Ashley Strauss
@AshleyStrauss
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Creative Director for the Detroit @Lions #onepride
Detroit, MI
Joined June 2013
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Guess I'll have to update my name plate too...
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Had to shake off some Photoshop rust for the first time in awhile.
Welcome to Detroit,
@HBO
#hardknocks
#OnePride
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My fourth season with the
@Lions
kicks off Friday.
This one just feels different.
#DrivenByDetroit
#OnePride
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Hi Twitter,
I usually engage with y'all about design, video games, sports, etc. Topical things.
Today, we learned my dad's cancer is back. He's a veteran, firefighter, survivor, an A+ human, BUT we could really use some positive thoughts, good vibes, & prayers.
Thank you 🙏
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Dear
@UMBC_MBB
:
You may have broken my bracket, but you didn't break my heart. Cheers to the underdogs 🥂
#MarchMaddness
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I'm excited to share that after living away for nearly a decade, I'm finally moving HOME, as I have recently accepted a creative director role with the Detroit
@Lions
.
I can't wait to be near family & friends again while also continuing to do what I love, for a team that I love.
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Fun fact:
Our designer
@josh_mandujano
DREW that Lion in the background by hand, pencil to paper. 👀
#OnePride
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But I'm excited and grateful to share that I'll be heading to San Diego for a Creative Manager role within the
@Padres
organization. ⚾️
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Add a few more names with the
@fordfield
parking deck 💙
New player banner on the outside of Ford Field above gate A is up and she's a beaut.
#Lions
on it are Jalen Reeves-Maybin, Kalif Raymond, Alex Anzalone, Alim McNeil, Jared Goff, Amon-Ra, Hutch, Jamo, Sam LaPorta and Jahmyr Gibbs. Tis the season 🥹🫡
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🚨 Opportunity alert 🚨
We have several paid internships now open at the Detroit
@Lions
!
Apply now:
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Fake transparent-background images in google search is one of the biggest internet crimes no one is talking about
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The last few years we've offered free roster card posters to fans attending
@Lions
home games at
@fordfield
Great job by our designers
@DomVeurink
and
@katieq_19
who worked on these throughout the 2022 season
#OnePride
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Getting closer to the
@Lions
home opener = new billboards going up around Metro Detroit.
#DrivenByDetroit
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I made the All-Star Baseball team when I was 10. I was the only girl. The coach told me I wasn’t going to play because I “didn’t deserve a spot on the field & should stick to cheerleading instead.”
I earned a D1 softball scholarship and was a three-time all conference selection.
What is something you were told you could never do (or do well) that you have accomplished/are in the process of accomplishing?
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I'm not OK right now, and that's OK.
I don't share this for pity, but to disrupt the, "all is well" facade sometimes shown here. We're human, dealing with our own struggles.
Despite the negativity on Twitter, I hope we can find more kindness & empathy for each other 💙
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Since moving into our new house last summer, I’ve always felt creeped out by my neighbor, because whenever I’d walk by his house, he’d whistle at me.
Y’all ... it’s been a parrot this entire time. 😂
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Interested in a career in the sports industry?
We have a number of paid internship opportunities available at the Detroit
@Lions
to help get you on your way.
Come join The Pride for the 2023 season!
Apply today:
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Happy National Girls and Women in Sports Day!
I'm so thankful for the lessons sports have taught me and feel fortunate to be surrounded by and know so many badass women in this industry.
Let's celebrate together - tag a woman or women in sports who inspire you.
#NGWSD
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I try to keep it professional as I can here, but it's been a really, really challenging past 12 months, personally.
My dad's cancer returned. I lost my grandpa, my grandma. I lost a friend to suicide. Lost a friend to Covid. Lost a friend to cancer.
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🚨 Our creative team is hiring! 🚨
We're looking for a qualified graphic design intern. This paid role will assist in creating
@Lions
branded content while also getting firsthand experience and mentorship as a creative in the sports industry.
Apply:
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Thankful to work alongside
@DomVeurink
and
@josh_mandujano
every day. Here's a little overview of some of the things our team made this season:
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Another home game, another poster giveaway for the first 40,000 fans.
This week features the 🐐
@BarrySanders
#OnePride
#NFL100
#Lions
#KCvsDET
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Some 12mm plywood and 3D contact paper = magic.
(It also helps when you have Jeff Nguyen on your creative team too)
#MyCauseMyCleats
#BehindTheScenes
#OnePride
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I’ve had the privilege to work on many meaningful projects in my career but being afforded the opportunity to create the
@Lions
’ 90 Seasons logo is a highlight.
Players will wear it as a uniform patch for the 2023 season, and you'll see it in other applications this fall.
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You may start to see these pop up around SE Michigan:
Photo: Jeff Nguyen +
@josh_mandujano
Design:
@DomVeurink
Awful penmanship: yours truly 😂
In all seriousness, we’re excited to kick off our new campaign for ‘21. See you at
@fordfield
soon 💙
#drivenbydetroit
#onepride
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Heartbroken for so many young student-athletes this morning 💔
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Starting tomorrow, I’ll be posting one “random” graphic daily for the next year.
The goal is more experimental/exploratory process of various topics v. fleshed out conceptual work. (Think 1-2 hrs max spent on each.)
Let’s hope I don’t regret this commitment 😬
#DesignedDaily
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It’s been a rough couple of weeks for me personally, but if there’s anything I’ve learned, it’s time to stop waiting for your life to be perfect.
Enjoy it while it’s available.
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I'm so thrilled to have Jeff Nguyen (jeffnguyenphoto on IG) join our creative team.
Only a few weeks in, and he's already capturing some really good stuff. 📷🦁
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🚨JOB OPENING(S) ALERT🚨
Our Detroit
@Lions
creative team is growing!
We're seeking qualified applicants for a full-time Project Manager for our creative team & a full-time Graphic Design Coordinator to support corporate partnerships.
Apply today:
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We're adding a full-time designer to our crew. Come join us in the Motor City!
Apply here:
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I'm not crying, you're crying.
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.
@peneisewell58
looking good in that Honolulu Blue and Silver 👀
📷 🔥 by our talented Team Photographer, Jeff Nguyen
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Every year, we typically get a creative team photo after the our final game, but due to COVID protocols, our game day staffing looked a lot different this year.
So, we settled for a virtual team photo instead. 😊
I'm so thankful to call these people my teammates.
#OnePride
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Thankful for the many years involved in sports and how they shaped me to into the person and professional I am today. 💙🤍
#NWGSD
Research shows that women and girls who play sports have higher levels of confidence and learn multiple skills including leadership, teamwork and resilience.
For National Girls and Women in Sports Day, women in the
#Lions
organization wrote letters to their younger selves to
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Happy
#portfolioday
!
I'm by no means an expert, but these are just a few lessons I've learned (sometimes the hard way) as both an applicant and a hiring manager:
If you want a career in a certain field of design, show projects that reflect that in your portfolio.
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Really excited to share our
@Lions
x
@smplfd
collaboration this season.
This limited run is now available at the Stadium Collection inside
@fordfield
#DetroitLions
#OnePride
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The shot 📸
“Mark of a Lion,” Chicago Bears at Detroit Lions, Jan. 1, 2023.
Congrats to
@Lions
Team Photographer Jeff Nguyen for placing third in this season’s
@ProFootballHOF
Photo Contest
#onepride
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First of the new billboards going up just in time for FanFest this weekend ⚾️
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Jeff Nguyen and I have been concepting/pushing for a lifestyle shoot to help showcase and bring awareness to merchandise sold at
@fordfield
.
We did our first shoot together a few weeks ago - pretty happy with the results
#OnePride
P.S. That
@Lions
jacket is a must for me 👀
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@krisbazen
- Fair market compensation
- Adequately staffed teams
- Respecting PTO
- Opportunity for a seat at the table
- More empathy, less ego
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.
@Rob_Zilla_III
inspired me to explore illustration more. Thank (or blame) his
@MLCConnect
chat.
I’m trying to avoid sports-related content for
#DesignedDaily
, but one thing led to another, and...
009/365
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Back in the office at
@fordfield
for the first time in over a year.
It's amazing how much has changed since we made these during the 2019 season, but we're excited to create some new stuff for 2021. 😎
#OnePride
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Finally got to work with the amazingly talented
@Rob_Zilla_III
, who absolutely crushed these all white uniform illustrations. 😍
The
@Lions
will debut an all white uniform set for the first time ever tonight in Green Bay.
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