts with our education program. Please DM us if you’d like to talk!
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Check out the latest Dukes Up #Podcast on Spotify! Listen to @calpolyfootball star @BrianDukesJr20 talk about #football, life and college with guest hosts each week! #collegefootball #NIL #endorsement #studentathlete
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@_willcompton AGREED! But there are people doing it right like our Athlete Lab program where we create #NIL opportunities for FREE! 100% of our revenue goes to players.
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